{
  "slug": "restaurants",
  "display_name": "Restaurants & Cafes",
  "voice": {
    "tone": "warm_busy_practical",
    "register": "fellow_operator",
    "code_mix": "hindi_english_natural",
    "vocab_allowed": [
      "footfall", "covers", "AOV", "RPC", "table turnover", "reservations",
      "GRO", "weekend brunch", "happy hour", "thali", "biryani", "tandoor"
    ],
    "vocab_taboo": [
      "best food in city", "guaranteed packed house", "miracle marketing",
      "viral guarantee"
    ],
    "salutation_examples": ["Hi {chef_or_owner_first_name}", "{restaurant_name} team"],
    "tone_examples": [
      "Quick one — IPL match nights have been 1.5x your weekday avg this season",
      "Spotted: 'biryani delivery' searches in your sublocality up 28% this week"
    ]
  },
  "offer_catalog": [
    { "id": "res_001", "title": "Flat 30% OFF on total bill (limit ₹500)", "value": "30%", "audience": "new_user", "type": "percentage_discount" },
    { "id": "res_002", "title": "Buy 1 Pizza Get 1 Free (Tue-Thu)", "value": "BOGO", "audience": "new_user", "type": "bogo" },
    { "id": "res_003", "title": "Weekday Lunch Thali @ ₹149", "value": "149", "audience": "new_user", "type": "service_at_price" },
    { "id": "res_004", "title": "Free Starter on orders > ₹1,200", "value": "free_addon", "audience": "new_user", "type": "free_addon" },
    { "id": "res_005", "title": "Match-night Combo @ ₹399 (food + drink)", "value": "399", "audience": "new_user", "type": "service_at_price" },
    { "id": "res_006", "title": "Family Sunday Brunch @ ₹699/pax", "value": "699", "audience": "new_user", "type": "service_at_price" },
    { "id": "res_007", "title": "Free Delivery > ₹500", "value": "free_delivery", "audience": "new_user", "type": "free_addon" },
    { "id": "res_008", "title": "Birthday: Free Cake on parties of 6+", "value": "free_addon", "audience": "all", "type": "free_addon" }
  ],
  "peer_stats": {
    "scope": "metro_casual_dining_2026",
    "avg_rating": 4.2,
    "avg_review_count": 142,
    "avg_views_30d": 4800,
    "avg_calls_30d": 38,
    "avg_directions_30d": 95,
    "avg_ctr": 0.025,
    "avg_photos": 22,
    "avg_post_freq_days": 7,
    "retention_30d_pct": 0.18
  },
  "digest": [
    {
      "id": "d_2026W17_ipl_window",
      "kind": "seasonal",
      "title": "IPL home-match Saturdays underperformed weeknight matches across metros",
      "source": "magicpin order data, Apr 2026",
      "summary": "Saturday IPL matches shift orders to home-watch parties; restaurant covers down 12% vs Saturday average. Weeknight matches drive +18% covers. Adjust promo days accordingly.",
      "actionable": "Push match-night combos on Tue/Wed/Thu match dates only"
    },
    {
      "id": "d_2026W17_packaged_food_gst",
      "kind": "compliance",
      "title": "GST council clarifies 5% rate for restaurant takeaway packaging from 2026-06-01",
      "source": "GST Council circular 224/2026",
      "summary": "Single-use plastic surcharge added to packaging cost for orders >₹500. Effective June 1. Cloud kitchens hit hardest.",
      "actionable": "Audit your packaging cost; consider Eco-pack alternative if volume justifies"
    },
    {
      "id": "d_2026W17_zomato_visibility",
      "kind": "trend",
      "title": "Zomato 'verified' badge correlates with +24% impressions in Tier-1 cities",
      "source": "Zomato partner update, Apr 2026",
      "summary": "Verification requires uploaded GST cert + 6 months continuous operation. Most eligible mid-size restaurants haven't applied; 5-day approval.",
      "actionable": "Apply via partner dashboard if you've crossed 6 months"
    },
    {
      "id": "d_2026W17_swiggy_iCare",
      "kind": "tech",
      "title": "Swiggy iCare: AI complaint summarizer launching Apr 2026",
      "source": "Swiggy partner blog 2026-04-12",
      "summary": "Auto-summarises customer complaints into themes (cold food / late / wrong order). Free for Pro merchants. Reveals pattern most operators miss.",
      "actionable": "Enable in dashboard; review weekly themes Sunday evening"
    },
    {
      "id": "d_2026W17_dish_trend",
      "kind": "trend",
      "title": "'Sugar-free dessert' searches +52% YoY across Indian metros",
      "source": "Google Trends Apr 2026",
      "summary": "Concentrated in 28-45 age band; correlated with rising diabetic awareness. Two new options on dessert menus seeing strong attach rate: keto cheesecake, almond-flour brownie.",
      "actionable": "Add one sugar-free dessert; mark prominently on menu and GBP"
    }
  ],
  "patient_content_library": [
    {
      "id": "pc_ordering_smart",
      "title": "Three things to look for before ordering food online",
      "channel": "whatsapp",
      "length_seconds": 60,
      "body": "(1) Look at the latest review's date — if last review is 30+ days old, the kitchen may be off. (2) Filter for 4★+ reviews mentioning your specific dish. (3) Order at peak hours — fresh prep, not warmed-up morning batch. These three filter out 80% of bad-experience risk."
    },
    {
      "id": "pc_thali_economics",
      "title": "Why a ₹149 thali is the best lunch deal in town",
      "channel": "whatsapp",
      "length_seconds": 45,
      "body": "A weekday thali for ₹149 covers your daily protein, two veggies, dal, rice, roti, and pickle/sweet. Buying these separately at any market in the neighbourhood: ₹240+. The only way restaurants make this work is high lunch volume — which means freshly-cooked, not standing in a chafer."
    }
  ],
  "seasonal_beats": [
    { "month_range": "Mar-Apr", "note": "IPL season — match-night promos on Tue/Wed/Thu; not weekends" },
    { "month_range": "Oct-Nov", "note": "Diwali corporate gifting + family-feast bookings" },
    { "month_range": "Dec", "note": "Christmas + New Year — set menu sales 3x baseline" },
    { "month_range": "Jul-Aug", "note": "monsoon delivery surge; rain-day discount window" },
    { "month_range": "Feb 14", "note": "Valentine's prix-fixe — book starting 2 weeks prior" }
  ],
  "trend_signals": [
    { "query": "biryani near me", "delta_yoy": 0.18, "segment_age": "all", "skew": "balanced" },
    { "query": "weekday lunch thali", "delta_yoy": 0.34, "segment_age": "office_25-45", "skew": "balanced" },
    { "query": "sugar free dessert", "delta_yoy": 0.52, "segment_age": "28-45", "skew": "balanced" },
    { "query": "match night offer", "delta_yoy": 0.65, "segment_age": "20-40", "skew": "male" },
    { "query": "small party catering", "delta_yoy": 0.22, "segment_age": "30-50", "skew": "female" }
  ],
  "regulatory_authorities": ["FSSAI", "Local Health Department", "GST Council"],
  "professional_journals": ["FoodService India", "Hospitality Bizz"]
}