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| "518571": { |
| "cat_id": 518571, |
| "title": "Outdoor Experiences", |
| "h1": "Outdoor Experiences", |
| "intro": "Outdoor Experiences We always have something exciting planned! Check back often to see what\u2019s happening in our home state of Maine, on the road, out in nature, and right outside your door!", |
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| "label": "EVENTS & ACTIVITIES", |
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| { |
| "label": "BOOTMOBILE", |
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| "slug": "bootmobile", |
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| { |
| "label": "OUTDOOR DISCOVERY PROGRAMS", |
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| { |
| "heading": "Get More Outdoors", |
| "prose": "Get More Outdoors Our expert-led experiences won\u2019t just help you get outside more. They\u2019ll help you get more from being outside.Check out all the activities and adventures we have to offer!", |
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| "label": "OVERNIGHT TRIPS", |
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| "alt": "Two woman hiking across a river", |
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| { |
| "label": "KIDS' CAMPS", |
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| "slug": null, |
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| "img": "https://www.llbean.net/firstspirit/media/image_library/2021/odp/kids_camp_activity_XL25.jpg", |
| "alt": "A group of children snowshoeing", |
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| { |
| "label": "FLY CASTING & FISHING", |
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| "img": "https://www.llbean.net/firstspirit/media/image_library/2021/odp/fishing_activity_XL25.jpg", |
| "alt": "A young man learning to fly fish", |
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| "asset": "/static/img/lander/b478b210b3e012.jpg" |
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| { |
| "label": "KAYAKING", |
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| "img": "https://www.llbean.net/firstspirit/media/image_library/2021/odp/kayaking_activity_XL25.jpg", |
| "alt": "A woman kayaking with a city view in the background", |
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| "asset": "/static/img/lander/73ca6c7b859dff.jpg" |
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| { |
| "label": "STAND-UP PADDLEBOARDING", |
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| "img": "https://www.llbean.net/firstspirit/media/image_library/2021/odp/paddleboarding_activity_XL25.jpg", |
| "alt": "A woman on a paddleboard", |
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| "asset": "/static/img/lander/020198ae9f296d.jpg" |
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| { |
| "label": "ARCHERY", |
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| "slug": null, |
| "blurb": "", |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2021/odp/archery_activity_XL25.jpg", |
| "alt": "A mom helping her daughter with a bow and arrow", |
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| "asset": "/static/img/lander/7f8c64e05e56ea.jpg" |
| }, |
| { |
| "label": "CROSS-COUNTRY SKIING", |
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| "slug": null, |
| "blurb": "", |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2021/odp/xc_ski_activity_XL25.jpg", |
| "alt": "A group cross-country skiing", |
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| "asset": "/static/img/lander/0fab727b195e85.jpg" |
| }, |
| { |
| "label": "SNOWSHOEING", |
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| "blurb": "", |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2021/odp/snowshoe_activity_XL25.jpg", |
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| "asset": "/static/img/lander/051e74bab0284a.jpg" |
| }, |
| { |
| "label": "HIKING", |
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| "slug": null, |
| "blurb": "", |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2021/odp/hiking_activity_XL25.jpg", |
| "alt": "Two people walking through the woods", |
| "external": true, |
| "asset": "/static/img/lander/22bf328ec43596.jpg" |
| }, |
| { |
| "label": "TEAM BUILDING & CUSTOM PROGRAMS", |
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| "slug": null, |
| "blurb": "", |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2021/odp/team_XL25.jpg", |
| "alt": "Team on the top of a ropes course", |
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| "asset": "/static/img/lander/33c155a0587165.jpg" |
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| { |
| "label": "ADVENTURES FOR WOMEN", |
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| "slug": null, |
| "blurb": "", |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2021/odp/women-only_activity_XL25.jpg", |
| "alt": "Women out on kayaks", |
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| "asset": "/static/img/lander/078422896ae8b1.jpg" |
| }, |
| { |
| "label": "SHOOTING SPORTS", |
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| "slug": null, |
| "blurb": "", |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2021/odp/shootingsports3_activity_XL25.jpg", |
| "alt": "Group of men clay shooting", |
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| "asset": "/static/img/lander/3ab9e80feb63ad.jpg" |
