{
  "slug": "gyms",
  "display_name": "Gyms & Fitness",
  "voice": {
    "tone": "energetic_disciplined",
    "register": "coach_to_member",
    "code_mix": "english_primary_some_hindi",
    "vocab_allowed": [
      "footfall", "membership churn", "PT sessions", "PR (personal record)",
      "1RM", "EMOM", "AMRAP", "split", "cut", "bulk", "BMR", "VO2max",
      "functional", "HIIT", "CrossFit", "yoga", "pilates"
    ],
    "vocab_taboo": [
      "guaranteed weight loss", "shred in 7 days", "miracle transformation",
      "fastest results"
    ],
    "salutation_examples": ["Hi {first_name}", "{gym_name} team", "Coach"],
    "tone_examples": [
      "Quick check — your weekday 7-9pm slot has been at 90%+ capacity all month",
      "Footfall pattern: April drop-off is normal; bookings recover by 2nd week May"
    ]
  },
  "offer_catalog": [
    { "id": "gym_001", "title": "3 FREE Trial Classes", "value": "0", "audience": "new_user", "type": "free_trial" },
    { "id": "gym_002", "title": "First Month @ ₹499", "value": "499", "audience": "new_user", "type": "service_at_price" },
    { "id": "gym_003", "title": "Personal Training Demo @ ₹199", "value": "199", "audience": "new_user", "type": "service_at_price" },
    { "id": "gym_004", "title": "Annual Membership @ ₹14,999 (save ₹6,000)", "value": "14999", "audience": "new_user", "type": "service_at_price" },
    { "id": "gym_005", "title": "Couple/Family Plan @ ₹999/month", "value": "999", "audience": "new_user", "type": "service_at_price" },
    { "id": "gym_006", "title": "Free Body Composition Analysis", "value": "0", "audience": "all", "type": "free_service" },
    { "id": "gym_007", "title": "Refer-a-friend: 1 month free for both", "value": "free_addon", "audience": "repeat_user", "type": "free_addon" },
    { "id": "gym_008", "title": "Yoga + Strength Combo @ ₹1,499/month", "value": "1499", "audience": "new_user", "type": "service_at_price" }
  ],
  "peer_stats": {
    "scope": "metro_neighbourhood_gyms_2026",
    "avg_rating": 4.5,
    "avg_review_count": 56,
    "avg_views_30d": 1100,
    "avg_calls_30d": 18,
    "avg_directions_30d": 42,
    "avg_ctr": 0.045,
    "avg_photos": 16,
    "avg_post_freq_days": 12,
    "monthly_churn_pct": 0.08,
    "trial_to_paid_pct": 0.32
  },
  "digest": [
    {
      "id": "d_2026W17_resolution_window",
      "kind": "seasonal",
      "title": "Post-Jan resolution window closing — last 2 weeks of high trial-walk-ins",
      "source": "magicpin gym data, Apr 2026",
      "summary": "Gym trial walk-ins spike Jan 1-15, taper through Mar; April-June hits the lowest acquisition window of the year. Most gyms over-spend on ads now; underspend in October pre-holiday window.",
      "actionable": "Pause acquisition spend in May; double down Sept-Oct"
    },
    {
      "id": "d_2026W17_pt_demand",
      "kind": "trend",
      "title": "Personal Training inquiries +38% YoY in 30-50 corporate cohort",
      "source": "Multi-gym aggregate Apr 2026",
      "summary": "Driven by health-check-up findings (rising HbA1c, BP, cholesterol). Demand is for 2x/week PT, not full-program. ₹3,000-5,000/month sweet spot.",
      "actionable": "Package a '2x/week PT @ ₹3,499' option separate from full membership"
    },
    {
      "id": "d_2026W17_yoga_studio_competition",
      "kind": "compete",
      "title": "Boutique yoga/pilates studios opening fast in metro neighbourhoods",
      "source": "Industry watch Apr 2026",
      "summary": "Reformer pilates studios at ₹6,000-8,000/month membership are pulling 30-45 women from traditional gyms. Don't compete on price; compete on coach quality + community.",
      "actionable": "Add one yoga or pilates class to your weekly schedule if you don't have one"
    },
    {
      "id": "d_2026W17_creatine_safety_bulletin",
      "kind": "research",
      "title": "ICMR creatine supplementation safety bulletin — adolescent guidance",
      "source": "ICMR, Apr 2026",
      "summary": "Creatine monohydrate at 3-5g/day deemed safe for healthy adults; cautioned against under-18 use without medical supervision. Reinforces what most coaches already practice.",
      "actionable": "Update your store / counter recommendations; flag under-18 customers"
    },
    {
      "id": "d_2026W17_class_schedule_optimization",
      "kind": "tech",
      "title": "Schedule density study — peak slots underutilized in mornings",
      "source": "magicpin internal Apr 2026",
      "summary": "Across 200+ partner gyms, 6-8am weekday slots run at 60% capacity vs 90%+ for 6-9pm. Adding a 7am class typically doesn't cannibalize evenings.",
      "actionable": "Consider one new 7am class — yoga or HIIT pulls best in that slot"
    }
  ],
  "patient_content_library": [
    {
      "id": "pc_first_30_days",
      "title": "First 30 days at the gym — what actually changes",
      "channel": "whatsapp",
      "length_seconds": 60,
      "body": "Week 1-2: nervous-system adaptation, lifts feel easier (not muscle gain — coordination). Week 3-4: small visible changes, sleep improves. Real strength/aesthetic changes start at week 8-12. Most people quit at week 3 expecting visible change. Trust the process."
    },
    {
      "id": "pc_pt_or_solo",
      "title": "PT or solo? A 5-question test",
      "channel": "whatsapp",
      "length_seconds": 45,
      "body": "Solo if: you've trained before, you can read program structure, you don't get injured easily. PT if: you're new, recovering from injury, training for a specific event, or have inconsistent form. Hybrid (PT 1-2x/month + solo): the smartest middle path for most members."
    },
    {
      "id": "pc_protein_basics",
      "title": "How much protein do you actually need?",
      "channel": "whatsapp",
      "length_seconds": 50,
      "body": "Sedentary adults: 0.8g/kg body weight. Active adults: 1.2-1.6g/kg. Strength training: 1.6-2.2g/kg. For a 70kg active person, that's 84-112g/day — roughly 4 fistful-portions of protein. Indian-veg diets often fall short; supplement with paneer, dal, tofu before adding powders."
    }
  ],
  "seasonal_beats": [
    { "month_range": "Jan", "note": "resolution surge — trial walk-ins 4x baseline; convert window" },
    { "month_range": "Apr-Jun", "note": "lowest acquisition window — focus on retention, not acquisition" },
    { "month_range": "Aug-Oct", "note": "wedding-prep + festival window — repeat clients return to shape up" },
    { "month_range": "Nov-Dec", "note": "holiday slowdown — class density drops 25%; right time to renovate or pilot new programs" }
  ],
  "trend_signals": [
    { "query": "gym near me", "delta_yoy": 0.05, "segment_age": "all", "skew": "balanced" },
    { "query": "personal trainer cost", "delta_yoy": 0.38, "segment_age": "30-50", "skew": "balanced" },
    { "query": "yoga classes near me", "delta_yoy": 0.42, "segment_age": "25-55", "skew": "female" },
    { "query": "weight loss program", "delta_yoy": 0.28, "segment_age": "30-50", "skew": "female" }
  ],
  "regulatory_authorities": ["FSSAI (for supplement sales)", "Local Municipal Corp (premises)"],
  "professional_journals": ["Indian Journal of Sports Medicine"]
}