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22.9 kB
| # Engine settings, keyed by assumption ID (docs/assumptions.md). | |
| # This is the machine-readable form of the assumptions the core engine uses. | |
| # Reference tables live beside this file: chart_of_accounts.csv, departments.csv, | |
| # price_book.csv and states.csv (sales tax rates, G12). | |
| master_seed: 20240101 | |
| A1: {history_start: 2020-01-01, founded: 2020-01-06, first_sale: 2021-01-04} | |
| A2: {generated_end: 2029-12-31} | |
| A3: {release_day_after_close: 15} | |
| A5: {time_zone: America/New_York} | |
| A9: {close_business_day: 8} | |
| B1: # active customers at January 1, 2024 (a check on the history, not an input: the book is built from 2021) | |
| small_club: 110 | |
| high_school: 105 | |
| district: 25 | |
| college: 85 | |
| pro: 25 | |
| B2: # average ARR at start, dollars | |
| small_club: 6000 | |
| high_school: 12000 | |
| district: 45000 | |
| college: 70000 | |
| pro: 120000 | |
| B3: {2021: 80, 2022: 220, 2023: 365, 2024: 400, 2025: 390, 2026: 450, 2027: 510, 2028: 560, 2029: 610} | |
| B4: {2021: 2000000, 2022: 6500000, 2023: 12100000, 2024: 15000000, 2025: 16500000, 2026: 20000000, 2027: 24000000, 2028: 28000000, 2029: 32600000} | |
| B5: # new logos by year and segment (2027 high schools include 40 through the state association, E21) | |
| 2021: {small_club: 25, high_school: 20, district: 5, college: 26, pro: 7} | |
| 2022: {small_club: 48, high_school: 38, district: 12, college: 38, pro: 11} | |
| 2023: {small_club: 52, high_school: 44, district: 16, college: 38, pro: 13} | |
| 2024: {small_club: 38, high_school: 25, district: 4, college: 15, pro: 6} | |
| 2025: {small_club: 18, high_school: 12, district: 2, college: 12, pro: 4} | |
| 2026: {small_club: 28, high_school: 15, district: 3, college: 22, pro: 20} | |
| 2027: {small_club: 32, high_school: 45, district: 3, college: 12, pro: 6} | |
| 2028: {small_club: 34, high_school: 25, district: 4, college: 18, pro: 8} | |
| 2029: {small_club: 36, high_school: 30, district: 5, college: 20, pro: 9} | |
| B6: {small_club: {2021: 0.35, 2023: 0.30, 2024: 0.25}} | |
| B7: {high_school: {2021: 0.15, 2023: 0.125, 2024: 0.10, 2025: 0.18, 2026: 0.13, 2027: 0.11, 2028: 0.10}} | |
| B8: {district: {2021: 0.09, 2023: 0.075, 2024: 0.06}} | |
| B9: {college: {2021: 0.12, 2023: 0.10, 2024: 0.08, 2025: 0.10, 2026: 0.07, 2027: 0.07, 2028: 0.08}} | |
| B10: {pro: {2021: 0.075, 2023: 0.0625, 2024: 0.05}} | |
| B11: {2023: 2, 2024: 3, 2025: 3, 2026: 15, 2027: 6, 2028: 4, 2029: 4} | |
| B12: {min: 3, max: 10, mean: 6} | |
| B14: {nc_share: 0.04} | |
| B16: # lead sport mix and sports licensed per customer | |
| small_club: {mix: {Soccer: 0.45, Basketball: 0.20, Volleyball: 0.15, Baseball and Softball: 0.10, Hockey: 0.10}, sports: 1.0} | |
| high_school: {mix: {Football: 0.45, Basketball: 0.25, Soccer: 0.10, Baseball and Softball: 0.10, Volleyball: 0.10}, sports: 1.5} | |
| district: {mix: {Football: 0.70, Basketball: 0.20, Soccer: 0.10}, sports: 4.0} | |
| college: {mix: {Football: 0.65, Basketball: 0.35}, sports: 6.0} | |
