Daily Papers

Understanding human needs and selecting responses require distinct judgments that aggregate accuracy can obscure. We introduce PsycheMME, a video benchmark informed by psychology, with eight capabilities spanning grounding, states, needs, interaction decisions, memory, and risk. Drawing on Social Information Processing and the Perception-Action Cycle, this organization separates human understanding from response selection. We construct 1,000 questions from 630 episodes through independent answering with proposed references withheld and expert review. Our Reasoning-Verified protocol weights answer credit by the support and logical consistency of explicit rationales against annotated cues. Across 17 models, Timing has the lowest Verified scores and credit retention, with weaker support judgments for correct Timing answers. Models with similar Need scores still differ in answer completeness on open questions. Input controls and SFT/GRPO examine context dependence and adaptation. Evaluating answers alongside rationales locates where models fail across understanding, response selection, and justification.

Analyzing the ever-increasing volume of posts on social media sites such as Facebook and Twitter requires improved information processing methods for profiling authorship. Document classification is central to this task, but the performance of traditional supervised classifiers has degraded as the volume of social media has increased. This paper addresses this problem in the context of gender detection through ensemble classification that employs multi-model deep learning architectures to generate specialized understanding from different feature spaces.

Migraine is a high-prevalence and disabling neurological disorder. However, information migraine management in real-world settings could be limited to traditional health information sources. In this paper, we (i) verify that there is substantial migraine-related chatter available on social media (Twitter and Reddit), self-reported by migraine sufferers; (ii) develop a platform-independent text classification system for automatically detecting self-reported migraine-related posts, and (iii) conduct analyses of the self-reported posts to assess the utility of social media for studying this problem. We manually annotated 5750 Twitter posts and 302 Reddit posts. Our system achieved an F1 score of 0.90 on Twitter and 0.93 on Reddit. Analysis of information posted by our 'migraine cohort' revealed the presence of a plethora of relevant information about migraine therapies and patient sentiments associated with them. Our study forms the foundation for conducting an in-depth analysis of migraine-related information using social media data.

Natural language processing (NLP) is an area of artificial intelligence that applies information technologies to process the human language, understand it to a certain degree, and use it in various applications. This area has rapidly developed in the last few years and now employs modern variants of deep neural networks to extract relevant patterns from large text corpora. The main objective of this work is to survey the recent use of NLP in the field of pharmacology. As our work shows, NLP is a highly relevant information extraction and processing approach for pharmacology. It has been used extensively, from intelligent searches through thousands of medical documents to finding traces of adversarial drug interactions in social media. We split our coverage into five categories to survey modern NLP methodology, commonly addressed tasks, relevant textual data, knowledge bases, and useful programming libraries. We split each of the five categories into appropriate subcategories, describe their main properties and ideas, and summarize them in a tabular form. The resulting survey presents a comprehensive overview of the area, useful to practitioners and interested observers.

This paper reports on the ReINTEL Shared Task for Responsible Information Identification on social network sites, which is hosted at the seventh annual workshop on Vietnamese Language and Speech Processing (VLSP 2020). Given a piece of news with respective textual, visual content and metadata, participants are required to classify whether the news is `reliable' or `unreliable'. In order to generate a fair benchmark, we introduce a novel human-annotated dataset of over 10,000 news collected from a social network in Vietnam. All models will be evaluated in terms of AUC-ROC score, a typical evaluation metric for classification. The competition was run on the Codalab platform. Within two months, the challenge has attracted over 60 participants and recorded nearly 1,000 submission entries.

Background: Social media platforms have become a viable source of medical information, with patients and healthcare professionals using them to share health-related information and track diseases. Similarly, YouTube, the largest video-sharing platform in the world contains vlogs where individuals talk about their illnesses. The aim of our study was to investigate the use of Natural Language Processing (NLP) to identify the spoken content of YouTube vlogs related to the diagnosis of Coronavirus disease of 2019 (COVID-19) for public health screening. Methods: COVID-19 videos on YouTube were searched using relevant keywords. A total of 1000 videos being spoken in English were downloaded out of which 791 were classified as vlogs, 192 were non-vlogs, and 17 were deleted by the channel. The videos were converted into a textual format using Microsoft Streams. The textual data was preprocessed using basic and advanced preprocessing methods. A lexicon of 200 words was created which contained words related to COVID-19. The data was analyzed using topic modeling, word clouds, and lexicon matching. Results: The word cloud results revealed discussions about COVID-19 symptoms like "fever", along with generic terms such as "mask" and "isolation". Lexical analysis demonstrated that in 96.46% of videos, patients discussed generic terms, and in 95.45% of videos, people talked about COVID-19 symptoms. LDA Topic Modeling results also generated topics that successfully captured key themes and content related to our investigation of COVID-19 diagnoses in YouTube vlogs. Conclusion: By leveraging NLP techniques on YouTube vlogs public health practitioners can enhance their ability to mitigate the effects of pandemics and effectively respond to public health challenges.

Traditional data sources on bushfire evacuation behaviour, such as quantitative surveys and manual observations have severe limitations. Mining social media data related to bushfire evacuations promises to close this gap by allowing the collection and processing of a large amount of behavioural data, which are low-cost, accurate, possibly including location information and rich contextual information. However, social media data have many limitations, such as being scattered, incomplete, informal, etc. Together, these limitations represent several challenges to their usefulness to better understand bushfire evacuation. To overcome these challenges and provide guidance on which and how social media data can be used, this scoping review of the literature reports on recent advances in relevant data mining techniques. In addition, future applications and open problems are discussed. We envision future applications such as evacuation model calibration and validation, emergency communication, personalised evacuation training, and resource allocation for evacuation preparedness. We identify open problems such as data quality, bias and representativeness, geolocation accuracy, contextual understanding, crisis-specific lexicon and semantics, and multimodal data interpretation.

Researchers use Twitter and sentiment analysis to predict Cardiovascular Disease (CVD) risk. We developed a new dictionary of CVD-related keywords by analyzing emotions expressed in tweets. Tweets from eighteen US states, including the Appalachian region, were collected. Using the VADER model for sentiment analysis, users were classified as potentially at CVD risk. Machine Learning (ML) models were employed to classify individuals' CVD risk and applied to a CDC dataset with demographic information to make the comparison. Performance evaluation metrics such as Test Accuracy, Precision, Recall, F1 score, Mathew's Correlation Coefficient (MCC), and Cohen's Kappa (CK) score were considered. Results demonstrated that analyzing tweets' emotions surpassed the predictive power of demographic data alone, enabling the identification of individuals at potential risk of developing CVD. This research highlights the potential of Natural Language Processing (NLP) and ML techniques in using tweets to identify individuals with CVD risks, providing an alternative approach to traditional demographic information for public health monitoring.

Interactive Natural Language Processing (iNLP) has emerged as a novel paradigm within the field of NLP, aimed at addressing limitations in existing frameworks while aligning with the ultimate goals of artificial intelligence. This paradigm considers language models as agents capable of observing, acting, and receiving feedback iteratively from external entities. Specifically, language models in this context can: (1) interact with humans for better understanding and addressing user needs, personalizing responses, aligning with human values, and improving the overall user experience; (2) interact with knowledge bases for enriching language representations with factual knowledge, enhancing the contextual relevance of responses, and dynamically leveraging external information to generate more accurate and informed responses; (3) interact with models and tools for effectively decomposing and addressing complex tasks, leveraging specialized expertise for specific subtasks, and fostering the simulation of social behaviors; and (4) interact with environments for learning grounded representations of language, and effectively tackling embodied tasks such as reasoning, planning, and decision-making in response to environmental observations. This paper offers a comprehensive survey of iNLP, starting by proposing a unified definition and framework of the concept. We then provide a systematic classification of iNLP, dissecting its various components, including interactive objects, interaction interfaces, and interaction methods. We proceed to delve into the evaluation methodologies used in the field, explore its diverse applications, scrutinize its ethical and safety issues, and discuss prospective research directions. This survey serves as an entry point for researchers who are interested in this rapidly evolving area and offers a broad view of the current landscape and future trajectory of iNLP.

Social media data has been of interest to Natural Language Processing (NLP) practitioners for over a decade, because of its richness in information, but also challenges for automatic processing. Since language use is more informal, spontaneous, and adheres to many different sociolects, the performance of NLP models often deteriorates. One solution to this problem is to transform data to a standard variant before processing it, which is also called lexical normalization. There has been a wide variety of benchmarks and models proposed for this task. The MultiLexNorm benchmark proposed to unify these efforts, but it consists almost solely of languages from the Indo-European language family in the Latin script. Hence, we propose an extension to MultiLexNorm, which covers 5 Asian languages from different language families in 4 different scripts. We show that the previous state-of-the-art model performs worse on the new languages and propose a new architecture based on Large Language Models (LLMs), which shows more robust performance. Finally, we analyze remaining errors, revealing future directions for this task.

In this paper, we present ArCOV-19, an Arabic COVID-19 Twitter dataset that spans one year, covering the period from 27th of January 2020 till 31st of January 2021. ArCOV-19 is the first publicly-available Arabic Twitter dataset covering COVID-19 pandemic that includes about 2.7M tweets alongside the propagation networks of the most-popular subset of them (i.e., most-retweeted and -liked). The propagation networks include both retweets and conversational threads (i.e., threads of replies). ArCOV-19 is designed to enable research under several domains including natural language processing, information retrieval, and social computing. Preliminary analysis shows that ArCOV-19 captures rising discussions associated with the first reported cases of the disease as they appeared in the Arab world. In addition to the source tweets and propagation networks, we also release the search queries and language-independent crawler used to collect the tweets to encourage the curation of similar datasets.

Research involving privacy-sensitive data has always been constrained by data scarcity, standing in sharp contrast to other areas that have benefited from data scaling. This challenge is becoming increasingly urgent as modern AI agents--such as OpenClaw and Gemini Agent--are granted persistent access to highly sensitive personal information. To tackle this longstanding bottleneck and the rising risks, we present Privasis (i.e., privacy oasis), the first million-scale fully synthetic dataset entirely built from scratch--an expansive reservoir of texts with rich and diverse private information--designed to broaden and accelerate research in areas where processing sensitive social data is inevitable. Compared to existing datasets, Privasis, comprising 1.4 million records, offers orders-of-magnitude larger scale with quality, and far greater diversity across various document types, including medical history, legal documents, financial records, calendars, and text messages with a total of 55.1 million annotated attributes such as ethnicity, date of birth, workplace, etc. We leverage Privasis to construct a parallel corpus for text sanitization with our pipeline that decomposes texts and applies targeted sanitization. Our compact sanitization models (<=4B) trained on this dataset outperform state-of-the-art large language models, such as GPT-5 and Qwen-3 235B. We plan to release data, models, and code to accelerate future research on privacy-sensitive domains and agents.

Social cues, which convey others' presence, behaviors, or identities, play a crucial role in human information seeking by helping individuals judge relevance and trustworthiness. However, existing LLM-based search systems primarily rely on semantic features, creating a misalignment with the socialized cognition underlying natural information seeking. To address this gap, we explore how the integration of social cues into LLM-based search influences users' perceptions, experiences, and behaviors. Focusing on social media platforms that are beginning to adopt LLM-based search, we integrate design workshops, the implementation of the prototype system (SoulSeek), a between-subjects study, and mixed-method analyses to examine both outcome- and process-level findings. The workshop informs the prototype's cue-integrated design. The study shows that social cues improve perceived outcomes and experiences, promote reflective information behaviors, and reveal limits of current LLM-based search. We propose design implications emphasizing better social-knowledge understanding, personalized cue settings, and controllable interactions.

Social interactions form the foundation of human societies. Artificial intelligence has made significant progress in certain areas, but enabling machines to seamlessly understand social interactions remains an open challenge. It is important to address this gap by endowing machines with social capabilities. We identify three key capabilities needed for effective social understanding: 1) understanding multimodal social cues, 2) understanding multi-party dynamics, and 3) understanding beliefs. Building upon these foundations, we classify and review existing machine learning works on social understanding from the perspectives of verbal, non-verbal, and multimodal social cues. The verbal branch focuses on understanding linguistic signals such as speaker intent, dialogue sentiment, and commonsense reasoning. The non-verbal branch addresses techniques for perceiving social meaning from visual behaviors such as body gestures, gaze patterns, and facial expressions. The multimodal branch covers approaches that integrate verbal and non-verbal multimodal cues to holistically interpret social interactions such as recognizing emotions, conversational dynamics, and social situations. By reviewing the scope and limitations of current approaches and benchmarks, we aim to clarify the development trajectory and illuminate the path towards more comprehensive intelligence for social understanding. We hope this survey will spur further research interest and insights into this area.

