File size: 20,203 Bytes
09a1836
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342
343
344
345
346
347
348
349
350
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
387
388
389
390
391
392
393
394
395
396
397
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
422
423
424
425
426
427
428
429
430
431
432
433
434
435
436
437
438
{
  "sections": [
    {
      "key": "hero",
      "kind": "hero",
      "position": 0,
      "heading": "SUMMER SAVINGS! UP TO 50% OFF WARM-WEATHER FAVORITES",
      "sub": "ONLINE AND IN STORES. Prices as shown.",
      "cta_label": "SHOP THE DEALS",
      "cta_cat_id": 20011104,
      "items": []
    },
    {
      "key": "rewards-lead",
      "kind": "lead",
      "position": 1,
      "heading": "Get More Bean for Your Buck",
      "sub": "Join our NEW L.L.Bean Rewards program or take the benefits further with the L.L.Bean® Mastercard®.",
      "cta_label": "LEARN MORE",
      "cta_cat_id": 20010535,
      "items": []
    },
    {
      "key": "secondary-banners",
      "kind": "banners",
      "position": 2,
      "items": []
    },
    {
      "key": "boat-tote-video",
      "kind": "video",
      "position": 3,
      "cta_label": "SHOP OUR SUMMER COLLECTION",
      "cta_cat_id": 20011104,
      "items": [],
      "heading": "Best Worn to Make Summer Memories",
      "sub": "Effortless styles designed to do it all."
    },
    {
      "key": "deck-dock",
      "kind": "cards",
      "position": 4,
      "heading": "For Deck, Dock & Beyond",
      "items": [
        {
          "label": "Totes",
          "cat_id": 514029,
          "slug": "boat-and-tote-bags",
          "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Totes_Large.jpg",
          "alt": "Canvas tote bag hanging on weathered wooden railing, labeled totes",
          "asset": "/static/img/home/27f3909ab36330.jpg"
        },
        {
          "label": "Women's Shirts & Tops",
          "cat_id": 607,
          "slug": null,
          "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/may_june_slider/Womens_Tees__Tanks_Large.jpg",
          "alt": "Woman in pink long sleeve tee, faded blue baseball cap and blue jeans standing on beach under light blue skies",
          "asset": "/static/img/home/c3bc1d62dfd40f.jpg"
        },
        {
          "label": "Men's Shirts",
          "cat_id": 589,
          "slug": null,
          "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Mens_Shirts_Large.jpg",
          "alt": "A handsome gent in mauve plaid shirt leaning back to a window showing ocean blue water.",
          "asset": "/static/img/home/d8e556d72c1b9c.jpg"
        },
        {
          "label": "Women's Tees & Tanks",
          "cat_id": 504209,
          "slug": null,
          "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Womens_Tees__Tanks_Large.jpg",
          "alt": "Brown haired woman in blue striped long sleeve tee shirt by water.",
          "asset": "/static/img/home/2df8dcabe0d21a.jpg"
        },
        {
          "label": "Men's T-Shirts & Polos",
          "cat_id": 20010166,
          "slug": null,
          "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Mens_T-Shirts__Polos_Large.jpg",
          "alt": "Man in light blue polo shirt standing near shoreline looking off to the side.",
          "asset": "/static/img/home/d4841f7cfea88a.jpg"
        },
        {
          "label": "Woman's Footwear",
          "cat_id": 630,
          "slug": null,
          "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Womens_Footwear_Large.jpg",
          "alt": "A pair of brown ankle high L L Bean Boots casually resting on bicycle fender.",
          "asset": "/static/img/home/a13a9215636208.jpg"
        },
        {
          "label": "Men's Footwear",
          "cat_id": 629,
          "slug": null,
          "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Mens_Footwear_Large.jpg",