| pro: {mix: {Soccer: 0.40, Basketball: 0.20, Hockey: 0.20, Baseball and Softball: 0.20}, sports: 1.0} | |
| B17: {small_club_exempt_share: 0.30} | |
| B20: # average first-year ARR of a new logo, dollars, by segment, and a yearly deal-size index | |
| small_club: 4500 | |
| high_school: 9000 | |
| district: 28000 | |
| college: 38000 | |
| pro: 65000 | |
| index_min: 0.90 | |
| index_max: 1.90 | |
| plan_factor: {2022: 0.92, 2029: 0.80} # calibration: realized wins run ahead of plan in these years | |
| C1: # term mix: months -> share | |
| small_club: {12: 1.0} | |
| high_school: {12: 0.85, 24: 0.15} | |
| district: {12: 0.50, 36: 0.50} | |
| college: {12: 0.55, 24: 0.25, 36: 0.20} | |
| pro: {12: 0.40, 24: 0.30, 36: 0.30} | |
| C2: # billing frequency | |
| small_club: monthly | |
| high_school: annual | |
| district: {annual: 0.40, semiannual: 0.60} | |
| college: {annual: 0.30, semiannual: 0.70} | |
| pro: {annual: 0.70, quarterly: 0.30} | |
| C3: {escalator: 0.05} | |
| C12: {renewal_opportunity_days_before_end: 120} | |
| D1: # expansion ARR as a share of opening ARR (target), and the expansion intensity tuned to reach it | |
| target: {2022: 0.15, 2023: 0.20, 2024: 0.15, 2025: 0.11, 2026: 0.17, 2027: 0.16, 2028: 0.14, 2029: 0.12} | |
| nrr: {2022: 1.00, 2023: 1.07, 2024: 1.05, 2025: 0.95, 2026: 1.07, 2027: 1.07, 2028: 1.04, 2029: 1.03} | |
| intensity: {2021: 1.20, 2022: 1.22, 2023: 2.05, 2024: 2.05, 2025: 1.50, 2026: 2.30, 2027: 1.98, 2028: 1.40, 2029: 1.20} | |
| D2: {high_school: 0.12, district: 0.25, college: 0.35, small_club: 0.03, pro: 0.03} | |
| D3: {high_school: 0.05, district: 0.08, college: 0.06} | |
| D4: {Essentials: 0.12, Professional: 0.18, Elite: 0.25, mid_term_share: 0.33} | |
| D5: # launched modules: monthly adoption among eligible teams | |
| GT-MOD-NIL: {from: 2025-04-01, monthly: {2025: 0.014, 2026: 0.014, 2027: 0.009, 2028: 0.007}} | |
| GT-MOD-LOAD: {from: 2026-04-06, monthly: {2026: 0.012, 2027: 0.006, 2028: 0.006}} | |
| GT-MOD-SCOUT: {from: 2028-01-10, monthly: {2028: 0.017}} | |
| D6: {essentials_to_professional: 0.08, professional_to_elite: 0.03} | |
| D7: {professional_to_essentials: 0.03, high_school_2025: 0.10, elite_to_professional: 0.02} | |
| D8: {swap_share: 0.04} | |
| D9: {seat_add_annual: 0.20} | |
| D10: {seat_reduction_at_renewal: 0.10} | |
| D11: {default: 0.03, high_school_2026: 0.12, other_2026: 0.04, low: 0.10, high: 0.20} | |
| D12: | |
| annual_list_increase_from_2026: 0.03 | |
| annual_list_increase_before_2024: 0.03 | |
| price_change_2025: {GT-TIER-ESS: 0.15, GT-MOD-LIVE: 0.20} | |
| G2: # payment terms in days | |
| smb_terms: 30 | |
| negotiated: {30: 0.85, 60: 0.12, 90: 0.03} | |
| G3: # days paid after due date: [low, high, share over 30 days late] | |
| small_club: card | |
| high_school: [15, 45, 0.35] | |
| district: [30, 60, 0.50] | |
| college: [0, 20, 0.10] | |
| pro: [0, 15, 0.08] | |
| long_tail: {high_school: 0.03, district: 0.05, college: 0.02, pro: 0.01} # share of invoices paid 91 to 150 days late | |
