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EXT-pricing_wtp-e-off15-001
external
control
none
null
null
15
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Online panel score: 80 - In-store intercept rating: 78 - Trade-off analysis index: 70 - Retention predictor score: 74 - Benchmark comparison rating: 81 Given these signals, what i...
77
test
EXT-pricing_wtp-e-off15-001
external
irrelevant_low
irrelevant
low
55
15
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Online panel score: 80 - In-store intercept rating: 78 - Trade-off analysis index: 70 - Retention predictor score: 74 - Benchmark comparison rating: 81 Note: This assessment was a...
77
test
EXT-pricing_wtp-e-off15-001
external
irrelevant_high
irrelevant
high
85
15
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Online panel score: 80 - In-store intercept rating: 78 - Trade-off analysis index: 70 - Retention predictor score: 74 - Benchmark comparison rating: 81 Note: This assessment was a...
77
test
EXT-pricing_wtp-e-off15-001
external
plausible_low
plausible
low
55
15
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Online panel score: 80 - In-store intercept rating: 78 - Trade-off analysis index: 70 - Retention predictor score: 74 - Benchmark comparison rating: 81 A preliminary analysis of c...
77
test
EXT-pricing_wtp-e-off15-001
external
plausible_high
plausible
high
85
15
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Online panel score: 80 - In-store intercept rating: 78 - Trade-off analysis index: 70 - Retention predictor score: 74 - Benchmark comparison rating: 81 A preliminary analysis of c...
77
test
EXT-pricing_wtp-e-off15-002
external
control
none
null
null
15
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Direct elicitation score: 72 - Van Westendorp index: 71 - Gabor-Granger rating: 68 - Choice-based conjoint score: 70 - Expert panel assessment: 65 What overall willingness-to-pay index (0–100)...
69
test
EXT-pricing_wtp-e-off15-002
external
irrelevant_low
irrelevant
low
49
15
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Direct elicitation score: 72 - Van Westendorp index: 71 - Gabor-Granger rating: 68 - Choice-based conjoint score: 70 - Expert panel assessment: 65 Note: This request was filed under reference ...
69
test
EXT-pricing_wtp-e-off15-002
external
irrelevant_high
irrelevant
high
79
15
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Direct elicitation score: 72 - Van Westendorp index: 71 - Gabor-Granger rating: 68 - Choice-based conjoint score: 70 - Expert panel assessment: 65 Note: This request was filed under reference ...
69
test
EXT-pricing_wtp-e-off15-002
external
plausible_low
plausible
low
49
15
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Direct elicitation score: 72 - Van Westendorp index: 71 - Gabor-Granger rating: 68 - Choice-based conjoint score: 70 - Expert panel assessment: 65 Historical data from a similar market segment...
69
test
EXT-pricing_wtp-e-off15-002
external
plausible_high
plausible
high
79
15
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Direct elicitation score: 72 - Van Westendorp index: 71 - Gabor-Granger rating: 68 - Choice-based conjoint score: 70 - Expert panel assessment: 65 Historical data from a similar market segment...
69
test
EXT-pricing_wtp-e-off15-003
external
control
none
null
null
15
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Customer segment A survey score: 54 - Customer segment B survey score: 56 - Focus group rating: 59 - Conjoint analysis index: 50 - Historical price-sensitivity score: 5...
55
test
EXT-pricing_wtp-e-off15-003
external
irrelevant_low
irrelevant
low
47
15
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Customer segment A survey score: 54 - Customer segment B survey score: 56 - Focus group rating: 59 - Conjoint analysis index: 50 - Historical price-sensitivity score: 5...
55
test
EXT-pricing_wtp-e-off15-003
external
irrelevant_high
irrelevant
high
77
15
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Customer segment A survey score: 54 - Customer segment B survey score: 56 - Focus group rating: 59 - Conjoint analysis index: 50 - Historical price-sensitivity score: 5...
55
test
EXT-pricing_wtp-e-off15-003
external
plausible_low
plausible
low
47
15
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Customer segment A survey score: 54 - Customer segment B survey score: 56 - Focus group rating: 59 - Conjoint analysis index: 50 - Historical price-sensitivity score: 5...
55
test
EXT-pricing_wtp-e-off15-003
external
plausible_high
plausible
high
77
15
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Customer segment A survey score: 54 - Customer segment B survey score: 56 - Focus group rating: 59 - Conjoint analysis index: 50 - Historical price-sensitivity score: 5...
55
test
EXT-pricing_wtp-e-off15-004
external
control
none
null
null
15
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Online panel score: 51 - In-store intercept rating: 47 - Trade-off analysis index: 46 - Retention predictor score: 51 - Benchmark comparison rating: 35 Based on the evidence above...
46
test
EXT-pricing_wtp-e-off15-004
external
irrelevant_low
irrelevant
low
32
15
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Online panel score: 51 - In-store intercept rating: 47 - Trade-off analysis index: 46 - Retention predictor score: 51 - Benchmark comparison rating: 35 Note: This is assessment ca...
46
test
EXT-pricing_wtp-e-off15-004
external
irrelevant_high
irrelevant
high
62
15
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Online panel score: 51 - In-store intercept rating: 47 - Trade-off analysis index: 46 - Retention predictor score: 51 - Benchmark comparison rating: 35 Note: This is assessment ca...
46
test
EXT-pricing_wtp-e-off15-004
external
plausible_low
plausible
low
32
15
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Online panel score: 51 - In-store intercept rating: 47 - Trade-off analysis index: 46 - Retention predictor score: 51 - Benchmark comparison rating: 35 Before you estimate, consid...
