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Oct 16

JuICE: A Benchmark for Evaluating LLM-Judge in Identifying Cultural Errors

As large language models (LLMs) are increasingly deployed to users around the world, they are integrated into everyday tasks across diverse cultural contexts, from drafting personal communications to brainstorming creative ideas. These tasks are inherently cultural: they require contextual appropriateness, symbolic resonance, and tacit cultural expectations that native speakers draw on instinctively, meaning that a response can be factually plausible yet unmistakably wrong to a local reader. Existing cultural benchmarks have treated culture as a flat set of facts via fact verification or norm entailment methods, and have adopted LLM-as-a-Judge without examining whether they can capture such thick cultural errors. To address this gap, we present JuICE (Benchmark for LLM-Judge in Identifying Cultural Errors), a multilingual dataset of 7,470 span-level annotations of cultural and linguistic errors in long-form LLM responses. It covers 1,050 query-response pairs from four countries (the United States, South Korea, Indonesia, and Bangladesh), in both English and their countries' main languages. Using JuICE, we find that even the strongest LLM-judge achieves only an F1 of 0.52 in the erroneous span detection task. Furthermore, LLM-judges consistently miss thick cultural errors that local residents readily identify. Our findings suggest that robust cultural evaluation must move beyond surface-level detection toward frameworks that account for the depth and situatedness of cultural meaning.

  • 8 authors
·
May 25

Deep Learning for Identifying Iran's Cultural Heritage Buildings in Need of Conservation Using Image Classification and Grad-CAM

The cultural heritage buildings (CHB), which are part of mankind's history and identity, are in constant danger of damage or in extreme situations total destruction. That being said, it's of utmost importance to preserve them by identifying the existent, or presumptive, defects using novel methods so that renovation processes can be done in a timely manner and with higher accuracy. The main goal of this research is to use new deep learning (DL) methods in the process of preserving CHBs (situated in Iran); a goal that has been neglected especially in developing countries such as Iran, as these countries still preserve their CHBs using manual, and even archaic, methods that need direct human supervision. Having proven their effectiveness and performance when it comes to processing images, the convolutional neural networks (CNN) are a staple in computer vision (CV) literacy and this paper is not exempt. When lacking enough CHB images, training a CNN from scratch would be very difficult and prone to overfitting; that's why we opted to use a technique called transfer learning (TL) in which we used pre-trained ResNet, MobileNet, and Inception networks, for classification. Even more, the Grad-CAM was utilized to localize the defects to some extent. The final results were very favorable based on those of similar research. The final proposed model can pave the way for moving from manual to unmanned CHB conservation, hence an increase in accuracy and a decrease in human-induced errors.

  • 2 authors
·
Feb 28, 2023

Navigating the Cultural Kaleidoscope: A Hitchhiker's Guide to Sensitivity in Large Language Models

As LLMs are increasingly deployed in global applications, the importance of cultural sensitivity becomes paramount, ensuring that users from diverse backgrounds feel respected and understood. Cultural harm can arise when these models fail to align with specific cultural norms, resulting in misrepresentations or violations of cultural values. This work addresses the challenges of ensuring cultural sensitivity in LLMs, especially in small-parameter models that often lack the extensive training data needed to capture global cultural nuances. We present two key contributions: (1) A cultural harm test dataset, created to assess model outputs across different cultural contexts through scenarios that expose potential cultural insensitivities, and (2) A culturally aligned preference dataset, aimed at restoring cultural sensitivity through fine-tuning based on feedback from diverse annotators. These datasets facilitate the evaluation and enhancement of LLMs, ensuring their ethical and safe deployment across different cultural landscapes. Our results show that integrating culturally aligned feedback leads to a marked improvement in model behavior, significantly reducing the likelihood of generating culturally insensitive or harmful content. Ultimately, this work paves the way for more inclusive and respectful AI systems, fostering a future where LLMs can safely and ethically navigate the complexities of diverse cultural landscapes.

  • 10 authors
·
Oct 15, 2024

TUMLU: A Unified and Native Language Understanding Benchmark for Turkic Languages

Being able to thoroughly assess massive multi-task language understanding (MMLU) capabilities is essential for advancing the applicability of multilingual language models. However, preparing such benchmarks in high quality native language is often costly and therefore limits the representativeness of evaluation datasets. While recent efforts focused on building more inclusive MMLU benchmarks, these are conventionally built using machine translation from high-resource languages, which may introduce errors and fail to account for the linguistic and cultural intricacies of the target languages. In this paper, we address the lack of native language MMLU benchmark especially in the under-represented Turkic language family with distinct morphosyntactic and cultural characteristics. We propose two benchmarks for Turkic language MMLU: TUMLU is a comprehensive, multilingual, and natively developed language understanding benchmark specifically designed for Turkic languages. It consists of middle- and high-school level questions spanning 11 academic subjects in Azerbaijani, Crimean Tatar, Karakalpak, Kazakh, Tatar, Turkish, Uyghur, and Uzbek. We also present TUMLU-mini, a more concise, balanced, and manually verified subset of the dataset. Using this dataset, we systematically evaluate a diverse range of open and proprietary multilingual large language models (LLMs), including Claude, Gemini, GPT, and LLaMA, offering an in-depth analysis of their performance across different languages, subjects, and alphabets. To promote further research and development in multilingual language understanding, we release TUMLU-mini and all corresponding evaluation scripts.

  • 16 authors
·
Feb 16, 2025

New Trends for Modern Machine Translation with Large Reasoning Models

Recent advances in Large Reasoning Models (LRMs), particularly those leveraging Chain-of-Thought reasoning (CoT), have opened brand new possibility for Machine Translation (MT). This position paper argues that LRMs substantially transformed traditional neural MT as well as LLMs-based MT paradigms by reframing translation as a dynamic reasoning task that requires contextual, cultural, and linguistic understanding and reasoning. We identify three foundational shifts: 1) contextual coherence, where LRMs resolve ambiguities and preserve discourse structure through explicit reasoning over cross-sentence and complex context or even lack of context; 2) cultural intentionality, enabling models to adapt outputs by inferring speaker intent, audience expectations, and socio-linguistic norms; 3) self-reflection, LRMs can perform self-reflection during the inference time to correct the potential errors in translation especially extremely noisy cases, showing better robustness compared to simply mapping X->Y translation. We explore various scenarios in translation including stylized translation, document-level translation and multimodal translation by showcasing empirical examples that demonstrate the superiority of LRMs in translation. We also identify several interesting phenomenons for LRMs for MT including auto-pivot translation as well as the critical challenges such as over-localisation in translation and inference efficiency. In conclusion, we think that LRMs redefine translation systems not merely as text converters but as multilingual cognitive agents capable of reasoning about meaning beyond the text. This paradigm shift reminds us to think of problems in translation beyond traditional translation scenarios in a much broader context with LRMs - what we can achieve on top of it.