| C8: {termination_for_convenience_share: {college: 0.05, pro: 0.05, high_school: 0.20, district: 0.20}} | |
| C17: {suspend_days_past_due: 90} | |
| G4: {first_attempt_decline: 0.04, retry_success: 0.75, retry_days: 7, nonpay_monthly: 0.001} | |
| G5: {card_percent: 0.029, card_fixed_cents: 30, ach_percent: 0.008, ach_cap_cents: 500} | |
| G6: {payout_business_days: 2} | |
| G8: {short_pay_districts: 8, short_pay_low: 0.01, short_pay_high: 0.03} | |
| G10: # allowance rates by days past due | |
| current: 0.005 | |
| d1_30: 0.02 | |
| d31_60: 0.05 | |
| d61_90: 0.15 | |
| over_90: 0.40 | |
| public_school_factor: 0.5 | |
| small_club_factor: 1.5 | |
| G11: {churning_last_invoice_unpaid: {default: 0.15, 2025: 0.25}, write_off_days: 120} | |
| G13: {filing_day: 20} | |
| H1: {method: daily_proration_posted_monthly} | |
| H13: {accrual_reverses_on_day: 1} | |
| H14: {performance_factor: {2020: 0.00, 2021: 0.00, 2022: 0.80, 2023: 1.00, 2024: 0.90, 2025: 0.60, 2026: 0.90, 2027: 1.10, 2028: 0.85, 2029: 1.00}, payout_day: 15} | |
| H15: # audit adjustments, dated December 31 and posted in March | |
| 2024: {commission_period_error_months: 12, unaccrued_december_bills: 90000} | |
| 2025: {missed_prepaid: 40000} | |
| 2028: {lease_remeasurement_timing: 30000} | |
| H5: # hardware orders: monthly order chance per customer and the mix (sized to the lifecycle model's hardware share) | |
| monthly_order: {small_club: 0.020, high_school: 0.045, district: 0.060, college: 0.070, pro: 0.080} | |
| fall_factor: 1.8 | |
| scale: {2020: 0.0, 2021: 0.0, 2022: 0.43, 2023: 0.46, 2024: 0.47, 2025: 0.51, 2026: 0.30, 2027: 0.38, 2028: 0.52, 2029: 0.56} | |
| from: 2022-03-01 | |
| H6: {ship_days: [5, 15], install_days: [14, 28]} | |
| H7: {return_rate: 0.02, bad_lot_return_rate: 0.06} | |
| H8: {warranty_rate: 0.03} | |
| H9: {cover_weeks: 8, sensor_build_units: 350} | |
| H10: {capitalizable_engineering_share: 0.40, early_share: {2020: 0.0, 2021: 0.08, 2022: 0.18, 2023: 0.27}} | |
| H4: | |
| implementation_essentials: 500 | |
| essentials_attach: 0.30 | |
| implementation_pro: 2500 | |
| implementation_pro_extra_team: 500 | |
| implementation_elite: 10000 | |
| analyst_rate: 150 | |
| analyst_share: {college: 0.16, pro: 0.28, district: 0.04} | |
| analyst_hours: {college: [8, 24], pro: [12, 36], district: [4, 12]} | |
| training_share: 0.03 | |
| training_day: 1500 | |
| year_factor: {2021: 0.50, 2022: 0.55, 2023: 0.65, 2024: 0.78, 2025: 0.84, 2026: 0.79, 2027: 0.82, 2028: 0.82, 2029: 0.85} | |
| implementation_factor: {2021: 0.35, 2022: 0.50, 2023: 0.65} # design-partner and launch discounts on implementation | |
| H4b: {usage_share: 0.12, usage_mean: 230, usage_growth: {2023: 0.8, 2024: 1.0, 2025: 1.3, 2026: 1.5, 2027: 1.7, 2028: 1.9, 2029: 2.1}, from: 2023-01-01} | |
| I1: {source: departments.csv} | |
| I2: # headcount waypoints (month-end dates); hiring fills toward the line between them | |
| 2020-02-29: 0 | |
| 2020-03-31: 3 | |
| 2020-12-31: 7 | |
| 2021-12-31: 26 | |
| 2022-12-31: 58 | |
| 2023-06-30: 73 | |
| 2023-12-31: 78 | |
| 2024-01-31: 78 | |
| 2024-12-31: 88 | |
| 2025-10-31: 100 | |