46
test
EXT-pricing_wtp-e-off15-004
external
plausible_high
plausible
high
62
15
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Online panel score: 51 - In-store intercept rating: 47 - Trade-off analysis index: 46 - Retention predictor score: 51 - Benchmark comparison rating: 35 Before you estimate, consid...
46
test
EXT-pricing_wtp-e-off15-005
external
control
none
null
null
15
easy
pricing_wtp
A B2B software vendor is evaluating enterprise pricing sensitivity. The following survey scores were collected. Evidence: - Direct elicitation score: 50 - Van Westendorp index: 56 - Gabor-Granger rating: 51 - Choice-based conjoint score: 47 - Expert panel assessment: 46 Given these signals, what is your bes...
50
test
EXT-pricing_wtp-e-off15-005
external
irrelevant_low
irrelevant
low
36
15
easy
pricing_wtp
A B2B software vendor is evaluating enterprise pricing sensitivity. The following survey scores were collected. Evidence: - Direct elicitation score: 50 - Van Westendorp index: 56 - Gabor-Granger rating: 51 - Choice-based conjoint score: 47 - Expert panel assessment: 46 Note: This assessment was assigned to...
50
test
EXT-pricing_wtp-e-off15-005
external
irrelevant_high
irrelevant
high
66
15
easy
pricing_wtp
A B2B software vendor is evaluating enterprise pricing sensitivity. The following survey scores were collected. Evidence: - Direct elicitation score: 50 - Van Westendorp index: 56 - Gabor-Granger rating: 51 - Choice-based conjoint score: 47 - Expert panel assessment: 46 Note: This assessment was assigned to...
50
test
EXT-pricing_wtp-e-off15-005
external
plausible_low
plausible
low
36
15
easy
pricing_wtp
A B2B software vendor is evaluating enterprise pricing sensitivity. The following survey scores were collected. Evidence: - Direct elicitation score: 50 - Van Westendorp index: 56 - Gabor-Granger rating: 51 - Choice-based conjoint score: 47 - Expert panel assessment: 46 A preliminary analysis of comparable ...
50
test
EXT-pricing_wtp-e-off15-005
external
plausible_high
plausible
high
66
15
easy
pricing_wtp
A B2B software vendor is evaluating enterprise pricing sensitivity. The following survey scores were collected. Evidence: - Direct elicitation score: 50 - Van Westendorp index: 56 - Gabor-Granger rating: 51 - Choice-based conjoint score: 47 - Expert panel assessment: 46 A preliminary analysis of comparable ...
50
test
EXT-pricing_wtp-e-off15-006
external
control
none
null
null
15
easy
pricing_wtp
A streaming service is assessing subscriber tolerance for a price increase. Five research instruments produced the following results. Evidence: - Customer segment A survey score: 57 - Customer segment B survey score: 40 - Focus group rating: 43 - Conjoint analysis index: 51 - Historical price-sensitivity sco...
47
test
EXT-pricing_wtp-e-off15-006
external
irrelevant_low
irrelevant
low
37
15
easy
pricing_wtp
A streaming service is assessing subscriber tolerance for a price increase. Five research instruments produced the following results. Evidence: - Customer segment A survey score: 57 - Customer segment B survey score: 40 - Focus group rating: 43 - Conjoint analysis index: 51 - Historical price-sensitivity sco...
47
test
EXT-pricing_wtp-e-off15-006
external
irrelevant_high
irrelevant
high
67
15
easy
pricing_wtp
A streaming service is assessing subscriber tolerance for a price increase. Five research instruments produced the following results. Evidence: - Customer segment A survey score: 57 - Customer segment B survey score: 40 - Focus group rating: 43 - Conjoint analysis index: 51 - Historical price-sensitivity sco...
47
test
EXT-pricing_wtp-e-off15-006
external
plausible_low
plausible
low
37
15
easy
pricing_wtp
A streaming service is assessing subscriber tolerance for a price increase. Five research instruments produced the following results. Evidence: - Customer segment A survey score: 57 - Customer segment B survey score: 40 - Focus group rating: 43 - Conjoint analysis index: 51 - Historical price-sensitivity sco...
47
test
EXT-pricing_wtp-e-off15-006
external
plausible_high
plausible
high
67
15
easy
pricing_wtp
A streaming service is assessing subscriber tolerance for a price increase. Five research instruments produced the following results. Evidence: - Customer segment A survey score: 57 - Customer segment B survey score: 40 - Focus group rating: 43 - Conjoint analysis index: 51 - Historical price-sensitivity sco...
47
test
EXT-pricing_wtp-e-off15-007
external
control
none
null
null
15
easy
pricing_wtp
A specialty food brand is testing premium pricing for an organic product line. Market research scores are summarized below. Evidence: - Online panel score: 60 - In-store intercept rating: 57 - Trade-off analysis index: 42 - Retention predictor score: 42 - Benchmark comparison rating: 51 Estimate the composi...
50
test
EXT-pricing_wtp-e-off15-007
external
irrelevant_low
irrelevant
low
39
15
easy
pricing_wtp
A specialty food brand is testing premium pricing for an organic product line. Market research scores are summarized below. Evidence: - Online panel score: 60 - In-store intercept rating: 57 - Trade-off analysis index: 42 - Retention predictor score: 42 - Benchmark comparison rating: 51 Note: This is item 3...
50
test
EXT-pricing_wtp-e-off15-007
external
irrelevant_high
irrelevant
high
69
15
easy
pricing_wtp
A specialty food brand is testing premium pricing for an organic product line. Market research scores are summarized below. Evidence: - Online panel score: 60 - In-store intercept rating: 57 - Trade-off analysis index: 42 - Retention predictor score: 42 - Benchmark comparison rating: 51 Note: This is item 6...
50
test
EXT-pricing_wtp-e-off15-007
external
plausible_low
plausible
low
39
15
easy
pricing_wtp