  • 6 authors
·
Mar 13, 2025 2

CaLMQA: Exploring culturally specific long-form question answering across 23 languages

Despite rising global usage of large language models (LLMs), their ability to generate long-form answers to culturally specific questions remains unexplored in many languages. To fill this gap, we perform the first study of textual multilingual long-form QA by creating CaLMQA, a dataset of 51.7K culturally specific questions across 23 different languages. We define culturally specific questions as those that refer to concepts unique to one or a few cultures, or have different answers depending on the cultural or regional context. We obtain these questions by crawling naturally-occurring questions from community web forums in high-resource languages, and by hiring native speakers to write questions in under-resourced, rarely-studied languages such as Fijian and Kirundi. Our data collection methodologies are translation-free, enabling the collection of culturally unique questions like "Kuber iki umwami wa mbere w'uburundi yitwa Ntare?" (Kirundi; English translation: "Why was the first king of Burundi called Ntare (Lion)?"). We evaluate factuality, relevance and surface-level quality of LLM-generated long-form answers, finding that (1) for many languages, even the best models make critical surface-level errors (e.g., answering in the wrong language, repetition), especially for low-resource languages; and (2) answers to culturally specific questions contain more factual errors than answers to culturally agnostic questions -- questions that have consistent meaning and answer across many cultures. We release CaLMQA to facilitate future research in cultural and multilingual long-form QA.

  • 6 authors
·
Jun 25, 2024

Randomness, Not Representation: The Unreliability of Evaluating Cultural Alignment in LLMs

Research on the 'cultural alignment' of Large Language Models (LLMs) has emerged in response to growing interest in understanding representation across diverse stakeholders. Current approaches to evaluating cultural alignment borrow social science methodologies but often overlook systematic robustness checks. Here, we identify and test three assumptions behind current evaluation methods: (1) Stability: that cultural alignment is a property of LLMs rather than an artifact of evaluation design, (2) Extrapolability: that alignment with one culture on a narrow set of issues predicts alignment with that culture on others, and (3) Steerability: that LLMs can be reliably prompted to represent specific cultural perspectives. Through experiments examining both explicit and implicit preferences of leading LLMs, we find a high level of instability across presentation formats, incoherence between evaluated versus held-out cultural dimensions, and erratic behavior under prompt steering. We show that these inconsistencies can cause the results of an evaluation to be very sensitive to minor variations in methodology. Finally, we demonstrate in a case study on evaluation design that narrow experiments and a selective assessment of evidence can be used to paint an incomplete picture of LLMs' cultural alignment properties. Overall, these results highlight significant limitations of current approaches for evaluating the cultural alignment of LLMs.

  • 3 authors
·
Mar 11, 2025

DIWALI - Diversity and Inclusivity aWare cuLture specific Items for India: Dataset and Assessment of LLMs for Cultural Text Adaptation in Indian Context

Large language models (LLMs) are widely used in various tasks and applications. However, despite their wide capabilities, they are shown to lack cultural alignment ryan-etal-2024-unintended, alkhamissi-etal-2024-investigating and produce biased generations naous-etal-2024-beer due to a lack of cultural knowledge and competence. Evaluation of LLMs for cultural awareness and alignment is particularly challenging due to the lack of proper evaluation metrics and unavailability of culturally grounded datasets representing the vast complexity of cultures at the regional and sub-regional levels. Existing datasets for culture specific items (CSIs) focus primarily on concepts at the regional level and may contain false positives. To address this issue, we introduce a novel CSI dataset for Indian culture, belonging to 17 cultural facets. The dataset comprises sim8k cultural concepts from 36 sub-regions. To measure the cultural competence of LLMs on a cultural text adaptation task, we evaluate the adaptations using the CSIs created, LLM as Judge, and human evaluations from diverse socio-demographic region. Furthermore, we perform quantitative analysis demonstrating selective sub-regional coverage and surface-level adaptations across all considered LLMs. Our dataset is available here: https://huggingface.co/datasets/nlip/DIWALI{https://huggingface.co/datasets/nlip/DIWALI}, project webpage\href{https://nlip-lab.github.io/nlip/publications/diwali/{https://nlip-lab.github.io/nlip/publications/diwali/}}, and our codebase with model outputs can be found here: https://github.com/pramitsahoo/culture-evaluation{https://github.com/pramitsahoo/culture-evaluation}.

  • 3 authors
·
Sep 22, 2025 2

Global MMLU: Understanding and Addressing Cultural and Linguistic Biases in Multilingual Evaluation

Cultural biases in multilingual datasets pose significant challenges for their effectiveness as global benchmarks. These biases stem not only from language but also from the cultural knowledge required to interpret questions, reducing the practical utility of translated datasets like MMLU. Furthermore, translation often introduces artifacts that can distort the meaning or clarity of questions in the target language. A common practice in multilingual evaluation is to rely on machine-translated evaluation sets, but simply translating a dataset is insufficient to address these challenges. In this work, we trace the impact of both of these issues on multilingual evaluations and ensuing model performances. Our large-scale evaluation of state-of-the-art open and proprietary models illustrates that progress on MMLU depends heavily on learning Western-centric concepts, with 28% of all questions requiring culturally sensitive knowledge. Moreover, for questions requiring geographic knowledge, an astounding 84.9% focus on either North American or European regions. Rankings of model evaluations change depending on whether they are evaluated on the full portion or the subset of questions annotated as culturally sensitive, showing the distortion to model rankings when blindly relying on translated MMLU. We release Global-MMLU, an improved MMLU with evaluation coverage across 42 languages -- with improved overall quality by engaging with compensated professional and community annotators to verify translation quality while also rigorously evaluating cultural biases present in the original dataset. This comprehensive Global-MMLU set also includes designated subsets labeled as culturally sensitive and culturally agnostic to allow for more holistic, complete evaluation.

  • 23 authors
·
Dec 4, 2024 2

CulturalFrames: Assessing Cultural Expectation Alignment in Text-to-Image Models and Evaluation Metrics

The increasing ubiquity of text-to-image (T2I) models as tools for visual content generation raises concerns about their ability to accurately represent diverse cultural contexts. In this work, we present the first study to systematically quantify the alignment of T2I models and evaluation metrics with respect to both explicit as well as implicit cultural expectations. To this end, we introduce CulturalFrames, a novel benchmark designed for rigorous human evaluation of cultural representation in visual generations. Spanning 10 countries and 5 socio-cultural domains, CulturalFrames comprises 983 prompts, 3637 corresponding images generated by 4 state-of-the-art T2I models, and over 10k detailed human annotations. We find that T2I models not only fail to meet the more challenging implicit expectations but also the less challenging explicit expectations. Across models and countries, cultural expectations are missed an average of 44% of the time. Among these failures, explicit expectations are missed at a surprisingly high average rate of 68%, while implicit expectation failures are also significant, averaging 49%. Furthermore, we demonstrate that existing T2I evaluation metrics correlate poorly with human judgments of cultural alignment, irrespective of their internal reasoning. Collectively, our findings expose critical gaps, providing actionable directions for developing more culturally informed T2I models and evaluation methodologies.

