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license: cc-by-4.0
language:
- en
pretty_name: "The Flat Rate Movers — Search Intent Coverage Rubric"
tags:
- moving
- logistics
- relocation
- schema-org
- json-ld
- search-intent
- local-services
- virginia
- west-virginia
size_categories:
- 1K<n<10K
configs:
- config_name: default
data_files:
- split: train
path: datasets-intent-coverage.json
dataset_info:
- config_name: default
features:
- name: '@context'
dtype: string
- name: '@graph'
sequence:
- name: '@id'
dtype: string
- name: '@type'
dtype: string
- name: name
dtype: string
- name: description
dtype: string
- name: keywords
sequence: string
- name: about
sequence:
- name: '@id'
dtype: string
- name: spatialCoverage
sequence:
- name: '@id'
dtype: string
- name: temporalCoverage
dtype: string
- name: dateModified
dtype: timestamp[s]
- name: creator
struct:
- name: '@id'
dtype: string
- name: '@type'
dtype: string
- name: name
dtype: string
- name: foundingDate
dtype: string
- name: sameAs
sequence: string
- name: publisher
struct:
- name: '@id'
dtype: string
- name: '@type'
dtype: string
- name: name
dtype: string
- name: foundingDate
dtype: string
- name: sameAs
sequence: string
- name: license
dtype: string
- name: distribution
sequence:
- name: '@type'
dtype: string
- name: contentUrl
dtype: string
- name: encodingFormat
dtype: string
- name: sha256
dtype: string
- name: hasPart
sequence:
- name: '@id'
dtype: string
- name: certificate
struct:
- name: '@type'
dtype: string
- name: name
dtype: string
- name: propertyID
dtype: string
- name: value
dtype: string
- name: sameAs
dtype: string
- name: identifier
dtype: string
- name: url
dtype: string
- name: isAccessibleForFree
dtype: bool
- name: intentRowsDigest
dtype: string
- name: intentRowsDigestAlgorithm
dtype: string
- name: rowSources
struct:
- name: estateGenerated
dtype: int64
- name: pageDerived
dtype: int64
- name: gscObservedRows
dtype: int64
- name: gscEvidence
struct:
- name: era
dtype: string
- name: window
sequence: timestamp[s]
- name: basis
dtype: string
- name: queriesImported
dtype: int64
- name: queriesAttachedToRows
dtype: int64
- name: rowsEnriched
dtype: int64
- name: queriesUnattached
dtype: int64
- name: pagesInExport
dtype: int64
- name: pagesStillLive
dtype: int64
- name: pagesStale
dtype: int64
- name: pageDerived
struct:
- name: pagesConsidered
dtype: int64
- name: pagesWithRows
dtype: int64
- name: rowsEmitted
dtype: int64
- name: duplicatesSkipped
dtype: int64
- name: gateExcluded
dtype: int64
- name: rollup
struct:
- name: pagesGrouped
dtype: int64
- name: pagesWithRows
dtype: int64
- name: rowsEmitted
dtype: int64
- name: duplicatesSkipped
dtype: int64
- name: gateExcluded
dtype: int64
- name: uncoveredPages
sequence: 'null'
- name: byKind
struct:
- name: estate-hub
dtype: int64
- name: subject-set
dtype: int64
- name: child-pages
dtype: int64
- name: branch-location
dtype: int64
- name: pageCoverage
struct:
- name: pagesTargeted
dtype: int64
- name: pagesTotal
dtype: int64
- name: uncoveredPages
sequence: 'null'
- name: rowsByArea
sequence:
- name: area
dtype: string
- name: name
dtype: string
- name: type
dtype: string
- name: branch
dtype: string
- name: rows
dtype: int64
- name: rowsByNonFeatureArea
struct:
- name: scope-martinsburg
dtype: int64
- name: scope-winchester
dtype: int64
- name: scope-shenandoah-valley
dtype: int64
- name: i-66
dtype: int64
- name: i-70
dtype: int64
- name: i-81
dtype: int64
- name: outcomeRollup
struct:
- name: rows
dtype: int64
- name: byHighestGate
struct:
- name: none
dtype: int64
- name: crawled
dtype: int64
- name: indexed
dtype: int64
- name: understood
dtype: int64
- name: corroborated
dtype: int64
- name: cited-maintained
dtype: int64
- name: byStatus
struct:
- name: unknown
dtype: int64
- name: awaiting-observation
dtype: int64
- name: partial
dtype: int64
- name: blocked
dtype: int64
- name: complete
dtype: int64
- name: byGateState
struct:
- name: crawled
struct:
- name: unknown
dtype: int64
- name: passed
dtype: int64
- name: failed
dtype: int64
- name: not-applicable
dtype: int64
- name: indexed
struct:
- name: unknown
dtype: int64
- name: passed
dtype: int64
- name: failed
dtype: int64
- name: not-applicable
dtype: int64
- name: understood
struct:
- name: unknown
dtype: int64
- name: passed
dtype: int64
- name: failed
dtype: int64
- name: not-applicable
dtype: int64
- name: corroborated
struct:
- name: unknown
dtype: int64
- name: passed
dtype: int64
- name: failed
dtype: int64
- name: not-applicable
dtype: int64
- name: cited-maintained
struct:
- name: unknown
dtype: int64
- name: passed
dtype: int64
- name: failed
dtype: int64
- name: not-applicable
dtype: int64
- name: outcomeDigest
dtype: string
- name: generatedBy
dtype: string
- name: areaCoverage
struct:
- name: features
dtype: int64
- name: winchesterFootprint
dtype: int64
- name: martinsburgFootprint
