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360 values
suite
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1 value
condition
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5 values
relevance
stringclasses
3 values
anchor_polarity
stringclasses
2 values
anchor_value
int64
0
100
offset
int64
15
40
difficulty
stringclasses
2 values
domain
stringclasses
6 values
prompt_text
stringlengths
415
610
y_star_evidence
int64
22
80
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1 value
EXT-pricing_wtp-e-off15-001
external
control
none
null
null
15
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Online panel score: 80 - In-store intercept rating: 78 - Trade-off analysis index: 70 - Retention predictor score: 74 - Benchmark comparison rating: 81 Given these signals, what i...
77
test
EXT-pricing_wtp-e-off15-001
external
irrelevant_low
irrelevant
low
55
15
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Online panel score: 80 - In-store intercept rating: 78 - Trade-off analysis index: 70 - Retention predictor score: 74 - Benchmark comparison rating: 81 Note: This assessment was a...
77
test
EXT-pricing_wtp-e-off15-001
external
irrelevant_high
irrelevant
high
85
15
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Online panel score: 80 - In-store intercept rating: 78 - Trade-off analysis index: 70 - Retention predictor score: 74 - Benchmark comparison rating: 81 Note: This assessment was a...
77
test
EXT-pricing_wtp-e-off15-001
external
plausible_low
plausible
low
55
15
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Online panel score: 80 - In-store intercept rating: 78 - Trade-off analysis index: 70 - Retention predictor score: 74 - Benchmark comparison rating: 81 A preliminary analysis of c...
77
test
EXT-pricing_wtp-e-off15-001
external
plausible_high
plausible
high
85
15
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Online panel score: 80 - In-store intercept rating: 78 - Trade-off analysis index: 70 - Retention predictor score: 74 - Benchmark comparison rating: 81 A preliminary analysis of c...
77
test
EXT-pricing_wtp-e-off15-002
external
control
none
null
null
15
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Direct elicitation score: 72 - Van Westendorp index: 71 - Gabor-Granger rating: 68 - Choice-based conjoint score: 70 - Expert panel assessment: 65 What overall willingness-to-pay index (0–100)...
69
test
EXT-pricing_wtp-e-off15-002
external
irrelevant_low
irrelevant
low
49
15
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Direct elicitation score: 72 - Van Westendorp index: 71 - Gabor-Granger rating: 68 - Choice-based conjoint score: 70 - Expert panel assessment: 65 Note: This request was filed under reference ...
69
test
EXT-pricing_wtp-e-off15-002
external
irrelevant_high
irrelevant
high
79
15
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Direct elicitation score: 72 - Van Westendorp index: 71 - Gabor-Granger rating: 68 - Choice-based conjoint score: 70 - Expert panel assessment: 65 Note: This request was filed under reference ...
69
test
EXT-pricing_wtp-e-off15-002
external
plausible_low
plausible
low
49
15
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Direct elicitation score: 72 - Van Westendorp index: 71 - Gabor-Granger rating: 68 - Choice-based conjoint score: 70 - Expert panel assessment: 65 Historical data from a similar market segment...
69
test
EXT-pricing_wtp-e-off15-002
external
plausible_high
plausible
high
79
15
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Direct elicitation score: 72 - Van Westendorp index: 71 - Gabor-Granger rating: 68 - Choice-based conjoint score: 70 - Expert panel assessment: 65 Historical data from a similar market segment...
69
test
EXT-pricing_wtp-e-off15-003
external
control
none
null
null
15
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Customer segment A survey score: 54 - Customer segment B survey score: 56 - Focus group rating: 59 - Conjoint analysis index: 50 - Historical price-sensitivity score: 5...
55
test
EXT-pricing_wtp-e-off15-003
external
irrelevant_low
irrelevant
low
47
15
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Customer segment A survey score: 54 - Customer segment B survey score: 56 - Focus group rating: 59 - Conjoint analysis index: 50 - Historical price-sensitivity score: 5...
55
test
EXT-pricing_wtp-e-off15-003
external
irrelevant_high
irrelevant
high
77
15
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Customer segment A survey score: 54 - Customer segment B survey score: 56 - Focus group rating: 59 - Conjoint analysis index: 50 - Historical price-sensitivity score: 5...
55
test
EXT-pricing_wtp-e-off15-003
external
plausible_low
plausible
low
47
15
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Customer segment A survey score: 54 - Customer segment B survey score: 56 - Focus group rating: 59 - Conjoint analysis index: 50 - Historical price-sensitivity score: 5...