          "alt": "A pair of brown leather L L Bean Boots hanging from their laces next to rustic wood wall.",
          "asset": "/static/img/home/a3e01dbae4081b.jpg"
        },
        {
          "label": "Equipment",
          "cat_id": 29,
          "slug": null,
          "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Equipment_Large.jpg",
          "alt": "Person in green airlight top holding blue water bottle outdoors near sandy ground.",
          "asset": "/static/img/home/861f82f9d34e3f.jpg"
        },
        {
          "label": "Women's Jeans",
          "cat_id": 513283,
          "slug": null,
          "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Womens_Pants_Large.jpg",
          "alt": "Woman wearing blue jeans walking along rustic wooden fence with tall grass behind it.",
          "asset": "/static/img/home/5df180e15f7670.jpg"
        },
        {
          "label": "Men's Pants",
          "cat_id": 502921,
          "slug": null,
          "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Mens_Pants_Large.jpg",
          "alt": "Close view of man wearing tan pants with arms casually folded with ocean background.",
          "asset": "/static/img/home/2835e0a303f0b9.jpg"
        },
        {
          "label": "Women's Swimwear",
          "cat_id": 624,
          "slug": null,
          "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/may_june_slider/WsSwimwear_Large.jpg",
          "alt": "Woman with long curly brown hair standing in shallow water in blue and white patterned swimsuit.",
          "asset": "/static/img/home/f48186a69ed0cd.jpg"
        },
        {
          "label": "Men's Swimwear",
          "cat_id": 511548,
          "slug": null,
          "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Mens_Swimwear_Large.jpg",
          "alt": "Man in blue swim trunks drying off with blue and teal beach towel on beach.",
          "asset": "/static/img/home/fad7dc186446d3.jpg"
        },
        {
          "label": "Women's Sun & Bug Protection",
          "cat_id": 516715,
          "slug": "sun-and-bug-protective-clothing",
          "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Womens_Sun__Bug_Protection_Large.jpg",
          "alt": "Woman wearing a green long-sleeve top and neck gaiter, outdoors with rocky terrain and muted blue sky in the b",
          "asset": "/static/img/home/169f649e88ade1.jpg"
        },
        {
          "label": "Men's Sun & Bug Protection",
          "cat_id": 516715,
          "slug": "sun-and-bug-protective-clothing",
          "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Mens_Sun__Bug_Protection_Large.jpg",
          "alt": "Man in dark blue baseball cap walking outdoors with backpack.",
          "asset": "/static/img/home/92b76931a2b897.jpg"
        },
        {
          "label": "Women's Activewear",
          "cat_id": 509757,
          "slug": null,
          "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Womens_Activewear_Large.jpg",
          "alt": "Woman in lavender althletic pullover near coastline misty blue skies.",
          "asset": "/static/img/home/83f9ff3e42ae36.jpg"
        },
        {
          "label": "Men's Activewear",
          "cat_id": 509723,
          "slug": null,
          "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Mens_Activewear_Large.jpg",
          "alt": "Waist up view of a man stepping on coastal rocks wearing green pullover and shorts.",
          "asset": "/static/img/home/1992d957a5f86e.jpg"
        }
      ]
    },
    {
      "key": "behind-design",
      "kind": "cards",
      "position": 5,
      "heading": "Behind the Design:",
      "sub": "Get an insider’s look at some of our most celebrated products.",
      "items": [
        {
          "label": "Behind the Design: Bug Protection Clothing",
          "cat_id": 20010675,
          "slug": "behind-the-design-bug-protection-clothing",