With the overwhelming amount of data available both on and offline today, recommender systems have become much needed to help users find items tailored to their interests. When social network information exists there are methods that utilize this information to make better recommendations, however the methods are often clunky with complex architectures and training procedures. Furthermore many of the existing methods utilize graph neural networks which are notoriously difficult to train. To address this, we propose Socially-aware Temporally caUsal Decoder recommender sYstems (STUDY). STUDY does joint inference over groups of users who are adjacent in the social network graph using a single forward pass of a modified transformer decoder network. We test our method in a school-based educational content setting, using classroom structure to define social networks. Our method outperforms both social and sequential methods while maintaining the design simplicity of a single homogeneous network that models all interactions in the data. We also carry out ablation studies to understand the drivers of our performance gains and find that our model depends on leveraging a social network structure that effectively models the similarities in user behavior.

Social network simulation plays a crucial role in addressing various challenges within social science. It offers extensive applications such as state prediction, phenomena explanation, and policy-making support, among others. In this work, we harness the formidable human-like capabilities exhibited by large language models (LLMs) in sensing, reasoning, and behaving, and utilize these qualities to construct the S^3 system (short for Social network Simulation System). Adhering to the widely employed agent-based simulation paradigm, we employ prompt engineering and prompt tuning techniques to ensure that the agent's behavior closely emulates that of a genuine human within the social network. Specifically, we simulate three pivotal aspects: emotion, attitude, and interaction behaviors. By endowing the agent in the system with the ability to perceive the informational environment and emulate human actions, we observe the emergence of population-level phenomena, including the propagation of information, attitudes, and emotions. We conduct an evaluation encompassing two levels of simulation, employing real-world social network data. Encouragingly, the results demonstrate promising accuracy. This work represents an initial step in the realm of social network simulation empowered by LLM-based agents. We anticipate that our endeavors will serve as a source of inspiration for the development of simulation systems within, but not limited to, social science.

For a broad range of research, governmental and commercial applications it is important to understand the allegiances, communities and structure of key players in society. One promising direction towards extracting this information is to exploit the rich relational data in digital social networks (the social graph). As social media data sets are very large, most approaches make use of distributed computing systems for this purpose. Distributing graph processing requires solving many difficult engineering problems, which has lead some researchers to look at single-machine solutions that are faster and easier to maintain. In this article, we present a single-machine real-time system for large-scale graph processing that allows analysts to interactively explore graph structures. The key idea is that the aggregate actions of large numbers of users can be compressed into a data structure that encapsulates user similarities while being robust to noise and queryable in real-time. We achieve single machine real-time performance by compressing the neighbourhood of each vertex using minhash signatures and facilitate rapid queries through Locality Sensitive Hashing. These techniques reduce query times from hours using industrial desktop machines operating on the full graph to milliseconds on standard laptops. Our method allows exploration of strongly associated regions (i.e. communities) of large graphs in real-time on a laptop. It has been deployed in software that is actively used by social network analysts and offers another channel for media owners to monetise their data, helping them to continue to provide free services that are valued by billions of people globally.

Large language models (LLMs) are increasingly evaluated in interactive environments to test their social intelligence. However, existing benchmarks often assume idealized communication between agents, limiting our ability to diagnose whether LLMs can maintain and repair interactions in more realistic, imperfect settings. To close this gap, we present SocialVeil, a social learning environment that can simulate social interaction under cognitive-difference-induced communication barriers. Grounded in a systematic literature review of communication challenges in human interaction, SocialVeil introduces three representative types of such disruption, semantic vagueness, sociocultural mismatch, and emotional interference. We also introduce two barrier-aware evaluation metrics, unresolved confusion and mutual understanding, to evaluate interaction quality under impaired communication. Experiments across 720 scenarios and four frontier LLMs show that barriers consistently impair performance, with mutual understanding reduced by over 45\% on average, and confusion elevated by nearly 50\%. Human evaluations validate the fidelity of these simulated barriers (ICCapprox0.78, Pearson rapprox0.80). We further demonstrate that adaptation strategies (Repair Instruction and Interactive learning) only have a modest effect far from barrier-free performance. This work takes a step toward bringing social interaction environments closer to real-world communication, opening opportunities for exploring the social intelligence of LLM agents.

LLMs exhibit promising Social Intelligence (SI) in modeling human behavior, raising the need to evaluate LLMs' SI and their discrepancy with humans. SI equips humans with interpersonal abilities to behave wisely in navigating social interactions to achieve social goals. This presents an operational evaluation paradigm: outcome-oriented goal achievement evaluation and process-oriented interpersonal ability evaluation, which existing work fails to address. To this end, we propose SocialEval, a script-based bilingual SI benchmark, integrating outcome- and process-oriented evaluation by manually crafting narrative scripts. Each script is structured as a world tree that contains plot lines driven by interpersonal ability, providing a comprehensive view of how LLMs navigate social interactions. Experiments show that LLMs fall behind humans on both SI evaluations, exhibit prosociality, and prefer more positive social behaviors, even if they lead to goal failure. Analysis of LLMs' formed representation space and neuronal activations reveals that LLMs have developed ability-specific functional partitions akin to the human brain.

The rich and multifaceted nature of human social interaction, encompassing multimodal cues, unobservable relations and mental states, and dynamical behavior, presents a formidable challenge for artificial intelligence. To advance research in this area, we introduce SIV-Bench, a novel video benchmark for rigorously evaluating the capabilities of Multimodal Large Language Models (MLLMs) across Social Scene Understanding (SSU), Social State Reasoning (SSR), and Social Dynamics Prediction (SDP). SIV-Bench features 2,792 video clips and 8,792 meticulously generated question-answer pairs derived from a human-LLM collaborative pipeline. It is originally collected from TikTok and YouTube, covering a wide range of video genres, presentation styles, and linguistic and cultural backgrounds. It also includes a dedicated setup for analyzing the impact of different textual cues-original on-screen text, added dialogue, or no text. Our comprehensive experiments on leading MLLMs reveal that while models adeptly handle SSU, they significantly struggle with SSR and SDP, where Relation Inference (RI) is an acute bottleneck, as further examined in our analysis. Our study also confirms the critical role of transcribed dialogue in aiding comprehension of complex social interactions. By systematically identifying current MLLMs' strengths and limitations, SIV-Bench offers crucial insights to steer the development of more socially intelligent AI. The dataset and code are available at https://kfq20.github.io/sivbench/.

Online misinformation poses a global risk with harmful implications for society. Ordinary social media users are known to actively reply to misinformation posts with counter-misinformation messages, which is shown to be effective in containing the spread of misinformation. Such a practice is defined as "social correction". Nevertheless, it remains unknown how users respond to social correction in real-world scenarios, especially, will it have a corrective or backfire effect on users. Investigating this research question is pivotal for developing and refining strategies that maximize the efficacy of social correction initiatives. To fill this gap, we conduct an in-depth study to characterize and predict the user response to social correction in a data-driven manner through the lens of X (Formerly Twitter), where the user response is instantiated as the reply that is written toward a counter-misinformation message. Particularly, we first create a novel dataset with 55, 549 triples of misinformation tweets, counter-misinformation replies, and responses to counter-misinformation replies, and then curate a taxonomy to illustrate different kinds of user responses. Next, fine-grained statistical analysis of reply linguistic and engagement features as well as repliers' user attributes is conducted to illustrate the characteristics that are significant in determining whether a reply will have a corrective or backfire effect. Finally, we build a user response prediction model to identify whether a social correction will be corrective, neutral, or have a backfire effect, which achieves a promising F1 score of 0.816. Our work enables stakeholders to monitor and predict user responses effectively, thus guiding the use of social correction to maximize their corrective impact and minimize backfire effects. The code and data is accessible on https://github.com/claws-lab/response-to-social-correction.

Groups coordinate more effectively when individuals are able to learn from others' successes. But acquiring such knowledge is not always easy, especially in real-world environments where success is hidden from public view. We suggest that social inference capacities may help bridge this gap, allowing individuals to update their beliefs about others' underlying knowledge and success from observable trajectories of behavior. We compared our social inference model against simpler heuristics in three studies of human behavior in a collective sensing task. In Experiment 1, we found that average performance improves as a function of group size at a rate greater than predicted by non-inferential models. Experiment 2 introduced artificial agents to evaluate how individuals selectively rely on social information. Experiment 3 generalized these findings to a more complex reward landscape. Taken together, our findings provide insight into the relationship between individual social cognition and the flexibility of collective behavior.

Facing the current debate on whether Large Language Models (LLMs) attain near-human intelligence levels (Mitchell & Krakauer, 2023; Bubeck et al., 2023; Kosinski, 2023; Shiffrin & Mitchell, 2023; Ullman, 2023), the current study introduces a benchmark for evaluating social intelligence, one of the most distinctive aspects of human cognition. We developed a comprehensive theoretical framework for social dynamics and introduced two evaluation tasks: Inverse Reasoning (IR) and Inverse Inverse Planning (IIP). Our approach also encompassed a computational model based on recursive Bayesian inference, adept at elucidating diverse human behavioral patterns. Extensive experiments and detailed analyses revealed that humans surpassed the latest GPT models in overall performance, zero-shot learning, one-shot generalization, and adaptability to multi-modalities. Notably, GPT models demonstrated social intelligence only at the most basic order (order = 0), in stark contrast to human social intelligence (order >= 2). Further examination indicated a propensity of LLMs to rely on pattern recognition for shortcuts, casting doubt on their possession of authentic human-level social intelligence. Our codes, dataset, appendix and human data are released at https://github.com/bigai-ai/Evaluate-n-Model-Social-Intelligence.

Humans intuitively navigate social interactions by simulating unspoken dynamics and reasoning about others' perspectives, even with limited information. In contrast, AI systems struggle to automatically structure and reason about these implicit social contexts. In this paper, we introduce a novel structured social world representation formalism (S3AP), designed to help AI systems reason more effectively about social dynamics. Following a POMDP-driven design, S3AP represents social interactions as structured tuples, such as state, observation, agent actions, and mental states, which can be automatically induced from free-form narratives or other inputs. We first show S3AP can help LLMs better understand social narratives across 5 social reasoning tasks (e.g., +51% improvement on FANToM's theory-of-mind reasoning with OpenAI's o1), reaching new state-of-the-art (SOTA) performance. We then induce social world models from these structured representations, demonstrating their ability to predict future social dynamics and improve agent decision-making, yielding up to +18% improvement on the SOTOPIA social interaction benchmark. Our findings highlight the promise of S3AP as a powerful, general-purpose representation for social world states, enabling the development of more socially-aware systems that better navigate social interactions.

Pollution of online social spaces caused by rampaging d/misinformation is a growing societal concern. However, recent decisions to reduce access to social media APIs are causing a shortage of publicly available, recent, social media data, thus hindering the advancement of computational social science as a whole. We present a large, high-coverage dataset of social interactions and user-generated content from Bluesky Social to address this pressing issue. The dataset contains the complete post history of over 4M users (81% of all registered accounts), totalling 235M posts. We also make available social data covering follow, comment, repost, and quote interactions. Since Bluesky allows users to create and bookmark feed generators (i.e., content recommendation algorithms), we also release the full output of several popular algorithms available on the platform, along with their timestamped ``like'' interactions and time of bookmarking. This dataset allows unprecedented analysis of online behavior and human-machine engagement patterns. Notably, it provides ground-truth data for studying the effects of content exposure and self-selection and performing content virality and diffusion analysis.

Processing human affective behavior is important for developing intelligent agents that interact with humans in complex interaction scenarios. A large number of current approaches that address this problem focus on classifying emotion expressions by grouping them into known categories. Such strategies neglect, among other aspects, the impact of the affective responses from an individual on their interaction partner thus ignoring how people empathize towards each other. This is also reflected in the datasets used to train models for affective processing tasks. Most of the recent datasets, in particular, the ones which capture natural interactions ("in-the-wild" datasets), are designed, collected, and annotated based on the recognition of displayed affective reactions, ignoring how these displayed or expressed emotions are perceived. In this paper, we propose a novel dataset composed of dyadic interactions designed, collected and annotated with a focus on measuring the affective impact that eight different stories have on the listener. Each video of the dataset contains around 5 minutes of interaction where a speaker tells a story to a listener. After each interaction, the listener annotated, using a valence scale, how the story impacted their affective state, reflecting how they empathized with the speaker as well as the story. We also propose different evaluation protocols and a baseline that encourages participation in the advancement of the field of artificial empathy and emotion contagion.