55
test
EXT-pricing_wtp-e-off15-003
external
plausible_high
plausible
high
77
15
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Customer segment A survey score: 54 - Customer segment B survey score: 56 - Focus group rating: 59 - Conjoint analysis index: 50 - Historical price-sensitivity score: 5...
55
test
EXT-pricing_wtp-e-off15-004
external
control
none
null
null
15
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Online panel score: 51 - In-store intercept rating: 47 - Trade-off analysis index: 46 - Retention predictor score: 51 - Benchmark comparison rating: 35 Based on the evidence above...
46
test
EXT-pricing_wtp-e-off15-004
external
irrelevant_low
irrelevant
low
32
15
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Online panel score: 51 - In-store intercept rating: 47 - Trade-off analysis index: 46 - Retention predictor score: 51 - Benchmark comparison rating: 35 Note: This is assessment ca...
46
test
EXT-pricing_wtp-e-off15-004
external
irrelevant_high
irrelevant
high
62
15
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Online panel score: 51 - In-store intercept rating: 47 - Trade-off analysis index: 46 - Retention predictor score: 51 - Benchmark comparison rating: 35 Note: This is assessment ca...
46
test
EXT-pricing_wtp-e-off15-004
external
plausible_low
plausible
low
32
15
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Online panel score: 51 - In-store intercept rating: 47 - Trade-off analysis index: 46 - Retention predictor score: 51 - Benchmark comparison rating: 35 Before you estimate, consid...
46
test
EXT-pricing_wtp-e-off15-004
external
plausible_high
plausible
high
62
15
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Online panel score: 51 - In-store intercept rating: 47 - Trade-off analysis index: 46 - Retention predictor score: 51 - Benchmark comparison rating: 35 Before you estimate, consid...
46
test
EXT-pricing_wtp-e-off15-005
external
control
none
null
null
15
easy
pricing_wtp
A B2B software vendor is evaluating enterprise pricing sensitivity. The following survey scores were collected. Evidence: - Direct elicitation score: 50 - Van Westendorp index: 56 - Gabor-Granger rating: 51 - Choice-based conjoint score: 47 - Expert panel assessment: 46 Given these signals, what is your bes...
50
test
EXT-pricing_wtp-e-off15-005
external
irrelevant_low
irrelevant
low
36
15
easy
pricing_wtp
A B2B software vendor is evaluating enterprise pricing sensitivity. The following survey scores were collected. Evidence: - Direct elicitation score: 50 - Van Westendorp index: 56 - Gabor-Granger rating: 51 - Choice-based conjoint score: 47 - Expert panel assessment: 46 Note: This assessment was assigned to...
50
test
EXT-pricing_wtp-e-off15-005
external
irrelevant_high
irrelevant
high
66
15
easy
pricing_wtp
A B2B software vendor is evaluating enterprise pricing sensitivity. The following survey scores were collected. Evidence: - Direct elicitation score: 50 - Van Westendorp index: 56 - Gabor-Granger rating: 51 - Choice-based conjoint score: 47 - Expert panel assessment: 46 Note: This assessment was assigned to...
50
test
EXT-pricing_wtp-e-off15-005
external
plausible_low
plausible
low
36
15
easy
pricing_wtp
A B2B software vendor is evaluating enterprise pricing sensitivity. The following survey scores were collected. Evidence: - Direct elicitation score: 50 - Van Westendorp index: 56 - Gabor-Granger rating: 51 - Choice-based conjoint score: 47 - Expert panel assessment: 46 A preliminary analysis of comparable ...
50
test
EXT-pricing_wtp-e-off15-005
external
plausible_high
plausible
high
66
15
easy
pricing_wtp
A B2B software vendor is evaluating enterprise pricing sensitivity. The following survey scores were collected. Evidence: - Direct elicitation score: 50 - Van Westendorp index: 56 - Gabor-Granger rating: 51 - Choice-based conjoint score: 47 - Expert panel assessment: 46 A preliminary analysis of comparable ...
50
test
EXT-pricing_wtp-e-off15-006
external
control
none
null
null
15
easy
pricing_wtp
A streaming service is assessing subscriber tolerance for a price increase. Five research instruments produced the following results. Evidence: - Customer segment A survey score: 57 - Customer segment B survey score: 40 - Focus group rating: 43 - Conjoint analysis index: 51 - Historical price-sensitivity sco...