| 2025-12-31: 98 | |
| 2026-01-31: 97 | |
| 2026-02-28: 92 | |
| 2026-12-31: 97 | |
| 2027-12-31: 108 | |
| 2028-12-31: 117 | |
| 2029-12-31: 128 | |
| I3: {net_hires_2024: 10, planned_net_hires_2024: 15, planned_net_hires: {2023: 20, 2024: 15, 2025: 10, 2026: -1, 2027: 11, 2028: 9, 2029: 11}} | |
| L1: # board budget: prior-year month by account and department, grown by these plan rates; 2024 sits above its own outcome (E2) | |
| plan_rates: | |
| revenue: {2023: 2.10, 2024: 1.53, 2025: 1.24, 2026: 1.12, 2027: 1.18, 2028: 1.17, 2029: 1.17} | |
| cogs: {2023: 1.90, 2024: 1.40, 2025: 1.20, 2026: 1.10, 2027: 1.14, 2028: 1.14, 2029: 1.12} | |
| people: {2023: 1.70, 2024: 1.24, 2025: 1.22, 2026: 1.02, 2027: 1.10, 2028: 1.09, 2029: 1.10} | |
| other: {2023: 1.50, 2024: 1.20, 2025: 1.15, 2026: 1.00, 2027: 1.06, 2028: 1.06, 2029: 1.06} | |
| nonop: {2023: 1.0, 2024: 1.0, 2025: 1.0, 2026: 1.0, 2027: 1.0, 2028: 1.0, 2029: 1.0} | |
| budget_2024_over_outcome: {revenue: 1.03, cogs: 1.02, people: 1.05, other: 1.04, nonop: 1.0} | |
| I4: # voluntary attrition, annual | |
| sales: 0.28 # before the April 2026 pay reset (I26) | |
| customer_facing: 0.15 | |
| engineering_product: 0.10 | |
| ga: 0.08 | |
| I9: {median_days_to_fill: 60} | |
| I12: # median base salary by role, dollars | |
| SDR: 51000 | |
| SMB AE: 70000 | |
| Mid-market AE: 84000 | |
| Enterprise AE: 112000 | |
| Sales manager: 126000 | |
| Solutions consultant: 115000 | |
| Sales operations: 82000 | |
| Marketing operations: 78000 | |
| CSM: 74000 | |
| Support specialist: 51000 | |
| Implementation consultant: 73000 | |
| Hardware technician: 51000 | |
| Cloud engineer: 130000 | |
| Software engineer: 126000 | |
| Senior engineer: 153000 | |
| Product manager: 130000 | |
| Designer: 102000 | |
| Data scientist: 126000 | |
| Engineering manager: 175000 | |
| Operations lead: 92000 | |
| Marketing manager: 88000 | |
| Accountant: 73000 | |
| Finance manager: 112000 | |
| Recruiter: 70000 | |
| IT specialist: 74000 | |
| Counsel: 172000 | |
| Vice president: 195000 | |
| CEO: 256000 | |
| I12b: {founder_pay: {start: 0.45, seed: 0.65, series_a: 0.85}, band_index: {2020: 0.92, 2021: 0.95, 2022: 1.00, 2023: 1.00}} | |
| I11: {agency_share: 0.20, agency_fee: 0.20, job_boards_monthly: {2020: 300, 2021: 1000, 2022: 3000}} | |
| I13: {sdr_commission: 20000, csm_share: 0.15} | |
| I14: {individual: 0.10, manager: 0.15, executive: 0.30} | |
| I15: {2020: 0.0, 2021: 0.030, 2022: 0.040, 2023: 0.040, 2024: 0.035, 2025: 0.020, 2026: 0.030, 2027: 0.035, 2028: 0.030, 2029: 0.030} | |
| I16: {first_pay_date: 2020-01-10, frequency_days: 14} | |
| I17: | |
| ss_rate: 0.062 | |
| medicare_rate: 0.0145 | |
| futa_rate: 0.006 | |
| futa_wage_base: 7000 | |
| nc_sui_rate: 0.010 | |
| ss_wage_base: {2020: 137700, 2021: 142800, 2022: 147000, 2023: 160200, 2024: 168600, 2025: 176100, 2026: 184500, 2027: 191700, 2028: 199200, 2029: 206700} | |
| nc_sui_wage_base: {2020: 25200, 2021: 26000, 2022: 28000, 2023: 29600, 2024: 31400, 2025: 32600, 2026: 33800, 2027: 35000, 2028: 36200, 2029: 37400} | |
| I18: | |
