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title: About It depends
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short_description: It depends – unconventional research consulting
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# What if everything you know about your customers is almost true?

At It depends, we specialise in untangling the messy human experience. Our clever research designs and advanced quantitative methods help businesses make sense of human attitudes, needs, and behaviour. 
 
Unchallenged assumptions can lead to costly mistakes. 

This is why curious leaders trust us to solve for the human truths that drive smart business decisions. 

## Doing research differently

It depends is an unconventional research consultancy. We were founded in 2023 by a duo who left the traditional consulting industry to deliver more truthful, more efficient, and more actionable human insights. 

Our small, high-performing team comprises experts in social research and data science. Based in a former butcher’s shop in Copenhagen, we provide full-service research consulting.

## Get in touch

- **Asmus Harre** · *Co-founder & Partner* · [Email](mailto:asmus@itdepends.dk)· [LinkedIn](https://www.linkedin.com/in/asmusharre/)
- **Mathias Bruun** · *Co-founder & Partner* · [Email](mailto:mathias@itdepends.dk) · [LinkedIn](https://www.linkedin.com/in/mathias-bruun/)


[It depends website](https://www.itdepends.dk/) · [It depends on Linkedin](https://www.linkedin.com/company/itdepends-dk/)