          "img": "https://www.llbean.net/firstspirit/media/image_library/2026/branded_content_7/omni_j_5_4_5_17/20010675_/Bug_Protection_Story_Tile_Large13rd.jpg",
          "alt": "Close up of a person wearing a light tan L L Bean button up shirt with two chest pockets; video play icon over",
          "asset": "/static/img/home/b5f5665956314d.jpg"
        },
        {
          "label": "Behind the Design: The Casco Bay Boat Moc",
          "cat_id": 20010611,
          "slug": "behind-the-design-casco-bay-boat-shoes",
          "img": "https://www.llbean.net/firstspirit/media/image_library/2026/branded_content_7/omni_f_3_9_3_22/below_product_details_behind_the_design__casco_bay_boat_shoes__260318_/Casco_Bay_Boat_Moc_Story_Tile_Large13rd.jpg",
          "alt": "Top view of boat shoes arranged on a wooden surface with a magazine and compass with play video icon.",
          "asset": "/static/img/home/b9982c503a52b9.jpg"
        },
        {
          "label": "Behind the Design: Airlight",
          "cat_id": 20010674,
          "slug": "behind-the-design-airlight-pullover",
          "img": "https://www.llbean.net/firstspirit/media/image_library/2026/branded_content_7/omni_i_4_20_5_3/20010674_behind_the_design__airlight_pullover__260428_/Airlight_Story_Tile_Large13rd.jpg",
          "alt": "Plum-colored ribbed pullover with a snap-button collar and L L Bean logo, shown on a mannequin against black b",
          "asset": "/static/img/home/182ed9f838742b.jpg"
        }
      ]
    },
    {
      "key": "wirecutter",
      "kind": "quotes",
      "position": 6,
      "heading": "NYT Wirecutter Picks",
      "sub": "From unbeatably tough totes to ultra-cozy slippers, don’t miss the products everyone is talking about.",
      "cta_label": "Shop All",
      "cta_cat_id": 1000010392,
      "items": [
        {
          "label": "The Best Beach Bag",
          "blurb": "“Knockoffs of our picks proliferate...if you were to compare any of them with the real L.L.Bean Boat and Tote, it would be no contest.” — New York Times Wirecutter, 2025 Boat and To",
          "cat_id": 33381,
          "slug": null,
          "img": "https://cdn.dynamicyield.com/api/8788199/images/d1f6772ca42f.webp",
          "alt": "Canvas beach tote bag with navy straps and beach essentials peeking out at the top.",
          "asset": "/static/img/home/fba863d64f5fd0.webp"
        },
        {
          "label": "The Best Percale Sheets",
          "blurb": "“If you like a cool, crisp feel to your bedsheets, these are comfortable, very breathable, and reasonably priced.” — New York Times Wirecutter, 2025 Percale Sheets",
          "cat_id": 1156,
          "slug": "sheets",
          "img": "https://cdn.dynamicyield.com/api/8788199/images/feb6ba09830b.webp",
          "alt": "Light blue percale bed sheets neatly folded on a made bed.",
          "asset": "/static/img/home/fbde92f3c8643a.webp"
        },
        {
          "label": "A Classic, Ultra-Durable Pack",
          "blurb": "“The L.L.Bean packs are among the least expensive of the kids backpacks we’ve tested over the years, yet they’re also the most durable.” — New York Times Wirecutter, 2025",
          "cat_id": 816,
          "slug": "school-backpacks-and-lunch-boxes",
          "img": "https://cdn.dynamicyield.com/api/8788199/images/190f61ceac39.webp",
          "alt": "Light blue backpack with multiple zippered pockets on a white background.",
          "asset": "/static/img/home/54840a29c0acb6.webp"
        },
        {
          "label": "The Best Rain Boots",
          "blurb": "“If you want a boot that’s one of the most thoughtfully designed pieces of gear for being outdoors, this is the boot to choose.” — New York Times Wirecutter, 2024 Women's Bean Boot",
          "cat_id": 129795,
          "slug": null,
          "img": "https://cdn.dynamicyield.com/api/8788199/images/3783a3bc7024.webp",
          "alt": "Person wearing tan lace-up rain boots with patterned socks visible above.",
