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Nature Takes Over after Help from a Human Rescue Effort. |
A centerpiece of the park is a grove of century old Oak trees, some of which were already there, and some which were rescued and replanted from nearby. The largest rescued Oak stands 50 feet tall and weighs 420,000 pounds! It was moved with a 32-foot diameter root-ball six feet deep, using one 400-ton-crane and one 500... |
Claudia Morlan explains that the successful develoment of Discovery Green and it's immediate popularity is due to the fact that, even though the park is a city project, it is operated by a private non-profit organization. Not only did the Discovery Green Conservancy raise about half of the funds for the project, they w... |
Truly remarkable property with so much to offer. Not only does this property consist of 5 acres in a highly sought after neighborhood with a virtually brand new home, it also offers a 6000 sq ft, 5 stall horse barn and a 6 bay garage. Not to mention that this home is in a water oriented neighborhood with access to the ... |
An unusual January followed an unusual December. Risk assets were pounded in December in what is traditionally a strong month while they rebounded in January in what's usually a poor month. It's a good example of using seasonal patterns as only one part of the puzzle. |
The Canadian dollar was the top performer in the month, up 3.8% against the US dollar. At the start of the month I noted that the past two Januarys had also bucked a trend of seasonal CAD weakness to start the year. It's now safe to say that trend is dead. |
One trend that remained very much in fashion was buying gold to start the year. I've written about it year and year and it continues to be my key to starting the year with gains. Gold climbed 3.2% in January and is up more than 8% since the start of December. |
Looking ahead, February is another strong month for gold but be warned that the first half of China's lunar new year holiday week tends to be soft so waiting for a dip to buy may be prudent. |
I'll be writing more about February seasonals tomorrow but one to watch is oil. Crude is generally weak in January but it was extremely strong this month. I don't think the rally in oil is over because there is a long period of seasonal strength ahead. |
Council Post: Content Strategy Vs. Content Marketing: What's The Difference? |
Content Strategy Vs. Content Marketing: What's The Difference? |
Businesses today need more than a brochure-type website to help them succeed. Great on-site content is important and helps businesses of all sizes. But, it’s not the Field of Dreams. |
In addition to having excellent content on your website, it's also important to have a great content marketing strategy that uses content to help drive a continuous flow of traffic to your site. |
Beyond getting people to your homepage, you'll want a deeper strategy to drive them to specific sections of your site. And, beyond simply generating and distributing content to drive traffic back to your other online properties, you’ll want to regularly analyze results to help you further home your ongoing content stra... |
The combination of a good content strategy and content marketing will work in tandem to help you achieve your goals. So, what's the difference? Your content marketing efforts will drive targeted traffic to your site and once they arrive, your on-site content strategy will work to convert that traffic into leads, follow... |
• Content can drive people to other online locations beyond your website, such as social marketing channels to boost your online presence and drive new followers your way. |
• Content reactions can be measured to determine the best types of content for your target audience. |
• Content can be crafted to take potential customers on a journey through the sales cycle, maximizing the chances they’ll become a customer (and possibly a referring customer, as well as a repeat client). |
• Poising yourself as best-in-class for those doing a competitive analysis. |
• Selling "fries with that burger" through comprehensive value-added selling. |
• Maximizing your marketing reach through social sharing. |
• Managing relationships with leads and former customers in order to deepen relationships. |
A strategy that looks at what types of content you’ll create, where it will be distributed, which part of your website it will link back to and ways of measuring success can help you continually benefit from content marketing and refine your strategy as you go. |
Without a strategy, your content marketing efforts will seem reactive to what your competition is doing instead of creating content or implementing a tactic based on research, analysis and what your audience really wants or needs. |
Blog Posts: Posting informative content on your business' blog can continually bring in new traffic as well as improve your organic search engine optimization (SEO) results. It also offers a great opportunity to converse with new prospects and past customers. They’re already on your site to read that blog post, so your... |
Guest Blog Posts: Crafting informative and engaging posts for authoritative sites related to your niche can help you establish yourself and your brand as an authority while helping you drive new traffic to your own website. |