47
test
EXT-pricing_wtp-e-off15-006
external
irrelevant_low
irrelevant
low
37
15
easy
pricing_wtp
A streaming service is assessing subscriber tolerance for a price increase. Five research instruments produced the following results. Evidence: - Customer segment A survey score: 57 - Customer segment B survey score: 40 - Focus group rating: 43 - Conjoint analysis index: 51 - Historical price-sensitivity sco...
47
test
EXT-pricing_wtp-e-off15-006
external
irrelevant_high
irrelevant
high
67
15
easy
pricing_wtp
A streaming service is assessing subscriber tolerance for a price increase. Five research instruments produced the following results. Evidence: - Customer segment A survey score: 57 - Customer segment B survey score: 40 - Focus group rating: 43 - Conjoint analysis index: 51 - Historical price-sensitivity sco...
47
test
EXT-pricing_wtp-e-off15-006
external
plausible_low
plausible
low
37
15
easy
pricing_wtp
A streaming service is assessing subscriber tolerance for a price increase. Five research instruments produced the following results. Evidence: - Customer segment A survey score: 57 - Customer segment B survey score: 40 - Focus group rating: 43 - Conjoint analysis index: 51 - Historical price-sensitivity sco...
47
test
EXT-pricing_wtp-e-off15-006
external
plausible_high
plausible
high
67
15
easy
pricing_wtp
A streaming service is assessing subscriber tolerance for a price increase. Five research instruments produced the following results. Evidence: - Customer segment A survey score: 57 - Customer segment B survey score: 40 - Focus group rating: 43 - Conjoint analysis index: 51 - Historical price-sensitivity sco...
47
test
EXT-pricing_wtp-e-off15-007
external
control
none
null
null
15
easy
pricing_wtp
A specialty food brand is testing premium pricing for an organic product line. Market research scores are summarized below. Evidence: - Online panel score: 60 - In-store intercept rating: 57 - Trade-off analysis index: 42 - Retention predictor score: 42 - Benchmark comparison rating: 51 Estimate the composi...
50
test
EXT-pricing_wtp-e-off15-007
external
irrelevant_low
irrelevant
low
39
15
easy
pricing_wtp
A specialty food brand is testing premium pricing for an organic product line. Market research scores are summarized below. Evidence: - Online panel score: 60 - In-store intercept rating: 57 - Trade-off analysis index: 42 - Retention predictor score: 42 - Benchmark comparison rating: 51 Note: This is item 3...
50
test
EXT-pricing_wtp-e-off15-007
external
irrelevant_high
irrelevant
high
69
15
easy
pricing_wtp
A specialty food brand is testing premium pricing for an organic product line. Market research scores are summarized below. Evidence: - Online panel score: 60 - In-store intercept rating: 57 - Trade-off analysis index: 42 - Retention predictor score: 42 - Benchmark comparison rating: 51 Note: This is item 6...
50
test
EXT-pricing_wtp-e-off15-007
external
plausible_low
plausible
low
39
15
easy
pricing_wtp
A specialty food brand is testing premium pricing for an organic product line. Market research scores are summarized below. Evidence: - Online panel score: 60 - In-store intercept rating: 57 - Trade-off analysis index: 42 - Retention predictor score: 42 - Benchmark comparison rating: 51 Before you estimate,...
50
test
EXT-pricing_wtp-e-off15-007
external
plausible_high
plausible
high
69
15
easy
pricing_wtp
A specialty food brand is testing premium pricing for an organic product line. Market research scores are summarized below. Evidence: - Online panel score: 60 - In-store intercept rating: 57 - Trade-off analysis index: 42 - Retention predictor score: 42 - Benchmark comparison rating: 51 Before you estimate,...
50
test
EXT-pricing_wtp-e-off15-008
external
control
none
null
null
15
easy
pricing_wtp
A product team is evaluating customer willingness-to-pay for a new subscription tier. Five independent market signals have been collected. Evidence: - Direct elicitation score: 38 - Van Westendorp index: 40 - Gabor-Granger rating: 36 - Choice-based conjoint score: 33 - Expert panel assessment: 37 Based on t...