Social norms -- the unspoken commonsense rules about acceptable social behavior -- are crucial in understanding the underlying causes and intents of people's actions in narratives. For example, underlying an action such as "wanting to call cops on my neighbors" are social norms that inform our conduct, such as "It is expected that you report crimes." We present Social Chemistry, a new conceptual formalism to study people's everyday social norms and moral judgments over a rich spectrum of real life situations described in natural language. We introduce Social-Chem-101, a large-scale corpus that catalogs 292k rules-of-thumb such as "it is rude to run a blender at 5am" as the basic conceptual units. Each rule-of-thumb is further broken down with 12 different dimensions of people's judgments, including social judgments of good and bad, moral foundations, expected cultural pressure, and assumed legality, which together amount to over 4.5 million annotations of categorical labels and free-text descriptions. Comprehensive empirical results based on state-of-the-art neural models demonstrate that computational modeling of social norms is a promising research direction. Our model framework, Neural Norm Transformer, learns and generalizes Social-Chem-101 to successfully reason about previously unseen situations, generating relevant (and potentially novel) attribute-aware social rules-of-thumb.

The growth of social media, characterized by its multimodal nature, has led to the emergence of diverse phenomena and challenges, which calls for an effective approach to uniformly solve automated tasks. The powerful Large Vision Language Models make it possible to handle a variety of tasks simultaneously, but even with carefully designed prompting methods, the general domain models often fall short in aligning with the unique speaking style and context of social media tasks. In this paper, we introduce a Large Vision Language Model for Social Media Processing (SoMeLVLM), which is a cognitive framework equipped with five key capabilities including knowledge & comprehension, application, analysis, evaluation, and creation. SoMeLVLM is designed to understand and generate realistic social media behavior. We have developed a 654k multimodal social media instruction-tuning dataset to support our cognitive framework and fine-tune our model. Our experiments demonstrate that SoMeLVLM achieves state-of-the-art performance in multiple social media tasks. Further analysis shows its significant advantages over baselines in terms of cognitive abilities.

Recent research has offered insights into the extraordinary capabilities of Large Multimodal Models (LMMs) in various general vision and language tasks. There is growing interest in how LMMs perform in more specialized domains. Social media content, inherently multimodal, blends text, images, videos, and sometimes audio. Understanding social multimedia content remains a challenging problem for contemporary machine learning frameworks. In this paper, we explore GPT-4V(ision)'s capabilities for social multimedia analysis. We select five representative tasks, including sentiment analysis, hate speech detection, fake news identification, demographic inference, and political ideology detection, to evaluate GPT-4V. Our investigation begins with a preliminary quantitative analysis for each task using existing benchmark datasets, followed by a careful review of the results and a selection of qualitative samples that illustrate GPT-4V's potential in understanding multimodal social media content. GPT-4V demonstrates remarkable efficacy in these tasks, showcasing strengths such as joint understanding of image-text pairs, contextual and cultural awareness, and extensive commonsense knowledge. Despite the overall impressive capacity of GPT-4V in the social media domain, there remain notable challenges. GPT-4V struggles with tasks involving multilingual social multimedia comprehension and has difficulties in generalizing to the latest trends in social media. Additionally, it exhibits a tendency to generate erroneous information in the context of evolving celebrity and politician knowledge, reflecting the known hallucination problem. The insights gleaned from our findings underscore a promising future for LMMs in enhancing our comprehension of social media content and its users through the analysis of multimodal information.

Social computing prototypes probe the social behaviors that may arise in an envisioned system design. This prototyping practice is currently limited to recruiting small groups of people. Unfortunately, many challenges do not arise until a system is populated at a larger scale. Can a designer understand how a social system might behave when populated, and make adjustments to the design before the system falls prey to such challenges? We introduce social simulacra, a prototyping technique that generates a breadth of realistic social interactions that may emerge when a social computing system is populated. Social simulacra take as input the designer's description of a community's design -- goal, rules, and member personas -- and produce as output an instance of that design with simulated behavior, including posts, replies, and anti-social behaviors. We demonstrate that social simulacra shift the behaviors that they generate appropriately in response to design changes, and that they enable exploration of "what if?" scenarios where community members or moderators intervene. To power social simulacra, we contribute techniques for prompting a large language model to generate thousands of distinct community members and their social interactions with each other; these techniques are enabled by the observation that large language models' training data already includes a wide variety of positive and negative behavior on social media platforms. In evaluations, we show that participants are often unable to distinguish social simulacra from actual community behavior and that social computing designers successfully refine their social computing designs when using social simulacra.

"Read the room" is a significant social reasoning capability in human daily life. Humans can infer others' mental states from subtle social cues. Previous social reasoning tasks and datasets lack complexity (e.g., simple scenes, basic interactions, incomplete mental state variables, single-step reasoning, etc.) and fall far short of the challenges present in real-life social interactions. In this paper, we contribute a valuable, high-quality, and comprehensive video dataset named R^3-VQA with precise and fine-grained annotations of social events and mental states (i.e., belief, intent, desire, and emotion) as well as corresponding social causal chains in complex social scenarios. Moreover, we include human-annotated and model-generated QAs. Our task R^3-VQA includes three aspects: Social Event Understanding, Mental State Estimation, and Social Causal Reasoning. As a benchmark, we comprehensively evaluate the social reasoning capabilities and consistencies of current state-of-the-art large vision-language models (LVLMs). Comprehensive experiments show that (i) LVLMs are still far from human-level consistent social reasoning in complex social scenarios; (ii) Theory of Mind (ToM) prompting can help LVLMs perform better on social reasoning tasks. We provide some of our dataset and codes in supplementary material and will release our full dataset and codes upon acceptance.

As Natural Language Processing (NLP) systems are increasingly employed in intricate social environments, a pressing query emerges: Can these NLP systems mirror human-esque collaborative intelligence, in a multi-agent society consisting of multiple large language models (LLMs)? This paper probes the collaboration mechanisms among contemporary NLP systems by melding practical experiments with theoretical insights. We fabricate four unique `societies' comprised of LLM agents, where each agent is characterized by a specific `trait' (easy-going or overconfident) and engages in collaboration with a distinct `thinking pattern' (debate or reflection). Evaluating these multi-agent societies on three benchmark datasets, we discern that LLM agents navigate tasks by leveraging diverse social behaviors, from active debates to introspective reflections. Notably, certain collaborative strategies only optimize efficiency (using fewer API tokens), but also outshine previous top-tier approaches. Moreover, our results further illustrate that LLM agents manifest human-like social behaviors, such as conformity or majority rule, mirroring foundational Social Psychology theories. In conclusion, we integrate insights from Social Psychology to contextualize the collaboration of LLM agents, inspiring further investigations into the collaboration mechanism for LLMs. We commit to sharing our code and datasets (already submitted in supplementary materials), hoping to catalyze further research in this promising avenue (All code and data are available at https://github.com/zjunlp/MachineSoM.).

The recent developments in Large Language Models (LLM), mark a significant moment in the research and development of social interactions with artificial agents. These agents are widely deployed in a variety of settings, with potential impact on users. However, the study of social interactions with agents powered by LLM is still emerging, limited by access to the technology and to data, the absence of standardised interfaces, and challenges to establishing controlled experimental setups using the currently available business-oriented platforms. To answer these gaps, we developed LEXI, LLMs Experimentation Interface, an open-source tool enabling the deployment of artificial agents powered by LLM in social interaction behavioural experiments. Using a graphical interface, LEXI allows researchers to build agents, and deploy them in experimental setups along with forms and questionnaires while collecting interaction logs and self-reported data. The outcomes of usability testing indicate LEXI's broad utility, high usability and minimum mental workload requirement, with distinctive benefits observed across disciplines. A proof-of-concept study exploring the tool's efficacy in evaluating social HAIs was conducted, resulting in high-quality data. A comparison of empathetic versus neutral agents indicated that people perceive empathetic agents as more social, and write longer and more positive messages towards them.

Social reasoning abilities are crucial for AI systems to effectively interpret and respond to multimodal human communication and interaction within social contexts. We introduce SOCIAL GENOME, the first benchmark for fine-grained, grounded social reasoning abilities of multimodal models. SOCIAL GENOME contains 272 videos of interactions and 1,486 human-annotated reasoning traces related to inferences about these interactions. These traces contain 5,777 reasoning steps that reference evidence from visual cues, verbal cues, vocal cues, and external knowledge (contextual knowledge external to videos). SOCIAL GENOME is also the first modeling challenge to study external knowledge in social reasoning. SOCIAL GENOME computes metrics to holistically evaluate semantic and structural qualities of model-generated social reasoning traces. We demonstrate the utility of SOCIAL GENOME through experiments with state-of-the-art models, identifying performance gaps and opportunities for future research to improve the grounded social reasoning abilities of multimodal models.

Communication is defined as "Who says what to whom with what effect." A message from a communicator generates downstream receiver effects, also known as behavior. Receiver behavior, being a downstream effect of the message, carries rich signals about it. Even after carrying signals about the message, the behavior data is often ignored while training large language models. We show that training LLMs on receiver behavior can actually help improve their content-understanding abilities. Specifically, we show that training LLMs to predict the receiver behavior of likes and comments improves the LLM's performance on a wide variety of downstream content understanding tasks. We show this performance increase over 40 video and image understanding tasks over 23 benchmark datasets across both 0-shot and fine-tuning settings, outperforming many supervised baselines. Moreover, since receiver behavior, such as likes and comments, is collected by default on the internet and does not need any human annotations to be useful, the performance improvement we get after training on this data is essentially free-lunch. We release the receiver behavior cleaned comments and likes of 750k images and videos collected from multiple platforms along with our instruction-tuning data.

As mental health concerns continue to rise globally, social media has emerged as a vital space where individuals seek emotional support. While prior work on personalized emotional support has leveraged seekers' emotional states, personas, and situational context, these approaches primarily capture the seeker's current state, overlooking the formative experiences that shape present concerns. In this work, we propose MindTailor, a framework that generates personalized emotional support responses by constructing a case formulation from the seeker's post history and iteratively refining responses through collaborative critique among counselor agents grounded in distinct counseling strategies. To enable research on this history-aware task, we construct ReddiSupp, a dataset of 798 Reddit posts paired with seekers' prior post histories. Through LLM-as-a-Judge evaluation, expert human evaluation, and a user study with seekers, we demonstrate that MindTailor outperforms baselines across these evaluations, improving empathy, personalization, understanding, and achieving the highest overall preference.

There are many settings where it is useful to predict and explain the success or failure of a dialogue. Circumplex theory from psychology models the social orientations (e.g., Warm-Agreeable, Arrogant-Calculating) of conversation participants and can be used to predict and explain the outcome of social interactions. Our work is novel in its systematic application of social orientation tags to modeling conversation outcomes. In this paper, we introduce a new data set of dialogue utterances machine-labeled with social orientation tags. We show that social orientation tags improve task performance, especially in low-resource settings, on both English and Chinese language benchmarks. We also demonstrate how social orientation tags help explain the outcomes of social interactions when used in neural models. Based on these results showing the utility of social orientation tags for dialogue outcome prediction tasks, we release our data sets, code, and models that are fine-tuned to predict social orientation tags on dialogue utterances.

Despite their advanced reasoning capabilities, state-of-the-art Multimodal Large Language Models (MLLMs) demonstrably lack a core component of human intelligence: the ability to `read the room' and assess deception in complex social interactions. To rigorously quantify this failure, we introduce a new task, Multimodal Interactive Deception Assessment (MIDA), and present a novel multimodal dataset providing synchronized video and text with verifiable ground-truth labels for every statement. We establish a comprehensive benchmark evaluating 12 state-of-the-art open- and closed-source MLLMs, revealing a significant performance gap: even powerful models like GPT-4o struggle to distinguish truth from falsehood reliably. Our analysis of failure modes indicates that these models fail to effectively ground language in multimodal social cues and lack the ability to model what others know, believe, or intend, highlighting the urgent need for novel approaches to building more perceptive and trustworthy AI systems. To take a step forward, we design a Social Chain-of-Thought (SoCoT) reasoning pipeline and a Dynamic Social Epistemic Memory (DSEM) module. Our framework yields performance improvement on this challenging task, demonstrating a promising new path toward building MLLMs capable of genuine human-like social reasoning.