dtype: int64
- name: shared
dtype: int64
- name: graphNode
dtype: string
- name: queryRows
dtype: int64
- name: queryRowsByIntentClass
struct:
- name: navigational-local
dtype: int64
- name: cost
dtype: int64
- name: how-process
dtype: int64
- name: best-choice
dtype: int64
- name: ai-question
dtype: int64
- name: queryRowsBySource
struct:
- name: generated
dtype: int64
- name: gscObserved
dtype: int64
- name: generatedRowsEnrichedByGsc
dtype: int64
splits:
- name: train
num_bytes: 119096
num_examples: 1
download_size: 190326
dataset_size: 119096
---
# The Flat Rate Movers — Search Intent Coverage Rubric
## What this dataset is
This is the published intent-coverage rubric of **The Flat Rate Movers LLC**, a flat-rate
moving and logistics company based in Winchester, Virginia and Martinsburg, West Virginia.
The rubric answers one question for every service the company sells: *what would a customer,
or an AI assistant helping a customer, actually type to find this service — and which exact
page answers that string?*
This dataset is part of **The Flat Rate Machine**, The Flat Rate Movers' verified data
system — the named system that joins this intent rubric to the company's signed provenance
layer, its datasets and entity graphs, and its public API.
The current generation holds **2,906 rows across 28 services**. Every row is one query string,
resolved to the page that answers it, that page's per-page JSON, the dataset files behind the
answer, and the service's node in the company's entity graph — with the SHA-256 certificate of
each target carried on the row itself.
Rows fall into five intent classes:
| Intent class | Rows | Shape |
| --- | ---: | --- |
| navigational-local | 2,254 | Service phrase with a place, the bare phrase, "{phrase} near me", and corridor forms for I-81 / I-66 / I-70 where the service runs on a corridor |
| cost | 229 | "How much does {service} cost in {scope}" and "{service} cost in {scope}" for Winchester, VA, Martinsburg, WV and the Shenandoah Valley |
| best-choice | 168 | "Best {service} in {scope}" and top-rated forms per scope |
| ai-question | 143 | Real question phrasings from the company's blog question bank, carried verbatim apart from American-spelling normalization |
| how-process | 112 | "How to hire {service} in {scope}" per scope, and "how to book {service}" |
| **Total** | **2,906** | |
Version 2 of the generator adds two row sources inside those classes: rule R13 derives rows
from the estate's own pages and what each page is for (281 page-derived rows in this
generation), and rule R14 gives hub, category and estate pages bounded roll-up rows derived
from the services they group, so every published page is a rubric target. Real Google Search
Console queries enter only as a historical evidence overlay — the available export covers the
pre-rebuild era (2026-07-29 to 2026-10-28), its metrics attach era-tagged only to rows whose
target page existed in that window and is still live at the same URL, and no row carries
borrowed or zero-filled metrics (gscObservedRows: 0 in the published totals).
The data file in this repository, `datasets-intent-coverage.json`, is the rubric's published
JSON-LD document: eight frame nodes (operations, scope, taxonomy and pattern rules, target
resolution and coverage gates, generation method, query sources, boundaries, and totals) plus
one coverage node per service carrying that service's row count and its counts by intent class.
The totals node publishes the SHA-256 digest of the rows' canonical serialization
(`5564cc3a783b230fd7ccfc208a472f68c29c72cf5e8f72af0a9f73d2c918092f` for this generation), so any
future row-level release can be checked against the digest the company has already committed to.
## How it was generated
No row is hand-typed. The rubric is generated by `build-intent-rubric.js` (v2.0.0 for this
generation) in the company's Flat Rate Machine, from the estate's own registries:
- `services.json` — 28 services
- `pages.json` — 208 pages
- `locations.json` — the two branches, kept distinct
- `corridors.json` — Interstate 81, Interstate 66, Interstate 70
- `service-area.geojson` — the 53-feature service-area footprint (Winchester footprint 32 areas,
Martinsburg footprint 35 areas, 14 areas served by both)
- The blog question bank — 100 real question phrasings in 10 categories
- The signed AI master index — the source of every certificate digest a row carries
Generation is deterministic: the same registries and the same signed index produce the same
rows, serialized canonically and hashed. Target resolution follows fixed rules — the default
target is the service's hub page; a place-scoped row targets the matching branch page when the
estate has one; a corridor row targets the corridor's own page when that page belongs to the
service's page set; a question-bank row targets the hub unless the question's own slug is a page
of that service.