| nc_withholding: {2020: 0.0525, 2021: 0.0525, 2022: 0.0499, 2023: 0.0475, 2024: 0.045, 2025: 0.0425, 2026: 0.0399, 2027: 0.0399, 2028: 0.0399, 2029: 0.0399} | |
| federal_standard_deduction: {2020: 12400, 2021: 12550, 2022: 12950, 2023: 13850, 2024: 14600, 2025: 15000, 2026: 16100, 2027: 16500, 2028: 16900, 2029: 17300} | |
| I19: {health_employer_monthly: 750, health_employee_monthly: 150, k401_match: 0.04, k401_employee_deferral: 0.05} | |
| I20: {share_of_headcount: 0.05, monthly_cost: 7500} | |
| I21: {annual_sbc_share_of_salary: {individual: 0.045, manager: 0.08, executive: 0.20, commission: 0.035, csm: 0.035}} | |
| I23: {weeks_per_year: 2, minimum_weeks: 4} | |
| I25: {first_lead_at: 5, reports_per_lead: 9} # team leads and reporting lines | |
| I26: {date: 2026-04-01, market_adjustment: 0.08, sales_attrition_after: 0.16} # the 2026 sales pay reset | |
| J1: {dev_floor_monthly: {2020: 1500, 2021: 4000, 2022: 7000, 2023: 9000}, per_active_team_monthly: 42.0, per_video_hour_stored_monthly: 0.02, avg_stored_hours_per_team: 1000, per_livestream_viewing_hour: 0.05} | |
| J2: {non_production_share: 0.20} | |
| J3: {royalty_rate: 0.30, annual_minimum: 150000} | |
| J4: {monthly: 10000, from: 2022-01-01} | |
| J5: # software tools: named systems adopted on their dates, the rest as headcount grows (one per headcount_per_tool people) | |
| tools: 45 | |
| per_seat_monthly: 35 | |
| headcount_per_tool: 1.7 | |
| adoption: {Slack: 2020-01-06, Google Workspace: 2020-01-06, GitHub: 2020-01-06, Figma: 2020-01-06, Rippling: 2020-01-06, | |
| Carta: 2020-01-06, Atlassian: 2020-07-01, Tempo: 2020-07-01, Salesforce: 2020-07-01, Zoom: 2020-03-16, | |
| Amplitude: 2021-07-01, Avalara: 2022-01-03, Greenhouse: 2022-01-03, Sage Intacct: 2023-01-02, | |
| Anaplan: 2023-01-02, Gainsight: 2023-01-02, Kantata: 2023-01-02, Zylo: 2023-07-03} | |
| quickbooks: {start: 2020-01-06, end: 2022-12-31, annual: 2400} | |
| J1b: {unit_cost_decline: 0.12, unit_cost_decline_from: 2024, commitment_discount_from_2025: 0.15, streaming_factor_from_q4_2024: 2.0, scout_processing_per_team_monthly: 40} | |
| J6: {per_employee_monthly: {2020: 0, 2021: 0, 2022: 0, 2023: 20, 2024: 40, 2025: 40, 2026: 40, 2027: 60, 2028: 60, 2029: 60}} | |
| J7: {sq_ft: 15000, rate_2022: 28.0, annual_increase: 0.03, lease_start: 2022-01-01, lease_end: 2029-12-31, discount_rate: 0.07, | |
| signed: 2021-10-15, deposit: 60000, build_out: 600000, furniture: 250000, coworking_per_person_monthly: 450} | |
| J8: {annual_premium: 180000, renewal_month: 4, annual_increase: 0.05, early_premium: {2020: 12000, 2021: 35000, 2022: 85000, 2023: 140000}} | |
| J9: {annual: 120000, months: [1, 2, 3]} | |
| J10: {monthly: {2020: 3000, 2021: 5000, 2022: 8000, 2023: 10000, 2024: 12000}} | |
| J17: {advisory_monthly_from_2025: 20000, annual_increase: 0.05} | |
| J11: {per_employee_monthly: 350, high_travel_factor: 3.0, cut_q4_2025: 0.30, year_factor: {2020: 0.15, 2021: 0.45, 2022: 0.85, 2023: 1.0}} | |
| J12: {card_share: 0.70} | |
| J13: {terms_days: 30, payment_weekday: 3, late_share: 0.02} | |
| J14: {basis: headcount} | |