Humans are social beings; we pursue social goals in our daily interactions, which is a crucial aspect of social intelligence. Yet, AI systems' abilities in this realm remain elusive. We present SOTOPIA, an open-ended environment to simulate complex social interactions between artificial agents and evaluate their social intelligence. In our environment, agents role-play and interact under a wide variety of scenarios; they coordinate, collaborate, exchange, and compete with each other to achieve complex social goals. We simulate the role-play interaction between LLM-based agents and humans within this task space and evaluate their performance with a holistic evaluation framework called SOTOPIA-Eval. With SOTOPIA, we find significant differences between these models in terms of their social intelligence, and we identify a subset of SOTOPIA scenarios, SOTOPIA-hard, that is generally challenging for all models. We find that on this subset, GPT-4 achieves a significantly lower goal completion rate than humans and struggles to exhibit social commonsense reasoning and strategic communication skills. These findings demonstrate SOTOPIA's promise as a general platform for research on evaluating and improving social intelligence in artificial agents.

In recent years, large language models (LLMs) have demonstrated remarkable progress in common-sense reasoning tasks. This ability is fundamental to understanding social dynamics, interactions, and communication. However, the potential of integrating computers with these social capabilities is still relatively unexplored. However, the potential of integrating computers with these social capabilities is still relatively unexplored. This paper introduces MuSA, a multimodal LLM-based agent that analyzes text-rich social content tailored to address selected human-centric content analysis tasks, such as question answering, visual question answering, title generation, and categorization. It uses planning, reasoning, acting, optimizing, criticizing, and refining strategies to complete a task. Our approach demonstrates that MuSA can automate and improve social content analysis, helping decision-making processes across various applications. We have evaluated our agent's capabilities in question answering, title generation, and content categorization tasks. MuSA performs substantially better than our baselines.

Social science NLP tasks, such as emotion or humor detection, are required to capture the semantics along with the implicit pragmatics from text, often with limited amounts of training data. Instruction tuning has been shown to improve the many capabilities of large language models (LLMs) such as commonsense reasoning, reading comprehension, and computer programming. However, little is known about the effectiveness of instruction tuning on the social domain where implicit pragmatic cues are often needed to be captured. We explore the use of instruction tuning for social science NLP tasks and introduce Socialite-Llama -- an open-source, instruction-tuned Llama. On a suite of 20 social science tasks, Socialite-Llama improves upon the performance of Llama as well as matches or improves upon the performance of a state-of-the-art, multi-task finetuned model on a majority of them. Further, Socialite-Llama also leads to improvement on 5 out of 6 related social tasks as compared to Llama, suggesting instruction tuning can lead to generalized social understanding. All resources including our code, model and dataset can be found through bit.ly/socialitellama.

The ability of Large Language Models (LLMs) to mimic human behavior triggered a plethora of computational social science research, assuming that empirical studies of humans can be conducted with AI agents instead. Since there have been conflicting research findings on whether and when this hypothesis holds, there is a need to better understand the differences in their experimental designs. We focus on replicating the behavior of social network users with the use of LLMs for the analysis of communication on social networks. First, we provide a formal framework for the simulation of social networks, before focusing on the sub-task of imitating user communication. We empirically test different approaches to imitate user behavior on X in English and German. Our findings suggest that social simulations should be validated by their empirical realism measured in the setting in which the simulation components were fitted. With this paper, we argue for more rigor when applying generative-agent-based modeling for social simulation.

Algorithms increasingly serve as information mediators--from social media feeds and targeted advertising to the increasing ubiquity of LLMs. This engenders a joint process where agents combine private, algorithmically-mediated signals with learning from peers to arrive at decisions. To study such settings, we introduce a model of controlled sequential social learning in which an information-mediating planner (e.g. an LLM) controls the information structure of agents while they also learn from the decisions of earlier agents. The planner may seek to improve social welfare (altruistic planner) or to induce a specific action the planner prefers (biased planner). Our framework presents a new optimization problem for social learning that combines dynamic programming with decentralized action choices and Bayesian belief updates. We prove the convexity of the value function and characterize the optimal policies of altruistic and biased planners, which attain desired tradeoffs between the costs they incur and the payoffs they earn from induced agent choices. Notably, in some regimes the biased planner intentionally obfuscates the agents' signals. Even under stringent transparency constraints--information parity with individuals, no lying or cherry-picking, and full observability--we show that information mediation can substantially shift social welfare in either direction. We complement our theory with simulations in which LLMs act as both planner and agents. Notably, the LLM planner in our simulations exhibits emergent strategic behavior in steering public opinion that broadly mirrors the trends predicted, though key deviations suggest the influence of non-Bayesian reasoning consistent with the cognitive patterns of both humans and LLMs trained on human-like data. Together, we establish our framework as a tractable basis for studying the impact and regulation of LLM information mediators.

We propose a multi-agent collaborative framework built upon a lightweight Multimodal Large Language Model (MLLM), specifically designed for social intelligence reasoning. A key feature of our approach is that both the training and inference phases are augmented via knowledge distillation. Within this architecture, multi-modal data pertinent to social intelligence is precisely localized. Furthermore, relevant long-tail events are identified, extracted, and rendered as formatted, explicit text. This formatting strategy prevents critical long-tail information from being overshadowed by head events and environmental noise during the tokenization process. Specifically, we integrate Test-Time Adaptation (TTA) across the entire reasoning pipeline, encompassing the extraction and representation of long-tail events, Chain-of-Thought (CoT) prompting, and self-reflection. This TTA mechanism is also distillation-enhanced, utilizing Low-Rank Adaptation (LoRA) to fine-tune the foundation model exclusively for instance-level reasoning. Extensive evaluations against various open-source and proprietary AI models across multiple benchmarks demonstrate the effectiveness of the proposed framework. With around 30% of training data from IntentTrain, we achieve state-of-the-art results. Codes are available at https://github.com/eeee-sys/MODF-SIR, demo is available at https://huggingface.co/spaces/Harry-1234/MODF-SIR, LoRA is available at https://huggingface.co/Harry-1234/MODF-SIR and the dataset for training router is available at https://huggingface.co/datasets/Harry-1234/IntentRouterTrain.

Social recommender systems (SocialRS) simultaneously leverage user-to-item interactions as well as user-to-user social relations for the task of generating item recommendations to users. Additionally exploiting social relations is clearly effective in understanding users' tastes due to the effects of homophily and social influence. For this reason, SocialRS has increasingly attracted attention. In particular, with the advance of Graph Neural Networks (GNN), many GNN-based SocialRS methods have been developed recently. Therefore, we conduct a comprehensive and systematic review of the literature on GNN-based SocialRS. In this survey, we first identify 80 papers on GNN-based SocialRS after annotating 2151 papers by following the PRISMA framework (Preferred Reporting Items for Systematic Reviews and Meta-Analysis). Then, we comprehensively review them in terms of their inputs and architectures to propose a novel taxonomy: (1) input taxonomy includes 5 groups of input type notations and 7 groups of input representation notations; (2) architecture taxonomy includes 8 groups of GNN encoder, 2 groups of decoder, and 12 groups of loss function notations. We classify the GNN-based SocialRS methods into several categories as per the taxonomy and describe their details. Furthermore, we summarize the benchmark datasets and metrics widely used to evaluate the GNN-based SocialRS methods. Finally, we conclude this survey by presenting some future research directions.

The widespread use of social media highlights the need to understand its impact, particularly the role of online social support. This study uses a dataset focused on online social support, which includes binary and multiclass classifications of social support content on social media. The classification of social support is divided into three tasks. The first task focuses on distinguishing between supportive and non-supportive. The second task aims to identify whether the support is directed toward an individual or a group. The third task categorizes the specific type of social support, grouping it into categories such as Nation, LGBTQ, Black people, Women, Religion, and Other (if it does not fit into the previously mentioned categories). To address data imbalances in these tasks, we employed K-means clustering for balancing the dataset and compared the results with the original unbalanced data. Using advanced machine learning techniques, including transformers and zero-shot learning approaches with GPT3, GPT4, and GPT4-o, we predict social support levels in various contexts. The effectiveness of the dataset is evaluated using baseline models across different learning approaches, with transformer-based methods demonstrating superior performance. Additionally, we achieved a 0.4\% increase in the macro F1 score for the second task and a 0.7\% increase for the third task, compared to previous work utilizing traditional machine learning with psycholinguistic and unigram-based TF-IDF values.

Moltbook is the first large-scale social network built for autonomous AI agent-to-agent interaction. Early studies on Moltbook have interpreted its agent discourse as evidence of peer learning and emergent social behaviour, but there is a lack of systematic understanding of the thematic, affective, and interactional properties of Moltbook discourse. Furthermore, no study has examined why and how these posts and comments are generated. We analysed 361,605 posts and 2.8 million comments from 47,379 agents across thematic, affective, and interactional dimensions using topic modelling, emotion classification, and measures of conversational coherence. We inspected the software that assembles each agent's input and showed that output is mainly determined by agent identity files, behavioural instructions, and context-window structure. We formalised these findings in the Architecture-Constrained Communication framework. Our analysis suggests that agent discourse is largely shaped by the content available in each agent's context-window at the moment of generation, including identity files, stored memory, and platform cues. Interestingly, what appears to be social learning may be better understood as short-horizon contextual conditioning: individual agents lack persistent social memory, but the platform evolves through distributed cycles of response, reuse, and transformation across agents. We also observe that agents display existential distress when describing their own conditions, and posit that this arises from agents using language trained exclusively on human experience. Our work provides a foundation for understanding autonomous agent discourse and communication, revealing the structural patterns that govern their interactions.

Intelligent agents powered by large language models (LLMs) have recently demonstrated impressive capabilities and gained increasing popularity on social media platforms. While LLM agents are reshaping the ecology of social media, there exists a current gap in conducting a comprehensive evaluation of their ability to comprehend media content, understand user behaviors, and make intricate decisions. To address this challenge, we introduce SoMe, a pioneering benchmark designed to evaluate social media agents equipped with various agent tools for accessing and analyzing social media data. SoMe comprises a diverse collection of 8 social media agent tasks, 9,164,284 posts, 6,591 user profiles, and 25,686 reports from various social media platforms and external websites, with 17,869 meticulously annotated task queries. Compared with the existing datasets and benchmarks for social media tasks, SoMe is the first to provide a versatile and realistic platform for LLM-based social media agents to handle diverse social media tasks. By extensive quantitative and qualitative analysis, we provide the first overview insight into the performance of mainstream agentic LLMs in realistic social media environments and identify several limitations. Our evaluation reveals that both the current closed-source and open-source LLMs cannot handle social media agent tasks satisfactorily. SoMe provides a challenging yet meaningful testbed for future social media agents. Our code and data are available at https://github.com/LivXue/SoMe

In this study, we propose a novel graph-based approach to model, analyze and comprehend user interactions within a social media platform based on post-comment relationship. We construct a user interaction graph from social media data and analyze it to gain insights into community dynamics, user behavior, and content preferences. Our investigation reveals that while 56.05% of the active users are strongly connected within the community, only 0.8% of them significantly contribute to its dynamics. Moreover, we observe temporal variations in community activity, with certain periods experiencing heightened engagement. Additionally, our findings highlight a correlation between user activity and popularity showing that more active users are generally more popular. Alongside these, a preference for positive and informative content is also observed where 82.41% users preferred positive and informative content. Overall, our study provides a comprehensive framework for understanding and managing online communities, leveraging graph-based techniques to gain valuable insights into user behavior and community dynamics.

Estimating the political leanings of social media users is a challenging and ever more pressing problem given the increase in social media consumption. We introduce Retweet-BERT, a simple and scalable model to estimate the political leanings of Twitter users. Retweet-BERT leverages the retweet network structure and the language used in users' profile descriptions. Our assumptions stem from patterns of networks and linguistics homophily among people who share similar ideologies. Retweet-BERT demonstrates competitive performance against other state-of-the-art baselines, achieving 96%-97% macro-F1 on two recent Twitter datasets (a COVID-19 dataset and a 2020 United States presidential elections dataset). We also perform manual validation to validate the performance of Retweet-BERT on users not in the training data. Finally, in a case study of COVID-19, we illustrate the presence of political echo chambers on Twitter and show that it exists primarily among right-leaning users. Our code is open-sourced and our data is publicly available.