          "asset": "/static/img/home/ef0307044d016b.webp"
        },
        {
          "label": "The Best Shearling Slippers for Cozy Comfort",
          "blurb": "“With their combination of warmth, comfort, and durability, it’s no wonder these slippers have been a pick since 2016.” — New York Times Wirecutter, 2025 W",
          "cat_id": 18664,
          "slug": null,
          "img": "https://cdn.dynamicyield.com/api/8788199/images/5a7bc0265661.webp",
          "alt": "Person wearing brown shearling-lined moccasin slippers with socks on their feet.",
          "asset": "/static/img/home/f656352024e1a5.webp"
        },
        {
          "label": "The Best Shearling Slippers for Cozy Comfort",
          "blurb": "“With their combination of warmth, comfort, and durability, it’s no wonder these slippers have been a pick since 2016.” — New York Times Wirecutter, 2025 M",
          "cat_id": 65637,
          "slug": null,
          "img": "https://cdn.dynamicyield.com/api/8788199/images/723ecd138ed0.webp",
          "alt": "Person wearing brown shearling-lined moccasin slippers with cuffed sweat pants.",
          "asset": "/static/img/home/94e4fb0f9c2cf1.webp"
        },
        {
          "label": "Well-Priced Men’s Flannel Pjs",
          "blurb": "“They’re made from flannel that’s soft and cozy yet light. The Scotch Plaid PJs feel fluffy and familiar, like a perfectly worn-in flannel shirt.” — New York Times Wirecu",
          "cat_id": 111738,
          "slug": null,
          "img": "https://cdn.dynamicyield.com/api/8788199/images/91fbec87fa97.webp",
          "alt": "Person in plaid pajamas and red slippers sitting cross-legged on gray background.",
          "asset": "/static/img/home/f6d9b872f9a593.webp"
        },
        {
          "label": "The Coziest Fleece",
          "blurb": "“This fluffy throw is warm and inviting, and tough enough to last for years.” — New York Times Wirecutter, 2025 Wicked Plush Throw",
          "cat_id": 113434,
          "slug": null,
          "img": "https://cdn.dynamicyield.com/api/8788199/images/f4fcc4246089.jpg",
          "alt": "Folded plush throws in red, pink, gray, beige, and blue stacked neatly.",
          "asset": "/static/img/home/968618e40739a2.jpg"
        },
        {
          "label": "A Classic, Reliable Insulated Lunch Box",
          "blurb": "“This roomy, soft-sided insulated lunch box is made of rugged materials, and it fits nicely in a backpack. It’s also easier to clean than many competitors.” — N",
          "cat_id": 70705,
          "slug": null,
          "img": "https://cdn.dynamicyield.com/api/8788199/images/6291cfd0f02f.jpg",
          "alt": "",
          "asset": "/static/img/home/787dc3ea4cbdf7.jpg"
        },
        {
          "label": "The Best Flannel Sheets",
          "blurb": "“Supersoft, well-made, and reasonably priced, these flannel sheets will keep most people toasty and happy on cold winter nights.” — New York Times Wirecutter, 2025 Ultrasoft Co",
          "cat_id": 1156,
          "slug": "sheets",
          "img": "https://cdn.dynamicyield.com/api/8788199/images/1503e545f4ad.webp",
          "alt": "Plaid flannel bedding with pillows arranged on a bed in neutral tones.",
          "asset": "/static/img/home/d497babc490e68.webp"
        },
        {
          "label": "The Best Rain Boots",
          "blurb": "“If you want a boot that’s one of the most thoughtfully designed pieces of gear for being outdoors, this is the boot to choose.” — New York Times Wirecutter, 2024 Men's Bean Boots",
          "cat_id": 129628,
          "slug": null,
          "img": "https://cdn.dynamicyield.com/api/8788199/images/22acc883c4f9.webp",
          "alt": "Person wearing tan lace-up rain boots with dark rubber soles.",
          "asset": "/static/img/home/d803ce27975ebb.webp"
        }
      ]
    },
    {
      "key": "bean-outsider",
      "kind": "ugc",
      "position": 7,