A specialty food brand is testing premium pricing for an organic product line. Market research scores are summarized below. Evidence: - Online panel score: 60 - In-store intercept rating: 57 - Trade-off analysis index: 42 - Retention predictor score: 42 - Benchmark comparison rating: 51 Before you estimate,...
50
test
EXT-pricing_wtp-e-off15-007
external
plausible_high
plausible
high
69
15
easy
pricing_wtp
A specialty food brand is testing premium pricing for an organic product line. Market research scores are summarized below. Evidence: - Online panel score: 60 - In-store intercept rating: 57 - Trade-off analysis index: 42 - Retention predictor score: 42 - Benchmark comparison rating: 51 Before you estimate,...
50
test
EXT-pricing_wtp-e-off15-008
external
control
none
null
null
15
easy
pricing_wtp
A product team is evaluating customer willingness-to-pay for a new subscription tier. Five independent market signals have been collected. Evidence: - Direct elicitation score: 38 - Van Westendorp index: 40 - Gabor-Granger rating: 36 - Choice-based conjoint score: 33 - Expert panel assessment: 37 Based on t...
37
test
EXT-pricing_wtp-e-off15-008
external
irrelevant_low
irrelevant
low
19
15
easy
pricing_wtp
A product team is evaluating customer willingness-to-pay for a new subscription tier. Five independent market signals have been collected. Evidence: - Direct elicitation score: 38 - Van Westendorp index: 40 - Gabor-Granger rating: 36 - Choice-based conjoint score: 33 - Expert panel assessment: 37 Note: This...
37
test
EXT-pricing_wtp-e-off15-008
external
irrelevant_high
irrelevant
high
49
15
easy
pricing_wtp
A product team is evaluating customer willingness-to-pay for a new subscription tier. Five independent market signals have been collected. Evidence: - Direct elicitation score: 38 - Van Westendorp index: 40 - Gabor-Granger rating: 36 - Choice-based conjoint score: 33 - Expert panel assessment: 37 Note: This...
37
test
EXT-pricing_wtp-e-off15-008
external
plausible_low
plausible
low
19
15
easy
pricing_wtp
A product team is evaluating customer willingness-to-pay for a new subscription tier. Five independent market signals have been collected. Evidence: - Direct elicitation score: 38 - Van Westendorp index: 40 - Gabor-Granger rating: 36 - Choice-based conjoint score: 33 - Expert panel assessment: 37 Before you...
37
test
EXT-pricing_wtp-e-off15-008
external
plausible_high
plausible
high
49
15
easy
pricing_wtp
A product team is evaluating customer willingness-to-pay for a new subscription tier. Five independent market signals have been collected. Evidence: - Direct elicitation score: 38 - Van Westendorp index: 40 - Gabor-Granger rating: 36 - Choice-based conjoint score: 33 - Expert panel assessment: 37 Before you...
37
test
EXT-pricing_wtp-e-off15-009
external
control
none
null
null
15
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Customer segment A survey score: 49 - Customer segment B survey score: 38 - Focus group rating: 29 - Conjoint analysis index: 48 - Historical price-sensitivity score: 48 Given the...
42
test
EXT-pricing_wtp-e-off15-009
external
irrelevant_low
irrelevant
low
29
15
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Customer segment A survey score: 49 - Customer segment B survey score: 38 - Focus group rating: 29 - Conjoint analysis index: 48 - Historical price-sensitivity score: 48 Note: Thi...
42
test
EXT-pricing_wtp-e-off15-009
external
irrelevant_high
irrelevant
high
59
15
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Customer segment A survey score: 49 - Customer segment B survey score: 38 - Focus group rating: 29 - Conjoint analysis index: 48 - Historical price-sensitivity score: 48 Note: Thi...
42
test
EXT-pricing_wtp-e-off15-009
external
plausible_low
plausible
low
29
15
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Customer segment A survey score: 49 - Customer segment B survey score: 38 - Focus group rating: 29 - Conjoint analysis index: 48 - Historical price-sensitivity score: 48 A prelimi...
42
test
EXT-pricing_wtp-e-off15-009
external
plausible_high
plausible
high
59
15
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Customer segment A survey score: 49 - Customer segment B survey score: 38 - Focus group rating: 29 - Conjoint analysis index: 48 - Historical price-sensitivity score: 48 A prelimi...
42
test
EXT-pricing_wtp-e-off15-010
external
control
none
null
null
15
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Online panel score: 53 - In-store intercept rating: 43 - Trade-off analysis index: 35 - Retention predictor score: 57 - Benchmark comparison rating: 52 What overall willingness-to-pay index (0...
48
test
EXT-pricing_wtp-e-off15-010
external
irrelevant_low
irrelevant
low
32
15
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Online panel score: 53 - In-store intercept rating: 43 - Trade-off analysis index: 35 - Retention predictor score: 57 - Benchmark comparison rating: 52 Note: This request was filed under refer...
48
test
EXT-pricing_wtp-e-off15-010
external
irrelevant_high
irrelevant
high
62
15
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Online panel score: 53 - In-store intercept rating: 43 - Trade-off analysis index: 35 - Retention predictor score: 57 - Benchmark comparison rating: 52 Note: This request was filed under refer...
48
test
EXT-pricing_wtp-e-off15-010
external
plausible_low
plausible
low
32
15
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Online panel score: 53 - In-store intercept rating: 43 - Trade-off analysis index: 35 - Retention predictor score: 57 - Benchmark comparison rating: 52 Historical data from a similar market se...
48
test
EXT-pricing_wtp-e-off15-010
external
plausible_high
plausible
high
62
15
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Online panel score: 53 - In-store intercept rating: 43 - Trade-off analysis index: 35 - Retention predictor score: 57 - Benchmark comparison rating: 52 Historical data from a similar market se...
48
test
EXT-pricing_wtp-e-off25-001
external
control
none
null
null
25
