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"title": "Developer Creators and Their Sponsors (devsponsors.com)",
"id": "devmarketing/developer-creators-sponsors",
"licenses": [
{
"name": "CC-BY-4.0"
}
],
"resources": [
{
"path": "creators.csv",
"description": "One row per developer-facing outlet, 500 rows. Measured reach and audience, sponsorship stance, and clearly labelled price estimates.",
"schema": {
"fields": [
{
"name": "slug",
"type": "string",
"description": "Stable id of the outlet on devsponsors.com."
},
{
"name": "name",
"type": "string",
"description": "Display name of the channel, account or newsletter."
},
{
"name": "kind",
"type": "string",
"description": "channel, creator, newsletter, podcast or similar."
},
{
"name": "platform",
"type": "string",
"description": "Primary platform: youtube, instagram, tiktok, x, newsletter and so on."
},
{
"name": "handle",
"type": "string",
"description": "Handle on that platform, without the leading @."
},
{
"name": "profile_url",
"type": "string",
"description": "The creator's own page on the platform."
},
{
"name": "region",
"type": "string",
"description": "Two-letter ISO country code, uppercase. Empty where unknown."
},
{
"name": "region_confidence",
"type": "string",
"description": "How the region was arrived at, for example declared. Empty where unknown."
},
{
"name": "reach_per_post",
"type": "number",
"description": "Mean measured views, plays or impressions per sampled post."
},
{
"name": "reach_median",
"type": "number",
"description": "Median of the same sampled posts. Budget against this one."
},
{
"name": "reach_unit",
"type": "string",
"description": "What reach counts: views, plays, impressions or opens."
},
{
"name": "audience",
"type": "number",
"description": "Followers or subscribers, as published by the platform."
},
{
"name": "audience_label",
"type": "string",
"description": "What the audience number is called on that platform."
},
{
"name": "engagement_rate_pct",
"type": "number",
"description": "Engagements as a percentage of reach, on the sampled posts."
},
{
"name": "days_since_post",
"type": "number",
"description": "Days between the most recent sampled post and the observation date."
},
{
"name": "figures_observed_at",
"type": "datetime",
"description": "When the figures on this row were read, ISO 8601 UTC."
},
{
"name": "accepts_sponsorship",
"type": "string",
"description": "yes or no as the outlet states publicly. Empty means nobody has checked."
},
{
"name": "sponsor_status",
"type": "string",
"description": "confirmed, runs_paid, likely, declines or unknown."
},
{
"name": "sponsor_basis",
"type": "string",
"description": "One sentence naming the evidence sponsor_status was graded on."
},
{
"name": "sponsorship_page",
"type": "string",
"description": "The outlet's own advertise or sponsor page, where it publishes one."
},
{
"name": "lowest_price_usd",
"type": "number",
"description": "Lowest price the creator publishes, in US dollars. Empty means no published price."
},
{
"name": "estimate_usd_low",
"type": "number",
"description": "Low end of OUR estimate for one placement. Not a price. See the note below."
},
{
"name": "estimate_usd_high",
"type": "number",
"description": "High end of the same estimate. Not a price."
},
{
"name": "estimate_placement",
"type": "string",
"description": "The placement the estimate is for, for example one integrated mid-roll."
},
{
"name": "estimate_source_name",
"type": "string",
"description": "Public benchmark the estimate multiplies."
},
{
"name": "estimate_source_url",
"type": "string",
"description": "Address of that benchmark."
},
{
"name": "sponsors_count",
"type": "integer",
"description": "How many distinct sponsors this outlet has on record in sponsorships.csv."
},
{
"name": "devsponsors_url",
"type": "string",
"description": "Page for this outlet on devsponsors.com."
}
]
}
},
{
"path": "sponsorships.csv",
"description": "One row per creator and sponsor pair, 81 rows, each read from a disclosure in the creator's own post, with that page in source_url.",
"schema": {
"fields": [
{
"name": "creator_slug",
"type": "string",
"description": "Joins to slug in creators.csv."
},
{
"name": "creator_name",
"type": "string",
"description": "Display name of the outlet that ran the sponsorship."
},
{
"name": "creator_devsponsors_url",
"type": "string",
"description": "Page for that outlet on devsponsors.com."
},
{
"name": "sponsor_name",
"type": "string",
"description": "Brand named in the creator's own disclosure sentence."
},
{
"name": "sponsor_slug",
"type": "string",
"description": "Joins to sponsor_slug in sponsors.csv."
},
{
"name": "sponsor_devsponsors_url",
"type": "string",
"description": "Page for that brand on devsponsors.com."
},
{
"name": "platform_confirmed",
"type": "boolean",
"description": "true when the platform also flagged the post as paid. false means only the disclosure sentence says so."
},
{
"name": "source_url",
"type": "string",
"description": "The page the disclosure was read from, so the pair can be checked at its source. Empty where the API returns none."
}
]
}
},
{
"path": "sponsors.csv",
"description": "One row per distinct brand, 68 rows, with how many outlets name it.",
"schema": {
"fields": [
{
"name": "sponsor_name",
"type": "string",
"description": "Brand name as written in the disclosures."
},
{
"name": "sponsor_slug",
"type": "string",
"description": "Stable id of the brand on devsponsors.com."
},
{
"name": "sponsor_devsponsors_url",
"type": "string",
"description": "Page for that brand on devsponsors.com."
},
{
"name": "creators_count",
"type": "integer",
"description": "How many distinct outlets in this dataset have sponsored posts from the brand."
}
]
}
}
]
}
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