# topologies

Column1: Description
Ambitious Strivers:
Young ambitous professionals, mostly men, work hard play attitude, competitive with peers and treat themselves to expensive things, Independent, enjoy using the internet, searching for the best deal, not always brand loyal, look for the best solution case by case, want to be recognised for their achievements

Comfortable Altruistic:
More to life than money  socially responsible  do their bit for the environment give time and money to causes that matter Money cautios they dont get a kick out of making money  the use comparison tables and like to keep a distance from big banks

Retired and liquid:
Over 55 active pensioners treat themselve to short holidays money cautious use comparison tables to get the best deals loyal to banks not self directed more to life than money have family with children either at university or in early employment

Living for Today:
Between 18 and 34 years old independant accept being in debt salary spent at end of month rented  shared accomodation or living at home working in first job or in academic education

Struggling Families:
Between the ages of 21 and 40 years old In manual or zero hour contracts struggle to manage outgoings have trouble managing finances to the end of the month and so low savings  in rented accomodation  dependant on support network family to get by

High Wealth:
Over 40 years old independent city dweling working in the professional servicesbanking or property sector Has expensive tastes owne more than 1 property and has investments

Money Managers:
Couples who enjoy managing their money actively looking for the best deal and move money around to get the base offer Not loyal to brands and mistrust financial instutions In active employment but save aggressively Do not like being in debt

Digital Pioneers:
22 35 Love exploring new ways to make money through digital means Less afraid of risk Open to new payment methods and technologies  like Crypto online investing Actively use technology to do this Single below 40 living in metropolitan areas

Ultra High Wealth:
Extremely high net worth from inheritied money or from CX role in a blue chip or successful entrepreneur Loves the high life travels frequently takes risky investments has prpoerties around the world very discreet with income and spend