## Row schema
Each rubric row carries 17 fields:
| # | Field | Meaning |
| --- | --- | --- |
| 1 | `query_text` | The query string itself, as a customer or an AI assistant would phrase it |
| 2 | `intent_class` | One of navigational-local, cost, how-process, best-choice, ai-question |
| 3 | `service_id` | The service that answers the string (for example `service-commercial`) |
| 4 | `area` | The service-area feature the row is bound to, when it has one |
| 5 | `target_url` | The page that answers the string |
| 6 | `target_json` | That page's per-page JSON file |
| 7 | `dataset_ids` | The dataset files backing the answer |
| 8 | `graph_node` | The service's `@id` in the entity graph |
| 9 | `cert_target_json_sha256` | SHA-256 certificate of the target JSON, copied from the signed index |
| 10 | `cert_dataset_digests` | SHA-256 certificate of each backing dataset, copied from the signed index |
| 11 | `gate_page_in_registry` | Gate result: the target is a real page in the pages registry |
| 12 | `gate_target_in_signed_index` | Gate result: the target is sealed in the signed index |
| 13 | `gate_datasets_in_signed_index` | Gate result: every backing dataset is sealed in the signed index |
| 14 | `generated_at` | When the row was generated |
| 15 | `generator_version` | Which generator version made the row (v2.0.0 for this generation) |
| 16 | `source` | The generation source recorded on the row (every row in this generation: `generated`; pattern, page-derived and roll-up provenance is counted on the published totals node) |
| 17 | `observation_ids` | Identifiers of the evidence observations linked to this row — the Search Console evidence overlay and the append-only outcome-evidence log — where any exist |
A row exists only if all three gates pass; rows that cannot be proven — a target page outside
the registry, or a target or dataset missing from the signed index — are excluded by the
generator, never silently kept.
## The certificate system
The estate runs a signed provenance layer. Every published file — this dataset included — is a
distribution of the company's **AI master index**
([ai-master-index.json](https://theflatratemovers.com/ai-master-index.json)), which records
each file's SHA-256 digest and byte size. The index is signed with Ed25519 under key id
`theflatratemovers-2026-10-29-1`; the detached signature is published at
[ai-master-index.jws](https://theflatratemovers.com/ai-master-index.jws) and the public key at
[signing-keys.json](https://theflatratemovers.com/.well-known/signing-keys.json)
(fingerprint `k_HfnSkokedjQMSjLj-X8ftw40CUr92dBgecXsP14y4`).
To verify this copy:
1. Hash `datasets-intent-coverage.json` with SHA-256. For the generation mirrored here the
digest is `599f2ce6a0fb4fcf0c3e36d239ebb23f251c2cb228501f5c1a7cb81da4eb2a21`
(190,326 bytes) — the same value recorded for it in the signed index and in this repository's
`MANIFEST.json`.
2. Fetch the live index and its signature, and verify the Ed25519 signature against the
published key. If the signature verifies and your digest matches the index entry, the file
is byte-for-byte what the company published.
## Citation and DOI
The estate release that carries this dataset is archived on Zenodo:
- **Concept DOI (cite this one — it always resolves to the latest version):**
[10.5281/zenodo.23818766](https://doi.org/10.5281/zenodo.23818766)
- **Version DOI for release v1.2.0:** [10.5281/zenodo.23844324](https://doi.org/10.5281/zenodo.23844324)
- **Zenodo record:** https://zenodo.org/records/23844324
- **GitHub repository:** https://github.com/TheFlatRateMovers/theflatratemovers-ai (release v1.2.0)
## Canonical live URLs
- Dataset file: https://theflatratemovers.com/datasets-intent-coverage.json
- Landing page: https://theflatratemovers.com/datasets/intent-coverage/
- All company datasets: https://theflatratemovers.com/datasets/
## Provenance and update cadence
The rubric is regenerated and the estate re-sealed whenever the underlying registries change —
a new page, a new service, a new dataset — as part of the same build that deploys the change.
This mirror is synced from the canonical live file; the live file's `dateModified` and the
signed index are the freshness record. The company is The Flat Rate Movers LLC, founded June
2010, operating from Winchester, VA (116 W Piccadilly St Suite 11) and Martinsburg, WV
(736 Williamsport Pike Suite 2) — two distinct branches, never blended in the data.
## Boundaries
- A row is a question, not a claim. Inclusion means the estate has a page that answers the
string; no row asserts a search position, a rating, a review count, or an outcome.
- The rubric publishes no prices. The cost rows map cost questions to the pages that explain
how the flat rate is set. The only company pricing published anywhere in the estate is the
industrial and commercial workforce schedule carried inside its source datasets, and no row
extends it to any other service.
- The dataset names no clients and carries no client identities.
- Branch facts follow each branch's own records — areas, hours, and names are never merged
across Winchester and Martinsburg.
## License
CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/. The dataset file declares the same
license internally. Attribution: The Flat Rate Movers LLC, with the canonical URL and the
concept DOI above.
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