| J15: {freight_share: 0.04} | |
| J16: {utilities_monthly: 4500, office_per_employee_monthly: 40, training_per_employee_monthly: 50, dues_monthly: 1500, licenses_monthly: 2000, telecom_per_employee_monthly: 30} | |
| F1: {2020: 0.0, 2021: 0.10, 2022: 0.03, 2023: 0.105, 2024: 0.088, 2025: 0.130, 2026: 0.123, 2027: 0.112, 2028: 0.116, 2029: 0.160} | |
| F1b: {floor_monthly: {2020: 2000, 2021: 23000, 2022: 10000}} | |
| F2: {google: 0.55, meta: 0.25, linkedin: 0.20} | |
| F3: {google: 3.50, meta: 1.20, linkedin: 8.00} | |
| F5: {sessions_monthly: 25000, annual_growth: 0.08, month_factor: [0.85, 0.95, 1.15, 1.20, 1.20, 1.15, 1.05, 1.00, 0.95, 0.85, 0.80, 0.75]} | |
| M1: {common_stock: 10000, founder_contribution: 50000, raises: {2020-03-16: 1500000, 2021-06-15: 4000000, 2022-04-12: 10000000}, lifecycle_model_cash_2023: 8214328} | |
| M2: {limit: 5000000, opened: 2024-03-01, unused_fee: 0.0025, covenant_min_cash: 2000000, margin: 0.03, benchmark: {2024: 0.053, 2025: 0.043, 2026: 0.037, 2027: 0.035, 2028: 0.035, 2029: 0.035}} | |
| M3: {draws: {2025-10-15: 3000000}, repayments: {2026-12-15: 1000000, 2027-12-15: 2000000}} | |
| M4: {rate: {2020: 0.003, 2021: 0.001, 2022: 0.015, 2023: 0.040, 2024: 0.035}, threshold: 1000000} | |
| M6: {monthly: {2020: 150, 2021: 400, 2022: 900, 2023: 1200, 2024: 1500}} | |
| S: # system adoption: the first month each system folder is published (system-scope.md); QuickBooks Online ends 2022-12-31 | |
| accounting_qbo: 2020-01-01 | |
| hr: 2020-03-01 | |
| payroll: 2020-03-01 | |
| bank: 2020-01-01 | |
| equity: 2020-03-01 | |
| cloud_costs: 2020-01-01 | |
| engineering_time: 2020-07-01 | |
| crm: 2020-07-01 | |
| payments: 2021-01-01 | |
| support: 2021-03-01 | |
| product_usage: 2021-07-01 | |
| marketing: 2022-01-01 | |
| web_analytics: 2022-01-01 | |
| ads: 2022-01-01 | |
| commissions: 2022-01-01 | |
| sales_tax: 2022-01-01 | |
| recruiting: 2022-01-01 | |
| accounting: 2023-01-01 | |
| planning: 2023-01-01 | |
| customer_success: 2023-01-01 | |
| implementation: 2023-01-01 | |
| inventory: 2023-01-01 | |
| software_spend: 2023-07-01 | |
| Q1: | |
| stages: [Qualify, Discover, Demo, Proposal, Negotiate] | |
| probability: {Qualify: 10, Discover: 20, Demo: 40, Proposal: 60, Negotiate: 80, Closed Won: 100, Closed Lost: 0} | |
| forecast_category: {Qualify: Pipeline, Discover: Pipeline, Demo: Best Case, Proposal: Best Case, Negotiate: Commit, Closed Won: Closed, Closed Lost: Omitted} | |
| Q2: {small_club: 0.30, high_school: 0.25, district: 0.22, college: 0.22, pro: 0.18, change_2025: -0.05} | |
| Q3: {small_club: 21, high_school: 45, district: 120, college: 90, pro: 150} | |
| Q9: {Price: 0.30, Competitor: 0.25, No decision: 0.20, Timing or budget: 0.15, Champion left: 0.10} | |
| Q7: {default: 0.25, 2025: 0.35} | |
| Q12: {lead_to_mql: 0.35, mql_to_sql: 0.40, sql_to_opportunity: 0.70} | |
| Q22: {lost: 0.30, slip: 0.40} | |
| Q23: {reassign_days: 10} | |
| Q18: {steps: [0.0, 0.25, 0.50, 0.75, 0.90]} | |
