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| "heading": "SUMMER SAVINGS! UP TO 50% OFF WARM-WEATHER FAVORITES", |
| "sub": "ONLINE AND IN STORES. Prices as shown.", |
| "cta_label": "SHOP THE DEALS", |
| "cta_cat_id": 20011104, |
| "items": [] |
| }, |
| { |
| "key": "rewards-lead", |
| "kind": "lead", |
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| "heading": "Get More Bean for Your Buck", |
| "sub": "Join our NEW L.L.Bean Rewards program or take the benefits further with the L.L.Bean® Mastercard®.", |
| "cta_label": "LEARN MORE", |
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| "items": [] |
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| "key": "boat-tote-video", |
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| "cta_label": "SHOP OUR SUMMER COLLECTION", |
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| "items": [], |
| "heading": "Best Worn to Make Summer Memories", |
| "sub": "Effortless styles designed to do it all." |
| }, |
| { |
| "key": "deck-dock", |
| "kind": "cards", |
| "position": 4, |
| "heading": "For Deck, Dock & Beyond", |
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| "label": "Women's Shirts & Tops", |
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| "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/may_june_slider/Womens_Tees__Tanks_Large.jpg", |
| "alt": "Woman in pink long sleeve tee, faded blue baseball cap and blue jeans standing on beach under light blue skies", |
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| { |
| "label": "Men's Shirts", |
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| "slug": null, |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Mens_Shirts_Large.jpg", |
| "alt": "A handsome gent in mauve plaid shirt leaning back to a window showing ocean blue water.", |
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| { |
| "label": "Women's Tees & Tanks", |
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| "slug": null, |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Womens_Tees__Tanks_Large.jpg", |
| "alt": "Brown haired woman in blue striped long sleeve tee shirt by water.", |
| "asset": "/static/img/home/2df8dcabe0d21a.jpg" |
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| { |
| "label": "Men's T-Shirts & Polos", |
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| "slug": null, |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Mens_T-Shirts__Polos_Large.jpg", |
| "alt": "Man in light blue polo shirt standing near shoreline looking off to the side.", |
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| "label": "Woman's Footwear", |
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| "slug": null, |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Womens_Footwear_Large.jpg", |
| "alt": "A pair of brown ankle high L L Bean Boots casually resting on bicycle fender.", |
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| "label": "Men's Footwear", |
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| "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Mens_Footwear_Large.jpg", |
| "alt": "A pair of brown leather L L Bean Boots hanging from their laces next to rustic wood wall.", |
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| "label": "Equipment", |
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| "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Equipment_Large.jpg", |
| "alt": "Person in green airlight top holding blue water bottle outdoors near sandy ground.", |
| "asset": "/static/img/home/861f82f9d34e3f.jpg" |
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| { |
| "label": "Women's Jeans", |
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| "slug": null, |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Womens_Pants_Large.jpg", |
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| { |
| "label": "Men's Pants", |
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| "slug": null, |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Mens_Pants_Large.jpg", |
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| "label": "Women's Swimwear", |
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| "slug": null, |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/may_june_slider/WsSwimwear_Large.jpg", |
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| "label": "Men's Swimwear", |
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| "label": "Women's Sun & Bug Protection", |
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| "label": "Men's Sun & Bug Protection", |
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| "alt": "Man in dark blue baseball cap walking outdoors with backpack.", |
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| { |
| "label": "Women's Activewear", |
| "cat_id": 509757, |
| "slug": null, |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Womens_Activewear_Large.jpg", |
| "alt": "Woman in lavender althletic pullover near coastline misty blue skies.", |
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| "label": "Men's Activewear", |
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| "slug": null, |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2026/dy_1/july_august_category_library/Mens_Activewear_Large.jpg", |