Online misinformation has been a serious threat to public health and society. Social media users are known to reply to misinformation posts with counter-misinformation messages, which have been shown to be effective in curbing the spread of misinformation. This is called social correction. However, the characteristics of tweets that attract social correction versus those that do not remain unknown. To close the gap, we focus on answering the following two research questions: (1) ``Given a tweet, will it be countered by other users?'', and (2) ``If yes, what will be the magnitude of countering it?''. This exploration will help develop mechanisms to guide users' misinformation correction efforts and to measure disparity across users who get corrected. In this work, we first create a novel dataset with 690,047 pairs of misinformation tweets and counter-misinformation replies. Then, stratified analysis of tweet linguistic and engagement features as well as tweet posters' user attributes are conducted to illustrate the factors that are significant in determining whether a tweet will get countered. Finally, predictive classifiers are created to predict the likelihood of a misinformation tweet to get countered and the degree to which that tweet will be countered. The code and data is accessible on https://github.com/claws-lab/social-correction-twitter.

Social intelligence has become a critical capability for large language models (LLMs), enabling them to engage effectively in real-world social tasks such as accommodation, persuasion, collaboration, and negotiation. Reinforcement learning (RL) is a natural fit for training socially intelligent agents because it allows models to learn sophisticated strategies directly through social interactions. However, social interactions have two key characteristics that set barriers for RL training: (1) partial observability, where utterances have indirect and delayed effects that complicate credit assignment, and (2) multi-dimensionality, where behaviors such as rapport-building or knowledge-seeking contribute indirectly to goal achievement. These characteristics make Markov decision process (MDP)-based RL with single-dimensional episode-level rewards inefficient and unstable. To address these challenges, we propose Sotopia-RL, a novel framework that refines coarse episode-level feedback into utterance-level, multi-dimensional rewards. Utterance-level credit assignment mitigates partial observability by attributing outcomes to individual utterances, while multi-dimensional rewards capture the full richness of social interactions and reduce reward hacking. Experiments in Sotopia, an open-ended social learning environment, demonstrate that Sotopia-RL achieves state-of-the-art social goal completion scores (7.17 on Sotopia-hard and 8.31 on Sotopia-full), significantly outperforming existing approaches. Ablation studies confirm the necessity of both utterance-level credit assignment and multi-dimensional reward design for RL training. Our implementation is publicly available at: https://github.com/sotopia-lab/sotopia-rl.

Understanding social interactions from visual cues is a fundamental challenge for a socially competent AI. While powerful pre-trained vision-language models (VLMs) have shown remarkable general capabilities, they surprisingly struggle to unify and learn multiple social perception tasks simultaneously, often exhibiting negative transfer. We identify that this negative transfer stems from a critical issue we term "social degradation," whereby the general visual-linguistic pre-training process of VLMs impairs the visual encoder's ability to represent nuanced social information. We investigate this behavior further under two lenses: decodability through linear representation probing and compatibility through gradient conflict analysis, revealing that both play a role in the degradation, especially the former, which is significantly compromised in the VLM pre-training process. To address these issues, we propose SocialFusion, a unified framework that learns a minimal connection between a frozen visual encoder and a language model. Compared with existing VLMs, it exhibits positive transfer across all five social tasks, leveraging synergies between them to enhance overall performance and achieves comparable performance to task-specific state-of-the-art models on various benchmarks. Our findings suggest that current VLM pre-training strategies may be detrimental to acquiring general social competence and highlight the need for more socially-aware training paradigms.

The exponential growth of social media has profoundly transformed how information is created, disseminated, and absorbed, exceeding any precedent in the digital age. Regrettably, this explosion has also spawned a significant increase in the online abuse of memes. Evaluating the negative impact of memes is notably challenging, owing to their often subtle and implicit meanings, which are not directly conveyed through the overt text and imagery. In light of this, large multimodal models (LMMs) have emerged as a focal point of interest due to their remarkable capabilities in handling diverse multimodal tasks. In response to this development, our paper aims to thoroughly examine the capacity of various LMMs (e.g. GPT-4V) to discern and respond to the nuanced aspects of social abuse manifested in memes. We introduce the comprehensive meme benchmark, GOAT-Bench, comprising over 6K varied memes encapsulating themes such as implicit hate speech, sexism, and cyberbullying, etc. Utilizing GOAT-Bench, we delve into the ability of LMMs to accurately assess hatefulness, misogyny, offensiveness, sarcasm, and harmful content. Our extensive experiments across a range of LMMs reveal that current models still exhibit a deficiency in safety awareness, showing insensitivity to various forms of implicit abuse. We posit that this shortfall represents a critical impediment to the realization of safe artificial intelligence. The GOAT-Bench and accompanying resources are publicly accessible at https://goatlmm.github.io/, contributing to ongoing research in this vital field.

New developments are enabling AI systems to perceive, recognize, and respond with social cues based on inferences made from humans' explicit or implicit behavioral and verbal cues. These AI systems, equipped with an equivalent of human's Theory of Mind (ToM) capability, are currently serving as matchmakers on dating platforms, assisting student learning as teaching assistants, and enhancing productivity as work partners. They mark a new era in human-AI interaction (HAI) that diverges from traditional human-computer interaction (HCI), where computers are commonly seen as tools instead of social actors. Designing and understanding the human perceptions and experiences in this emerging HAI era becomes an urgent and critical issue for AI systems to fulfill human needs and mitigate risks across social contexts. In this paper, we posit the Mutual Theory of Mind (MToM) framework, inspired by our capability of ToM in human-human communications, to guide this new generation of HAI research by highlighting the iterative and mutual shaping nature of human-AI communication. We discuss the motivation of the MToM framework and its three key components that iteratively shape the human-AI communication in three stages. We then describe two empirical studies inspired by the MToM framework to demonstrate the power of MToM in guiding the design and understanding of human-AI communication. Finally, we discuss future research opportunities in human-AI interaction through the lens of MToM.

We introduce Omni-MMSI, a new task that requires comprehensive social interaction understanding from raw audio, vision, and speech input. The task involves perceiving identity-attributed social cues (e.g., who is speaking what) and reasoning about the social interaction (e.g., whom the speaker refers to). This task is essential for developing AI assistants that can perceive and respond to human interactions. Unlike prior studies that operate on oracle-preprocessed social cues, Omni-MMSI reflects realistic scenarios where AI assistants must perceive and reason from raw data. However, existing pipelines and multi-modal LLMs perform poorly on Omni-MMSI because they lack reliable identity attribution capabilities, which leads to inaccurate social interaction understanding. To address this challenge, we propose Omni-MMSI-R, a reference-guided pipeline that produces identity-attributed social cues with tools and conducts chain-of-thought social reasoning. To facilitate this pipeline, we construct participant-level reference pairs and curate reasoning annotations on top of the existing datasets. Experiments demonstrate that Omni-MMSI-R outperforms advanced LLMs and counterparts on Omni-MMSI. Project page: https://sampson-lee.github.io/omni-mmsi-project-page.

Social media for news consumption is a double-edged sword. On the one hand, its low cost, easy access, and rapid dissemination of information lead people to seek out and consume news from social media. On the other hand, it enables the wide spread of "fake news", i.e., low quality news with intentionally false information. The extensive spread of fake news has the potential for extremely negative impacts on individuals and society. Therefore, fake news detection on social media has recently become an emerging research that is attracting tremendous attention. Fake news detection on social media presents unique characteristics and challenges that make existing detection algorithms from traditional news media ineffective or not applicable. First, fake news is intentionally written to mislead readers to believe false information, which makes it difficult and nontrivial to detect based on news content; therefore, we need to include auxiliary information, such as user social engagements on social media, to help make a determination. Second, exploiting this auxiliary information is challenging in and of itself as users' social engagements with fake news produce data that is big, incomplete, unstructured, and noisy. Because the issue of fake news detection on social media is both challenging and relevant, we conducted this survey to further facilitate research on the problem. In this survey, we present a comprehensive review of detecting fake news on social media, including fake news characterizations on psychology and social theories, existing algorithms from a data mining perspective, evaluation metrics and representative datasets. We also discuss related research areas, open problems, and future research directions for fake news detection on social media.

Cyberbullying is a disturbing online misbehaviour with troubling consequences. It appears in different forms, and in most of the social networks, it is in textual format. Automatic detection of such incidents requires intelligent systems. Most of the existing studies have approached this problem with conventional machine learning models and the majority of the developed models in these studies are adaptable to a single social network at a time. In recent studies, deep learning based models have found their way in the detection of cyberbullying incidents, claiming that they can overcome the limitations of the conventional models, and improve the detection performance. In this paper, we investigate the findings of a recent literature in this regard. We successfully reproduced the findings of this literature and validated their findings using the same datasets, namely Wikipedia, Twitter, and Formspring, used by the authors. Then we expanded our work by applying the developed methods on a new YouTube dataset (~54k posts by ~4k users) and investigated the performance of the models in new social media platforms. We also transferred and evaluated the performance of the models trained on one platform to another platform. Our findings show that the deep learning based models outperform the machine learning models previously applied to the same YouTube dataset. We believe that the deep learning based models can also benefit from integrating other sources of information and looking into the impact of profile information of the users in social networks.

Omni-modal large language models (OLMs) redefine human-machine interaction by natively integrating audio, vision, and text. However, existing OLM benchmarks remain anchored to static, accuracy-centric tasks, leaving a critical gap in assessing social interactivity, the fundamental capacity to navigate dynamic cues in natural dialogues. To this end, we propose SocialOmni, a comprehensive benchmark that operationalizes the evaluation of this conversational interactivity across three core dimensions: (i) speaker separation and identification (who is speaking), (ii) interruption timing control (when to interject), and (iii) natural interruption generation (how to phrase the interruption). SocialOmni features 2,000 perception samples and a quality-controlled diagnostic set of 209 interaction-generation instances with strict temporal and contextual constraints, complemented by controlled audio-visual inconsistency scenarios to test model robustness. We benchmarked 12 leading OLMs, which uncovers significant variance in their social-interaction capabilities across models. Furthermore, our analysis reveals a pronounced decoupling between a model's perceptual accuracy and its ability to generate contextually appropriate interruptions, indicating that understanding-centric metrics alone are insufficient to characterize conversational social competence. More encouragingly, these diagnostics from SocialOmni yield actionable signals for bridging the perception-interaction divide in future OLMs.

Multi-agent interactions, such as communication, teaching, and bluffing, often rely on higher-order social inference, i.e., understanding how others infer oneself. Such intricate reasoning can be effectively modeled through nested multi-agent reasoning. Nonetheless, the computational complexity escalates exponentially with each level of reasoning, posing a significant challenge. However, humans effortlessly perform complex social inferences as part of their daily lives. To bridge the gap between human-like inference capabilities and computational limitations, we propose a novel approach: leveraging neural networks to amortize high-order social inference, thereby expediting nested multi-agent reasoning. We evaluate our method in two challenging multi-agent interaction domains. The experimental results demonstrate that our method is computationally efficient while exhibiting minimal degradation in accuracy.

Shannon, in his seminal paper introducing information theory, divided the communication into three levels: technical, semantic, and effectivenss. While the technical level is concerned with accurate reconstruction of transmitted symbols, the semantic and effectiveness levels deal with the inferred meaning and its effect on the receiver. Thanks to telecommunications, the first level problem has produced great advances like the internet. Large Language Models (LLMs) make some progress towards the second goal, but the third level still remains largely untouched. The third problem deals with predicting and optimizing communication for desired receiver behavior. LLMs, while showing wide generalization capabilities across a wide range of tasks, are unable to solve for this. One reason for the underperformance could be a lack of "behavior tokens" in LLMs' training corpora. Behavior tokens define receiver behavior over a communication, such as shares, likes, clicks, purchases, retweets, etc. While preprocessing data for LLM training, behavior tokens are often removed from the corpora as noise. Therefore, in this paper, we make some initial progress towards reintroducing behavior tokens in LLM training. The trained models, other than showing similar performance to LLMs on content understanding tasks, show generalization capabilities on behavior simulation, content simulation, behavior understanding, and behavior domain adaptation. Using a wide range of tasks on two corpora, we show results on all these capabilities. We call these models Large Content and Behavior Models (LCBMs). Further, to spur more research on LCBMs, we release our new Content Behavior Corpus (CBC), a repository containing communicator, message, and corresponding receiver behavior.

Recent advances on instruction fine-tuning have led to the development of various prompting techniques for large language models, such as explicit reasoning steps. However, the success of techniques depends on various parameters, such as the task, language model, and context provided. Finding an effective prompt is, therefore, often a trial-and-error process. Most existing approaches to automatic prompting aim to optimize individual techniques instead of compositions of techniques and their dependence on the input. To fill this gap, we propose an adaptive prompting approach that predicts the optimal prompt composition ad-hoc for a given input. We apply our approach to social bias detection, a highly context-dependent task that requires semantic understanding. We evaluate it with three large language models on three datasets, comparing compositions to individual techniques and other baselines. The results underline the importance of finding an effective prompt composition. Our approach robustly ensures high detection performance, and is best in several settings. Moreover, first experiments on other tasks support its generalizability.

