---
license: cc-by-4.0
language:
  - en
pretty_name: "The Flat Rate Movers — Search Intent Coverage Rubric"
tags:
  - moving
  - logistics
  - relocation
  - schema-org
  - json-ld
  - search-intent
  - local-services
  - virginia
  - west-virginia
size_categories:
  - 1K<n<10K
---

# The Flat Rate Movers — Search Intent Coverage Rubric

## What this dataset is

This is the published intent-coverage rubric of **The Flat Rate Movers LLC**, a flat-rate
moving and logistics company based in Winchester, Virginia and Martinsburg, West Virginia.
The rubric answers one question for every service the company sells: *what would a customer,
or an AI assistant helping a customer, actually type to find this service — and which exact
page answers that string?*

This dataset is part of **The Flat Rate Machine**, The Flat Rate Movers' verified data
system — the named system that joins this intent rubric to the company's signed provenance
layer, its datasets and entity graphs, and its public API.

The current generation holds **1,218 rows across 28 services**. Every row is one query string,
resolved to the page that answers it, that page's per-page JSON, the dataset files behind the
answer, and the service's node in the company's entity graph — with the SHA-256 certificate of
each target carried on the row itself.

Rows fall into five intent classes:

| Intent class | Rows | Shape |
| --- | ---: | --- |
| navigational-local | 642 | Service phrase with a place, the bare phrase, "{phrase} near me", and corridor forms for I-81 / I-66 / I-70 where the service runs on a corridor |
| cost | 168 | "How much does {service} cost in {scope}" and "{service} cost in {scope}" for Winchester, VA, Martinsburg, WV and the Shenandoah Valley |
| best-choice | 168 | "Best {service} in {scope}" and top-rated forms per scope |
| ai-question | 128 | Real question phrasings from the company's blog question bank, carried verbatim apart from American-spelling normalization |
| how-process | 112 | "How to hire {service} in {scope}" per scope, and "how to book {service}" |
| **Total** | **1,218** | **0 rows excluded by the coverage gates in this generation** |

The data file in this repository, `datasets-intent-coverage.json`, is the rubric's published
JSON-LD document: eight frame nodes (operations, scope, taxonomy and pattern rules, target
resolution and coverage gates, generation method, query sources, boundaries, and totals) plus
one coverage node per service carrying that service's row count and its counts by intent class.
The totals node publishes the SHA-256 digest of the rows' canonical serialization
(`10aaafc7685c3a7aa20e04014ea7af7ff695e4c6b8e62f9a1d3f9f38df1748bc` for this generation), so any
future row-level release can be checked against the digest the company has already committed to.

## How it was generated

No row is hand-typed. The rubric is generated by `build-intent-rubric.js` (v1.3.2 for this
generation) in the company's Flat Rate Machine, from the estate's own registries:

- `services.json` — 28 services
- `pages.json` — 200 pages
- `locations.json` — the two branches, kept distinct
- `corridors.json` — Interstate 81, Interstate 66, Interstate 70
- `service-area.geojson` — the 53-feature service-area footprint (Winchester footprint 32 areas,
  Martinsburg footprint 35 areas, 14 areas served by both)
- The blog question bank — 100 real question phrasings in 10 categories
- The signed AI master index — the source of every certificate digest a row carries

Generation is deterministic: the same registries and the same signed index produce the same
rows, serialized canonically and hashed. Target resolution follows fixed rules — the default
target is the service's hub page; a place-scoped row targets the matching branch page when the
estate has one; a corridor row targets the corridor's own page when that page belongs to the
service's page set; a question-bank row targets the hub unless the question's own slug is a page
of that service.