      "heading": "Share your adventures with #BeanOutsider",
      "items": [
        {
          "label": "Two woman hiking across a river",
          "cat_id": 518571,
          "slug": null,
          "img": "https://www.llbean.net/firstspirit/media/image_library/2021/odp/adventure_trips_activity_Large25.jpg",
          "alt": "Two woman hiking across a river",
          "asset": "/static/img/home/438e2310f5df7f.jpg"
        },
        {
          "label": "A woman kayaking with a city view in the background",
          "cat_id": 518571,
          "slug": null,
          "img": "https://www.llbean.net/firstspirit/media/image_library/2021/odp/kayaking_activity_Large25.jpg",
          "alt": "A woman kayaking with a city view in the background",
          "asset": "/static/img/home/9cc2c99cb07740.jpg"
        },
        {
          "label": "A woman on a paddleboard",
          "cat_id": 518571,
          "slug": null,
          "img": "https://www.llbean.net/firstspirit/media/image_library/2021/odp/paddleboarding_activity_Large25.jpg",
          "alt": "A woman on a paddleboard",
          "asset": "/static/img/home/46148481bd9e92.jpg"
        },
        {
          "label": "Two people walking through the woods",
          "cat_id": 518571,
          "slug": null,
          "img": "https://www.llbean.net/firstspirit/media/image_library/2021/odp/hiking_activity_Large25.jpg",
          "alt": "Two people walking through the woods",
          "asset": "/static/img/home/48e6e9fcafe446.jpg"
        },
        {
          "label": "Two people moutain biking in the woods",
          "cat_id": 518571,
          "slug": null,
          "img": "https://www.llbean.net/firstspirit/media/image_library/2021/odp/mountain_biking_activity_Large25.jpg",
          "alt": "Two people moutain biking in the woods",
          "asset": "/static/img/home/903b432c8e92ce.jpg"
        },
        {
          "label": "A young man learning to fly fish",
          "cat_id": 518571,
          "slug": null,
          "img": "https://www.llbean.net/firstspirit/media/image_library/2021/odp/fishing_activity_Large25.jpg",
          "alt": "A young man learning to fly fish",
          "asset": "/static/img/home/81e9700eb4e753.jpg"
        }
      ],
      "sub": "Tag us for a chance to be featured."
    },
    {
      "key": "top-picks",
      "kind": "recommendations",
      "position": 8,
      "heading": "Today's Top Picks",
      "items": []
    },
    {
      "key": "pick-up",
      "kind": "recently-viewed",
      "position": 9,
      "heading": "Pick Up Where You Left Off",
      "items": []
    },
    {
      "key": "free-shipping",
      "kind": "shipping",
      "position": 10,
      "heading": "FREE SHIPPING with $50 purchase for L.L.Bean Rewards members - or - FREE SHIPPING - no minimum order - with the L.L.Bean® Mastercard®.",
      "items": []
    },
    {
      "key": "more-favorites",
      "kind": "links",
      "position": 11,
      "heading": "MORE L.L.BEAN FAVORITES",
      "items": [
        {
          "label": "DUCK BOOTS",
          "cat_id": 506697,
          "slug": "footwear-llbean-boots"
        },
        {
          "label": "MEN’S SLIPPERS",
          "cat_id": 503380,
          "slug": "mens-slippers"
        },
        {
          "label": "WOMEN’S SLIPPERS",
          "cat_id": 503422,
          "slug": "womens-slippers"
        },
        {
          "label": "MEN’S FLANNEL SHIRTS",
          "cat_id": 505538,
          "slug": "mens-flannel-chamois-and-lined-shirts"
        },
        {
          "label": "WOMEN’S PIMA COTTON TEES",
          "cat_id": 514124,
          "slug": null
        },
        {
          "label": "INSIDE L.L.BEAN",
          "cat_id": 517561,
          "slug": null
        }
      ]
    }
  ],
  "video": "https://www.llbean.net/firstspirit/media/videos/0_hp/260603-Homepage-BoatandTote-Delivered.mp4?nav=F2DCBS12189ibX-hp",
  "video_asset": "/static/video/boat-and-tote.mp4"
}