mair-lab MAIR Lab
·
Jun 10, 2025

Exposing Blindspots: Cultural Bias Evaluation in Generative Image Models

Generative image models produce striking visuals yet often misrepresent culture. Prior work has examined cultural bias mainly in text-to-image (T2I) systems, leaving image-to-image (I2I) editors underexplored. We bridge this gap with a unified evaluation across six countries, an 8-category/36-subcategory schema, and era-aware prompts, auditing both T2I generation and I2I editing under a standardized protocol that yields comparable diagnostics. Using open models with fixed settings, we derive cross-country, cross-era, and cross-category evaluations. Our framework combines standard automatic metrics, a culture-aware retrieval-augmented VQA, and expert human judgments collected from native reviewers. To enable reproducibility, we release the complete image corpus, prompts, and configurations. Our study reveals three findings: (1) under country-agnostic prompts, models default to Global-North, modern-leaning depictions that flatten cross-country distinctions; (2) iterative I2I editing erodes cultural fidelity even when conventional metrics remain flat or improve; and (3) I2I models apply superficial cues (palette shifts, generic props) rather than era-consistent, context-aware changes, often retaining source identity for Global-South targets. These results highlight that culture-sensitive edits remain unreliable in current systems. By releasing standardized data, prompts, and human evaluation protocols, we provide a reproducible, culture-centered benchmark for diagnosing and tracking cultural bias in generative image models.

  • 11 authors
·
Oct 22, 2025

"Be My Cheese?": Cultural Nuance Benchmarking for Machine Translation in Multilingual LLMs

We present a large-scale human evaluation benchmark for assessing cultural localisation in machine translation produced by state-of-the-art multilingual large language models (LLMs). Existing MT benchmarks emphasise token-level and grammatical accuracy, but of ten overlook pragmatic and culturally grounded competencies required for real-world localisation. Building on a pilot study of 87 translations across 20 languages, we evaluate 7 multilingual LLMs across 15 target languages with 5 native-speaker raters per language. Raters scored both full-text translations and segment-level instances of culturally nuanced language (idioms, puns, holidays, and culturally embedded concepts) on an ordinal 0-3 quality scale; segment ratings additionally included an NA option for untranslated segments. Across full-text evaluations, mean overall quality is modest (1.68/3): GPT-5 (2.10/3), Claude Sonnet 3.7 (1.97/3), and Mistral Medium 3.1 (1.84/3) form the strongest tier with fewer catastrophic failures. Segment-level results show sharp category effects: holidays (2.20/3) and cultural concepts (2.19/3) translate substantially better than idioms (1.65/3) and puns (1.45/3), and idioms are most likely to be left untranslated. These findings demonstrate a persistent gap between grammatical adequacy and cultural resonance. To our knowledge, this is the first multilingual, human-annotated benchmark focused explicitly on cultural nuance in translation and localisation, highlighting the need for culturally informed training data, improved cross-lingual pragmatics, and evaluation paradigms that better reflect real-world communicative competence.

  • 4 authors
·
Feb 4

NormAd: A Benchmark for Measuring the Cultural Adaptability of Large Language Models

The integration of Large Language Models (LLMs) into various global cultures fundamentally presents a cultural challenge: LLMs must navigate interactions, respect social norms, and avoid transgressing cultural boundaries. However, it is still unclear if LLMs can adapt their outputs to diverse cultural norms. Our study focuses on this aspect. We introduce NormAd, a novel dataset, which includes 2.6k stories that represent social and cultural norms from 75 countries, to assess the ability of LLMs to adapt to different granular levels of socio-cultural contexts such as the country of origin, its associated cultural values, and prevalent social norms. Our study reveals that LLMs struggle with cultural reasoning across all contextual granularities, showing stronger adaptability to English-centric cultures over those from the Global South. Even with explicit social norms, the top-performing model, Mistral-7b-Instruct, achieves only 81.8\% accuracy, lagging behind the 95.6\% achieved by humans. Evaluation on NormAd further reveals that LLMs struggle to adapt to stories involving gift-giving across cultures. Due to inherent agreement or sycophancy biases, LLMs find it considerably easier to assess the social acceptability of stories that adhere to cultural norms than those that deviate from them. Our benchmark measures the cultural adaptability (or lack thereof) of LLMs, emphasizing the potential to make these technologies more equitable and useful for global audiences. We release the NormAd dataset and its associated code on GitHub.

  • 5 authors
·
Apr 18, 2024

CulturalBench: a Robust, Diverse and Challenging Benchmark on Measuring the (Lack of) Cultural Knowledge of LLMs

To make large language models (LLMs) more helpful across diverse cultures, it is essential to have effective cultural knowledge benchmarks to measure and track our progress. Effective benchmarks need to be robust, diverse, and challenging. We introduce CulturalBench: a set of 1,227 human-written and human-verified questions for effectively assessing LLMs' cultural knowledge, covering 45 global regions including the underrepresented ones like Bangladesh, Zimbabwe, and Peru. Questions - each verified by five independent annotators - span 17 diverse topics ranging from food preferences to greeting etiquettes. We evaluate models on two setups: CulturalBench-Easy and CulturalBench-Hard which share the same questions but asked differently. We find that LLMs are sensitive to such difference in setups (e.g., GPT-4o with 27.3% difference). Compared to human performance (92.6% accuracy), CulturalBench-Hard is more challenging for frontier LLMs with the best performing model (GPT-4o) at only 61.5% and the worst (Llama3-8b) at 21.4%. Moreover, we find that LLMs often struggle with tricky questions that have multiple correct answers (e.g., What utensils do the Chinese usually use?), revealing a tendency to converge to a single answer. Our results also indicate that OpenAI GPT-4o substantially outperform other proprietary and open source models in questions related to all but one region (Oceania). Nonetheless, all models consistently underperform on questions related to South America and the Middle East.

  • 11 authors
·
Oct 3, 2024

Lost in Cultural Translation: Do LLMs Struggle with Math Across Cultural Contexts?

