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README.md

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-license: other
-license_name: proprietary-license
-license_link: LICENSE
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+# View Pulse AI (VPA) Multimodal Media Behavior Dataset
+
+## Overview
+View Pulse AI (VPA) is a proprietary multimodal dataset designed for predictive audience behavior analysis. This dataset bridges raw video content with real-time viewer engagement, optimized for AI-driven rating prediction engines.
+
+## Technical Specifications
+- **Format**: Parquet (AI-Ready)
+- **Features**: 
+    - `Audio_i`: Tension and atmosphere spectral features.
+    - `NLP_Vector (L_i)`: Contextual sentiment analysis.
+    - `Vision_i`: Scene composition and dynamics.
+    - `Temporal_i`: Sequence-based temporal behavioral patterns.
+- **Label**: Reaction_Class (-1, 0, 1) for audience behavior categorization.
+
+## Key Value Proposition
+Our SBV (Scene Behavior Vector) engine utilizes this dataset to predict viewer retention with high precision, enabling data-backed content production and strategic broadcasting.
+
+## Licensing
+Proprietary License. All rights reserved by ViewPulse AI. 
+For commercial licensing, collaboration, or full dataset access, please contact us directly.