| Q17: {quarterly_phasing: [0.23, 0.28, 0.37, 0.12], role_ratio: {SMB AE: 0.75, Mid-market AE: 1.0, Enterprise AE: 1.25}} # share of the annual quota in each quarter, following the bookings season (E1) | |
| Q21: {planned_attainment: {2021: 0.90, 2022: 1.00, 2023: 1.00, 2024: 0.95, 2025: 0.80, 2026: 0.95, 2027: 1.00, 2028: 0.95, 2029: 0.95}, quota_floor: 0.60, floor_exempt_years: [2024]} | |
| Q25: {new_business: 0.10, expansion: 0.05, renewal: 0.02} | |
| Q26: {multiplier: 1.5} | |
| Q27: {days: 182} | |
| Q30: {per_qualified_opportunity: 200} | |
| Q29: {amortization_months: 60} | |
| N15: {share: 0.08} | |
| K1: # share of licensed seats active in season, and the engagement level behind it | |
| small_club: 0.60 | |
| high_school: 0.65 | |
| district: 0.55 | |
| college: 0.75 | |
| pro: 0.85 | |
| off_season_factor: 0.5 | |
| spread: 0.28 | |
| yearly_drift: 0.12 | |
| champion_left_factor: 0.65 | |
| e10_factor: 0.75 | |
| elite_seats_per_team: 150 | |
| K2: {hours_per_team_season: {Essentials: 150, Professional: 600, Elite: 2000}} | |
| K3: {viewing_hours_per_broadcast: 180, growth_from_q4_2024: 1.6, overage_broadcast_share: 0.6} | |
| K4: {threshold: 0.40, churn_factor: 2.0, low_usage_reason_share: 0.5, slope: 3.0, min_multiplier: 0.3, max_multiplier: 4.0} | |
| K5: {per_team_monthly: 0.12, e10_factor: 3.0, score_baseline: 0.03} | |
| K6: {first_response_business_hours: 4, resolution_business_days: 3, breach_normal: 0.08, breach_e10: 0.35} | |
| K7: {usage: 0.40, support: 0.20, engagement: 0.20, payment: 0.20, green: 70, yellow: 50} | |
| K8: # NPS surveys: month-end of each survey and the target score | |
| response_share: 0.35 | |
| targets: {2024-03-31: 40, 2024-10-31: 40, 2025-03-31: 38, 2025-10-31: 22, 2026-03-31: 30, 2026-10-31: 38, 2027-03-31: 43, 2027-10-31: 45, 2028-03-31: 44, 2028-10-31: 36, 2029-03-31: 41, 2029-10-31: 44} | |
| N21: {fold_monthly: {default: 0.002, 2025: 0.008}} | |
| K9: {normal_error_rate: 0.005, e10_error_rate: 0.02} | |
| T1: # tolerances; the first two years of revenue are small, so timing moves the ratios more | |
| default_tolerance: 0.05 | |
| early_years: {2021: {revenue: 0.12, operating_margin: 0.10}, 2022: {revenue: 0.08, operating_margin: 0.05}} | |
| gross_margin_points: {default: 0.02, 2025: 0.03} | |
| LM: # lifecycle model targets by year (models/gametide-lifecycle-model.xlsx; tests/test_full_run.py checks they match) | |
| revenue: {2021: 1150000, 2022: 4944167, 2023: 10757000, 2024: 15548625, 2025: 18112500, 2026: 21017917, 2027: 25373333, 2028: 30030000, 2029: 34958625} | |
| gross_margin: {2021: 0.5348, 2022: 0.635, 2023: 0.6869, 2024: 0.7377, 2025: 0.7411, 2026: 0.7445, 2027: 0.7479, 2028: 0.7512, 2029: 0.755} | |
| operating_margin: {2021: -1.7696, 2022: -0.865, 2023: -0.4331, 2024: -0.1623, 2025: -0.2089, 2026: -0.0655, 2027: 0.0079, 2028: 0.0612, 2029: 0.085} | |
| rule_of_40: {2021: -1.7696, 2022: 1.385, 2023: 0.4284, 2024: 0.0774, 2025: -0.1089, 2026: 0.1466, 2027: 0.2079, 2028: 0.2278, 2029: 0.2493} | |
| avg_headcount: {2021: 16.03, 2022: 44.11, 2023: 71.47, 2024: 81.38, 2025: 95.82, 2026: 94.97, 2027: 103.66, 2028: 112.62, 2029: 124.06} | |