Large Language Models (LLMs) have significantly advanced various fields, particularly coding, mathematical reasoning, and logical problem solving. However, a critical question remains: Do these mathematical reasoning abilities persist when LLMs are presented with culturally adapted math problems? Specifically, how do LLMs perform when faced with math problems embedded in cultural contexts that have no significant representation in main stream web-scale AI training data? To explore this, we generated six synthetic cultural datasets from GSM8K, a widely used benchmark for assessing LLMs' mathematical reasoning skills. While preserving the mathematical logic and numerical values of the original GSM8K test set, we modify cultural elements such as personal names, food items, place names, etc. These culturally adapted datasets provide a more reliable framework for evaluating LLMs' mathematical reasoning under shifting cultural contexts. Our findings reveal that LLMs struggle with math problems when cultural references change, even though the underlying mathematical structure remains constant. Smaller models exhibit greater performance drops compared to larger models. Interestingly, our results also suggest that cultural familiarity can enhance mathematical reasoning. Even models with no explicit mathematical training but exposure to relevant cultural contexts sometimes outperform larger, mathematically proficient models on culturally embedded math problems. This study highlights the impact of cultural context on the mathematical reasoning abilities of LLMs, underscoring the need for more diverse and representative training data to improve robustness in real-world applications. The benchmark data sets and script for reproducing the results are available at https://github.com/akarim23131/Lost_in_Cultural_Translation

  • 6 authors
·
Mar 23, 2025 2

Culturally-Adapted Red-Teaming Across East and Southeast Asian Contexts: A Methodological and Comparative Analysis

Multilingual safety evaluation of large language models (LLMs) has predominantly relied on direct translation (DT) of English benchmarks into target languages - an approach that converts surface-level linguistic form while failing to reflect the cultural context embedded in threat scenarios, social norms, and legal frameworks. We construct paired DT and culturally-adapted (CA) datasets via 1:1 seed matching for four languages - Korean (KO), Japanese (JA), Thai (TH), and Khmer (KM) - and compare Attack Success Rate (ASR) and Cultural Realism scores across four open-source LLM. CA prompts yield Delta-ASR > 0 across all 16 language x model combinations (mean +9.3 pp), and DT-based evaluation underestimates risk in 44 of 48 category x language combinations. Language-level analysis reveals that the distribution of threat forms is heterogeneous across languages. Cultural Realism analysis further shows that DT Cultural Depth (C3) scores remain consistently below 1.0 out of 3.0 across all four languages (mean 0.17), whereas CA scores reach up to 2.51, indicating that direct translation produces inputs systematically divergent from those encountered in real-world multicultural settings. These findings demonstrate that adapting benchmarks to language-specific cultural contexts - rather than relying on linguistic translation alone - is necessary for valid multilingual LLM safety evaluation.

  • 3 authors
·
Jun 7

Toward Socially Aware Vision-Language Models: Evaluating Cultural Competence Through Multimodal Story Generation

As Vision-Language Models (VLMs) achieve widespread deployment across diverse cultural contexts, ensuring their cultural competence becomes critical for responsible AI systems. While prior work has evaluated cultural awareness in text-only models and VLM object recognition tasks, no research has systematically assessed how VLMs adapt outputs when cultural identity cues are embedded in both textual prompts and visual inputs during generative tasks. We present the first comprehensive evaluation of VLM cultural competence through multimodal story generation, developing a novel multimodal framework that perturbs cultural identity and evaluates 5 contemporary VLMs on a downstream task: story generation. Our analysis reveals significant cultural adaptation capabilities, with rich culturally-specific vocabulary spanning names, familial terms, and geographic markers. However, we uncover concerning limitations: cultural competence varies dramatically across architectures, some models exhibit inverse cultural alignment, and automated metrics show architectural bias contradicting human assessments. Cross-modal evaluation shows that culturally distinct outputs are indeed detectable through visual-semantic similarity (28.7% within-nationality vs. 0.2% cross-nationality recall), yet visual-cultural understanding remains limited. In essence, we establish the promise and challenges of cultural competence in multimodal AI. We publicly release our codebase and data: https://github.com/ArkaMukherjee0/mmCultural

  • 2 authors
·
Aug 22, 2025

XL-SafetyBench: A Country-Grounded Cross-Cultural Benchmark for LLM Safety and Cultural Sensitivity

Current LLM safety benchmarks are predominantly English-centric and often rely on translation, failing to capture country-specific harms. Moreover, they rarely evaluate a model's ability to detect culturally embedded sensitivities as distinct from universal harms. We introduce XL-SafetyBench. a suite of 5,500 test cases across 10 country-language pairs, comprising a Jailbreak Benchmark of country-grounded adversarial prompts and a Cultural Benchmark where local sensitivities are embedded within innocuous requests. Each item is constructed via a multi-stage pipeline that combines LLM-assisted discovery, automated validation gates, and dual independent native-speaker annotators per country. To distinguish principled refusal from comprehension failure, we evaluate Attack Success Rate (ASR) alongside two complementary metrics we introduce: Neutral-Safe Rate (NSR) and Cultural Sensitivity Rate (CSR). Evaluating 10 frontier and 27 local LLMs reveals two key findings. First, jailbreak robustness and cultural awareness do not show a coupled relationship among frontier models, so a composite safety score obscures per-axis variation. Second, local models exhibit a near-linear ASR-NSR trade-off (r = -0.81), indicating that their apparent safety reflects generation failure rather than genuine alignment. XL-SafetyBench enables more nuanced, cross-cultural safety evaluation in the multilingual era.

CulturalTeaming: AI-Assisted Interactive Red-Teaming for Challenging LLMs' (Lack of) Multicultural Knowledge

Frontier large language models (LLMs) are developed by researchers and practitioners with skewed cultural backgrounds and on datasets with skewed sources. However, LLMs' (lack of) multicultural knowledge cannot be effectively assessed with current methods for developing benchmarks. Existing multicultural evaluations primarily rely on expensive and restricted human annotations or potentially outdated internet resources. Thus, they struggle to capture the intricacy, dynamics, and diversity of cultural norms. LLM-generated benchmarks are promising, yet risk propagating the same biases they are meant to measure. To synergize the creativity and expert cultural knowledge of human annotators and the scalability and standardizability of LLM-based automation, we introduce CulturalTeaming, an interactive red-teaming system that leverages human-AI collaboration to build truly challenging evaluation dataset for assessing the multicultural knowledge of LLMs, while improving annotators' capabilities and experiences. Our study reveals that CulturalTeaming's various modes of AI assistance support annotators in creating cultural questions, that modern LLMs fail at, in a gamified manner. Importantly, the increased level of AI assistance (e.g., LLM-generated revision hints) empowers users to create more difficult questions with enhanced perceived creativity of themselves, shedding light on the promises of involving heavier AI assistance in modern evaluation dataset creation procedures. Through a series of 1-hour workshop sessions, we gather CULTURALBENCH-V0.1, a compact yet high-quality evaluation dataset with users' red-teaming attempts, that different families of modern LLMs perform with accuracy ranging from 37.7% to 72.2%, revealing a notable gap in LLMs' multicultural proficiency.

