Who Thinks First? Designing Productive Friction with Engage-to-Unlock GenAI

Generative AI can support writing, but frictionless access may cause cognitive offloading before users develop their own ideas. We introduce Engage-to-Unlock, a productive-friction mechanism that unlocks generative capabilities after users meaningfully engage with the task. In a controlled experiment (N = 398), participants completed a writing task under one of four conditions: Human-Only, Standard Chatbot, Engage-to-Unlock, or Time-Matched Unlock, which matched unlock timing to Engage-to-Unlock participants but independent of users' engagement, then evaluated passages for evidence and inferential errors. Results show that Engage-to-Unlock redistributed effort across tasks: participants spent more time writing and less time evaluating, without increasing overall task duration. They also submitted more prompts than in other AI-assisted conditions and showed the highest accuracy-per-time evaluation efficiency across conditions. These findings suggest that designing GenAI access to encourage early human engagement may provide a productive form of friction, while retaining active AI use and efficient downstream evaluation.