| "alt": "Waist up view of a man stepping on coastal rocks wearing green pullover and shorts.", |
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| { |
| "key": "behind-design", |
| "kind": "cards", |
| "position": 5, |
| "heading": "Behind the Design:", |
| "sub": "Get an insider’s look at some of our most celebrated products.", |
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| "label": "Behind the Design: Bug Protection Clothing", |
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| "slug": "behind-the-design-bug-protection-clothing", |
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| "alt": "Close up of a person wearing a light tan L L Bean button up shirt with two chest pockets; video play icon over", |
| "asset": "/static/img/home/b5f5665956314d.jpg" |
| }, |
| { |
| "label": "Behind the Design: The Casco Bay Boat Moc", |
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| "slug": "behind-the-design-casco-bay-boat-shoes", |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2026/branded_content_7/omni_f_3_9_3_22/below_product_details_behind_the_design__casco_bay_boat_shoes__260318_/Casco_Bay_Boat_Moc_Story_Tile_Large13rd.jpg", |
| "alt": "Top view of boat shoes arranged on a wooden surface with a magazine and compass with play video icon.", |
| "asset": "/static/img/home/b9982c503a52b9.jpg" |
| }, |
| { |
| "label": "Behind the Design: Airlight", |
| "cat_id": 20010674, |
| "slug": "behind-the-design-airlight-pullover", |
| "img": "https://www.llbean.net/firstspirit/media/image_library/2026/branded_content_7/omni_i_4_20_5_3/20010674_behind_the_design__airlight_pullover__260428_/Airlight_Story_Tile_Large13rd.jpg", |
| "alt": "Plum-colored ribbed pullover with a snap-button collar and L L Bean logo, shown on a mannequin against black b", |
| "asset": "/static/img/home/182ed9f838742b.jpg" |
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| }, |
| { |
| "key": "wirecutter", |
| "kind": "quotes", |
| "position": 6, |
| "heading": "NYT Wirecutter Picks", |
| "sub": "From unbeatably tough totes to ultra-cozy slippers, don’t miss the products everyone is talking about.", |
| "cta_label": "Shop All", |
| "cta_cat_id": 1000010392, |
| "items": [ |
| { |
| "label": "The Best Beach Bag", |
| "blurb": "“Knockoffs of our picks proliferate...if you were to compare any of them with the real L.L.Bean Boat and Tote, it would be no contest.” — New York Times Wirecutter, 2025 Boat and To", |
| "cat_id": 33381, |
| "slug": null, |
| "img": "https://cdn.dynamicyield.com/api/8788199/images/d1f6772ca42f.webp", |
| "alt": "Canvas beach tote bag with navy straps and beach essentials peeking out at the top.", |
| "asset": "/static/img/home/fba863d64f5fd0.webp" |
| }, |
| { |
| "label": "The Best Percale Sheets", |
| "blurb": "“If you like a cool, crisp feel to your bedsheets, these are comfortable, very breathable, and reasonably priced.” — New York Times Wirecutter, 2025 Percale Sheets", |
| "cat_id": 1156, |
| "slug": "sheets", |
| "img": "https://cdn.dynamicyield.com/api/8788199/images/feb6ba09830b.webp", |
| "alt": "Light blue percale bed sheets neatly folded on a made bed.", |
| "asset": "/static/img/home/fbde92f3c8643a.webp" |
| }, |
| { |
| "label": "A Classic, Ultra-Durable Pack", |
| "blurb": "“The L.L.Bean packs are among the least expensive of the kids backpacks we’ve tested over the years, yet they’re also the most durable.” — New York Times Wirecutter, 2025", |
| "cat_id": 816, |
| "slug": "school-backpacks-and-lunch-boxes", |
| "img": "https://cdn.dynamicyield.com/api/8788199/images/190f61ceac39.webp", |
| "alt": "Light blue backpack with multiple zippered pockets on a white background.", |
| "asset": "/static/img/home/54840a29c0acb6.webp" |
| }, |
| { |
| "label": "The Best Rain Boots", |
| "blurb": "“If you want a boot that’s one of the most thoughtfully designed pieces of gear for being outdoors, this is the boot to choose.” — New York Times Wirecutter, 2024 Women's Bean Boot", |
| "cat_id": 129795, |
| "slug": null, |
| "img": "https://cdn.dynamicyield.com/api/8788199/images/3783a3bc7024.webp", |
| "alt": "Person wearing tan lace-up rain boots with patterned socks visible above.", |
| "asset": "/static/img/home/ef0307044d016b.webp" |
| }, |
| { |
| "label": "The Best Shearling Slippers for Cozy Comfort", |
| "blurb": "“With their combination of warmth, comfort, and durability, it’s no wonder these slippers have been a pick since 2016.” — New York Times Wirecutter, 2025 W", |
| "cat_id": 18664, |
| "slug": null, |
| "img": "https://cdn.dynamicyield.com/api/8788199/images/5a7bc0265661.webp", |
| "alt": "Person wearing brown shearling-lined moccasin slippers with socks on their feet.", |
| "asset": "/static/img/home/f656352024e1a5.webp" |
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| { |
| "label": "The Best Shearling Slippers for Cozy Comfort", |
| "blurb": "“With their combination of warmth, comfort, and durability, it’s no wonder these slippers have been a pick since 2016.” — New York Times Wirecutter, 2025 M", |
| "cat_id": 65637, |
| "slug": null, |
| "img": "https://cdn.dynamicyield.com/api/8788199/images/723ecd138ed0.webp", |
| "alt": "Person wearing brown shearling-lined moccasin slippers with cuffed sweat pants.", |