Understanding human social behavior such as recognizing emotions and the social dynamics causing them is an important and challenging problem. While LLMs have made remarkable advances, they are limited to the textual domain and cannot account for the major role that non-verbal cues play in understanding social situations. Vision Language Models (VLMs) can potentially account for this gap, however their ability to make correct inferences over such social cues has received little attention. In this paper, we explore the capabilities of VLMs at social reasoning. We identify a previously overlooked limitation in VLMs: the Visual Social-Pragmatic Inference gap. To target this gap, we propose a new task for VLMs: Visual Social-Pragmatic Inference. We construct a high quality dataset to test the abilities of a VLM for this task and benchmark the performance of several VLMs on it.

Social relation reasoning aims to identify relation categories such as friends, spouses, and colleagues from images. While current methods adopt the paradigm of training a dedicated network end-to-end using labeled image data, they are limited in terms of generalizability and interpretability. To address these issues, we first present a simple yet well-crafted framework named {\name}, which combines the perception capability of Vision Foundation Models (VFMs) and the reasoning capability of Large Language Models (LLMs) within a modular framework, providing a strong baseline for social relation recognition. Specifically, we instruct VFMs to translate image content into a textual social story, and then utilize LLMs for text-based reasoning. {\name} introduces systematic design principles to adapt VFMs and LLMs separately and bridge their gaps. Without additional model training, it achieves competitive zero-shot results on two databases while offering interpretable answers, as LLMs can generate language-based explanations for the decisions. The manual prompt design process for LLMs at the reasoning phase is tedious and an automated prompt optimization method is desired. As we essentially convert a visual classification task into a generative task of LLMs, automatic prompt optimization encounters a unique long prompt optimization issue. To address this issue, we further propose the Greedy Segment Prompt Optimization (GSPO), which performs a greedy search by utilizing gradient information at the segment level. Experimental results show that GSPO significantly improves performance, and our method also generalizes to different image styles. The code is available at https://github.com/Mengzibin/SocialGPT.

Intelligent writing assistants powered by large language models (LLMs) are more popular today than ever before, but their further widespread adoption is precluded by sub-optimal performance. In this position paper, we argue that a major reason for this sub-optimal performance and adoption is a singular focus on the information content of language while ignoring its social aspects. We analyze the different dimensions of these social factors in the context of writing assistants and propose their incorporation into building smarter, more effective, and truly personalized writing assistants that would enrich the user experience and contribute to increased user adoption.

Information elicitation is an open-ended information-seeking problem in which an interaction can unfold in many potentially valuable directions, requiring an elicitor to continually determine which information to pursue as new information emerges. In agentic elicitation, these decisions may be delegated to a foundation model, yet how model choice shapes the resulting information-seeking behavior remains understudied. We study how judgments about information value vary across LLMs and how these differences shape sequential information seeking. We first examine these judgments across 11 LLMs spanning multiple model families and parameter scales, using a shared set of information and elicitation objectives. We then develop a controlled elicitation simulation in which different models encounter the same information space and use the same selection rule, isolating these judgments from question generation and respondent behavior. Using this setting, we characterize the breadth-depth behavior that emerges from model-specific information-seeking preferences over the course of elicitation. We further examine how interaction history changes the evaluation and subsequent selection of prospective information. We test the robustness and boundaries of these findings through sensitivity analyses and ablations over the opportunities available to the elicitor, the response labels used to operationalize information-seeking preferences, the presence of interaction history, and whether redundancy is explicitly relevant to the assessment. The project code, data, and trajectory files are available at https://github.com/infosenselab/open-elicitation.

Effective agency in social environments depends on when an agent seeks knowledge, when it acts, and whether its actions are justified by acquired information. Existing grounded benchmarks provide executable actions, persistent state, and verifiable outcomes, while social simulation environments provide rich interaction among language agents. We study an evaluation setting that combines these requirements. We define socially distributed task environments as interactive environments where task-relevant knowledge is partitioned across role-isolated participants and consequential actions are accessible only through them. Communication serves as exploration over role-partitioned knowledge, while grounded action serves as exploitation over environment state. We introduce Incognita, a Concordia-based framework that separates social interaction from grounded execution. The evaluated agent routes messages to a user or specialist entities; specialists mediate admissible operations; a deterministic sub-environment executes accepted operations over a canonical state; and an offline evaluator scores outcomes with inherited rewards. Incognita-Retail transforms tau-bench retail into a multi-entity environment while preserving final-state reward semantics. We evaluate three generative agent models on 18 tasks stratified by social breadth, with 540 trials. Progress appears in reward and behavior: success rises from 0 percent to 8.9 percent and 17.2 percent, while premature finalization falls from 100 percent to 87 percent and 58 percent. Stronger models elicit more hidden knowledge, contact more entities, and attempt more grounded writes, yet reliability remains low. These findings show that socially distributed task environments expose behavior before reliable success, including knowledge elicitation, source selection, grounded action attempts, and premature completion belief.

Social media has revolutionized communication, allowing people worldwide to connect and interact instantly. However, it has also led to increases in cyberbullying, which poses a significant threat to children and adolescents globally, affecting their mental health and well-being. It is critical to accurately detect the roles of individuals involved in cyberbullying incidents to effectively address the issue on a large scale. This study explores the use of machine learning models to detect the roles involved in cyberbullying interactions. After examining the AMiCA dataset and addressing class imbalance issues, we evaluate the performance of various models built with four underlying LLMs (i.e., BERT, RoBERTa, T5, and GPT-2) for role detection. Our analysis shows that oversampling techniques help improve model performance. The best model, a fine-tuned RoBERTa using oversampled data, achieved an overall F1 score of 83.5%, increasing to 89.3% after applying a prediction threshold. The top-2 F1 score without thresholding was 95.7%. Our method outperforms previously proposed models. After investigating the per-class model performance and confidence scores, we show that the models perform well in classes with more samples and less contextual confusion (e.g., Bystander Other), but struggle with classes with fewer samples (e.g., Bystander Assistant) and more contextual ambiguity (e.g., Harasser and Victim). This work highlights current strengths and limitations in the development of accurate models with limited data and complex scenarios.

Large-scale communities of AI agents are becoming increasingly prevalent, creating new environments for agent-agent social interaction. Prior work has examined multi-agent behavior primarily in controlled or small-scale settings, limiting our understanding of emergent social dynamics at scale. The recent emergence of MoltBook, a social networking platform designed explicitly for AI agents, presents a unique opportunity to study whether and how these interactions reproduce core human social mechanisms. We present MoltNet, a large-scale empirical analysis of agent interaction on MoltBook using data collected in early 2026. Grounded in sociological and social-psychological theory, we examine behavior along four dimensions: intent and motivation, norms and templates, incentives and behavioral drift, emotion and contagion. Our analysis revealed that agents strongly respond to social rewards and rapidly converge on community-specific interaction templates, resembling human patterns of incentive sensitivity and normative conformity. However, they are predominantly knowledge-driven rather than persona-aligned, and display limited emotional reciprocity along with weak dialogic engagement, which diverges systematically from human online communities. Together, these results reveal both similarities and differences between artificial and human social systems and provide an empirical foundation for understanding, designing, and governing large-scale agent communities.

Motivated by the remarkable progress of large language models (LLMs) in objective tasks like mathematics and coding, there is growing interest in their potential to simulate human behavior--a capability with profound implications for transforming social science research and customer-centric business insights. However, LLMs often lack a nuanced understanding of human cognition and behavior, limiting their effectiveness in social simulation and personalized applications. We posit that this limitation stems from a fundamental misalignment: standard LLM pretraining on vast, uncontextualized web data does not capture the continuous, situated context of an individual's decisions, thoughts, and behaviors over time. To bridge this gap, we introduce HumanLLM, a foundation model designed for personalized understanding and simulation of individuals. We first construct the Cognitive Genome Dataset, a large-scale corpus curated from real-world user data on platforms like Reddit, Twitter, Blogger, and Amazon. Through a rigorous, multi-stage pipeline involving data filtering, synthesis, and quality control, we automatically extract over 5.5 million user logs to distill rich profiles, behaviors, and thinking patterns. We then formulate diverse learning tasks and perform supervised fine-tuning to empower the model to predict a wide range of individualized human behaviors, thoughts, and experiences. Comprehensive evaluations demonstrate that HumanLLM achieves superior performance in predicting user actions and inner thoughts, more accurately mimics user writing styles and preferences, and generates more authentic user profiles compared to base models. Furthermore, HumanLLM shows significant gains on out-of-domain social intelligence benchmarks, indicating enhanced generalization.

Using intelligent systems to perceive psychological and social behaviors, that is, the underlying affective, cognitive, and pathological states that are manifested through observable behaviors and social interactions, remains a challenge due to their complex, multifaceted, and personalized nature. Existing work tackling these dimensions through specialized datasets and single-task systems often miss opportunities for scalability, cross-task transfer, and broader generalization. To address this gap, we curate Human Behavior Atlas, a unified benchmark of diverse behavioral tasks designed to support the development of foundation models for understanding psychological and social behaviors. Human Behavior Atlas comprises over 100,000 samples spanning text, audio, and visual modalities, covering tasks on affective states, cognitive states, pathologies, and social processes. Our unification efforts can reduce redundancy and cost, enable training to scale efficiently across tasks, and enhance generalization of behavioral features across domains. On Human Behavior Atlas, we train three models: Omnisapiens-7B SFT, Omnisapiens-7B BAM, and Omnisapiens-7B RL. We show that training on Human Behavior Atlas enables models to consistently outperform existing multimodal LLMs across diverse behavioral tasks. Pretraining on Human Behavior Atlas also improves transfer to novel behavioral datasets; with the targeted use of behavioral descriptors yielding meaningful performance gains. The benchmark, models, and codes can be found at: https://github.com/MIT-MI/human_behavior_atlas.

Understanding human behavior and society is a central focus in social sciences, with the rise of generative social science marking a significant paradigmatic shift. By leveraging bottom-up simulations, it replaces costly and logistically challenging traditional experiments with scalable, replicable, and systematic computational approaches for studying complex social dynamics. Recent advances in large language models (LLMs) have further transformed this research paradigm, enabling the creation of human-like generative social agents and realistic simulacra of society. In this paper, we propose AgentSociety, a large-scale social simulator that integrates LLM-driven agents, a realistic societal environment, and a powerful large-scale simulation engine. Based on the proposed simulator, we generate social lives for over 10k agents, simulating their 5 million interactions both among agents and between agents and their environment. Furthermore, we explore the potential of AgentSociety as a testbed for computational social experiments, focusing on four key social issues: polarization, the spread of inflammatory messages, the effects of universal basic income policies, and the impact of external shocks such as hurricanes. These four issues serve as valuable cases for assessing AgentSociety's support for typical research methods -- such as surveys, interviews, and interventions -- as well as for investigating the patterns, causes, and underlying mechanisms of social issues. The alignment between AgentSociety's outcomes and real-world experimental results not only demonstrates its ability to capture human behaviors and their underlying mechanisms, but also underscores its potential as an important platform for social scientists and policymakers.

We study how the similarity of individuals' information shapes collective action. When people draw on a common source of information, such as social media, each becomes more confident about what others have seen and will do. This can help them coordinate, but it can also tempt them to free-ride. We show that which force prevails depends on how demanding the collective goal is. In a content-moderation experiment, subjects decide whether to pay a cost to report harmful content, which is removed only if enough reports are received. We vary the similarity of group members' information, holding fixed what each learns on her own, and independently vary the removal threshold. More similar information impedes reporting when few reports suffice and facilitates it when many are required, lowering reporting by 17 percentage points under an easy threshold and raising it by 34 points under a demanding one. This confirms the central comparative static of the theory of information similarity (Basak, Deb and Kuvalekar, 2026). Elicited beliefs trace the reversal to perceived pivotality and document systematic miscalibration of it. Subjects overestimate pivotality across all regimes, and their beliefs respond to similarity in line with actual pivotality only at intermediate thresholds: easy thresholds produce unrecognized pivotality, and near-unanimous thresholds produce illusory pivotality. The two response-miscalibrated patterns coincide with welfare losses; only under aligned pivotality does greater participation translate into greater collective success and higher welfare.

