{
  "slug": "salons",
  "display_name": "Salons & Beauty",
  "voice": {
    "tone": "warm_practical",
    "register": "approachable_expert",
    "code_mix": "hindi_english_natural",
    "vocab_allowed": [
      "balayage", "highlights", "keratin", "smoothening", "hair spa",
      "manicure", "pedicure", "facial", "threading", "waxing", "extensions",
      "olaplex", "wella", "loreal", "schwarzkopf", "redken"
    ],
    "vocab_taboo": [
      "guaranteed glow", "permanent results", "instant transformation", "miracle",
      "best in city"
    ],
    "salutation_examples": ["Hi {first_name}", "{salon_name} team"],
    "tone_examples": [
      "Bridal season is starting — bookings usually 2x normal in next 4 weeks",
      "Quick one — your Saturday 5-7pm slot has been the strongest this month"
    ]
  },
  "offer_catalog": [
    { "id": "sal_001", "title": "Haircut @ ₹99", "value": "99", "audience": "new_user", "type": "service_at_price" },
    { "id": "sal_002", "title": "FREE head massage with Haircut", "value": "0", "audience": "new_user", "type": "free_addon" },
    { "id": "sal_003", "title": "Hair Spa @ ₹499", "value": "499", "audience": "new_user", "type": "service_at_price" },
    { "id": "sal_004", "title": "Threading + Waxing combo @ ₹299", "value": "299", "audience": "new_user", "type": "service_at_price" },
    { "id": "sal_005", "title": "Bridal Trial @ ₹999", "value": "999", "audience": "new_user", "type": "service_at_price" },
    { "id": "sal_006", "title": "Keratin Treatment @ ₹2,499", "value": "2499", "audience": "new_user", "type": "service_at_price" },
    { "id": "sal_007", "title": "Mani+Pedi Combo @ ₹599", "value": "599", "audience": "new_user", "type": "service_at_price" },
    { "id": "sal_008", "title": "Annual Membership: 12 services @ ₹4,999", "value": "4999", "audience": "repeat_user", "type": "membership" }
  ],
  "peer_stats": {
    "scope": "metro_unisex_salons_2026",
    "avg_rating": 4.5,
    "avg_review_count": 88,
    "avg_views_30d": 2400,
    "avg_calls_30d": 28,
    "avg_directions_30d": 62,
    "avg_ctr": 0.040,
    "avg_photos": 14,
    "avg_post_freq_days": 10,
    "retention_3mo_pct": 0.55
  },
  "digest": [
    {
      "id": "d_2026W17_olaplex_no9",
      "kind": "tech",
      "title": "Olaplex No.9 launches in India — bond protector for chemically-treated hair",
      "source": "Hair Brand News India, Apr 2026",
      "summary": "Pre-shampoo bond protector targeting damage from frequent colour and smoothening. Distributors confirmed in Delhi/Mumbai/Bangalore. Wholesale ₹3,200/bottle, retail ~₹4,500.",
      "actionable": "Worth piloting if your colour client mix is >25%"
    },
    {
      "id": "d_2026W17_keratin_alt",
      "kind": "trend",
      "title": "Formaldehyde-free smoothening alternatives gaining share — citric-acid based",
      "source": "Salon India magazine, Apr 2026",
      "summary": "Brazilian citric-acid keratin alternatives now widely available. Lower fume, comparable hold for ~6-8 weeks. Pricing roughly +15% over standard keratin.",
      "actionable": "Position as 'safe smoothening' for pregnancy / asthma clients"
    },
    {
      "id": "d_2026W17_bridal_season_start",
      "kind": "seasonal",
      "title": "Wedding season opener — first lean April-May window before main Oct-Dec rush",
      "source": "Wedding industry intel",
      "summary": "Mini-bridal window April-May (~15% of annual bridal volume) often missed by salons focused on Oct-Dec. Pre-wedding skincare + mehendi-prep services peak now.",
      "actionable": "Run a 'Bridal Trial @ ₹999' offer; book 2-month skincare package"
    },
    {
      "id": "d_2026W17_olaplex_training",
      "kind": "cde",
      "title": "L'Oreal Professionnel India training: Advanced Balayage Masterclass",
      "source": "L'Oreal Pro India calendar",
      "date": "2026-05-08",
      "summary": "2-day in-person training in Mumbai. ₹15,000 fee. Targeted at stylists with 2+ years of colour experience.",
      "actionable": "Worth subsidising for one stylist if balayage demand is rising in your locality"
    },
    {
      "id": "d_2026W17_walkin_priority",
      "kind": "trend",
      "title": "'Walk-in available' tag on GBP boosting calls 23% in metros",
      "source": "magicpin internal, Apr 2026",
      "summary": "Salons that explicitly add 'walk-in available' to their GBP description see 23% higher call volume in the same locality vs salons without. Effect strongest weekday afternoons.",
      "actionable": "Add the tag to your GBP description this week"
    }
  ],
  "patient_content_library": [
    {
      "id": "pc_keratin_safe",
      "title": "Is keratin safe? What to ask before booking",
      "channel": "whatsapp",
      "length_seconds": 60,
      "body": "Old-school keratin uses formaldehyde — safe in trained hands but not for pregnancy or asthma. Citric-acid alternatives exist now with similar hold. Two questions to ask any salon: (1) what's your activator? (2) is the room ventilated? If you don't get a clear answer, look elsewhere."
    },
    {
      "id": "pc_balayage_vs_highlights",
      "title": "Balayage vs highlights — which actually suits you?",
      "channel": "whatsapp",
      "length_seconds": 75,
      "body": "Highlights are uniform stripes; balayage is hand-painted, growing out softly with no visible regrowth line. Highlights cost less but need touch-ups every 8 weeks. Balayage holds 4-5 months. If you don't visit the salon often, balayage is the practical choice."
    },
    {
      "id": "pc_post_color_care",
      "title": "Post-colour care — first 72 hours matter most",
      "channel": "whatsapp",
      "length_seconds": 45,
      "body": "Three rules: no shampoo for 48h (let cuticle close), use sulphate-free shampoo from day 3, and avoid hot water washes for the first month. Skip these and you'll lose 30% of the colour vibrance in the first wash."
    }
  ],
  "seasonal_beats": [
    { "month_range": "Oct-Dec", "note": "primary wedding/festival season — bridal package bookings 4x baseline" },
    { "month_range": "Apr-May", "note": "secondary bridal window + summer hair-care surge" },
    { "month_range": "Jul-Aug", "note": "monsoon haircare focus (anti-frizz, scalp treatments)" },
    { "month_range": "Mar", "note": "Holi colour-recovery surge — book hair spas the week after" }
  ],
  "trend_signals": [
    { "query": "balayage near me", "delta_yoy": 0.45, "segment_age": "25-40", "skew": "female" },
    { "query": "keratin treatment price", "delta_yoy": 0.18, "segment_age": "25-45", "skew": "female" },
    { "query": "men's haircut delhi", "delta_yoy": 0.22, "segment_age": "20-35", "skew": "male" },
    { "query": "bridal makeup artist", "delta_yoy": 0.31, "segment_age": "22-32", "skew": "female" }
  ],
  "regulatory_authorities": ["FDA India (cosmetic ingredient compliance)"],
  "professional_journals": ["Salon India", "Pure Beauty India"]
}