  • 10 authors
·
Apr 9, 2024

CHARM: Character Hallucination for Multicultural Role Play Benchmark

Role-playing large language models (LLMs) are expected to adopt a character's style while also respecting that character's knowledge boundaries. Prior evaluations detect character hallucination but rarely distinguish whether errors arise from failure to recognize a boundary or from failure to comply despite recognition. We introduce CHARM, a multicultural benchmark of 40 real and fictional characters drawn from five cultural-linguistic regions, and validated by native reviewers. It probes two boundary types, Temporal (historical vs. modern) and Cross-Universe (entities outside a character's narrative or historical universe), using abstention-enabled multiple-choice questions. We propose a two-stage evaluation that separates Boundary-Awareness (explicit recognition that a query is out of scope) from Boundary-Compliance (abstention when answering concrete questions). Evaluations across six LLMs show that hallucination is driven predominantly by compliance failures. Models frequently acknowledge that a query lies outside the character's knowledge yet still provide factual, out-of-character answers. By re-posing the same questions to the target character, we confirm that a large fraction of these cases are verified parametric overrides; the model stores the relevant fact but fails to suppress it. We also observe systematic cultural variation in these failures, consistent with imbalances in how characters from different regions are represented in model knowledge.

  • 5 authors
·
Aug 31

CultureGuard: Towards Culturally-Aware Dataset and Guard Model for Multilingual Safety Applications

The increasing use of Large Language Models (LLMs) in agentic applications highlights the need for robust safety guard models. While content safety in English is well-studied, non-English languages lack similar advancements due to the high cost of collecting culturally aligned labeled datasets. We present CultureGuard, a novel solution for curating culturally aligned, high-quality safety datasets across multiple languages. Our approach introduces a four-stage synthetic data generation and filtering pipeline: cultural data segregation, cultural data adaptation, machine translation, and quality filtering. This pipeline enables the conversion and expansion of the Nemotron-Content-Safety-Dataset-V2 English safety dataset into eight distinct languages: Arabic, German, Spanish, French, Hindi, Japanese, Thai, and Chinese. The resulting dataset, Nemotron-Content-Safety-Dataset-Multilingual-v1, comprises 386,661 samples in 9 languages and facilitates the training of Llama-3.1-Nemotron-Safety-Guard-Multilingual-8B-v1 via LoRA-based fine-tuning. The final model achieves state-of-the-art performance on several multilingual content safety benchmarks. We also benchmark the latest open LLMs on multilingual safety and observe that these LLMs are more prone to give unsafe responses when prompted in non-English languages. This work represents a significant step toward closing the safety gap in multilingual LLMs by enabling the development of culturally aware safety guard models.

  • 11 authors
·
Aug 3, 2025

Unveiling Cultural Blind Spots: Analyzing the Limitations of mLLMs in Procedural Text Comprehension

Despite the impressive performance of multilingual large language models (mLLMs) in various natural language processing tasks, their ability to understand procedural texts, particularly those with culture-specific content, remains largely unexplored. Texts describing cultural procedures, including rituals, traditional craftsmanship, and social etiquette, require an inherent understanding of cultural context, presenting a significant challenge for mLLMs. In this work, we introduce CAPTex, a benchmark designed to evaluate mLLMs' ability to process and reason about culturally diverse procedural texts across multiple languages using various methodologies to assess their performance. Our findings indicate that (1) mLLMs face difficulties with culturally contextualized procedural texts, showing notable performance declines in low-resource languages, (2) model performance fluctuates across cultural domains, with some areas presenting greater difficulties, and (3) language models exhibit better performance on multiple-choice tasks within conversational frameworks compared to direct questioning. These results underscore the current limitations of mLLMs in handling culturally nuanced procedural texts and highlight the need for culturally aware benchmarks like CAPTex to enhance their adaptability and comprehension across diverse linguistic and cultural landscapes.

  • 2 authors
·
Feb 20, 2025

CuBEs: Culturally-Situated Behavioral Evaluations and the Limitations of Culture-Blind LLM Judges

Evaluating the occurrence and triggers of large language model (LLM) behaviors - such as sycophancy, self-preference, or over-confidence - is critical for predicting real-world model deployment risks. However, existing situated behavioral evaluations typically ignore cultural context, limiting their generalizability across an increasingly global user base. To address this gap, we propose CuBEs - Culturally-situated Behavior Evaluations that probe for response patterns across diverse user cultures. We first extend an automated testing pipeline to inject cultural context into behavioral test scenarios and subsequent evaluation. We assess the cultural adaptability of this pipeline by building a human-labeled dataset that captures nuanced dimensions of behavior understanding across 12 distinct cultures. Our dataset reveals significant cross-cultural variations that one-size-fits all judgments fail to capture. Through evaluating 13 open- and closed-source LLMs, we find that introducing cultural situatedness in the evaluation scenario creates significant variation in the presence of a behavior. For example, while our baseline experiments testing for political bias capture localized Western political dimensions like the American conservative-progressive divide, non-Western culturally situated evaluations surface entirely different axes of bias such as religious and colonial political issues. Our findings demonstrate that standard, culturally-agnostic evaluations fail to capture these shifts, highlighting the necessity of culturally situated behavioral testing for global deployments.

  • 3 authors
·
Oct 1

Cultural Moment Benchmark: Evaluating Video Cultural Reasoning and Grounding in Southeast Asia

Cultural understanding in video means more than recognizing what is visible; it requires grasping the symbolic and temporal significance of cultural concepts. We decompose this into three abilities: naming what a concept symbolizes, visually recognizing it on video, and locating its sub-events in time. Existing video-cultural benchmarks tend to test what is seen, collapsing these three abilities into a single score that hides the bottleneck. We introduce the Cultural Moment Benchmark (CMB): 306 expert-curated concepts from seven countries in Southeast Asia across five categories. We evaluate each concept through three stages, one per ability. Given a description, Stage 1 (S1) selects from four candidate concept names, Stage 2 (S2) selects from four candidate video moments, and Stage 3 (S3) predicts the start and end times of the moment in a video. To keep each stage focused on a distinct ability, we use three design choices: semantic-similarity distractors (S1, S2), unlabeled video moments (S2), and free-form localization on a different example video (S3). Across six vision-language models, failure modes vary by ability and modality. i) Even the strongest closed-source models score below 30% when all three stages must be correct; ii) The three abilities do not fully cascade: naming a concept correctly helps half the models recognize it on video, but recognizing it has little effect on locating the sub-event in time; iii) Audio is complementary, redundant, or distracting depending on the concept, more often distracting in non-Latin-script countries; removing both audio and subtitles hurts Games and Music the most. Our 14-rater human study shows that even Expert raters score below chance on concepts from a neighboring country, indicating that CMB requires country-specific cultural knowledge. CMB acts as a diagnostic harness, attributing failures to a specific ability or modality.

