Contextual Deconvolution for Variance-Stable Demand Sensing: Kernel-Modulated Operators in Promotional Retail

Machine learning demand forecasts optimize statistical accuracy yet leave excess operational volatility that inflates safety stock and amplifies the Bullwhip effect. We introduce Contextual Deconvolution (CD), a two-stage estimator that reframes demand sensing as a convex decomposition: a kernel-modulated banded operator separates transient promotion-driven shocks from a smooth structural baseline, and hierarchical partial pooling enables catalog-scale deployment without per-SKU training. The operator is data-derived, not imposed---it reduces to the identity wherever the promotional response is impulsive (most of M5, all of Favorita) and contributes only where genuine multi-day carryover exists, so the gains rest on the structural decomposition itself. Evaluating strictly out-of-sample on 30,490 M5 SKUs and 2,845 Favorita items, with calendar-aware baselines given CD's identical future calendar, we anchor the contribution on a full inventory-cost accounting: CD lowers safety stock, holding cost, and order variance but under-provisions event spikes, reducing total cost only when holding costs exceed sim20\% of stockout costs (95\% CI [17%,25%]); otherwise it is an operational-stability and inventory-capital layer, not an expected-cost minimizer. Its accuracy contribution is reliability rather than central tendency: across eleven baselines, CD attains the lowest cross-sectional dispersion of per-SKU error and mis-forecasts by more than 200\% on 0.8\% of SKUs versus 9.9--20.6\% for every baseline, ranking first on both in all four M5 draws. Because the Variance Ratio and std-based safety stock are minimized by any sufficiently smooth forecast, we treat them as diagnostics, not objectives. A supporting analysis shows the learned demand operators are non-normal, yet CD's compact parametric kernel matches their operational performance interpretably.