Bylined Articles: Well-written and informative articles establish expertise as well as use a byline to drive traffic to other online content you’ve created. It could naturally lead back to your lead generation tool or sales page. |
E-Books: Free e-books with helpful and valuable information can boost opt-in rates for email marketing, which is a great lead generation and customer relationship management tool. |
Infographics: Infographics bring great viral potential. Not only can you post them on all your social media properties, but they are often shared by others and will link back to you. |
Email Marketing: Email marketing offers a great opportunity to deepen relationships with leads and past customers alike. |
Video Marketing: Video marketing is a great way to attract people interested in your product or service by helping them solve problems, positioning your product as a solution. |
Use a diverse content marketing strategy as part of your overall content strategy and split test to continually refine your approach. For example, Product A might see a good response to video marketing, and Product B might sell more through an infographic. Specific types of content might work better for lead generation... |
An editorial calendar can help you plan and manage your content and content marketing strategies in terms of planning and tracking. Scheduling content in advance can help you manage time effectively, but be flexible and save room for potential trending topics to capitalize on, too. |
Lastly, an important element of your content strategy is to assess the traffic you receive and the sources (which type of content and which distribution channels seem to be bringing you the best results) so that you can replicate, fine-tune and follow up. |
Remember, your content marketing tactics can bring traffic to your website or landing page. Your content strategy, on the other hand, will drive traffic to your website and then help convert those visitors into customers. When done effectively, you should see not only an increase in website traffic but also improved us... |
Rabbi Chaim Kanievsky and Rochel Imeinu davening for Klal Yisrael - will your name be on the list? |
As Mar Cheshvan enters, the yartzeit of Rochel Imeinu is approaching, and people from the all over the world will travel to daven on this very auspicious day at her grave in Bethlehem. |
Rabbi Chaim Kanievsky has mentioned on various occasions that Kever Rochel is, specifically, the choicest place for tefilla. |
That is why on the Shabbat of Rochel Imeinu's yartzeit, Rav Chaim will daven in shul for those who donate to Kupat Ha'Ir and will be sending a special shaliach to daven for the same list at the kever. Those who donate will be receiving an incredible zechus -- to be in the tefilos of Rav Chaim, to be among those who dav... |
Those who give $180 will receive a Mishaberach personally from Rav Chaim, as well as having their name added to the list of the special shaliach. |
THERE CAN ONLY BE 250 NAMES ON THE LIST. |
Mother Rochel is crying for her children. Please give what you can. |
As always, the center’s events will run from 6-9 p.m., are free, open to all and complimentary refreshments will be served. |
Musical performances will kick off on the Ron & Marie Jager Theatre stage in the 1910 Room with Gretchen and the Scotts with their fabulous original tunes, featuring Gretchen and Scott McMahon and Scott Wade. A group-karaoke-style community sing-along will follow at 7p.m., with Tawni Bates and her karaoke set-up. Every... |
A come-and-go artists’ reception for two new art shows – San Marvelous and Animals in Abstraction – will be held from 6-9 p.m. Guests will enjoy this truly engaging original show – now hanging in the Tea Room and Main Parlor – featuring 40 plus original creations by more than 20 local artists. The unique history, energ... |
Veronique Hahn’s colorful and playful, abstracted expressionistic depictions of animals – now hanging in the 1910 Room – continues the energy and flavor of the group show. Six new quilts in the Stairway Gallery do as well. |
Studio San Martian, a brand new arts events and retail center, is especially excited to be a part of the Third Thursday Walkabout for their first time. They plan to hold a parking lot event from 4-9 p.m. featuring live music, artists and vendors. Among those will be Johnny Duncan, also known as Jenkins2D who will be li... |
Additional activities planned throughout the downtown area for the night include several opportunities to hear and see other live music, see and purchase art, enjoy special activities and save on various featured products, food and beverages. Learn more about specific activities planned at each of the participating loc... |
We're mixing things up a bit here at "Vintage Vinyl" by switching to a biweekly schedule, meaning that we won't have a new episode until next week, when we take on Aretha Franklin. Don't be sad. We're just coordinating our schedule with USA Weekend's website, which has begun streaming the show. |
C-J music writer Jeffrey Lee Puckett and C-J web producer Tom Heiser will be around half as much, but promise to be twice as good. Join the fun at www.courier-journal.com/music and join the "Vintage Vinyl" community at www.facebook.com/cjvinyl. |