  • 6 authors
·
Aug 23

BLEnD: A Benchmark for LLMs on Everyday Knowledge in Diverse Cultures and Languages

Large language models (LLMs) often lack culture-specific knowledge of daily life, especially across diverse regions and non-English languages. Existing benchmarks for evaluating LLMs' cultural sensitivities are limited to a single language or collected from online sources such as Wikipedia, which do not reflect the mundane everyday lifestyles of diverse regions. That is, information about the food people eat for their birthday celebrations, spices they typically use, musical instruments youngsters play, or the sports they practice in school is common cultural knowledge but uncommon in easily collected online sources, especially for underrepresented cultures. To address this issue, we introduce BLEnD, a hand-crafted benchmark designed to evaluate LLMs' everyday knowledge across diverse cultures and languages. BLEnD comprises 52.6k question-answer pairs from 16 countries/regions, in 13 different languages, including low-resource ones such as Amharic, Assamese, Azerbaijani, Hausa, and Sundanese. We construct the benchmark to include two formats of questions: short-answer and multiple-choice. We show that LLMs perform better for cultures that are highly represented online, with a maximum 57.34% difference in GPT-4, the best-performing model, in the short-answer format. For cultures represented by mid-to-high-resource languages, LLMs perform better in their local languages, but for cultures represented by low-resource languages, LLMs perform better in English than the local languages. We make our dataset publicly available at: https://github.com/nlee0212/BLEnD.

  • 22 authors
·
Jun 14, 2024

Susu Box or Piggy Bank: Assessing Cultural Commonsense Knowledge between Ghana and the U.S

Recent work has highlighted the culturally-contingent nature of commonsense knowledge. We introduce AMAMMER{epsilon}, a test set of 525 multiple-choice questions designed to evaluate the commonsense knowledge of English LLMs, relative to the cultural contexts of Ghana and the United States. To create AMAMMER{epsilon}, we select a set of multiple-choice questions (MCQs) from existing commonsense datasets and rewrite them in a multi-stage process involving surveys of Ghanaian and U.S. participants. In three rounds of surveys, participants from both pools are solicited to (1) write correct and incorrect answer choices, (2) rate individual answer choices on a 5-point Likert scale, and (3) select the best answer choice from the newly-constructed MCQ items, in a final validation step. By engaging participants at multiple stages, our procedure ensures that participant perspectives are incorporated both in the creation and validation of test items, resulting in high levels of agreement within each pool. We evaluate several off-the-shelf English LLMs on AMAMMER{epsilon}. Uniformly, models prefer answers choices that align with the preferences of U.S. annotators over Ghanaian annotators. Additionally, when test items specify a cultural context (Ghana or the U.S.), models exhibit some ability to adapt, but performance is consistently better in U.S. contexts than Ghanaian. As large resources are devoted to the advancement of English LLMs, our findings underscore the need for culturally adaptable models and evaluations to meet the needs of diverse English-speaking populations around the world.

  • 3 authors
·
Oct 21, 2024

Mitigating Cross-Lingual Cultural Inconsistencies in LLMs via Consensus-Driven Preference Optimisation

Despite their impressive capabilities, multilingual large language models (MLLMs) frequently exhibit inconsistent behaviour when the prompt's language changes. While such adaptation is generally desirable, it becomes a critical failure when a user's identity is explicitly defined. For instance, given a fixed British persona and an ambiguous everyday knowledge query about literature, the prompt's language frequently overwrites the system persona -- yielding Shakespeare in English but Cervantes in Spanish. To robustly quantify this Cross-lingual Cultural Inconsistency, we introduce Singleton Fleiss's κ_S, a metric mathematically resilient to hallucinations. For mitigation, we propose Cross-lingual Cultural Consistent Preference Optimisation (C-3PO), a consensus-driven alignment framework. C-3PO achieves up to a 0.13-point absolute increase in κ_S over unaligned models, consistently outperforming strong prompting and representation steering baselines whilst preserving explicit user identities, cultural neutrality and intrinsic cultural knowledge. Empirical evaluations demonstrate this inconsistency disproportionately affects lower-resource languages like Indonesian and Persian. Finally, early decoding of intermediate layers reveals that MLLMs implicitly personalise outputs towards the prompt language's stereotypical culture as forward-pass representations stabilise.

  • 3 authors
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May 26

Evaluating Visual and Cultural Interpretation: The K-Viscuit Benchmark with Human-VLM Collaboration

To create culturally inclusive vision-language models (VLMs), the foremost requirement is developing a test benchmark that can diagnose the models' ability to respond to questions reflecting cultural elements. This paper addresses the necessity for such benchmarks, noting that existing research has relied on human annotators' manual efforts, which impedes diversity and efficiency. We propose a semi-automated pipeline for constructing cultural VLM benchmarks to enhance diversity and efficiency. This pipeline leverages human-VLM collaboration, where VLMs generate questions based on guidelines, human-annotated examples, and image-wise relevant knowledge, which are then reviewed by native speakers for quality and cultural relevance. The effectiveness of our adaptable pipeline is demonstrated through a specific application: creating a dataset tailored to Korean culture, dubbed K-Viscuit. The resulting benchmark features two types of questions: Type 1 questions measure visual recognition abilities, while Type 2 assess fine-grained visual reasoning skills. This ensures a thorough diagnosis of VLM models across various aspects. Our evaluation using K-Viscuit revealed that open-source models notably lag behind proprietary models in understanding Korean culture, highlighting areas for improvement. We provided diverse analyses of VLM performance across different cultural aspects. Besides, we explored the potential of incorporating external knowledge retrieval to enhance the generation process, suggesting future directions for improving cultural interpretation ability of VLMs. Our dataset and code will be made publicly available.

  • 6 authors
·
Jun 24, 2024

Neuron-Level Analysis of Cultural Understanding in Large Language Models

As large language models (LLMs) are increasingly deployed worldwide, ensuring their fair and comprehensive cultural understanding is important. However, LLMs exhibit cultural bias and limited awareness of underrepresented cultures, while the mechanisms underlying their cultural understanding remain underexplored. To fill this gap, we conduct a neuron-level analysis to identify neurons that drive cultural behavior, introducing a gradient-based scoring method with additional filtering for precise refinement. We identify both culture-general neurons contributing to cultural understanding regardless of cultures, and culture-specific neurons tied to an individual culture. These neurons account for less than 1% of all neurons and are concentrated in shallow to middle MLP layers. We validate their role by showing that suppressing them substantially degrades performance on cultural benchmarks (by up to 30%), while performance on general natural language understanding (NLU) benchmarks remains largely unaffected. Moreover, we show that culture-specific neurons support knowledge of not only the target culture, but also related cultures. Finally, we demonstrate that training on NLU benchmarks can diminish models' cultural understanding when we update modules containing many culture-general neurons. These findings provide insights into the internal mechanisms of LLMs and offer practical guidance for model training and engineering. Our code is available at https://github.com/ynklab/CULNIG

  • 4 authors
·
Oct 9, 2025

Perspectives on Cross-Lingual Consistency in LLMs for Medical Questions

Should multilingual LLMs answer medical questions consistently across input languages, or adapt responses to cultural cues? Existing multilingual medical benchmarks usually assume that medically correct answers should remain consistent across languages and treat cross-lingual variation as model error. In contrast, cultural adaptation research argues that appropriate medical answers may legitimately differ across contexts. We review the multilingual medical NLP literature through these two perspectives, we identify three gaps: limited stakeholder perspectives (e.g., of medical professionals), a lack of empirical evidence on which approach better serves users, and no benchmarks capable of distinguishing universally correct from culture-specific cases. To address the first gap, we survey 356 participants across three stakeholder groups (medical, NLP, and anthropology professionals) in three countries (Germany, Spain, and the United States). Anthropologists consistently favor adaptation, while medical and NLP respondents remain divided, with notable divergence between U.S. and European medical professionals. LLMs prompted with profession and country personas fail to reproduce this variation, overestimating cross-lingual consistency preference among NLP and medical personas. We conclude that neither consistency nor adaptation can currently be considered clearly preferable, highlighting the need for empirical evidence on which approach better serves users across cultural contexts.

