{
  "tam": "The Nigerian food delivery and meal-prep market is estimated at over ₦500 billion annually, driven by urban office workers.",
  "sam": "Office-worker lunch delivery within Lagos mainland business districts — roughly ₦15 billion annually.",
  "som": "A realistic first-year target is 200-400 regular subscribers across 2-3 office clusters, roughly ₦40-60 million in annual revenue.",
  "swot": {
    "strengths": ["Fresh, made-to-order meals", "Direct relationships with office clusters", "Low overhead (no dine-in space needed)"],
    "weaknesses": ["Limited delivery radius without more riders", "Dependent on consistent ingredient sourcing", "Brand still unknown outside initial customer base"],
    "opportunities": ["Growing health-consciousness among young professionals", "Rise of corporate wellness budgets that could subsidize lunch", "Partnerships with office building management"],
    "threats": ["Established food delivery apps (Chowdeck, Glovo) entering the same space", "Fuel and ingredient price volatility raising delivery costs", "Traffic delays affecting on-time delivery reputation"]
  },
  "pestle": {
    "political": "Lagos State's food safety regulations are becoming stricter — proactive NAFDAC-aligned hygiene practices are a differentiator.",
    "economic": "Inflation pressures ingredient costs; subscription pricing must be revisited quarterly.",
    "social": "Increasing dual-income households and long commutes are pushing more workers toward pre-made meals over home cooking.",
    "technological": "WhatsApp-based ordering and mobile payments (Moniepoint, OPay) make low-tech order-taking viable without a full app.",
    "legal": "Food handling permits and NAFDAC registration required for packaged meal sales.",
    "environmental": "Packaging waste is a growing concern; biodegradable containers could become a selling point."
  },
  "competitiveLandscape": "Competes with informal roadside food vendors on price and with app-based delivery (Chowdeck, Glovo) on convenience. Differentiation comes from a curated healthy menu and direct office-cluster relationships rather than trying to out-scale the delivery apps."
}