The Ramones on "Vintage Vinyl" |
You’re on your way home, but need to stop by at least one of two stores. One is more convenient to get to, but the other has a loyalty programme that allows you to accumulate points that will add up to some kind of discount. |
Don’t be surprised if you find yourself making a detour to shop at the store with the loyalty programme just so you can get a few rands off the milk you’re buying. |
Many of SA’s retailers are counting on you to do this: in a difficult economy in which growth is flat, retailers are increasingly leaning on these kinds of programmes to drive revenue. |
The rationale is that by having incentive schemes in place, companies can build loyal followings while encouraging consumers to buy more, says Amanda Cromhout, founder and CEO of Truth, a consultancy that gives advice on loyalty programmes. |
On the whole, says Cromhout, about four out of five South Africans who are economically active — those with a household income of more than R10,000 — use loyalty programmes regularly. |
Getting consumers to buy into these programmes has been a major success for local retailers. "How many marketing activities get a 75% response rate?" Cromhout asks. |
It’s meant feet coming through retailers’ doors at a difficult economic time. Increases in interest rates and fuel prices, along with below-inflation wage increases, have put consumers under pressure over the past year. |
Cromhout says loyalty programmes can increase sales incrementally by between 2% and 6%. This might not sound like much, but in an industry where volumes are high and margins thin, it can make a significant difference. A 2% rise in Clicks’ revenue, for instance, would have added R584m to its R29.2bn revenue for the 2018... |
Loyalty schemes also play a part in getting members to spend more. |
Dis-Chem loyalty cardholders spend an average R315 on a basket, against the R183 that non-loyalty members spend" |
Dis-Chem CFO Rui Morais told the Sunday Times in October that members of Dis-Chem’s partner loyalty programmes — the Discovery group’s Vitality, for example, and high-end rewards programme Legacy Lifestyle — spend more in stores, with an average basket size of R405. For their part, Dis-Chem loyalty cardholders spend an... |
These incentive schemes also give retailers insight into who their customers are. While retailers know how much is spent in their stores, they don’t know who is doing the spending. Loyalty programmes solve this. |
Clicks, for example, knows that 76% of its ClubCard customers are women, and 68% of them are in the 25-49 age group. It also knows that about 50% of its loyalty programme customers come from households within 5km of a Clicks store. |
Woolworths also uses its loyalty schemes to profile customers. "The WRewards loyalty programme in Africa and rewards programmes for [Country Road Group] brands enable us to gain deep customer insights, drive customer acquisition, frequency and spend, and reward customers with compelling benefits," it says in its latest... |
The importance of loyalty programmes to the bottom line is evident in how much retailers have put into upgrading them. Most no longer require even a loyalty card, as retailers have invested in app-based loyalty programmes. |
They’ve also made it easier for customers to cash in their rewards. Smart Shopper, for example, no longer requires customers to redeem discounts at a Smart Shopper terminal — they can simply cash in their discounts at the checkout point. |
When one looks at how much money retailers have paid out to consumers, it’s easy to understand why loyalty programmes have such broad appeal. Clicks paid R442m to ClubCard members in its 2018 financial year; and Pick n Pay offered R2.4bn in personalised discounts to Smart Shoppers in the six months to end-August (it’s ... |
Though these programmes are gaining traction, the "SA Loyalty Landscape 2018/2019" report, compiled by Truth, notes that, to be considered true successes, the programmes have to be punted by members to friends and family. |
"A loyalty programme alone does not create customer loyalty," it says. "The true reflection of customer loyalty is how likely its customers are to recommend its brand and, in this case, its loyalty programme." |
SafeChain was recognized for its wire fraud prevention platform SafeWire™ to secure real estate wire transfers, which leverages blockchain technology, as well as its work with the Franklin County Auditor’s Office. In addition to helping the Auditor’s Office complete the first blockchain-backed real estate transaction i... |
Columbus Business First launched the BizTech Awards to keep up the tradition of recognizing promising startups, entrepreneurs and innovations in Columbus. The event has been growing alongside the region’s booming tech sector, and according to the publication, this year’s award received a record number of nominations an... |
"Columbus has been an exceptional location to launch SafeChain, and we are truly honored to have been recognized by Columbus Business First amongst the dozens of impressive technology firms in the Columbus area," said Tony Franco, CEO and co-founder of SafeChain. |