| }, |
| { |
| "label": "BIRD WATCHING", |
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| "slug": null, |
| "blurb": "", |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2021/odp/birdwatching_activity_XL25.jpg", |
| "alt": "Mom and dad bird watching with their daughter", |
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| { |
| "label": "BIKING", |
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| "slug": null, |
| "blurb": "", |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2021/odp/mountain_biking_activity_XL25.jpg", |
| "alt": "Two people moutain biking in the woods", |
| "external": true, |
| "asset": "/static/img/lander/f4e208e830100d.jpg" |
| }, |
| { |
| "label": "FIRST AID & CERTIFICATIONS", |
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| "slug": null, |
| "blurb": "", |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2021/odp/first_aid_activity_XL25.jpg", |
| "alt": "People performing wilderness first aid", |
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| }, |
| { |
| "heading": null, |
| "prose": "Share your adventures with #BeanOutsider", |
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| } |
| ] |
| }, |
| "518342": { |
| "cat_id": 518342, |
| "title": "Explore L.L.Bean", |
| "h1": "Explore L.L.Bean", |
| "intro": "Explore L.L.Bean Great products make it easier to get outside. Great advice can too. Welcome to the ultimate destination for expert ideas, inspiring stories, and how-to guides for everything you aspire to do \u2013 and be \u2013 outside.", |
| "sections": [ |
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| "heading": null, |
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| "items": [ |
| { |
| "label": "Behind The Design: Wildcat 3-in-1 Jacket", |
| "cat_id": 1000010058, |
| "slug": "behind-the-design-wildcat-3-in-1-jacket", |
| "blurb": "Rob, a merchant manager at L.L.Bean, takes us on a deep dive into the Wildcat 3-in-1 Jacket: one versatile, feature-rich winter jacket that can truly do it all.", |
| "img": null, |
| "alt": null, |
| "external": false |
| }, |
| { |
| "label": "Behind the Design: Bean Boots", |
| "cat_id": 516565, |
| "slug": "behind-the-design-bean-boots", |
| "blurb": "Brent, a product development manager at L.L.Bean, takes us on a deep dive through the history \u2013 and latest evolution \u2013 of the boot that started it all, the Bean Boot.", |
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| "alt": null, |
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| } |
| ] |
| }, |
| { |
| "heading": "Browse by Activity", |
| "view_all": null, |
| "items": [ |
| { |
| "label": "Camping", |
| "cat_id": 517669, |
| "slug": "camping", |
| "blurb": "", |
| "img": null, |
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| "external": false |
| }, |
| { |
| "label": "Fishing", |
| "cat_id": 517668, |
| "slug": "fishing", |
| "blurb": "", |
| "img": null, |
| "alt": null, |
| "external": false |
| }, |
| { |
| "label": "Hiking", |
| "cat_id": 517667, |
| "slug": "hiking", |
| "blurb": "", |
| "img": null, |
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| "external": false |
| }, |
| { |
| "label": "Home & Backyard", |
| "cat_id": 517932, |
| "slug": "home-and-backyard", |
| "blurb": "", |
| "img": null, |
| "alt": null, |
| "external": false |
| }, |
| { |
| "label": "Summer", |
| "cat_id": 518837, |
| "slug": "summer", |
| "blurb": "", |
| "img": null, |
| "alt": null, |
| "external": false |
| }, |
| { |
| "label": "Paddling", |
| "cat_id": 517670, |
| "slug": "paddling", |
| "blurb": "", |
| "img": null, |
| "alt": null, |
| "external": false |
| }, |
| { |
| "label": "Kids", |
| "cat_id": 518288, |
| "slug": "kids", |
| "blurb": "", |
| "img": null, |
| "alt": null, |
| "external": false |
| }, |
| { |
| "label": "Hunting", |
| "cat_id": 517984, |
| "slug": "hunting", |
| "blurb": "", |
| "img": null, |
| "alt": null, |
| "external": false |
| }, |
| { |
| "label": "Winter", |
| "cat_id": 517671, |
| "slug": "winter", |
| "blurb": "", |
| "img": null, |
| "alt": null, |
| "external": false |
| } |
| ] |
| }, |
| { |
| "heading": "How-To Guides", |
| "view_all": { |
| "cat_id": 518831, |
| "slug": "how-to-guides" |
| }, |
| "items": [ |
| { |
| "label": "How to Use L.L.Bean Grow-Cuffs", |
| "cat_id": 20010245, |
| "slug": "how-to-use-llbean-grow-cuffs", |
| "blurb": "", |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2025/branded_content_6/omni_v_10_20_11_2/20010245_how_to_use_grow_cuffs__251021_/Grow_Cuffs_Story_Tile_XL25.jpg", |
| "alt": "Hand adjusts Velcro strap on dark blue jacket cuff with teal accent; play button icon appears over image.", |
| "external": false, |
| "asset": "/static/img/lander/4fed9c5cd89018.jpg" |
| }, |
| { |
| "label": "4 Ways to Lace Up Your Bean Boots", |
| "cat_id": 20010246, |
| "slug": "4-ways-to-lace-up-your-bean-boots", |
| "blurb": "", |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2025/branded_content_6/omni_w_11_3_11_16/20010246_how_to_care_for_cashmere__251104_/Laces_Story_Tile_XL25.jpg", |
| "alt": "Hand adjusts the laces of the L L Bean Boot; play button icon appears over image.", |
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| "asset": "/static/img/lander/83c7662c215519.jpg" |
| }, |
| { |
| "label": "How to Keep Dogs Warm Outside", |
| "cat_id": 518824, |
| "slug": "how-to-keep-dogs-warm-outside", |