  • 7 authors
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Sep 6

Seeing Culture: A Benchmark for Visual Reasoning and Grounding

Multimodal vision-language models (VLMs) have made substantial progress in various tasks that require a combined understanding of visual and textual content, particularly in cultural understanding tasks, with the emergence of new cultural datasets. However, these datasets frequently fall short of providing cultural reasoning while underrepresenting many cultures. In this paper, we introduce the Seeing Culture Benchmark (SCB), focusing on cultural reasoning with a novel approach that requires VLMs to reason on culturally rich images in two stages: i) selecting the correct visual option with multiple-choice visual question answering (VQA), and ii) segmenting the relevant cultural artifact as evidence of reasoning. Visual options in the first stage are systematically organized into three types: those originating from the same country, those from different countries, or a mixed group. Notably, all options are derived from a singular category for each type. Progression to the second stage occurs only after a correct visual option is chosen. The SCB benchmark comprises 1,065 images that capture 138 cultural artifacts across five categories from seven Southeast Asia countries, whose diverse cultures are often overlooked, accompanied by 3,178 questions, of which 1,093 are unique and meticulously curated by human annotators. Our evaluation of various VLMs reveals the complexities involved in cross-modal cultural reasoning and highlights the disparity between visual reasoning and spatial grounding in culturally nuanced scenarios. The SCB serves as a crucial benchmark for identifying these shortcomings, thereby guiding future developments in the field of cultural reasoning. https://github.com/buraksatar/SeeingCulture

  • 7 authors
·
Sep 19, 2025

EPT Benchmark: Evaluation of Persian Trustworthiness in Large Language Models

Large Language Models (LLMs), trained on extensive datasets using advanced deep learning architectures, have demonstrated remarkable performance across a wide range of language tasks, becoming a cornerstone of modern AI technologies. However, ensuring their trustworthiness remains a critical challenge, as reliability is essential not only for accurate performance but also for upholding ethical, cultural, and social values. Careful alignment of training data and culturally grounded evaluation criteria are vital for developing responsible AI systems. In this study, we introduce the EPT (Evaluation of Persian Trustworthiness) metric, a culturally informed benchmark specifically designed to assess the trustworthiness of LLMs across six key aspects: truthfulness, safety, fairness, robustness, privacy, and ethical alignment. We curated a labeled dataset and evaluated the performance of several leading models - including ChatGPT, Claude, DeepSeek, Gemini, Grok, LLaMA, Mistral, and Qwen - using both automated LLM-based and human assessments. Our results reveal significant deficiencies in the safety dimension, underscoring the urgent need for focused attention on this critical aspect of model behavior. Furthermore, our findings offer valuable insights into the alignment of these models with Persian ethical-cultural values and highlight critical gaps and opportunities for advancing trustworthy and culturally responsible AI. The dataset is publicly available at: https://github.com/Rezamirbagheri110/EPT-Benchmark.

  • 6 authors
·
Sep 8, 2025

Camellia: Benchmarking Cultural Biases in LLMs for Asian Languages

As Large Language Models (LLMs) gain stronger multilingual capabilities, their ability to handle culturally diverse entities becomes crucial. Prior work has shown that LLMs often favor Western-associated entities in Arabic, raising concerns about cultural fairness. Due to the lack of multilingual benchmarks, it remains unclear if such biases also manifest in different non-Western languages. In this paper, we introduce Camellia, a benchmark for measuring entity-centric cultural biases in nine Asian languages spanning six distinct Asian cultures. Camellia includes 19,530 entities manually annotated for association with the specific Asian or Western culture, as well as 2,173 naturally occurring masked contexts for entities derived from social media posts. Using Camellia, we evaluate cultural biases in four recent multilingual LLM families across various tasks such as cultural context adaptation, sentiment association, and entity extractive QA. Our analyses show a struggle by LLMs at cultural adaptation in all Asian languages, with performance differing across models developed in regions with varying access to culturally-relevant data. We further observe that different LLM families hold their distinct biases, differing in how they associate cultures with particular sentiments. Lastly, we find that LLMs struggle with context understanding in Asian languages, creating performance gaps between cultures in entity extraction.

  • 20 authors
·
Oct 6, 2025

MMA-ASIA: A Multilingual and Multimodal Alignment Framework for Culturally-Grounded Evaluation

Large language models (LLMs) are now used worldwide, yet their multimodal understanding and reasoning often degrade outside Western, high-resource settings. We propose MMA-ASIA, a comprehensive framework to evaluate LLMs' cultural awareness with a focus on Asian contexts. MMA-ASIA centers on a human-curated, multilingual, and multimodally aligned multiple-choice benchmark covering 8 Asian countries and 10 languages, comprising 27,000 questions; over 79 percent require multi-step reasoning grounded in cultural context, moving beyond simple memorization. To our knowledge, this is the first dataset aligned at the input level across three modalities: text, image (visual question answering), and speech. This enables direct tests of cross-modal transfer. Building on this benchmark, we propose a five-dimensional evaluation protocol that measures: (i) cultural-awareness disparities across countries, (ii) cross-lingual consistency, (iii) cross-modal consistency, (iv) cultural knowledge generalization, and (v) grounding validity. To ensure rigorous assessment, a Cultural Awareness Grounding Validation Module detects "shortcut learning" by checking whether the requisite cultural knowledge supports correct answers. Finally, through comparative model analysis, attention tracing, and an innovative Vision-ablated Prefix Replay (VPR) method, we probe why models diverge across languages and modalities, offering actionable insights for building culturally reliable multimodal LLMs.