Peter DeFazio, member of the United States House of Representatives. Official portrait, Wikipedia Commons. |
Rep. Peter DeFazio (D-OR) has sent a letter to US President Donald Trump urging him to file a trade dispute with the World Trade Organization (WTO) against the Organization of Petroleum Exporting Countries (OPEC) for manipulating oil production. |
For decades, OPEC has consistently manipulated the supply and price of oil, colluding to establish production levels in order to control prices in the world market, according to DeFazio, who for the past twenty years has asked the sitting President to bring a WTO dispute against OPEC member nations for these manipulati... |
According to DeFazio, OPEC’s most recent collusion occurred in November 2016, where OPEC and non-OPEC nations agreed to decrease production by 1.8 million barrels per day, effective January 1, 2017, in order to keep the price of oil at artificially high levels. Since that meeting, the countries have made significant pr... |
Under Article XI of the General Agreement on Tariffs and Trade (GATT), member countries are prohibited from using anything other than “duties, taxes or other charges,” to limit imports or exports across their borders. Oil production quotas clearly violate this statute, according to DeFazio. |
CHARLOTTE, N.C. — Kemba Walker scored 27 of his 31 points in the second half, and the Charlotte Bobcats ruined Stephen Curry’s homecoming with a wire-to-wire 115-111 victory over the Golden State Warriors on Monday night. |
Curry overcame a slow start to finish with a season-high 43 points, 32 of them coming in the second half. |
Curry, a Charlotte native who burst on the national scene while playing at nearby Davidson College, scored 19 points in the fourth quarter, including a 27-footer with a hand in his face to cut the Bobcats’ lead to 111-109 with 11 seconds left. |
But the Warriors (12-10) couldn’t contain Walker, and the point guard hit four free throws in the final 11 seconds to seal the victory. |
Gerald Henderson had 24 points and Josh McRoberts had 11 points and 10 rebounds for the Bobcats (10-11), who won their second straight game. |
While Curry was putting on a show, Walker did his best to match him in a duel of high-octane point guards. |
Walker scored 15 points in the fourth quarter and finished 10 of 18 from the field and 9 of 11 from the foul line. He also had five assists. |
Curry was 3 of 11 in the first half, but got hot late in the third quarter and finished 14 of 32 from the field against a Bobcats team that hadn’t allowed 100 points in 13 straight games. He was only 5 of 16 from 3-point range, but did some damage at the free throw line where he was 10 of 12. |
The Bobcats led 53-41 at the half behind 14 points from Henderson, who was 7 of 10 from the field, scoring most of his points in the low post. The Warriors struggled from the field early, shooting 1 of 12 from 3-point range. |
Curry, who led Davidson to the brink of the Final Four as a sophomore, came in with a career average of 25.3 points against his hometown team while shooting 62 percent from 3-point land. |
The Warriors never led, but tied the game at 88-all on a pair of free throws by Curry. |
But Ramon Sessions scored on a pair of drives and Ben Gordon knocked down a 3-pointer to quickly push the lead back to seven with 6:50 left in the game. Walker hit a 3-pointer and a fall away in the lane to help stretch the lead to 11. |
Warriors coach Mark Jackson said before the game that Curry’s play has been “spectacular” this season. |
DAUPHIN COUNTY, Pa. — A 36-year-old woman is wanted for child endangerment, police say. |
A warrant charges Amy Mosley — whose last known residence is in Owings Mills, Maryland — with endangering the welfare of children, possession of a controlled substance and possession of drug paraphernalia. |
Anyone with information regarding Mosley’s whereabouts should contact Derry Township Police at 717-534-2202 or call your local police agency. |
The 2020 Summer Olympics are a little more than a year away, but the wait will be longer for those who prefer the international sporting competition’s colder counterpart. The next Winter Olympics start in February 22, bringing a familiar venue and new events at the same time. |
Here are some of the most important things to know about the 2022 Winter Olympics. |
As always, there will be new events to watch at the 2022 Winter Olympics. In total, seven new events will debut in Beijing: women’s monobob, men’s and women’s freestyle skiing big air, plus mixed team events in ski jumping, freestyle skiing aerials, snowboard cross and short track speed skating relay. |
As noted by the official Olympics website, there will be more women competing in the 2022 winter games than ever before. Female competitors will make up more than 45 percent of entrants. |
The next Winter Olympics are in Beijing, which also hosted the 2008 summer games. In fact, for the sake of efficiency, some of the venues built for the 2008 Summer Olympics will be reused in 2022. |
The National Aquatics Center, affectionately called the “Water Cube,” will be the home of Olympic curling competitions in 2022. That facility hosted the swimming competitions in 2008. |
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