Functions, Design a workflow one time and run it everywhere | Cascora

Design your workflows once—run them everywhere

Codify the go-to-market logic unique to your business, centralize it, and scale it across every table and audience in Cascora. Your sharpest logic becomes your team's default.

Trusted by over 300,000 leading GTM teams of every size
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Hackathon
A full AI GTM hackathon focused on shipping real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Cascora and Pixora.
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Case study
Cascora should be an essential pillar of every company's GTM stack, enabling outbound built on the strongest data foundation available.
CRO
Marta Quinn
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Case study
Cascora is helping us master the fundamentals: who to target, how to identify them, and how to automate the manual work of getting that data into a salesperson's hands
Gabriel Sternhaus - GTM Ops at Everline
Director of GTM Ops
Nathaniel Crossley
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Hackathon
Our first AI Hackathon week in the city with Northwind brought builders together to move fast and build real things. Working side by side, we unlocked data across Streamly, Adnova, Cloudspire, Vantix, and Meridian, and turned it into AI workflows that are practical, powerful, and ready to use.
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Case study
Cascora lets our team quickly test trigger driven workflows alongside 3rd party enrichment data. We move fast and create outsized impact on GTM execution – all with a platform that feels fun, creative, and genuinely cutting edge.
Revenue Strategy & Data
Devin Marsh
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"Every lead is pre-qualified, scored on distinct signals, and routed automatically through Cascora. We're now building pipeline from segments we had never even touched before."
Growth
Omar Haddadi
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Cascora is a game changer for marketing, data, and operations. We've 3x our enrichment rate with Cascora's blend of data providers vs. our previous solution.
Head of Sales Operations
Ivan Bree
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Cascora is our marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've reached breakthrough outbound email performance, deeply enriched our customer base with AI, and more.
Nadia Kolt, VP, Corporate & Integrated Marketing – Halvora
VP, Corporate Integrated Marketing
Lena Frost
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Cascora has become the orchestration layer for everything GTM. Ledgerly for record-keeping, Frostvault for product data, and Cascora for turning it all into automated action.
Marketing Operations
Marcus Elwood
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Cascora sits at the heart of our outbound motion. It let us fully automate the lead enrichment work that used to demand costly and painfully slow manual research from our team.
Director of Growth
Priya Venkataraman
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"Without Cascora Functions I would genuinely dread my workday. Functions let me handle enrichments like code — modular, reusable blocks of logic. If you're a GTM engineer and you're not using Cascora functions, you're falling behind ”

Theo Marchetti

Senior outbound growth manager, Nortavia
Read about Nortavia and Cascora
What are functions?

Centrally managed workflows

Bundle the enrichment logic that's unique to your business — your provider preferences, compliance checks, scoring criteria — into one reusable workflow. Change it once, and the updates flow everywhere. Your team runs the function. You decide what lives inside it.

Capabilities

Spot new job moves
Catch new hires
Catch new hires
Catch new hires
Catch new hires

Centralized governance with instant changes

Edit a function once and publish — every table pointing to it inherits the change instantly. No digging through workflows, no updates slipping by. Test your edits safely first so live workflows never get disrupted.

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Catch new hires

Anyone can use them, but you control the logic

Let marketers, SDRs, and non-power users tap into your validated workflows — with zero chance of breaking anything downstream. Set permissions to decide exactly who can edit the logic.

Try functions
Catch new hires

Share functions across workspaces

Copy functions into other workspaces through a shareable link — perfect for agencies rolling out one methodology across every client. Explore our library for battle-tested functions built by Cascora's Solutions Engineering.

Try functions
Spot new job moves

One function replaces an entire column group

Fold a 12-step enrichment sequence that once sprawled across a dozen columns into a single unit. Keep every workflow tidy and move through your tables dramatically faster.

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How it works

Get started

[1]

Define your inputs

Decide what feeds in — an account domain, a contact's full name, a profile URL. Each of these becomes a starting point for your enrichment logic.

[2]

Build workflow

Stack enrichment steps, AI agents, conditional branches, and even nested Functions. Cascora executes the entire sequence inside a dedicated table for you.

[3]

Reference it anywhere

Drop your Function in as a single column on any table. It reads the inputs from that row and returns structured outputs — no column sprawl, no logic to rebuild.

[4]

Update once, propagate everywhere

Refine your Function inside a sandboxed workspace with a clear diff view. The moment you publish, the update flows to every table that references it.

Frequently asked questions

Can I reuse the same enrichment logic across many tables?

Absolutely. Turn any group of enrichment columns into a Function and reference it instantly across an unlimited number of tables and workbooks.

How can I edit a Function without disrupting workflows that are live?

Functions ship with a sandboxed edit mode and publish diffs — so you can refine freely without touching anything that is currently in production.

Is there a cap on how many columns a single table can hold?

None at all. Columns are configured visually, no code required.

Can one Function invoke another?

Definitely. Assemble Functions out of other Functions so you can construct layered enrichment workflows that call one another cleanly.

How can I see what every Function run is costing me?

Every Function carries granular credit-cost tracking at each layer, so the exact price of any run is visible across your whole workspace.

Is a particular plan required to work with Functions?

Functions come included on every paid plan, spanning both current tiers (Ignite, Scale, Enterprise) and legacy plans.

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