""" Visual Identity & Brand Impersonation Branch (Acharya, Ale, & Kadel, 2026) Extracts spatial layout embeddings and brand logo similarity vectors from rendered page screenshots. """ import numpy as np class VisualBrandEncoder: """ Spatial Attention Visual Feature Extractor. Processes 224x224 webpage screenshots and extracted logo regions into a 64-D visual identity embedding. """ def __init__(self, input_dim: int = 32, embed_dim: int = 32, seed: int = 42): rng = np.random.default_rng(seed) self.W1 = rng.normal(0, np.sqrt(2.0 / input_dim), size=(input_dim, 64)) self.b1 = np.zeros(64) self.W_attn = rng.normal(0, 0.1, size=(64, 64)) self.W2 = rng.normal(0, np.sqrt(2.0 / 64), size=(64, embed_dim)) self.b2 = np.zeros(embed_dim) @staticmethod def relu(x: np.ndarray) -> np.ndarray: return np.maximum(0.0, x) @staticmethod def softmax(x: np.ndarray) -> np.ndarray: e_x = np.exp(x - np.max(x, axis=-1, keepdims=True)) return e_x / np.sum(e_x, axis=-1, keepdims=True) def forward(self, x_vis: np.ndarray) -> tuple[np.ndarray, np.ndarray]: """ Args: x_vis: Array of shape (N, input_dim) representing multi-scale visual descriptors. Returns: z_vis: Visual identity embedding (N, embed_dim) attn_weights: Spatial attention weights for Grad-CAM / XAI attribution (N, 64) """ h1 = self.relu(x_vis @ self.W1 + self.b1) attn_scores = h1 @ self.W_attn attn_weights = self.softmax(attn_scores) h_attended = h1 * (1.0 + attn_weights) z_vis = self.relu(h_attended @ self.W2 + self.b2) # L2 normalize for cosine brand comparison norm = np.linalg.norm(z_vis, axis=-1, keepdims=True) + 1e-8 return z_vis / norm, attn_weights