| "asset": "/static/img/home/94e4fb0f9c2cf1.webp" |
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| { |
| "label": "Well-Priced Men’s Flannel Pjs", |
| "blurb": "“They’re made from flannel that’s soft and cozy yet light. The Scotch Plaid PJs feel fluffy and familiar, like a perfectly worn-in flannel shirt.” — New York Times Wirecu", |
| "cat_id": 111738, |
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| "img": "https://cdn.dynamicyield.com/api/8788199/images/91fbec87fa97.webp", |
| "alt": "Person in plaid pajamas and red slippers sitting cross-legged on gray background.", |
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| { |
| "label": "The Coziest Fleece", |
| "blurb": "“This fluffy throw is warm and inviting, and tough enough to last for years.” — New York Times Wirecutter, 2025 Wicked Plush Throw", |
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| "img": "https://cdn.dynamicyield.com/api/8788199/images/f4fcc4246089.jpg", |
| "alt": "Folded plush throws in red, pink, gray, beige, and blue stacked neatly.", |
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| { |
| "label": "A Classic, Reliable Insulated Lunch Box", |
| "blurb": "“This roomy, soft-sided insulated lunch box is made of rugged materials, and it fits nicely in a backpack. It’s also easier to clean than many competitors.” — N", |
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| "img": "https://cdn.dynamicyield.com/api/8788199/images/6291cfd0f02f.jpg", |
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| { |
| "label": "The Best Flannel Sheets", |
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| "slug": "sheets", |
| "img": "https://cdn.dynamicyield.com/api/8788199/images/1503e545f4ad.webp", |
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| { |
| "label": "The Best Rain Boots", |
| "blurb": "“If you want a boot that’s one of the most thoughtfully designed pieces of gear for being outdoors, this is the boot to choose.” — New York Times Wirecutter, 2024 Men's Bean Boots", |
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| "img": "https://cdn.dynamicyield.com/api/8788199/images/22acc883c4f9.webp", |
| "alt": "Person wearing tan lace-up rain boots with dark rubber soles.", |
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| }, |
| { |
| "key": "bean-outsider", |
| "kind": "ugc", |
| "position": 7, |
| "heading": "Share your adventures with #BeanOutsider", |
| "items": [ |
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| "label": "Two woman hiking across a river", |
| "cat_id": 518571, |
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| "img": "https://www.llbean.net/firstspirit/media/image_library/2021/odp/adventure_trips_activity_Large25.jpg", |
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| "label": "A woman kayaking with a city view in the background", |
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| "label": "A young man learning to fly fish", |
| "cat_id": 518571, |
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| "img": "https://www.llbean.net/firstspirit/media/image_library/2021/odp/fishing_activity_Large25.jpg", |
| "alt": "A young man learning to fly fish", |
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| ], |
| "sub": "Tag us for a chance to be featured." |
| }, |
| { |
| "key": "top-picks", |
| "kind": "recommendations", |
| "position": 8, |
| "heading": "Today's Top Picks", |
| "items": [] |
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| { |
| "key": "pick-up", |
| "kind": "recently-viewed", |
| "position": 9, |
| "heading": "Pick Up Where You Left Off", |
| "items": [] |
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| { |
| "key": "free-shipping", |
| "kind": "shipping", |
| "position": 10, |
| "heading": "FREE SHIPPING with $50 purchase for L.L.Bean Rewards members - or - FREE SHIPPING - no minimum order - with the L.L.Bean® Mastercard®.", |
| "items": [] |
| }, |
| { |
| "key": "more-favorites", |
| "kind": "links", |
| "position": 11, |
| "heading": "MORE L.L.BEAN FAVORITES", |
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| { |
| "label": "DUCK BOOTS", |
| "cat_id": 506697, |
| "slug": "footwear-llbean-boots" |
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| { |
| "label": "MEN’S SLIPPERS", |
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| "slug": "mens-slippers" |
| }, |
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| "label": "WOMEN’S SLIPPERS", |
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| "slug": "womens-slippers" |
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| "label": "MEN’S FLANNEL SHIRTS", |
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| "slug": "mens-flannel-chamois-and-lined-shirts" |
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| { |
| "label": "WOMEN’S PIMA COTTON TEES", |
| "cat_id": 514124, |
| "slug": null |
| }, |
| { |
| "label": "INSIDE L.L.BEAN", |
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| "slug": null |
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| "video": "https://www.llbean.net/firstspirit/media/videos/0_hp/260603-Homepage-BoatandTote-Delivered.mp4?nav=F2DCBS12189ibX-hp", |
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