## Row schema

Each rubric row carries 14 fields:

| # | Field | Meaning |
| --- | --- | --- |
| 1 | `query_text` | The query string itself, as a customer or an AI assistant would phrase it |
| 2 | `intent_class` | One of navigational-local, cost, how-process, best-choice, ai-question |
| 3 | `service_id` | The service that answers the string (for example `service-commercial`) |
| 4 | `area` | The service-area feature the row is bound to, when it has one |
| 5 | `target_url` | The page that answers the string |
| 6 | `target_json` | That page's per-page JSON file |
| 7 | `dataset_ids` | The dataset files backing the answer |
| 8 | `graph_node` | The service's `@id` in the entity graph |
| 9 | `cert_target_json_sha256` | SHA-256 certificate of the target JSON, copied from the signed index |
| 10 | `cert_dataset_digests` | SHA-256 certificate of each backing dataset, copied from the signed index |
| 11 | `gate_page_in_registry` | Gate result: the target is a real page in the pages registry |
| 12 | `gate_target_in_signed_index` | Gate result: the target is sealed in the signed index |
| 13 | `gate_datasets_in_signed_index` | Gate result: every backing dataset is sealed in the signed index |
| 14 | `generated_at` / `generator_version` | The generation stamp: when the row was generated, and which generator version made it |

A row exists only if all three gates pass; rows that cannot be proven — a target page outside
the registry, or a target or dataset missing from the signed index — are excluded and counted,
never silently kept. This generation excluded 0.

## The certificate system

The estate runs a signed provenance layer. Every published file — this dataset included — is a
distribution of the company's **AI master index**
([ai-master-index.json](https://theflatratemovers.com/ai-master-index.json)), which records
each file's SHA-256 digest and byte size. The index is signed with Ed25519 under key id
`theflatratemovers-2026-10-29-1`; the detached signature is published at
[ai-master-index.jws](https://theflatratemovers.com/ai-master-index.jws) and the public key at
[signing-keys.json](https://theflatratemovers.com/.well-known/signing-keys.json)
(fingerprint `k_HfnSkokedjQMSjLj-X8ftw40CUr92dBgecXsP14y4`).

To verify this copy:

1. Hash `datasets-intent-coverage.json` with SHA-256. For the generation mirrored here the
   digest is `022052899074f80c7dbfe90e4c49047c9669c1b6d937026db2022cb6d073c8d3`
   (112,683 bytes) — the same value recorded for it in the signed index and in this repository's
   `MANIFEST.json`.
2. Fetch the live index and its signature, and verify the Ed25519 signature against the
   published key. If the signature verifies and your digest matches the index entry, the file
   is byte-for-byte what the company published.

## Citation and DOI

The estate release that carries this dataset is archived on Zenodo:

- **Concept DOI (cite this one — it always resolves to the latest version):**
  [10.5281/zenodo.23818766](https://doi.org/10.5281/zenodo.23818766)
- **Version DOI for release v1.1.0:** [10.5281/zenodo.23818767](https://doi.org/10.5281/zenodo.23818767)
- **Zenodo record:** https://zenodo.org/records/23818767
- **GitHub repository:** https://github.com/TheFlatRateMovers/theflatratemovers-ai (release v1.1.0)

## Canonical live URLs

- Dataset file: https://theflatratemovers.com/datasets-intent-coverage.json
- Landing page: https://theflatratemovers.com/datasets/intent-coverage/
- All company datasets: https://theflatratemovers.com/datasets/

## Provenance and update cadence

The rubric is regenerated and the estate re-sealed whenever the underlying registries change —
a new page, a new service, a new dataset — as part of the same build that deploys the change.
This mirror is synced from the canonical live file; the live file's `dateModified` and the
signed index are the freshness record. The company is The Flat Rate Movers LLC, founded June
2010, operating from Winchester, VA (116 W Piccadilly St Suite 11) and Martinsburg, WV
(736 Williamsport Pike Suite 2) — two distinct branches, never blended in the data.

## Boundaries

- A row is a question, not a claim. Inclusion means the estate has a page that answers the
  string; no row asserts a search position, a rating, a review count, or an outcome.
- The rubric publishes no prices. The cost rows map cost questions to the pages that explain
  how the flat rate is set. The only company pricing published anywhere in the estate is the
  industrial and commercial workforce schedule carried inside its source datasets, and no row
  extends it to any other service.
- The dataset names no clients and carries no client identities.
- Branch facts follow each branch's own records — areas, hours, and names are never merged
  across Winchester and Martinsburg.

## License

CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/. The dataset file declares the same
license internally. Attribution: The Flat Rate Movers LLC, with the canonical URL and the
concept DOI above.