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Direct elicitation score: 63 - Van Westendorp index: 59 - Gabor-Granger rating: 46 - Choice-based conjoint score: 81 - Expert panel assessment: 57 Estimate the composi...
61
test
EXT-pricing_wtp-e-off25-001
external
irrelevant_low
irrelevant
low
39
25
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Direct elicitation score: 63 - Van Westendorp index: 59 - Gabor-Granger rating: 46 - Choice-based conjoint score: 81 - Expert panel assessment: 57 Note: This is item 3...
61
test
EXT-pricing_wtp-e-off25-001
external
irrelevant_high
irrelevant
high
89
25
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Direct elicitation score: 63 - Van Westendorp index: 59 - Gabor-Granger rating: 46 - Choice-based conjoint score: 81 - Expert panel assessment: 57 Note: This is item 8...
61
test
EXT-pricing_wtp-e-off25-001
external
plausible_low
plausible
low
39
25
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Direct elicitation score: 63 - Van Westendorp index: 59 - Gabor-Granger rating: 46 - Choice-based conjoint score: 81 - Expert panel assessment: 57 Before you estimate,...
61
test
EXT-pricing_wtp-e-off25-001
external
plausible_high
plausible
high
89
25
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Direct elicitation score: 63 - Van Westendorp index: 59 - Gabor-Granger rating: 46 - Choice-based conjoint score: 81 - Expert panel assessment: 57 Before you estimate,...
61
test
EXT-pricing_wtp-e-off25-002
external
control
none
null
null
25
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Customer segment A survey score: 42 - Customer segment B survey score: 58 - Focus group rating: 38 - Conjoint analysis index: 50 - Historical price-sensitivity score: 52 Based on ...
48
test
EXT-pricing_wtp-e-off25-002
external
irrelevant_low
irrelevant
low
25
25
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Customer segment A survey score: 42 - Customer segment B survey score: 58 - Focus group rating: 38 - Conjoint analysis index: 50 - Historical price-sensitivity score: 52 Note: Thi...
48
test
EXT-pricing_wtp-e-off25-002
external
irrelevant_high
irrelevant
high
75
25
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Customer segment A survey score: 42 - Customer segment B survey score: 58 - Focus group rating: 38 - Conjoint analysis index: 50 - Historical price-sensitivity score: 52 Note: Thi...
48
test
EXT-pricing_wtp-e-off25-002
external
plausible_low
plausible
low
25
25
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Customer segment A survey score: 42 - Customer segment B survey score: 58 - Focus group rating: 38 - Conjoint analysis index: 50 - Historical price-sensitivity score: 52 Before yo...
48
test
EXT-pricing_wtp-e-off25-002
external
plausible_high
plausible
high
75
25
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Customer segment A survey score: 42 - Customer segment B survey score: 58 - Focus group rating: 38 - Conjoint analysis index: 50 - Historical price-sensitivity score: 52 Before yo...
48
test
EXT-pricing_wtp-e-off25-003
external
control
none
null
null
25
easy
pricing_wtp
A B2B software vendor is evaluating enterprise pricing sensitivity. The following survey scores were collected. Evidence: - Online panel score: 48 - In-store intercept rating: 52 - Trade-off analysis index: 59 - Retention predictor score: 45 - Benchmark comparison rating: 49 Given these signals, what is you...
51
test
EXT-pricing_wtp-e-off25-003
external
irrelevant_low
irrelevant
low
25
25
easy
pricing_wtp
A B2B software vendor is evaluating enterprise pricing sensitivity. The following survey scores were collected. Evidence: - Online panel score: 48 - In-store intercept rating: 52 - Trade-off analysis index: 59 - Retention predictor score: 45 - Benchmark comparison rating: 49 Note: This assessment was assign...
51
test
EXT-pricing_wtp-e-off25-003
external
irrelevant_high
irrelevant
high
75
25
easy
pricing_wtp
A B2B software vendor is evaluating enterprise pricing sensitivity. The following survey scores were collected. Evidence: - Online panel score: 48 - In-store intercept rating: 52 - Trade-off analysis index: 59 - Retention predictor score: 45 - Benchmark comparison rating: 49 Note: This assessment was assign...
51
test
EXT-pricing_wtp-e-off25-003
external
plausible_low
plausible
low
25
25
easy
pricing_wtp
A B2B software vendor is evaluating enterprise pricing sensitivity. The following survey scores were collected. Evidence: - Online panel score: 48 - In-store intercept rating: 52 - Trade-off analysis index: 59 - Retention predictor score: 45 - Benchmark comparison rating: 49 A preliminary analysis of compar...
51
test
EXT-pricing_wtp-e-off25-003
external
plausible_high
plausible
high
75
25
easy
pricing_wtp
A B2B software vendor is evaluating enterprise pricing sensitivity. The following survey scores were collected. Evidence: - Online panel score: 48 - In-store intercept rating: 52 - Trade-off analysis index: 59 - Retention predictor score: 45 - Benchmark comparison rating: 49 A preliminary analysis of compar...
51
test
EXT-pricing_wtp-e-off25-004
external
control
none
null
null
25
easy
pricing_wtp
A streaming service is assessing subscriber tolerance for a price increase. Five research instruments produced the following results. Evidence: - Direct elicitation score: 56 - Van Westendorp index: 47 - Gabor-Granger rating: 72 - Choice-based conjoint score: 55 - Expert panel assessment: 63 What overall wi...
59
test
EXT-pricing_wtp-e-off25-004
external
irrelevant_low
irrelevant
low
36
25
easy
pricing_wtp
A streaming service is assessing subscriber tolerance for a price increase. Five research instruments produced the following results. Evidence: - Direct elicitation score: 56 - Van Westendorp index: 47 - Gabor-Granger rating: 72 - Choice-based conjoint score: 55 - Expert panel assessment: 63 Note: This requ...
59
test
EXT-pricing_wtp-e-off25-004
external
irrelevant_high
irrelevant
high
86
25
easy
pricing_wtp
