dataset card
Browse files
README.md
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# Storika Creator Benchmarks - Open Slice (2026-Q2)
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Aggregated, anonymized TikTok reach and engagement benchmarks plus sponsored-content rate bands from Storika's creator dataset.
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This release contains 675 country-by-category reach and engagement cells and 5 rate-band cells.
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Every cell clears a 30-distinct-creator anonymity floor.
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The full, current, and finer-grained data lives at [storika.ai](https://www.storika.ai/reports/creator-rate-benchmarks-2026?utm_source=huggingface&utm_medium=dataset&utm_campaign=open-data-2026-Q2).
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## Files
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- `storika-creator-reach-engagement-2026-Q2.csv` contains country x normalized top-level category cells, distinct-creator count `k`, median followers, median engagement rate, and confidence.
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- `storika-creator-rate-bands-2026-Q2.csv` contains platform x content format x market cells, distinct-creator count `k`, and p25-p75 rate-band edges in USD.
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- `HEADER.txt` contains the release provenance and license block.
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## Methodology
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Each comma-separated top-level category is normalized independently, so category order does not change membership.
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Creators with several categories contribute once to each declared category, and every cell counts distinct creators rather than rows.
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Only source records last updated before the end of 2026-Q2 are eligible.
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Creators on Storika's denylist are excluded from both profile and rate aggregates.
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Rate bands convert KRW quotes at 1,470 KRW per USD, and markets remain separate.
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Reach and engagement medians use two significant figures, while rate-band edges round to the nearest $10.
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Confidence is high at k >= 100 and medium at k = 30-99.
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## What is withheld
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The current quarter, all back-series, subcategories, follower-tier and language axes, rate medians, full rate distributions, and every per-creator row are withheld.
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## License
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**CC BY 4.0.** Attribution required: *"Source: Storika Creator Benchmarks (2026-Q2), https://www.storika.ai"*.
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## About Storika
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Storika is an AI-powered creator-marketing platform for creator discovery, outreach, and verified post tracking.
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Teams that need current-quarter data, finer grain, or campaign benchmarks can [start free](https://app.storika.ai/signup?utm_source=huggingface&utm_medium=dataset&utm_campaign=open-data-2026-Q2).
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