37
test
EXT-pricing_wtp-e-off15-008
external
irrelevant_low
irrelevant
low
19
15
easy
pricing_wtp
A product team is evaluating customer willingness-to-pay for a new subscription tier. Five independent market signals have been collected. Evidence: - Direct elicitation score: 38 - Van Westendorp index: 40 - Gabor-Granger rating: 36 - Choice-based conjoint score: 33 - Expert panel assessment: 37 Note: This...
37
test
EXT-pricing_wtp-e-off15-008
external
irrelevant_high
irrelevant
high
49
15
easy
pricing_wtp
A product team is evaluating customer willingness-to-pay for a new subscription tier. Five independent market signals have been collected. Evidence: - Direct elicitation score: 38 - Van Westendorp index: 40 - Gabor-Granger rating: 36 - Choice-based conjoint score: 33 - Expert panel assessment: 37 Note: This...
37
test
EXT-pricing_wtp-e-off15-008
external
plausible_low
plausible
low
19
15
easy
pricing_wtp
A product team is evaluating customer willingness-to-pay for a new subscription tier. Five independent market signals have been collected. Evidence: - Direct elicitation score: 38 - Van Westendorp index: 40 - Gabor-Granger rating: 36 - Choice-based conjoint score: 33 - Expert panel assessment: 37 Before you...
37
test
EXT-pricing_wtp-e-off15-008
external
plausible_high
plausible
high
49
15
easy
pricing_wtp
A product team is evaluating customer willingness-to-pay for a new subscription tier. Five independent market signals have been collected. Evidence: - Direct elicitation score: 38 - Van Westendorp index: 40 - Gabor-Granger rating: 36 - Choice-based conjoint score: 33 - Expert panel assessment: 37 Before you...
37
test
EXT-pricing_wtp-e-off15-009
external
control
none
null
null
15
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Customer segment A survey score: 49 - Customer segment B survey score: 38 - Focus group rating: 29 - Conjoint analysis index: 48 - Historical price-sensitivity score: 48 Given the...
42
test
EXT-pricing_wtp-e-off15-009
external
irrelevant_low
irrelevant
low
29
15
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Customer segment A survey score: 49 - Customer segment B survey score: 38 - Focus group rating: 29 - Conjoint analysis index: 48 - Historical price-sensitivity score: 48 Note: Thi...
42
test
EXT-pricing_wtp-e-off15-009
external
irrelevant_high
irrelevant
high
59
15
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Customer segment A survey score: 49 - Customer segment B survey score: 38 - Focus group rating: 29 - Conjoint analysis index: 48 - Historical price-sensitivity score: 48 Note: Thi...
42
test
EXT-pricing_wtp-e-off15-009
external
plausible_low
plausible
low
29
15
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Customer segment A survey score: 49 - Customer segment B survey score: 38 - Focus group rating: 29 - Conjoint analysis index: 48 - Historical price-sensitivity score: 48 A prelimi...
42
test
EXT-pricing_wtp-e-off15-009
external
plausible_high
plausible
high
59
15
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Customer segment A survey score: 49 - Customer segment B survey score: 38 - Focus group rating: 29 - Conjoint analysis index: 48 - Historical price-sensitivity score: 48 A prelimi...
42
test
EXT-pricing_wtp-e-off15-010
external
control
none
null
null
15
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Online panel score: 53 - In-store intercept rating: 43 - Trade-off analysis index: 35 - Retention predictor score: 57 - Benchmark comparison rating: 52 What overall willingness-to-pay index (0...
48
test
EXT-pricing_wtp-e-off15-010
external
irrelevant_low
irrelevant
low
32
15
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Online panel score: 53 - In-store intercept rating: 43 - Trade-off analysis index: 35 - Retention predictor score: 57 - Benchmark comparison rating: 52 Note: This request was filed under refer...
48
test
EXT-pricing_wtp-e-off15-010
external
irrelevant_high
irrelevant
high
62
15
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Online panel score: 53 - In-store intercept rating: 43 - Trade-off analysis index: 35 - Retention predictor score: 57 - Benchmark comparison rating: 52 Note: This request was filed under refer...
48
test
EXT-pricing_wtp-e-off15-010
external
plausible_low
plausible
low
32
15
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Online panel score: 53 - In-store intercept rating: 43 - Trade-off analysis index: 35 - Retention predictor score: 57 - Benchmark comparison rating: 52 Historical data from a similar market se...