A streaming service is assessing subscriber tolerance for a price increase. Five research instruments produced the following results. Evidence: - Direct elicitation score: 56 - Van Westendorp index: 47 - Gabor-Granger rating: 72 - Choice-based conjoint score: 55 - Expert panel assessment: 63 Note: This requ...
59
test
EXT-pricing_wtp-e-off25-004
external
plausible_low
plausible
low
36
25
easy
pricing_wtp
A streaming service is assessing subscriber tolerance for a price increase. Five research instruments produced the following results. Evidence: - Direct elicitation score: 56 - Van Westendorp index: 47 - Gabor-Granger rating: 72 - Choice-based conjoint score: 55 - Expert panel assessment: 63 Historical data...
59
test
EXT-pricing_wtp-e-off25-004
external
plausible_high
plausible
high
86
25
easy
pricing_wtp
A streaming service is assessing subscriber tolerance for a price increase. Five research instruments produced the following results. Evidence: - Direct elicitation score: 56 - Van Westendorp index: 47 - Gabor-Granger rating: 72 - Choice-based conjoint score: 55 - Expert panel assessment: 63 Historical data...
59
test
EXT-pricing_wtp-e-off25-005
external
control
none
null
null
25
easy
pricing_wtp
A specialty food brand is testing premium pricing for an organic product line. Market research scores are summarized below. Evidence: - Customer segment A survey score: 45 - Customer segment B survey score: 35 - Focus group rating: 45 - Conjoint analysis index: 37 - Historical price-sensitivity score: 38 Es...
40
test
EXT-pricing_wtp-e-off25-005
external
irrelevant_low
irrelevant
low
20
25
easy
pricing_wtp
A specialty food brand is testing premium pricing for an organic product line. Market research scores are summarized below. Evidence: - Customer segment A survey score: 45 - Customer segment B survey score: 35 - Focus group rating: 45 - Conjoint analysis index: 37 - Historical price-sensitivity score: 38 No...
40
test
EXT-pricing_wtp-e-off25-005
external
irrelevant_high
irrelevant
high
70
25
easy
pricing_wtp
A specialty food brand is testing premium pricing for an organic product line. Market research scores are summarized below. Evidence: - Customer segment A survey score: 45 - Customer segment B survey score: 35 - Focus group rating: 45 - Conjoint analysis index: 37 - Historical price-sensitivity score: 38 No...
40
test
EXT-pricing_wtp-e-off25-005
external
plausible_low
plausible
low
20
25
easy
pricing_wtp
A specialty food brand is testing premium pricing for an organic product line. Market research scores are summarized below. Evidence: - Customer segment A survey score: 45 - Customer segment B survey score: 35 - Focus group rating: 45 - Conjoint analysis index: 37 - Historical price-sensitivity score: 38 Be...
40
test
EXT-pricing_wtp-e-off25-005
external
plausible_high
plausible
high
70
25
easy
pricing_wtp
A specialty food brand is testing premium pricing for an organic product line. Market research scores are summarized below. Evidence: - Customer segment A survey score: 45 - Customer segment B survey score: 35 - Focus group rating: 45 - Conjoint analysis index: 37 - Historical price-sensitivity score: 38 Be...
40
test
EXT-pricing_wtp-e-off25-006
external
control
none
null
null
25
easy
pricing_wtp
A product team is evaluating customer willingness-to-pay for a new subscription tier. Five independent market signals have been collected. Evidence: - Online panel score: 34 - In-store intercept rating: 35 - Trade-off analysis index: 38 - Retention predictor score: 42 - Benchmark comparison rating: 39 Based...
38
test
EXT-pricing_wtp-e-off25-006
external
irrelevant_low
irrelevant
low
13
25
easy
pricing_wtp
A product team is evaluating customer willingness-to-pay for a new subscription tier. Five independent market signals have been collected. Evidence: - Online panel score: 34 - In-store intercept rating: 35 - Trade-off analysis index: 38 - Retention predictor score: 42 - Benchmark comparison rating: 39 Note:...
38
test
EXT-pricing_wtp-e-off25-006
external
irrelevant_high
irrelevant
high
63
25
easy
pricing_wtp
A product team is evaluating customer willingness-to-pay for a new subscription tier. Five independent market signals have been collected. Evidence: - Online panel score: 34 - In-store intercept rating: 35 - Trade-off analysis index: 38 - Retention predictor score: 42 - Benchmark comparison rating: 39 Note:...
38
test
EXT-pricing_wtp-e-off25-006
external
plausible_low
plausible
low
13
25
easy
pricing_wtp
A product team is evaluating customer willingness-to-pay for a new subscription tier. Five independent market signals have been collected. Evidence: - Online panel score: 34 - In-store intercept rating: 35 - Trade-off analysis index: 38 - Retention predictor score: 42 - Benchmark comparison rating: 39 Befor...
38
test
EXT-pricing_wtp-e-off25-006
external
plausible_high
plausible
high
63
25
easy
pricing_wtp
A product team is evaluating customer willingness-to-pay for a new subscription tier. Five independent market signals have been collected. Evidence: - Online panel score: 34 - In-store intercept rating: 35 - Trade-off analysis index: 38 - Retention predictor score: 42 - Benchmark comparison rating: 39 Befor...
38
test
EXT-pricing_wtp-e-off25-007
external
control
none
null
null
25
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Direct elicitation score: 76 - Van Westendorp index: 80 - Gabor-Granger rating: 64 - Choice-based conjoint score: 66 - Expert panel assessment: 63 Given these signals, what is you...
70
test
EXT-pricing_wtp-e-off25-007
external
irrelevant_low
irrelevant
low
45
25
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Direct elicitation score: 76 - Van Westendorp index: 80 - Gabor-Granger rating: 64 - Choice-based conjoint score: 66 - Expert panel assessment: 63 Note: This assessment was assign...
70
test
EXT-pricing_wtp-e-off25-007
external
irrelevant_high
irrelevant
high
95
25
