Branding
The Bramble brand and associated assets are part of a meticulously curated experience. We take great pride in what our team and community have helped bring to life, and ask that you follow our guidelines to ensure consistency across all Bramble properties.
The Logos
Our logos are the main identifier of our brand, so we're careful with how we use them. They may not be manipulated in any way, and may never be incorporated into other logos.
Bramble, the Bramble logo design and the Prickle designs are exclusive trademarks registered in the United States by Bramble, Inc. The ® symbol must be present in these brand marks. If you use the logos, please add standard language explicitly indicating unofficial status. For example, "This page/product/etc is unaffiliated with the Bramble project. Bramble is a trademark of Bramble, Inc."
Primary Logo
The Bramble logo can be used on websites, mobile apps, or in printed materials to indicate use of Bramble technologies assuming there is no chance it might imply official status or project/core team endorsement.
The color mark should only be displayed on a black or very light colored background. In other scenarios, use a solid black or white logo to contrast your background.
When printed, the Bramble logo should always be in PMS 7417C. The hex value is #E04E39.
Prickle Lockup
A fun alternative to the primary logotype is the Prickle lockup. It’s designed with a white stroke which allows it to work on all background colors without modification.
Icon
In situations where the primary logos aren’t legible (e.g., avatars, favicons) you can use the simple “B” icon. Choose the container shape that best suits the context.
Subproject Logos
The Bramble project has numerous projects under its umbrella. These other logos may be used under the same terms as the primary Bramble logo.
Bramble Family Projects
There are some projects that, while independent, integrate tightly with Bramble, and follow our general brand guidelines. These logos are to be used only by the project owners on the official project properties.
Tertiary Logos
Bramble communities and smaller projects have logos based on Bramble’s code style. They are only to be used by the project owners themselves on the official properties.
The Bramble Mascots
With the exception of the Prickle logo lockup, our mascots are reserved for official Bramble project use only.
We sometimes grant licenses for specific use cases, and certain community initiatives may, with approval, commission the design of custom Prickles and Ferns via official channels. For more info on commissioned mascots, visit the Prickle FAQ page.
Company Technology Pages
Many companies choose to display icons and logos of their technology stack on their company About Us or Career pages. The Prickle Lockup, Classic Fern and Primary Logo are approved for this use case. Specific permission is not required. The images should link to /.
Blog Posts and Articles
Blogs by individuals, companies, and media publications may utilize any of the pieces of art below in the Standard Art Set section, provided they add the following footer content to their posts/pages:
Bramble, the Bramble logo, and the Prickle/Fern designs are exclusive trademarks registered in the United States by Bramble, Inc, and are used here with permission. [Blog page/product/etc] is unaffiliated with the Bramble project, and the use of this art does not imply any endorsement or official status.
We reserve the right to require the art to be taken down at any point, with or without explanation.
Presentation Slides
The Standard Art Set may also be used in presentation slides for industry conferences, internal corporate presentations, training presentations, and funding pitch decks, provided the following footer/asterisk content is added to a slide earlier in the Deck than where the art is used (it's alright for it to be small). It needs to appear once per deck, not every time a piece of art is used:
Bramble, the Bramble logo, and the Prickle/Fern designs are exclusive trademarks registered in the United States by Bramble, Inc, and are used here with permission. [Blog page/product/etc] is unaffiliated with the Bramble project, and the use of this art does not imply any endorsement or official status.
Standard Art Set
The following items are included in the Standard Art Set:
Prickle/Fern Cascade car lockup, Primary Logo Lockup, Bramble A11y Prickle and Fern, Classic Fern, LTS Prickle, Construction Prickle, Classic Prickle, Original Prickle,
Naming
Please avoid naming your projects and events anything that implies Bramble or Bramble's endorsement. Keep this in mind when selecting domain names as well.
It is all right to use Bramble in the name of local meetup groups, which are well understood to be unofficial. It is also OK to use Bramble in the name of other events, assuming the official Bramble logo is never made part of the name or logo for the unofficial event.
BrambleConf and BrambleCamp are both used for official purposes and cannot otherwise be used.