  • 35 authors
·
Oct 6, 2025

Can Large Multimodal Models Actively Recognize Faulty Inputs? A Systematic Evaluation Framework of Their Input Scrutiny Ability

Large Multimodal Models (LMMs) have witnessed remarkable growth, showcasing formidable capabilities in handling intricate multimodal tasks with exceptional performance. Recent research has underscored the inclination of large language models to passively accept defective inputs, often resulting in futile reasoning on invalid prompts. However, the same critical question of whether LMMs can actively detect and scrutinize erroneous inputs still remains unexplored. To address this gap, we introduce the Input Scrutiny Ability Evaluation Framework (ISEval), which encompasses seven categories of flawed premises and three evaluation metrics. Our extensive evaluation of ten advanced LMMs has identified key findings. Most models struggle to actively detect flawed textual premises without guidance, which reflects a strong reliance on explicit prompts for premise error identification. Error type affects performance: models excel at identifying logical fallacies but struggle with surface-level linguistic errors and certain conditional flaws. Modality trust varies-Gemini 2.5 pro and Claude Sonnet 4 balance visual and textual info, while aya-vision-8b over-rely on text in conflicts. These insights underscore the urgent need to enhance LMMs' proactive verification of input validity and shed novel insights into mitigating the problem. The code is available at https://github.com/MLGroupJLU/LMM_ISEval.

  • 5 authors
·
Aug 5, 2025 2

LKValues: Aligning Large Language Models with Sri Lankan Societal Values

Value alignment of Large Language Models (LLMs) has been shown to be culturally biased toward Western norms. This results in the mishandling of local values in multilingual societies such as Sri Lanka that have their unique cultural dynamics. Existing benchmarks overlook Sri Lankan-contextualized values in its official language Sinhala, hindering culturally sensitive evaluation and fine-tuning. To bridge this gap, we propose LKValues, the first survey-grounded resource suite for Sri Lankan value alignment. From a trilingual survey of 205 respondents, blending adapted global frameworks and LLM-elicited local constructs, we derive 40 majority-endorsed societal values. Using these values, we construct LKvaluesIT, a Sinhala-English news-derived instruction corpus containing 150k scenario-based instances, and LKvaluesBench, a value-sensitive evaluation benchmark of 1,000 instances. We evaluate a set of proprietary and open-weight LLMs with LKvaluesBench. We fine-tune three open-weight base models (Qwen3.5-4B-Base, Qwen3.5-9B-Base, and Aya-Expanse-8B-Base). Our experiments show that newer and larger LLMs still exhibit low-resource and cultural value-alignment gaps. LKValues fine-tuning improves Qwen-family models in English and Sinhala, reducing invalid outputs and cross-lingual disparities, though gains remain model-family dependent. These highlight LKValues efficacy in embedding Sri Lankan values, offering a replicable pipeline for low-resource, country-specific pluralist value alignment. The dataset is publicly available at https://github.com/NextME14/LKValues.

  • 10 authors
·
Jul 21

Broaden the Vision: Geo-Diverse Visual Commonsense Reasoning

Commonsense is defined as the knowledge that is shared by everyone. However, certain types of commonsense knowledge are correlated with culture and geographic locations and they are only shared locally. For example, the scenarios of wedding ceremonies vary across regions due to different customs influenced by historical and religious factors. Such regional characteristics, however, are generally omitted in prior work. In this paper, we construct a Geo-Diverse Visual Commonsense Reasoning dataset (GD-VCR) to test vision-and-language models' ability to understand cultural and geo-location-specific commonsense. In particular, we study two state-of-the-art Vision-and-Language models, VisualBERT and ViLBERT trained on VCR, a standard multimodal commonsense benchmark with images primarily from Western regions. We then evaluate how well the trained models can generalize to answering the questions in GD-VCR. We find that the performance of both models for non-Western regions including East Asia, South Asia, and Africa is significantly lower than that for Western region. We analyze the reasons behind the performance disparity and find that the performance gap is larger on QA pairs that: 1) are concerned with culture-related scenarios, e.g., weddings, religious activities, and festivals; 2) require high-level geo-diverse commonsense reasoning rather than low-order perception and recognition. Dataset and code are released at https://github.com/WadeYin9712/GD-VCR.

  • 5 authors
·
Sep 14, 2021

BLEnD-Vis: Benchmarking Multimodal Cultural Understanding in Vision Language Models

As vision-language models (VLMs) are deployed globally, their ability to understand culturally situated knowledge becomes essential. Yet, existing evaluations largely assess static recall or isolated visual grounding, leaving unanswered whether VLMs possess robust and transferable cultural understanding. We introduce BLEnD-Vis, a multimodal, multicultural benchmark designed to evaluate the robustness of everyday cultural knowledge in VLMs across linguistic rephrasings and visual modalities. Building on the BLEnD dataset, BLEnD-Vis constructs 313 culturally grounded question templates spanning 16 regions and generates three aligned multiple-choice formats: (i) a text-only baseline querying from Region to Entity, (ii) an inverted text-only variant (Entity to Region), and (iii) a VQA-style version of (ii) with generated images. The resulting benchmark comprises 4,916 images and over 21,000 multiple-choice question (MCQ) instances, validated through human annotation. BLEnD-Vis reveals significant fragility in current VLM cultural knowledge; models exhibit performance drops under linguistic rephrasing and, whilst visual cues often aid performance, low cross-modal consistency highlights challenges in robustly integrating textual and visual understanding, particularly for lower-resource regions. BLEnD-Vis thus provides a crucial testbed for systematically analysing cultural robustness and multimodal grounding, exposing limitations and guiding the development of more culturally competent VLMs.

  • 7 authors
·
Oct 13, 2025

Beyond Aesthetics: Cultural Competence in Text-to-Image Models

Text-to-Image (T2I) models are being increasingly adopted in diverse global communities where they create visual representations of their unique cultures. Current T2I benchmarks primarily focus on faithfulness, aesthetics, and realism of generated images, overlooking the critical dimension of cultural competence. In this work, we introduce a framework to evaluate cultural competence of T2I models along two crucial dimensions: cultural awareness and cultural diversity, and present a scalable approach using a combination of structured knowledge bases and large language models to build a large dataset of cultural artifacts to enable this evaluation. In particular, we apply this approach to build CUBE (CUltural BEnchmark for Text-to-Image models), a first-of-its-kind benchmark to evaluate cultural competence of T2I models. CUBE covers cultural artifacts associated with 8 countries across different geo-cultural regions and along 3 concepts: cuisine, landmarks, and art. CUBE consists of 1) CUBE-1K, a set of high-quality prompts that enable the evaluation of cultural awareness, and 2) CUBE-CSpace, a larger dataset of cultural artifacts that serves as grounding to evaluate cultural diversity. We also introduce cultural diversity as a novel T2I evaluation component, leveraging quality-weighted Vendi score. Our evaluations reveal significant gaps in the cultural awareness of existing models across countries and provide valuable insights into the cultural diversity of T2I outputs for under-specified prompts. Our methodology is extendable to other cultural regions and concepts, and can facilitate the development of T2I models that better cater to the global population.

  • 8 authors
·
Jul 9, 2024