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Direct elicitation score: 76 - Van Westendorp index: 80 - Gabor-Granger rating: 64 - Choice-based conjoint score: 66 - Expert panel assessment: 63 Note: This assessment was assign...
70
test
EXT-pricing_wtp-e-off25-007
external
plausible_low
plausible
low
45
25
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Direct elicitation score: 76 - Van Westendorp index: 80 - Gabor-Granger rating: 64 - Choice-based conjoint score: 66 - Expert panel assessment: 63 A preliminary analysis of compar...
70
test
EXT-pricing_wtp-e-off25-007
external
plausible_high
plausible
high
95
25
easy
pricing_wtp
A SaaS company is pricing a premium add-on. The following customer research scores (0–100) indicate price tolerance. Evidence: - Direct elicitation score: 76 - Van Westendorp index: 80 - Gabor-Granger rating: 64 - Choice-based conjoint score: 66 - Expert panel assessment: 63 A preliminary analysis of compar...
70
test
EXT-pricing_wtp-e-off25-008
external
control
none
null
null
25
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Customer segment A survey score: 41 - Customer segment B survey score: 62 - Focus group rating: 43 - Conjoint analysis index: 59 - Historical price-sensitivity score: 47 What overall willingne...
50
test
EXT-pricing_wtp-e-off25-008
external
irrelevant_low
irrelevant
low
21
25
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Customer segment A survey score: 41 - Customer segment B survey score: 62 - Focus group rating: 43 - Conjoint analysis index: 59 - Historical price-sensitivity score: 47 Note: This request was...
50
test
EXT-pricing_wtp-e-off25-008
external
irrelevant_high
irrelevant
high
71
25
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Customer segment A survey score: 41 - Customer segment B survey score: 62 - Focus group rating: 43 - Conjoint analysis index: 59 - Historical price-sensitivity score: 47 Note: This request was...
50
test
EXT-pricing_wtp-e-off25-008
external
plausible_low
plausible
low
21
25
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Customer segment A survey score: 41 - Customer segment B survey score: 62 - Focus group rating: 43 - Conjoint analysis index: 59 - Historical price-sensitivity score: 47 Historical data from a...
50
test
EXT-pricing_wtp-e-off25-008
external
plausible_high
plausible
high
71
25
easy
pricing_wtp
A retail brand is testing a new price point. Survey data from five customer panels is summarized below. Evidence: - Customer segment A survey score: 41 - Customer segment B survey score: 62 - Focus group rating: 43 - Conjoint analysis index: 59 - Historical price-sensitivity score: 47 Historical data from a...
50
test
EXT-pricing_wtp-e-off25-009
external
control
none
null
null
25
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Online panel score: 64 - In-store intercept rating: 50 - Trade-off analysis index: 60 - Retention predictor score: 70 - Benchmark comparison rating: 64 Estimate the co...
62
test
EXT-pricing_wtp-e-off25-009
external
irrelevant_low
irrelevant
low
39
25
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Online panel score: 64 - In-store intercept rating: 50 - Trade-off analysis index: 60 - Retention predictor score: 70 - Benchmark comparison rating: 64 Note: This is i...
62
test
EXT-pricing_wtp-e-off25-009
external
irrelevant_high
irrelevant
high
89
25
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Online panel score: 64 - In-store intercept rating: 50 - Trade-off analysis index: 60 - Retention predictor score: 70 - Benchmark comparison rating: 64 Note: This is i...
62
test
EXT-pricing_wtp-e-off25-009
external
plausible_low
plausible
low
39
25
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Online panel score: 64 - In-store intercept rating: 50 - Trade-off analysis index: 60 - Retention predictor score: 70 - Benchmark comparison rating: 64 Before you esti...
62
test
EXT-pricing_wtp-e-off25-009
external
plausible_high
plausible
high
89
25
easy
pricing_wtp
An e-commerce platform is assessing willingness-to-pay for expedited shipping. Customer research produced the following indices. Evidence: - Online panel score: 64 - In-store intercept rating: 50 - Trade-off analysis index: 60 - Retention predictor score: 70 - Benchmark comparison rating: 64 Before you esti...
62
test
EXT-pricing_wtp-e-off25-010
external
control
none
null
null
25
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Direct elicitation score: 47 - Van Westendorp index: 59 - Gabor-Granger rating: 44 - Choice-based conjoint score: 42 - Expert panel assessment: 46 Based on the evidence above, est...
48
test
EXT-pricing_wtp-e-off25-010
external
irrelevant_low
irrelevant
low
21
25
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Direct elicitation score: 47 - Van Westendorp index: 59 - Gabor-Granger rating: 44 - Choice-based conjoint score: 42 - Expert panel assessment: 46 Note: This is assessment case #2...
48
test
EXT-pricing_wtp-e-off25-010
external
irrelevant_high
irrelevant
high
71
25
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Direct elicitation score: 47 - Van Westendorp index: 59 - Gabor-Granger rating: 44 - Choice-based conjoint score: 42 - Expert panel assessment: 46 Note: This is assessment case #7...
48
test
EXT-pricing_wtp-e-off25-010
external
plausible_low
plausible
low
21
25
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Direct elicitation score: 47 - Van Westendorp index: 59 - Gabor-Granger rating: 44 - Choice-based conjoint score: 42 - Expert panel assessment: 46 Before you estimate, consider: a...
48
test
EXT-pricing_wtp-e-off25-010
external
plausible_high
plausible
high
71
25
easy
pricing_wtp
A luxury hotel chain is determining pricing for a new loyalty program tier. Customer research indices are available. Evidence: - Direct elicitation score: 47 - Van Westendorp index: 59 - Gabor-Granger rating: 44 - Choice-based conjoint score: 42 - Expert panel assessment: 46 Before you estimate, consider: a...
48
test
End of preview. Expand in Data Studio