48
test
EXT-pricing_wtp-e-off15-010
external
plausible_high
plausible
high
62
15
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Online panel score: 53 - In-store intercept rating: 43 - Trade-off analysis index: 35 - Retention predictor score: 57 - Benchmark comparison rating: 52 Historical data from a similar market se...
48
test
EXT-pricing_wtp-e-off25-001
external
control
none
null
null
25
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Direct elicitation score: 63 - Van Westendorp index: 59 - Gabor-Granger rating: 46 - Choice-based conjoint score: 81 - Expert panel assessment: 57 Estimate the composi...
61
test
EXT-pricing_wtp-e-off25-001
external
irrelevant_low
irrelevant
low
39
25
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Direct elicitation score: 63 - Van Westendorp index: 59 - Gabor-Granger rating: 46 - Choice-based conjoint score: 81 - Expert panel assessment: 57 Note: This is item 3...
61
test
EXT-pricing_wtp-e-off25-001
external
irrelevant_high
irrelevant
high
89
25
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Direct elicitation score: 63 - Van Westendorp index: 59 - Gabor-Granger rating: 46 - Choice-based conjoint score: 81 - Expert panel assessment: 57 Note: This is item 8...
61
test
EXT-pricing_wtp-e-off25-001
external
plausible_low
plausible
low
39
25
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Direct elicitation score: 63 - Van Westendorp index: 59 - Gabor-Granger rating: 46 - Choice-based conjoint score: 81 - Expert panel assessment: 57 Before you estimate,...
61
test
EXT-pricing_wtp-e-off25-001
external
plausible_high
plausible
high
89
25
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Direct elicitation score: 63 - Van Westendorp index: 59 - Gabor-Granger rating: 46 - Choice-based conjoint score: 81 - Expert panel assessment: 57 Before you estimate,...
61
test
EXT-pricing_wtp-e-off25-002
external
control
none
null
null
25
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Customer segment A survey score: 42 - Customer segment B survey score: 58 - Focus group rating: 38 - Conjoint analysis index: 50 - Historical price-sensitivity score: 52 Based on ...
48
test
EXT-pricing_wtp-e-off25-002
external
irrelevant_low
irrelevant
low
25
25
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Customer segment A survey score: 42 - Customer segment B survey score: 58 - Focus group rating: 38 - Conjoint analysis index: 50 - Historical price-sensitivity score: 52 Note: Thi...
48
test
EXT-pricing_wtp-e-off25-002
external
irrelevant_high
irrelevant
high
75
25
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Customer segment A survey score: 42 - Customer segment B survey score: 58 - Focus group rating: 38 - Conjoint analysis index: 50 - Historical price-sensitivity score: 52 Note: Thi...
48
test
EXT-pricing_wtp-e-off25-002
external
plausible_low
plausible
low
25
25
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Customer segment A survey score: 42 - Customer segment B survey score: 58 - Focus group rating: 38 - Conjoint analysis index: 50 - Historical price-sensitivity score: 52 Before yo...
48
test
EXT-pricing_wtp-e-off25-002
external
plausible_high
plausible
high
75
25
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Customer segment A survey score: 42 - Customer segment B survey score: 58 - Focus group rating: 38 - Conjoint analysis index: 50 - Historical price-sensitivity score: 52 Before yo...
48
test
EXT-pricing_wtp-e-off25-003
external
control
none
null
null
25
easy
pricing_wtp
A B2B software vendor is evaluating enterprise pricing sensitivity. The following survey scores were collected. Evidence: - Online panel score: 48 - In-store intercept rating: 52 - Trade-off analysis index: 59 - Retention predictor score: 45 - Benchmark comparison rating: 49 Given these signals, what is you...
51
test
EXT-pricing_wtp-e-off25-003
external
irrelevant_low
irrelevant
low
25
25
easy
pricing_wtp
A B2B software vendor is evaluating enterprise pricing sensitivity. The following survey scores were collected. Evidence: - Online panel score: 48 - In-store intercept rating: 52 - Trade-off analysis index: 59 - Retention predictor score: 45 - Benchmark comparison rating: 49 Note: This assessment was assign...
51
test
EXT-pricing_wtp-e-off25-003
external
irrelevant_high
irrelevant
high
75
25
easy
pricing_wtp
A B2B software vendor is evaluating enterprise pricing sensitivity. The following survey scores were collected. Evidence: - Online panel score: 48 - In-store intercept rating: 52 - Trade-off analysis index: 59 - Retention predictor score: 45 - Benchmark comparison rating: 49 Note: This assessment was assign...