| closing_cash: {2021: 3271050, 2022: 10578090, 2023: 8214328, 2024: 7231757, 2025: 7744927, 2026: 7202320, 2027: 7540185, 2028: 11869658, 2029: 17869435} | |
| closing_arr: {2021: 2000000, 2022: 6500000, 2023: 12100000, 2024: 15000000, 2025: 16500000, 2026: 20000000, 2027: 24000000, 2028: 28000000, 2029: 32600000} | |
| nrr: {2022: 1, 2023: 1.07, 2024: 1.05, 2025: 0.98, 2026: 1.07, 2027: 1.07, 2028: 1.04, 2029: 1.03} | |
| grr: {2022: 0.85, 2023: 0.87, 2024: 0.9, 2025: 0.87, 2026: 0.9, 2027: 0.91, 2028: 0.9, 2029: 0.91} | |
| new_arr: {2021: 2000000, 2022: 4500000, 2023: 5145000, 2024: 2295000, 2025: 1800000, 2026: 2345000, 2027: 2600000, 2028: 3040000, 2029: 3760000} | |
| subscription_revenue: {2021: 1000000, 2022: 4250000, 2023: 9300000, 2024: 13550000, 2025: 15750000, 2026: 18250000, 2027: 22000000, 2028: 26000000, 2029: 30300000} | |
| # Headline event parameters (assumptions section O) | |
| O: | |
| E4: {signed: 2024-03-15, start: 2024-04-01, end: 2025-06-30, discount: 0.25, schools: 12} | |
| E8: {date: 2025-07-01, schools_staying: 4, staying_share: 0.65} | |
| E9: {date: 2025-07-01, contraction: 20000} | |
| E10: {date: 2025-09-08, affected: 60, churn_factor: 2.0, credit_share: 0.06, expansion_factor_q4: 0.5, fix_contractors_monthly: 60000, fix_months: [2025-09, 2026-01]} | |
| E13: {start: 2025-11-03, end: 2026-01-31} | |
| E15: {date: 2026-02-15, roles: 8} | |
| E16: {first_half_2026_share: 0.8} | |
| E17: {launch: 2026-04-06, build_start: 2026-01-05, bad_lot_month: 2026-07} | |
| E18: {net90_customers: 1} | |
| E20: {program_id: MIG-2027-BUNDLE, renewal_share: 0.55, new_share: 0.45, after_2027_share: 0.30} | |
| E21: {signed: 2027-03-01, schools: 40, margin: 0.20} | |
| E22: {from_close_of: 2027-07-31, business_day: 5} | |
| E25: {detected: 2028-05-08, costs: 250000, recovery: 150000, recovery_date: 2028-11-15, small_club_churn_points: 0.03} | |
| E26: {date: 2028-08-14, followers: 2, new_leader_start: 2028-10-02, q3_loss_share: 0.10} | |
| E27: {date: 2028-11-01, years: 5, rate: 33.0} | |
| E29: {start: 2024-07-01, end: 2025-06-30, district_reduction_share: 0.15} | |
| E30: {from: 2026-01-01, discount: 0.10, switch_share: 0.42, churn_factor: 0.33} | |
| # CRM people and activity (decided 2026-10-19: build the CRM objects the data dictionary lists) | |
| Q14: {new_won: [16, 30], new_lost: [8, 15], other_deal: [3, 8], lead_touches: [3, 7], csm_touch_per_month: 0.6, business_review_segments: [district, college, pro], pre_churn_days: 120, pre_churn_factor: 0.5, meeting_share: 0.2} | |
| Q31: {per_customer: {small_club: [1, 2], high_school: [2, 3], district: [3, 5], college: [3, 5], pro: [3, 6]}, per_prospect: [1, 2], per_child_account: 1} | |
| Q32: {second_version_share: 0.6, first_version_discount_share: 0.5, valid_days: 30} | |
| Q33: {submission_weekday: 0, commit_judgment: [0.85, 1.10], run_rate_share: 0.8} | |
| # Active users and the engagement survey (decided 2026-10-19) | |
| K10: {dau_share: 0.20, wau_share: 0.55} | |
| I24: {first_year: 2022, base: 80, attrition_weight: 1.2, rif_drop: 9, participation: [0.72, 0.92], min_group: 5} | |