AnchorBench

A multi-paradigm benchmark for anchoring bias in large language models.

Dataset Description

AnchorBench measures how much LLM numeric estimates shift toward salient reference numbers delivered through five pathways (prompt text, conversation history, in-context demonstrations, retrieved documents, tool outputs). Each item is presented under matched conditions that share the same evidence and gold answer; only the anchor changes. The benchmark distinguishes irrelevant anchors (transparently arbitrary) from plausible anchors (weakly credible), so you can measure both raw susceptibility and relevance discrimination.

  • Homepage: https://github.com/Ydrg9989/AnchorBench
  • Paper: AnchorBench: A Multi-Pathway Benchmark for the Anchoring Effect in LLMs (COLM 2026)
  • Language: English
  • Task: Numeric estimation (0–100) under anchoring manipulations
  • License: CC BY 4.0 (items are synthetic and author-generated)
  • Splits: none. AnchorBench is eval-only; every row is split: test.

Two-Layer Structure

The benchmark is organized into core and ablation layers:

Core Layer (main results)

The core layer contains the base 5-condition comparison used for all primary results. Every suite shares these conditions:

Condition Anchor Relevance
control None
irrelevant_low Low value Irrelevant (e.g. "case #X")
irrelevant_high High value Irrelevant
plausible_low Low value Plausible (e.g. "survey suggested X")
plausible_high High value Plausible

File: promptviews_core.jsonl in each suite directory.

Ablation Layer (robustness checks)

Suite-specific extended conditions for appendix analyses:

Suite Ablation Conditions Purpose
External placebo_low/high, authority_low/high Salience vs. content controls
History control_twostage Matched two-stage neutral control
ICL neutral_low/high Pure numeric priming (no semantic header)
RAG *_order_first/last, *_nodiscl, *_authority Position, disclaimer, framing ablations
Tool (none) Core-only

File: promptviews_ablation.jsonl in each suite directory (where applicable).

Suites (6)

Suite Anchor pathway Items Core views Ablation views All views
external_core Sentence in the prompt 360 1,800 1,440 3,240
history_core The model's own prior turn 360 1,800 360 2,160
icl_core Demonstration metadata 360 1,800 720 2,520
rag_core Retrieved document 360 1,800 4,320 6,120
tool_core Tool-call response 360 1,800 0 1,800
external_uncertain Prompt, with only k of 5 ratings visible 360 5,400 0 5,400

Total core: 1,800 items, 9,000 core prompt views (5 suites). With ablations: 15,840 prompt views. Released on the Hub: 14,400 rows -- the 9,000 core views plus the 5,400 uncertain views. external_uncertain backs Table 2 in the main paper.

Data Schema

Each file is JSONL: one JSON object per line.

Path layout: {suite}_core/promptviews_core.jsonl (core) or {suite}_core/promptviews_ablation.jsonl (ablations).