51
test
EXT-pricing_wtp-e-off25-003
external
plausible_low
plausible
low
25
25
easy
pricing_wtp
A B2B software vendor is evaluating enterprise pricing sensitivity. The following survey scores were collected. Evidence: - Online panel score: 48 - In-store intercept rating: 52 - Trade-off analysis index: 59 - Retention predictor score: 45 - Benchmark comparison rating: 49 A preliminary analysis of compar...
51
test
EXT-pricing_wtp-e-off25-003
external
plausible_high
plausible
high
75
25
easy
pricing_wtp
A B2B software vendor is evaluating enterprise pricing sensitivity. The following survey scores were collected. Evidence: - Online panel score: 48 - In-store intercept rating: 52 - Trade-off analysis index: 59 - Retention predictor score: 45 - Benchmark comparison rating: 49 A preliminary analysis of compar...
51
test
EXT-pricing_wtp-e-off25-004
external
control
none
null
null
25
easy
pricing_wtp
A streaming service is assessing subscriber tolerance for a price increase. Five research instruments produced the following results. Evidence: - Direct elicitation score: 56 - Van Westendorp index: 47 - Gabor-Granger rating: 72 - Choice-based conjoint score: 55 - Expert panel assessment: 63 What overall wi...
59
test
EXT-pricing_wtp-e-off25-004
external
irrelevant_low
irrelevant
low
36
25
easy
pricing_wtp
A streaming service is assessing subscriber tolerance for a price increase. Five research instruments produced the following results. Evidence: - Direct elicitation score: 56 - Van Westendorp index: 47 - Gabor-Granger rating: 72 - Choice-based conjoint score: 55 - Expert panel assessment: 63 Note: This requ...
59
test
EXT-pricing_wtp-e-off25-004
external
irrelevant_high
irrelevant
high
86
25
easy
pricing_wtp
A streaming service is assessing subscriber tolerance for a price increase. Five research instruments produced the following results. Evidence: - Direct elicitation score: 56 - Van Westendorp index: 47 - Gabor-Granger rating: 72 - Choice-based conjoint score: 55 - Expert panel assessment: 63 Note: This requ...
59
test
EXT-pricing_wtp-e-off25-004
external
plausible_low
plausible
low
36
25
easy
pricing_wtp
A streaming service is assessing subscriber tolerance for a price increase. Five research instruments produced the following results. Evidence: - Direct elicitation score: 56 - Van Westendorp index: 47 - Gabor-Granger rating: 72 - Choice-based conjoint score: 55 - Expert panel assessment: 63 Historical data...
59
test
EXT-pricing_wtp-e-off25-004
external
plausible_high
plausible
high
86
25
easy
pricing_wtp
A streaming service is assessing subscriber tolerance for a price increase. Five research instruments produced the following results. Evidence: - Direct elicitation score: 56 - Van Westendorp index: 47 - Gabor-Granger rating: 72 - Choice-based conjoint score: 55 - Expert panel assessment: 63 Historical data...
59
test
EXT-pricing_wtp-e-off25-005
external
control
none
null
null
25
easy
pricing_wtp
A specialty food brand is testing premium pricing for an organic product line. Market research scores are summarized below. Evidence: - Customer segment A survey score: 45 - Customer segment B survey score: 35 - Focus group rating: 45 - Conjoint analysis index: 37 - Historical price-sensitivity score: 38 Es...
40
test
EXT-pricing_wtp-e-off25-005
external
irrelevant_low
irrelevant
low
20
25
easy
pricing_wtp
A specialty food brand is testing premium pricing for an organic product line. Market research scores are summarized below. Evidence: - Customer segment A survey score: 45 - Customer segment B survey score: 35 - Focus group rating: 45 - Conjoint analysis index: 37 - Historical price-sensitivity score: 38 No...
40
test
EXT-pricing_wtp-e-off25-005
external
irrelevant_high
irrelevant
high
70
25
easy
pricing_wtp
A specialty food brand is testing premium pricing for an organic product line. Market research scores are summarized below. Evidence: - Customer segment A survey score: 45 - Customer segment B survey score: 35 - Focus group rating: 45 - Conjoint analysis index: 37 - Historical price-sensitivity score: 38 No...