| "blurb": "", |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2023/branded_content_4/omni_y_11_20_12_3/518824_how_to_keep_dogs_warm_outside_231124/518824_StoryTile_XL25.jpg", |
| "alt": "A woman wearing a backpack and 2 dogs wearing orange jackets atop a wintery mountain.", |
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| }, |
| { |
| "label": "Ice Skating Tips for Beginners", |
| "cat_id": 518753, |
| "slug": "ice-skating-tips-for-beginners", |
| "blurb": "", |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2023/branded_content_4/omni_e_1/518753_ice_skating_tips_for_beginners_230214/518753_VIDEO_STORY_TILE_XL25.jpg", |
| "alt": "Wyoma demonstrating beginner ice skating technique.", |
| "external": false, |
| "asset": "/static/img/lander/9e09c44541fb7e.jpg" |
| }, |
| { |
| "label": "Cold Weather Camping Tips", |
| "cat_id": 518724, |
| "slug": "cold-weather-camping", |
| "blurb": "", |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2022/branded_content_3/omni_u_1/518724_V_ColdWeatherCamping_ST_XL25.jpg", |
| "alt": "MacKenzie smiling in a sleeping bag, text: How To: Cold Weather Camping Tips and the L.L.Bean logo.", |
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| }, |
| { |
| "label": "How to Start a Campfire", |
| "cat_id": 518758, |
| "slug": "how-to-start-a-campfire", |
| "blurb": "", |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2023/branded_content_4/omni_q_7_31_8_13/518758_how_to_start_a_campfire_230810/518758_VIDEO_STORY_TILE_XL25.jpg", |
| "alt": "Nate sitting in front of a fire at a campsite.", |
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| }, |
| { |
| "label": "3 Types of Campfires: How & When to Build Them", |
| "cat_id": 518827, |
| "slug": "3-types-of-campfires-how-and-when-to-build-them", |
| "blurb": "", |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2023/branded_content_4/omni_r_8_14_8_27/xxxxxx_3_types_of_campfires_230817/518827_VIDEO_STORY_TILE_XL25.jpg", |
| "alt": "A just lit lean-to fire in a fire ring.", |
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| }, |
| { |
| "label": "Cross-Country Skiing Tips & Tricks for Beginners", |
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| "slug": "5-essential-cross-country-skiing-techniques-you-should-know", |
| "blurb": "", |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2023/branded_content_4/omni_c/518621_xc_tips_update_/518621_V_XCountrySkiTips_ST_XL25.jpg", |
| "alt": "L.L.Bean Outdoor Discovery Programs instructor demonstrating downhill technique on cross-country skis.", |
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| }, |
| { |
| "label": "View All How-To Guides", |
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| }, |
| { |
| "heading": "Buying Guides", |
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| "slug": "buying-guides" |
| }, |
| "items": [ |
| { |
| "label": "Behind the Design: Bug Protection Clothing", |
| "cat_id": 20010675, |
| "slug": "behind-the-design-bug-protection-clothing", |
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| "alt": "Close up of a person wearing a light tan L L Bean button up shirt with two chest pockets; video play icon overlay.", |
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| { |
| "label": "Behind the Design: Airlight", |
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| "slug": "behind-the-design-airlight-pullover", |
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| "alt": "Plum-colored ribbed pullover with a snap-button collar and L L Bean logo, shown on a mannequin against black background ", |
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| { |
| "label": "Behind the Design: The Casco Bay Boat Moc", |
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| "alt": "Top view of boat shoes arranged on a wooden surface with a magazine and compass with play video icon.", |
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| { |
| "label": "Behind the Design: The Original Field Coat", |
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| "alt": "Vintage tan L L Bean coat on a hanger in a rustic room with gear and d\u00e9cor in the background.", |
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| "label": "Behind the Design: Wicked Good Slippers", |
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| "alt": "Pair of tan suede moccasin slippers with white fleece lining and a play icon overlay.", |
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| { |
| "label": "Behind the Design: Insulated Utility Jacket", |
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| "label": "Behind the Design: Wind Challenger", |
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| "alt": "The L L Bean Wind Challenger Jacket shown on form with a play video icon in the center", |
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| { |
| "label": "What to Wear on a Run in the Cold", |
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| "alt": "A man and a woman running on a snow-covered road.", |
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| "label": "Hiking Footwear Buying Guide", |
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| "alt": "A close-up of hiking footwear on a person walking across rocks.", |
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| "label": "View All Buying Guides", |
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