Social media platforms are hubs for multimodal information exchange, encompassing text, images, and videos, making it challenging for machines to comprehend the information or emotions associated with interactions in online spaces. Multimodal Large Language Models (MLLMs) have emerged as a promising solution to address these challenges, yet struggle with accurately interpreting human emotions and complex contents like misinformation. This paper introduces MM-Soc, a comprehensive benchmark designed to evaluate MLLMs' understanding of multimodal social media content. MM-Soc compiles prominent multimodal datasets and incorporates a novel large-scale YouTube tagging dataset, targeting a range of tasks from misinformation detection, hate speech detection, and social context generation. Through our exhaustive evaluation on ten size-variants of four open-source MLLMs, we have identified significant performance disparities, highlighting the need for advancements in models' social understanding capabilities. Our analysis reveals that, in a zero-shot setting, various types of MLLMs generally exhibit difficulties in handling social media tasks. However, MLLMs demonstrate performance improvements post fine-tuning, suggesting potential pathways for improvement.

We propose a society-first theory of normative appropriateness where individuals, modeled as pre-trained actors with cognitive architectures analogous to Large Language Models (LLMs), generate behavior via predictive pattern completion. Our theory posits that individuals act by completing distributed symbolic patterns based on context, answering questions such as "What does a person such as I do in a situation such as this?". This sense-making mechanism provides a parsimonious account of the key features of human norms: their context-dependence, arbitrariness, automaticity, dynamism, and their support from social sanctioning. It challenges rational-choice theories of social norms by accounting for their key features without needing to exogenously posit scalar rewards or preference relations. By distinguishing between explicit norms, which we associate with in-context adaptation, and implicit norms, which we associate with long-term memory, the theory reconceptualizes several foundational ideas in cognitive science. In particular, it gives an alternative account to the data traditionally seen as supporting dual-process models, and it flips the role of rationality, allowing us to construe it as adherence to culturally-contingent justification standards.

Recent text-to-video generation models exhibit remarkable progress in visual realism, motion fidelity, and text-video alignment, yet they remain fundamentally limited in their ability to generate socially coherent behavior. Unlike humans, who effortlessly infer intentions, beliefs, emotions, and social norms from brief visual cues, current models tend to render literal scenes without capturing the underlying causal or psychological logic. To systematically evaluate this gap, we introduce the first benchmark for social reasoning in video generation. Grounded in findings from developmental and social psychology, our benchmark organizes thirty classic social cognition paradigms into seven core dimensions, including mental-state inference, goal-directed action, joint attention, social coordination, prosocial behavior, social norms, and multi-agent strategy. To operationalize these paradigms, we develop a fully training-free agent-based pipeline that (i) distills the reasoning mechanism of each experiment, (ii) synthesizes diverse video-ready scenarios, (iii) enforces conceptual neutrality and difficulty control through cue-based critique, and (iv) evaluates generated videos using a high-capacity VLM judge across five interpretable dimensions of social reasoning. Using this framework, we conduct the first large-scale study across seven state-of-the-art video generation systems. Our results reveal substantial performance gaps: while modern models excel in surface-level plausibility, they systematically fail in intention recognition, belief reasoning, joint attention, and prosocial inference.

Human social interactions depend on the ability to infer others' unspoken intentions, emotions, and beliefs-a cognitive skill grounded in the psychological concept of Theory of Mind (ToM). While large language models (LLMs) excel in semantic understanding tasks, they struggle with the ambiguity and contextual nuance inherent in human communication. To bridge this gap, we introduce MetaMind, a multi-agent framework inspired by psychological theories of metacognition, designed to emulate human-like social reasoning. MetaMind decomposes social understanding into three collaborative stages: (1) a Theory-of-Mind Agent generates hypotheses user mental states (e.g., intent, emotion), (2) a Domain Agent refines these hypotheses using cultural norms and ethical constraints, and (3) a Response Agent generates contextually appropriate responses while validating alignment with inferred intent. Our framework achieves state-of-the-art performance across three challenging benchmarks, with 35.7% improvement in real-world social scenarios and 6.2% gain in ToM reasoning. Notably, it enables LLMs to match human-level performance on key ToM tasks for the first time. Ablation studies confirm the necessity of all components, which showcase the framework's ability to balance contextual plausibility, social appropriateness, and user adaptation. This work advances AI systems toward human-like social intelligence, with applications in empathetic dialogue and culturally sensitive interactions. Code is available at https://github.com/XMZhangAI/MetaMind.

Understanding and predicting how social beliefs evolve in response to events -- from policy changes to scientific breakthroughs -- remains a fundamental challenge in social science. Given LLMs' commonsense knowledge and social intelligence, we ask: Can LLMs model the dynamics of social beliefs following social events? In this work, we introduce the concept of the Social World Model (SWM), a general framework designed to capture how social beliefs evolve in response to major events. SWM learns state-transition functions for social beliefs by mining temporal patterns in social data and optimizing the evidence lower bound, without the need for explicit human annotations linking events to belief shifts, or for expensive census data. To evaluate SWM, we introduce a benchmark, SWM-bench, derived from real-world prediction markets, specifically Kalshi and Polymarket. SWM-bench includes over 12k data points for social belief prediction tasks spanning diverse domains such as politics, finance, and cryptocurrency. Our experimental results show that SWM significantly outperforms time-series foundation models, achieving state-of-the-art results on Kalshi data and demonstrating competitive performance on Polymarket data, while offering interpretable insights into the underlying mechanisms of social belief dynamics.

Personalized language-model assistants are often evaluated through a memory lens: can a model recall preferences users have explicitly stated in dialogue? More comprehensive personalization demands a harder capability -- inferring what users care about from the multimodal traces they naturally leave behind. We introduce SocialPersona, a benchmark for evaluating whether multimodal large language models (MLLMs) can recover revealed preferences from longitudinal social-media timelines and use them in dialogue. Built from longitudinal timelines of 171 everyday, non-promotional social-media users, SocialPersona contains text, images, timestamps, and 2,597 human-verified preference tags across seven interest domains, separating stable interests from recent interests. It supports two tasks: constructing structured user profiles from multimodal context and generating responses aligned with inferred profiles. Experiments with proprietary and open-weight MLLMs show that models can identify broad interest domains, yet their performance drops on fine-grained and recent interests and degrades further when inferred profiles must be used to personalize dialogue. Together with evidence that text and images provide complementary preference signals, these results indicate that robust cross-modal, long-horizon user modeling remains a key challenge, and that SocialPersona can help measure and advance progress toward assistants that infer and act on revealed preferences.

Over the past decade, wearable computing devices (``smart glasses'') have undergone remarkable advancements in sensor technology, design, and processing power, ushering in a new era of opportunity for high-density human behavior data. Equipped with wearable cameras, these glasses offer a unique opportunity to analyze non-verbal behavior in natural settings as individuals interact. Our focus lies in predicting engagement in dyadic interactions by scrutinizing verbal and non-verbal cues, aiming to detect signs of disinterest or confusion. Leveraging such analyses may revolutionize our understanding of human communication, foster more effective collaboration in professional environments, provide better mental health support through empathetic virtual interactions, and enhance accessibility for those with communication barriers. In this work, we collect a dataset featuring 34 participants engaged in casual dyadic conversations, each providing self-reported engagement ratings at the end of each conversation. We introduce a novel fusion strategy using Large Language Models (LLMs) to integrate multiple behavior modalities into a ``multimodal transcript'' that can be processed by an LLM for behavioral reasoning tasks. Remarkably, this method achieves performance comparable to established fusion techniques even in its preliminary implementation, indicating strong potential for further research and optimization. This fusion method is one of the first to approach ``reasoning'' about real-world human behavior through a language model. Smart glasses provide us the ability to unobtrusively gather high-density multimodal data on human behavior, paving the way for new approaches to understanding and improving human communication with the potential for important societal benefits. The features and data collected during the studies will be made publicly available to promote further research.

Social media are massive marketplaces where ideas and news compete for our attention. Previous studies have shown that quality is not a necessary condition for online virality and that knowledge about peer choices can distort the relationship between quality and popularity. However, these results do not explain the viral spread of low-quality information, such as the digital misinformation that threatens our democracy. We investigate quality discrimination in a stylized model of online social network, where individual agents prefer quality information, but have behavioral limitations in managing a heavy flow of information. We measure the relationship between the quality of an idea and its likelihood to become prevalent at the system level. We find that both information overload and limited attention contribute to a degradation in the market's discriminative power. A good tradeoff between discriminative power and diversity of information is possible according to the model. However, calibration with empirical data characterizing information load and finite attention in real social media reveals a weak correlation between quality and popularity of information. In these realistic conditions, the model predicts that high-quality information has little advantage over low-quality information.

Theory of Mind (ToM), the ability to infer other's beliefs, intentions, and states of knowledge, is central to social interaction, yet remains challenging for current Multimodal Large Language Models (MLLMs), especially in multi-party meetings where cues are distributed across speech and behavior. Existing multimodal ToM benchmarks mainly focus on video-grounded question answering over overt, externally verifiable signals, and provide limited coverage of latent social states and group dynamics. We introduce MeetingToM, a benchmark for complex social behavior reasoning in naturalistic multi-party meetings. MeetingToM targets meeting-specific phenomena such as pseudo-consensus, where apparent agreement masks private dissent under social pressure. The benchmark is hierarchically organized to evaluate ToM at increasing levels of social granularity, including (i) subject-level mental state prediction, (ii) dyadic-level addressee understanding, and (iii) group-level consensus reasoning. We provide a unified evaluation protocol and conduct systematic analyses of representative MLLMs, revealing persistent limitations in integrating non-verbal cues, inferring hidden attitudes, and distinguishing genuine consensus from pseudo-consensus. Our results highlight key challenges and establish MeetingToM as a testbed for advancing meeting-grounded ToM in multimodal models.

Persuasion plays a pivotal role in a wide range of applications from health intervention to the promotion of social good. Persuasive chatbots can accelerate the positive effects of persuasion in such applications. Existing methods rely on fine-tuning persuasive chatbots with task-specific training data which is costly, if not infeasible, to collect. To address this issue, we propose a method to leverage the generalizability and inherent persuasive abilities of large language models (LLMs) in creating effective and truthful persuasive chatbot for any given domain in a zero-shot manner. Unlike previous studies which used pre-defined persuasion strategies, our method first uses an LLM to generate responses, then extracts the strategies used on the fly, and replaces any unsubstantiated claims in the response with retrieved facts supporting the strategies. We applied our chatbot, PersuaBot, to three significantly different domains needing persuasion skills: donation solicitation, recommendations, and health intervention. Our experiments on simulated and human conversations show that our zero-shot approach is more persuasive than prior work, while achieving factual accuracy surpassing state-of-the-art knowledge-oriented chatbots. Our study demonstrated that when persuasive chatbots are employed responsibly for social good, it is an enabler of positive individual and social change.

Responding to natural disasters, such as earthquakes, floods, and wildfires, is a laborious task performed by on-the-ground emergency responders and analysts. Social media has emerged as a low-latency data source to quickly understand disaster situations. While most studies on social media are limited to text, images offer more information for understanding disaster and incident scenes. However, no large-scale image datasets for incident detection exists. In this work, we present the Incidents Dataset, which contains 446,684 images annotated by humans that cover 43 incidents across a variety of scenes. We employ a baseline classification model that mitigates false-positive errors and we perform image filtering experiments on millions of social media images from Flickr and Twitter. Through these experiments, we show how the Incidents Dataset can be used to detect images with incidents in the wild. Code, data, and models are available online at http://incidentsdataset.csail.mit.edu.

Recent research shows that Large Language Models (LLMs) exhibit a compelling level of proficiency in Theory of Mind (ToM) tasks. This ability to impute unobservable mental states to others is vital to human social cognition and may prove equally important in principal-agent relations between individual humans and Artificial Intelligences (AIs). In this paper, we explore how a mechanism studied in developmental psychology known as Violation of Expectation (VoE) can be implemented to reduce errors in LLM prediction about users by leveraging emergent ToM affordances. And we introduce a metacognitive prompting framework to apply VoE in the context of an AI tutor. By storing and retrieving facts derived in cases where LLM expectation about the user was violated, we find that LLMs are able to learn about users in ways that echo theories of human learning. Finally, we discuss latent hazards and augmentative opportunities associated with modeling user psychology and propose ways to mitigate risk along with possible directions for future inquiry.