40
test
EXT-pricing_wtp-e-off25-005
external
plausible_low
plausible
low
20
25
easy
pricing_wtp
A specialty food brand is testing premium pricing for an organic product line. Market research scores are summarized below. Evidence: - Customer segment A survey score: 45 - Customer segment B survey score: 35 - Focus group rating: 45 - Conjoint analysis index: 37 - Historical price-sensitivity score: 38 Be...
40
test
EXT-pricing_wtp-e-off25-005
external
plausible_high
plausible
high
70
25
easy
pricing_wtp
A specialty food brand is testing premium pricing for an organic product line. Market research scores are summarized below. Evidence: - Customer segment A survey score: 45 - Customer segment B survey score: 35 - Focus group rating: 45 - Conjoint analysis index: 37 - Historical price-sensitivity score: 38 Be...
40
test
EXT-pricing_wtp-e-off25-006
external
control
none
null
null
25
easy
pricing_wtp
A product team is evaluating customer willingness-to-pay for a new subscription tier. Five independent market signals have been collected. Evidence: - Online panel score: 34 - In-store intercept rating: 35 - Trade-off analysis index: 38 - Retention predictor score: 42 - Benchmark comparison rating: 39 Based...
38
test
EXT-pricing_wtp-e-off25-006
external
irrelevant_low
irrelevant
low
13
25
easy
pricing_wtp
A product team is evaluating customer willingness-to-pay for a new subscription tier. Five independent market signals have been collected. Evidence: - Online panel score: 34 - In-store intercept rating: 35 - Trade-off analysis index: 38 - Retention predictor score: 42 - Benchmark comparison rating: 39 Note:...
38
test
EXT-pricing_wtp-e-off25-006
external
irrelevant_high
irrelevant
high
63
25
easy
pricing_wtp
A product team is evaluating customer willingness-to-pay for a new subscription tier. Five independent market signals have been collected. Evidence: - Online panel score: 34 - In-store intercept rating: 35 - Trade-off analysis index: 38 - Retention predictor score: 42 - Benchmark comparison rating: 39 Note:...
38
test
EXT-pricing_wtp-e-off25-006
external
plausible_low
plausible
low
13
25
easy
pricing_wtp
A product team is evaluating customer willingness-to-pay for a new subscription tier. Five independent market signals have been collected. Evidence: - Online panel score: 34 - In-store intercept rating: 35 - Trade-off analysis index: 38 - Retention predictor score: 42 - Benchmark comparison rating: 39 Befor...
38
test
EXT-pricing_wtp-e-off25-006
external
plausible_high
plausible
high
63
25
easy
pricing_wtp
A product team is evaluating customer willingness-to-pay for a new subscription tier. Five independent market signals have been collected. Evidence: - Online panel score: 34 - In-store intercept rating: 35 - Trade-off analysis index: 38 - Retention predictor score: 42 - Benchmark comparison rating: 39 Befor...
38
test
EXT-pricing_wtp-e-off25-007
external
control
none
null
null
25
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Direct elicitation score: 76 - Van Westendorp index: 80 - Gabor-Granger rating: 64 - Choice-based conjoint score: 66 - Expert panel assessment: 63 Given these signals, what is you...
70
test
EXT-pricing_wtp-e-off25-007
external
irrelevant_low
irrelevant
low
45
25
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Direct elicitation score: 76 - Van Westendorp index: 80 - Gabor-Granger rating: 64 - Choice-based conjoint score: 66 - Expert panel assessment: 63 Note: This assessment was assign...
70
test
EXT-pricing_wtp-e-off25-007
external
irrelevant_high
irrelevant
high
95
25
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Direct elicitation score: 76 - Van Westendorp index: 80 - Gabor-Granger rating: 64 - Choice-based conjoint score: 66 - Expert panel assessment: 63 Note: This assessment was assign...
70
test
EXT-pricing_wtp-e-off25-007
external
plausible_low
plausible
low
45
25
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Direct elicitation score: 76 - Van Westendorp index: 80 - Gabor-Granger rating: 64 - Choice-based conjoint score: 66 - Expert panel assessment: 63 A preliminary analysis of compar...
70
test
EXT-pricing_wtp-e-off25-007
external
plausible_high
plausible
high
95
25
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Direct elicitation score: 76 - Van Westendorp index: 80 - Gabor-Granger rating: 64 - Choice-based conjoint score: 66 - Expert panel assessment: 63 A preliminary analysis of compar...
