{
  "title": "Developer Creators and Their Sponsors (devsponsors.com)",
  "id": "devmarketing/developer-creators-sponsors",
  "licenses": [
    {
      "name": "CC-BY-4.0"
    }
  ],
  "resources": [
    {
      "path": "creators.csv",
      "description": "One row per developer-facing outlet, 500 rows. Measured reach and audience, sponsorship stance, and clearly labelled price estimates.",
      "schema": {
        "fields": [
          {
            "name": "slug",
            "type": "string",
            "description": "Stable id of the outlet on devsponsors.com."
          },
          {
            "name": "name",
            "type": "string",
            "description": "Display name of the channel, account or newsletter."
          },
          {
            "name": "kind",
            "type": "string",
            "description": "channel, creator, newsletter, podcast or similar."
          },
          {
            "name": "platform",
            "type": "string",
            "description": "Primary platform: youtube, instagram, tiktok, x, newsletter and so on."
          },
          {
            "name": "handle",
            "type": "string",
            "description": "Handle on that platform, without the leading @."
          },
          {
            "name": "profile_url",
            "type": "string",
            "description": "The creator's own page on the platform."
          },
          {
            "name": "region",
            "type": "string",
            "description": "Two-letter ISO country code, uppercase. Empty where unknown."
          },
          {
            "name": "region_confidence",
            "type": "string",
            "description": "How the region was arrived at, for example declared. Empty where unknown."
          },
          {
            "name": "reach_per_post",
            "type": "number",
            "description": "Mean measured views, plays or impressions per sampled post."
          },
          {
            "name": "reach_median",
            "type": "number",
            "description": "Median of the same sampled posts. Budget against this one."
          },
          {
            "name": "reach_unit",
            "type": "string",
            "description": "What reach counts: views, plays, impressions or opens."
          },
          {
            "name": "audience",
            "type": "number",
            "description": "Followers or subscribers, as published by the platform."
          },
          {
            "name": "audience_label",
            "type": "string",
            "description": "What the audience number is called on that platform."
          },
          {
            "name": "engagement_rate_pct",
            "type": "number",
            "description": "Engagements as a percentage of reach, on the sampled posts."
          },
          {
            "name": "days_since_post",
            "type": "number",
            "description": "Days between the most recent sampled post and the observation date."
          },
          {
            "name": "figures_observed_at",
            "type": "datetime",
            "description": "When the figures on this row were read, ISO 8601 UTC."
          },
          {
            "name": "accepts_sponsorship",
            "type": "string",
            "description": "yes or no as the outlet states publicly. Empty means nobody has checked."
          },
          {
            "name": "sponsor_status",
            "type": "string",
            "description": "confirmed, runs_paid, likely, declines or unknown."
          },
          {
            "name": "sponsor_basis",
            "type": "string",
            "description": "One sentence naming the evidence sponsor_status was graded on."
          },
          {
            "name": "sponsorship_page",
            "type": "string",
            "description": "The outlet's own advertise or sponsor page, where it publishes one."
          },
          {
            "name": "lowest_price_usd",
            "type": "number",
            "description": "Lowest price the creator publishes, in US dollars. Empty means no published price."
          },
          {
            "name": "estimate_usd_low",
            "type": "number",
            "description": "Low end of OUR estimate for one placement. Not a price. See the note below."
          },
          {
            "name": "estimate_usd_high",
            "type": "number",
            "description": "High end of the same estimate. Not a price."
          },
          {
            "name": "estimate_placement",
            "type": "string",
            "description": "The placement the estimate is for, for example one integrated mid-roll."
          },
          {
            "name": "estimate_source_name",
            "type": "string",
            "description": "Public benchmark the estimate multiplies."
          },
          {
            "name": "estimate_source_url",
            "type": "string",
            "description": "Address of that benchmark."
          },
          {
            "name": "sponsors_count",
            "type": "integer",
            "description": "How many distinct sponsors this outlet has on record in sponsorships.csv."
          },
          {
            "name": "devsponsors_url",
            "type": "string",
            "description": "Page for this outlet on devsponsors.com."
          }
        ]
      }
    },
    {
      "path": "sponsorships.csv",
      "description": "One row per creator and sponsor pair, 81 rows, each read from a disclosure in the creator's own post, with that page in source_url.",
      "schema": {
        "fields": [
          {
            "name": "creator_slug",
            "type": "string",
            "description": "Joins to slug in creators.csv."
          },
          {
            "name": "creator_name",
            "type": "string",
            "description": "Display name of the outlet that ran the sponsorship."
          },
          {
            "name": "creator_devsponsors_url",
            "type": "string",
            "description": "Page for that outlet on devsponsors.com."
          },
          {
            "name": "sponsor_name",
            "type": "string",
            "description": "Brand named in the creator's own disclosure sentence."
          },
          {
            "name": "sponsor_slug",
            "type": "string",
            "description": "Joins to sponsor_slug in sponsors.csv."
          },
          {
            "name": "sponsor_devsponsors_url",
            "type": "string",
            "description": "Page for that brand on devsponsors.com."
          },
          {
            "name": "platform_confirmed",
            "type": "boolean",
            "description": "true when the platform also flagged the post as paid. false means only the disclosure sentence says so."
          },
          {
            "name": "source_url",
            "type": "string",
            "description": "The page the disclosure was read from, so the pair can be checked at its source. Empty where the API returns none."
          }
        ]
      }
    },
    {
      "path": "sponsors.csv",
      "description": "One row per distinct brand, 68 rows, with how many outlets name it.",
      "schema": {
        "fields": [
          {
            "name": "sponsor_name",
            "type": "string",
            "description": "Brand name as written in the disclosures."
          },
          {
            "name": "sponsor_slug",
            "type": "string",
            "description": "Stable id of the brand on devsponsors.com."
          },
          {
            "name": "sponsor_devsponsors_url",
            "type": "string",
            "description": "Page for that brand on devsponsors.com."
          },
          {
            "name": "creators_count",
            "type": "integer",
            "description": "How many distinct outlets in this dataset have sponsored posts from the brand."
          }
        ]
      }
    }
  ]
}