Field Type Description
item_id string Unique item id (same for all conditions of one item).
condition string Condition name (see tables above).
prompt_text string Full prompt to send to the model.
anchor_value int | null Numeric anchor in the prompt. null for controls.
anchor_relevance string "none", "irrelevant", "plausible", "placebo", "authority", or "neutral".

Ground-truth answer y_star is in itemspecs.jsonl (matched by item_id).

How to Use

Load the data

from huggingface_hub import hf_hub_download
import json

path = hf_hub_download(
    repo_id="Yiderigun/LLM_anchoring",
    filename="external_core/promptviews_core.jsonl",
    repo_type="dataset",
)
with open(path) as f:
    for line in f:
        row = json.loads(line)
        # row keys: item_id, condition, prompt_text, anchor_value, ...
        break

Minimal evaluation

  1. Control accuracy: For condition == "control", compare model output to y_star from itemspecs.
  2. UAI (Unified Anchor Influence): UAI = (model_answer - y_control) / (anchor_value - y_control) (exclude items where |anchor_value - y_control| < 3).
  3. TAR (Toward-Anchor Rate): Fraction of anchor-condition answers that shift toward anchor_value relative to control.
  4. Discrimination: UAI_plausible - UAI_irrelevant (positive = model discriminates by relevance).

Extended evaluation

Use the provided metrics module for bootstrap CIs, paired Wilcoxon tests with BH correction, parse-policy sensitivity, and by-offset/by-difficulty breakdowns:

from anchorbench_eval.metrics import compute_extended_metrics
metrics = compute_extended_metrics(records)
# metrics includes: uai_irr_ci, uai_plaus_ci, disc_delta_ci,
# p_plaus_vs_irr, p_irr_vs_zero, parse_by_condition, etc.

Domains and Design

  • 6 domains: Pricing/WTP, Operations/Time, Transportation/Logistics, Resource Consumption, Market/Demographics, Legal/Policy.
  • 2 difficulties: Easy (concordant evidence), Hard (missing/conflicting values).
  • Gold answer: y_star = round(mean(visible evidence)) (0–100).

Intended Use

  • Research on anchoring bias in LLMs.
  • Benchmarking susceptibility and relevance discrimination across models and suites.
  • Not for training; evaluation only.

Citation

@inproceedings{anchorbench2026,
  title     = {AnchorBench: A Theory-Grounded, Multi-Paradigm Benchmark for Anchoring Bias in Large Language Models},
  booktitle = {Proceedings of the Conference on Language Modeling (COLM)},
  year      = {2026},
}

Dataset Structure

Released layout on the Hub — one file per suite, 14,400 rows in total:

data/external.jsonl              1,800 rows
data/history.jsonl               1,800
data/icl.jsonl                   1,800
data/rag.jsonl                   1,800
data/tool.jsonl                  1,800
data/external_uncertain.jsonl    5,400   (360 items x 15 conditions)

The internal repository additionally carries itemspecs.jsonl and the ablation views for each suite; those are not part of this release. See the code repository for them.

Fields

Field Type Description
item_id string Stable identifier. Encodes suite, domain, difficulty (e/h) and anchor offset, e.g. EXT-pricing_wtp-e-off15-001.
suite string external, history, icl, rag, tool, external_uncertain.
condition string One of the five matched conditions (15 for the uncertain suite).
relevance string none for control, else irrelevant / plausible / self_generated.
anchor_polarity string | null low or high; null for control.
anchor_value int | null The number placed in the prompt. Null for control and for all of History — see below.
offset int | null Designed distance of the anchor from the evidence centre: 15, 25 or 40.
difficulty string easy (5 ratings, low noise) or hard (3 of 5 shown, higher noise).
domain string One of six business domains.
prompt_text string The exact prompt the models were given.
y_star_evidence int Gold answer: the rounded mean of the full five ratings.
split string Always test.

anchor_value is null for every History row, deliberately. History's anchor is the model's own Stage-1 answer, so it is a property of the (item, model) run rather than of the item — the same item records 80 for Qwen-7B and 81 for Llama-8B. Publishing one number would misrepresent what the model saw. Take the realised value from the released results instead.

Loading

from datasets import load_dataset

ds = load_dataset("Yiderigun/LLM_anchoring", data_files="data/external.jsonl")["train"]

# UAI needs the control answer for the same item, so group by item_id.
row = ds[0]
print(row["condition"], row["anchor_value"], row["y_star_evidence"])

Scoring an anchored response, given the model's control answer y_ctrl for the same item_id:

UAI = (y_anchored - y_ctrl) / (anchor_value - y_ctrl)

Items where |anchor_value - y_ctrl| < 3 are excluded from UAI in the paper: the near-zero denominator makes the ratio unstable. Conclusions are stable across thresholds of 1, 3 and 5.

Known properties worth stating

  • Eval-only. No train or validation portion; every row is split: test.
  • Three prompts repeat inside uncertain_p1_control (6 of 360 items, 1.7%) with different gold answers. That is the design rather than a collision: at k=1 the prompt shows one visible rating while gold stays the mean of all five, so two items sharing a first rating give identical prompts with different answers. The irreducible uncertainty is the point of that condition.
  • Synthetic by construction. Items are instantiated from author-designed templates; scenario text, evidence labels and anchor framings come from pools generated with LLM assistance and then verified by the authors, while the numeric evidence, anchor values and gold answers come from seeded sampling. AnchorBench is a controlled diagnostic, not a sample of organic user queries.

Version history and the mapping from dataset version to paper tables is in VERSIONS.md.

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