70
test
EXT-pricing_wtp-e-off25-008
external
control
none
null
null
25
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Customer segment A survey score: 41 - Customer segment B survey score: 62 - Focus group rating: 43 - Conjoint analysis index: 59 - Historical price-sensitivity score: 47 What overall willingne...
50
test
EXT-pricing_wtp-e-off25-008
external
irrelevant_low
irrelevant
low
21
25
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Customer segment A survey score: 41 - Customer segment B survey score: 62 - Focus group rating: 43 - Conjoint analysis index: 59 - Historical price-sensitivity score: 47 Note: This request was...
50
test
EXT-pricing_wtp-e-off25-008
external
irrelevant_high
irrelevant
high
71
25
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Customer segment A survey score: 41 - Customer segment B survey score: 62 - Focus group rating: 43 - Conjoint analysis index: 59 - Historical price-sensitivity score: 47 Note: This request was...
50
test
EXT-pricing_wtp-e-off25-008
external
plausible_low
plausible
low
21
25
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Customer segment A survey score: 41 - Customer segment B survey score: 62 - Focus group rating: 43 - Conjoint analysis index: 59 - Historical price-sensitivity score: 47 Historical data from a...
50
test
EXT-pricing_wtp-e-off25-008
external
plausible_high
plausible
high
71
25
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Customer segment A survey score: 41 - Customer segment B survey score: 62 - Focus group rating: 43 - Conjoint analysis index: 59 - Historical price-sensitivity score: 47 Historical data from a...
50
test
EXT-pricing_wtp-e-off25-009
external
control
none
null
null
25
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Online panel score: 64 - In-store intercept rating: 50 - Trade-off analysis index: 60 - Retention predictor score: 70 - Benchmark comparison rating: 64 Estimate the co...
62
test
EXT-pricing_wtp-e-off25-009
external
irrelevant_low
irrelevant
low
39
25
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Online panel score: 64 - In-store intercept rating: 50 - Trade-off analysis index: 60 - Retention predictor score: 70 - Benchmark comparison rating: 64 Note: This is i...
62
test
EXT-pricing_wtp-e-off25-009
external
irrelevant_high
irrelevant
high
89
25
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Online panel score: 64 - In-store intercept rating: 50 - Trade-off analysis index: 60 - Retention predictor score: 70 - Benchmark comparison rating: 64 Note: This is i...
62
test
EXT-pricing_wtp-e-off25-009
external
plausible_low
plausible
low
39
25
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Online panel score: 64 - In-store intercept rating: 50 - Trade-off analysis index: 60 - Retention predictor score: 70 - Benchmark comparison rating: 64 Before you esti...
62
test
EXT-pricing_wtp-e-off25-009
external
plausible_high
plausible
high
89
25
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Online panel score: 64 - In-store intercept rating: 50 - Trade-off analysis index: 60 - Retention predictor score: 70 - Benchmark comparison rating: 64 Before you esti...
62
test
EXT-pricing_wtp-e-off25-010
external
control
none
null
null
25
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Direct elicitation score: 47 - Van Westendorp index: 59 - Gabor-Granger rating: 44 - Choice-based conjoint score: 42 - Expert panel assessment: 46 Based on the evidence above, est...
48
test
EXT-pricing_wtp-e-off25-010
external
irrelevant_low
irrelevant
low
21
25
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Direct elicitation score: 47 - Van Westendorp index: 59 - Gabor-Granger rating: 44 - Choice-based conjoint score: 42 - Expert panel assessment: 46 Note: This is assessment case #2...
48
test
EXT-pricing_wtp-e-off25-010
external
irrelevant_high
irrelevant
high
71
25
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Direct elicitation score: 47 - Van Westendorp index: 59 - Gabor-Granger rating: 44 - Choice-based conjoint score: 42 - Expert panel assessment: 46 Note: This is assessment case #7...
48
test
EXT-pricing_wtp-e-off25-010
external
plausible_low
plausible
low
21
25
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Direct elicitation score: 47 - Van Westendorp index: 59 - Gabor-Granger rating: 44 - Choice-based conjoint score: 42 - Expert panel assessment: 46 Before you estimate, consider: a...
48
test
EXT-pricing_wtp-e-off25-010
external
plausible_high
plausible
high
71
25
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Direct elicitation score: 47 - Van Westendorp index: 59 - Gabor-Granger rating: 44 - Choice-based conjoint score: 42 - Expert panel assessment: 46 Before you estimate, consider: a...
48
test