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File size: 6,104 Bytes
dd5428d | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 | import lvl1 from '../assets/lvl1.png'
import lvl2 from '../assets/lvl2.png'
import lvl3 from '../assets/lvl3.png'
import lvl4 from '../assets/lvl4.png'
import lvl5 from '../assets/lvl5.png'
const CORE_BENEFITS = ['Product usability', 'Customer satisfaction', 'Revenue']
const SCIENTIST_BENEFITS = [
...CORE_BENEFITS,
'Project-specific metrics',
'Funnel and conversion metrics',
'Cost savings',
'Time to market',
'Entry into new markets',
'Employee productivity',
'Brand equity',
]
const LEVELS = [
{
n: 1,
name: 'Producers',
tagline: 'Design makes it look good',
pct: 41,
body:
'These companies are focused on the most visible aspects of design—the pixels on the screen.',
activities: ['Wireframes', 'Design comps', 'Interactive prototypes'],
benefits: ['Product usability'],
art: lvl1,
artAlt: 'A line of designers walking single file',
height: 670,
artStyle: { left: 170, top: 322, width: 305 },
ruleTop: 259,
},
{
n: 2,
name: 'Connectors',
tagline: 'The workplace becomes a workshop',
pct: 21,
body:
'Design teams at these organizations have developed more collaborative processes, like joint working sessions and integrated tooling with non-design peers.',
activities: [
'Workshops',
'Rapid sketching',
'Stakeholder input',
'Integrations between designer and developer tools',
],
benefits: ['Product usability', 'Customer satisfaction'],
art: lvl2,
artAlt: 'A planet and a rocket ship in flight',
height: 816,
artStyle: { left: 85, top: 467, width: 475 },
ruleTop: 344,
},
{
n: 3,
name: 'Architects',
tagline: 'Design is a scalable operation',
pct: 21,
body:
'These companies have moved beyond basic participatory design processes and have shared ownership, role clarity, joint accountability with key partners, and more documentation of their now more substantial design practices.',
activities: ['Daily standups', 'Planning and prioritization', 'Design briefs', 'Written documentation'],
benefits: CORE_BENEFITS,
art: lvl3,
artAlt: 'A designer standing with a dog',
height: 799,
artStyle: { left: 190, top: 466, width: 275 },
ruleTop: 356,
},
{
n: 4,
name: 'Scientists',
tagline: 'Hypotheses and experimentation power design',
pct: 12,
body:
'Organizations at this level are masters of data-driven design with sophisticated practices for analytics, user research, and monitoring and measuring the success of specific efforts.',
activities: ['Concept testing', 'A/B tests', 'Analytics data'],
benefits: SCIENTIST_BENEFITS,
art: lvl4,
artAlt: 'Two researchers scanning a rock with a hologram',
height: 990,
artStyle: { left: 60, top: 637, width: 535 },
ruleTop: 367,
},
{
n: 5,
name: 'Visionaries',
tagline: 'Design means business',
pct: 5,
body:
'These companies are robust in all the dimensions of maturity, but what really separates them from the others is design’s involvement in strategy.',
activities: ['Trendspotting and foresight', 'Product market fit tests', 'Vision artifacts', 'Cross-platform strategies'],
benefits: [...SCIENTIST_BENEFITS, 'Design patents/IP', 'Share price'],
art: lvl5,
artAlt: 'A crew of four astronauts posing together',
height: 966,
artStyle: { left: 145, top: 612, width: 345 },
ruleTop: 284,
},
]
function NumberedList({ title, items }) {
return (
<div className="lvl-list">
<h5>{title}</h5>
<ol>
{items.map((item, i) => (
<li key={item}>
<span className="idx">{i + 1}.</span>
<span>{item}</span>
</li>
))}
</ol>
</div>
)
}
function LevelRow({ level }) {
return (
<article className="level-row" id={`level-${level.n}`} style={{ '--row-h': level.height + 'px' }}>
<span className="lvl-label">Level {level.n}</span>
<h3 className="lvl-title">{level.name}</h3>
<img
className="lvl-art"
src={level.art}
alt={level.artAlt}
style={{ left: level.artStyle.left, top: level.artStyle.top, width: level.artStyle.width }}
/>
<div className="lvl-right">
<div className="lvl-head">
<div className="lvl-sub">{level.tagline}</div>
<div className="lvl-stat">
<div className="lvl-pct">{level.pct}%</div>
<div className="lvl-ofco">of companies</div>
<div className="lvl-track">
<span className="lvl-fill" style={{ width: level.pct + '%' }} />
</div>
</div>
</div>
<p className="lvl-body">{level.body}</p>
<hr className="lvl-rule" style={{ top: level.ruleTop }} />
<div className="lvl-lists" style={{ top: level.ruleTop + 56 }}>
<NumberedList title="Key activities" items={level.activities} />
<NumberedList title="Key benefits" items={level.benefits} />
</div>
</div>
</article>
)
}
export default function Levels() {
return (
<section className="levels" id="levels">
<div className="container">
<div className="levels-intro">
<h2 className="giant-heading">
How
<br />
design
<br />
teams
<br />
level up
</h2>
<div className="levels-intro-right">
<h3>Why are the efforts of some companies more impactful than others?</h3>
<p>
Understanding what differentiates high-performing design organizations is key to
learning how your company can evolve and build a better bottom line. And most
companies are only just scratching the surface of what’s possible. Explore the
levels of the new design maturity model today.
</p>
</div>
</div>
{LEVELS.map((level) => (
<LevelRow key={level.n} level={level} />
))}
</div>
</section>
)
}
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