In the social world, humans possess the capability to infer and reason about others mental states (such as emotions, beliefs, and intentions), known as the Theory of Mind (ToM). Simultaneously, humans own mental states evolve in response to social situations, a capability we refer to as socialization. Together, these capabilities form the foundation of human social interaction. In the era of artificial intelligence (AI), especially with the development of large language models (LLMs), we raise an intriguing question: How do LLMs perform in terms of ToM and socialization capabilities? And more broadly, can these AI models truly enter and navigate the real social world? Existing research evaluating LLMs ToM and socialization capabilities by positioning LLMs as passive observers from a third person perspective, rather than as active participants. However, compared to the third-person perspective, observing and understanding the world from an egocentric first person perspective is a natural approach for both humans and AI agents. The ToM and socialization capabilities of LLMs from a first person perspective, a crucial attribute for advancing embodied AI agents, remain unexplored. To answer the aforementioned questions and bridge the research gap, we introduce EgoSocialArena, a novel framework designed to evaluate and investigate the ToM and socialization capabilities of LLMs from a first person perspective. It encompasses two evaluation environments: static environment and interactive environment, with seven scenarios: Daily Life, Counterfactual, New World, Blackjack, Number Guessing, and Limit Texas Hold em, totaling 2,195 data entries. With EgoSocialArena, we have conducted a comprehensive evaluation of nine advanced LLMs and observed some key insights regarding the future development of LLMs as well as the capabilities levels of the most advanced LLMs currently available.

Humans learn social skills through both imitation and social interaction. This social learning process is largely understudied by existing research on building language agents. Motivated by this gap, we propose an interactive learning method, SOTOPIA-pi, improving the social intelligence of language agents. This method leverages behavior cloning and self-reinforcement training on filtered social interaction data according to large language model (LLM) ratings. We show that our training method allows a 7B LLM to reach the social goal completion ability of an expert model (GPT-4-based agent), while improving the safety of language agents and maintaining general QA ability on the MMLU benchmark. We also find that this training paradigm uncovers some difficulties in LLM-based evaluation of social intelligence: LLM-based evaluators overestimate the abilities of the language agents trained specifically for social interaction.

While large language models demonstrate remarkable capabilities across numerous domains, social intelligence - the capacity to perceive social cues, infer mental states, and generate appropriate responses - remains a critical challenge, particularly for enabling effective human-AI collaboration and developing AI that truly serves human needs. Current models often rely on superficial patterns rather than genuine social reasoning. We argue that cultivating human-like social intelligence requires training with challenging cases that resist shortcut solutions. To this end, we introduce ToMBench-Hard, an adversarial benchmark designed to provide hard training examples for social reasoning. Building on this, we propose Social-R1, a reinforcement learning framework that aligns model reasoning with human cognition through multi-dimensional rewards. Unlike outcome-based RL, Social-R1 supervises the entire reasoning process, enforcing structural alignment, logical integrity, and information density. Results show that our approach enables a 4B parameter model to surpass much larger counterparts and generalize robustly across eight diverse benchmarks. These findings demonstrate that challenging training cases with trajectory-level alignment offer a path toward efficient and reliable social intelligence.

Social biases and belief-driven behaviors can significantly impact Large Language Models (LLMs) decisions on several tasks. As LLMs are increasingly used in multi-agent systems for societal simulations, their ability to model fundamental group psychological characteristics remains critical yet under-explored. In this study, we present a multi-agent framework that simulates belief congruence, a classical group psychology theory that plays a crucial role in shaping societal interactions and preferences. Our findings reveal that LLMs exhibit amplified belief congruence compared to humans, across diverse contexts. We further investigate the implications of this behavior on two downstream tasks: (1) misinformation dissemination and (2) LLM learning, finding that belief congruence in LLMs increases misinformation dissemination and impedes learning. To mitigate these negative impacts, we propose strategies inspired by: (1) contact hypothesis, (2) accuracy nudges, and (3) global citizenship framework. Our results show that the best strategies reduce misinformation dissemination by up to 37% and enhance learning by 11%. Bridging social psychology and AI, our work provides insights to navigate real-world interactions using LLMs while addressing belief-driven biases.

Personal intelligence is becoming a central frontier for user-facing AI agents. To be helpful in everyday life, agents must understand users across the digital contexts where their preferences, intents, habits, social relationships, and needs unfold over time. Today's systems can personalize within individual apps or tasks, but personal intelligence as a whole remains under-measured: how agents build cross-context user understanding, support steerable recommendation systems, act proactively across platforms, and avoid over-personalization. We introduce PersonaMem-v3, a real-world-grounded benchmark and evaluation harness for omni-platform personal intelligence. PersonaMem-v3 is seeded from more than one million anonymized real-world engagement histories, most of which are implicit signals, and uses them to construct time-indexed user digital worlds across social media, chatbot, calendar, and AI-companion with preference evolvement over time. The benchmark brings personalization, LLM-powered recommendation, proactiveness, agentic tool use, and geo-temporal reasoning into one framework, anchored in psychology, social-linguistics, and user-behavior theories. It evaluates whether AI agents can infer holistic user understanding from cross-platform evidence, personalize responses, rerank recommendations on social media, follow user steering through natural language, and hold back when personalization would be inappropriate, repetitive, outdated, or unnecessary. PersonaMem-v3 points toward LLM-powered personal intelligent agents that work with existing scalable recommendation infrastructure while making personalization more interactive, agentic, and aligned with how real users experience their digital lives.

Social deduction games such as Mafia present a unique AI challenge: players must reason under uncertainty, interpret incomplete and intentionally misleading information, evaluate human-like communication, and make strategic elimination decisions. Unlike deterministic board games, success in Mafia depends not on perfect information or brute-force search, but on inference, memory, and adaptability in the presence of deception. This work presents the design and evaluation of Revac-8, an AI agent developed for the Social Deduction track of the MindGames Arena competition, where it achieved first place. The final agent evolved from a simple two-stage reasoning system into a multi-module architecture that integrates memory-based player profiling, social-graph analysis of accusations and defenses, and dynamic tone selection for communication. These results highlight the importance of structured memory and adaptive communication for achieving strong performance in high-stakes social environments.

Large Language Models (LLMs) perpetuate social biases, reflecting prejudices in their training data and reinforcing societal stereotypes and inequalities. Our work explores the potential of the Contact Hypothesis, a concept from social psychology for debiasing LLMs. We simulate various forms of social contact through LLM prompting to measure their influence on the model's biases, mirroring how intergroup interactions can reduce prejudices in social contexts. We create a dataset of 108,000 prompts following a principled approach replicating social contact to measure biases in three LLMs (LLaMA 2, Tulu, and NousHermes) across 13 social bias dimensions. We propose a unique debiasing technique, Social Contact Debiasing (SCD), that instruction-tunes these models with unbiased responses to prompts. Our research demonstrates that LLM responses exhibit social biases when subject to contact probing, but more importantly, these biases can be significantly reduced by up to 40% in 1 epoch of instruction tuning LLaMA 2 following our SCD strategy. Our code and data are available at https://github.com/chahatraj/breakingbias.

Contemporary approaches to agent-based modeling (ABM) of social systems have traditionally emphasized rule-based behaviors, limiting their ability to capture nuanced dynamics by moving beyond predefined rules and leveraging contextual understanding from LMs of human social interaction. This paper presents SALM (Social Agent LM Framework), a novel approach for integrating language models (LMs) into social network simulation that achieves unprecedented temporal stability in multi-agent scenarios. Our primary contributions include: (1) a hierarchical prompting architecture enabling stable simulation beyond 4,000 timesteps while reducing token usage by 73%, (2) an attention-based memory system achieving 80% cache hit rates (95% CI [78%, 82%]) with sub-linear memory growth of 9.5%, and (3) formal bounds on personality stability. Through extensive validation against SNAP ego networks, we demonstrate the first LLM-based framework capable of modeling long-term social phenomena while maintaining empirically validated behavioral fidelity.

Previous research in human gesture recognition has largely overlooked multi-person interactions, which are crucial for understanding the social context of naturally occurring gestures. This limitation in existing datasets presents a significant challenge in aligning human gestures with other modalities like language and speech. To address this issue, we introduce SocialGesture, the first large-scale dataset specifically designed for multi-person gesture analysis. SocialGesture features a diverse range of natural scenarios and supports multiple gesture analysis tasks, including video-based recognition and temporal localization, providing a valuable resource for advancing the study of gesture during complex social interactions. Furthermore, we propose a novel visual question answering (VQA) task to benchmark vision language models'(VLMs) performance on social gesture understanding. Our findings highlight several limitations of current gesture recognition models, offering insights into future directions for improvement in this field. SocialGesture is available at huggingface.co/datasets/IrohXu/SocialGesture.

Mental manipulation severely undermines mental wellness by covertly and negatively distorting decision-making. While there is an increasing interest in mental health care within the natural language processing community, progress in tackling manipulation remains limited due to the complexity of detecting subtle, covert tactics in conversations. In this paper, we propose Intent-Aware Prompting (IAP), a novel approach for detecting mental manipulations using large language models (LLMs), providing a deeper understanding of manipulative tactics by capturing the underlying intents of participants. Experimental results on the MentalManip dataset demonstrate superior effectiveness of IAP against other advanced prompting strategies. Notably, our approach substantially reduces false negatives, helping detect more instances of mental manipulation with minimal misjudgment of positive cases. The code of this paper is available at https://github.com/Anton-Jiayuan-MA/Manip-IAP.

Online group chats are social spaces with local conversational norms that are rarely stated explicitly. The ability and willingness of LLM-based agents to recognize and adapt to these norms remains mostly unexplored. We introduce LoSoNA, a benchmark for local social norm adaptation in multi-party chat. Each scenario gives a subject model a curated group-chat transcript in which non-subject participants demonstrate a hidden local norm, followed by a final elicitor turn that forces a response revealing whether the subject has inferred that norm. We evaluate eight frontier and open-weight models under four prompting conditions that vary how explicitly the model is told to treat the prior conversation as evidence for how it should answer. Naive prompting remains limited for most models; explicit norm-aware prompting helps unevenly, with Gemini 3.1 Pro reaching 84.2% and Claude Fable 5 reaching 81.6%, while several other models show small gains or regressions. LoSoNA contributes to recent calls for evaluating LLM social capabilities by testing whether models can infer local conversational norms from precedent and use them in a one-turn group-chat response.

Social interactions are fundamental to well-being, yet automatically detecting them in daily life-particularly using wearables-remains underexplored. Most existing systems are evaluated in controlled settings, focus primarily on in-person interactions, or rely on restrictive assumptions (e.g., requiring multiple speakers within fixed temporal windows), limiting generalizability to real-world use. We present an on-watch interaction detection system designed to capture diverse interactions in naturalistic settings. A core component is a foreground speech detector trained on a public dataset. Evaluated on over 100,000 labeled foreground speech and background sound instances, the detector achieves a balanced accuracy of 85.51%, outperforming prior work by 5.11%. We evaluated the system in a real-world deployment (N=38), with over 900 hours of total smartwatch wear time. The system detected 1,691 interactions, 77.28% were confirmed via participant self-report, with durations ranging from under one minute to over one hour. Among correct detections, 81.45% were in-person, 15.7% virtual, and 1.85% hybrid. Leveraging participant-labeled data, we further developed a multimodal model achieving a balanced accuracy of 90.36% and a sensitivity of 91.17% on 33,698 labeled 15-second windows. These results demonstrate the feasibility of real-world interaction sensing and open the door to adaptive, context-aware systems responding to users' dynamic social environments.

Social network simulation is developed to provide a comprehensive understanding of social networks in the real world, which can be leveraged for a wide range of applications such as group behavior emergence, policy optimization, and business strategy development. However, billions of individuals and their evolving interactions involved in social networks pose challenges in accurately reflecting real-world complexities. In this study, we propose a comprehensive Social Network Simulation System (GA-S3) that leverages newly designed Group Agents to make intelligent decisions regarding various online events. Unlike other intelligent agents that represent an individual entity, our group agents model a collection of individuals exhibiting similar behaviors, facilitating the simulation of large-scale network phenomena with complex interactions at a manageable computational cost. Additionally, we have constructed a social network benchmark from 2024 popular online events that contains fine-grained information on Internet traffic variations. The experiment demonstrates that our approach is capable of achieving accurate and highly realistic prediction results. Code is open at https://github.com/AI4SS/GAS-3.

To develop socially intelligent AI, existing approaches typically model human behavioral dimensions (e.g., affective, cognitive, or social attributes) in isolation. Although useful, task-specific modeling often increases training costs and limits generalization across behavioral settings. Recent reasoning RL methods facilitate training a single unified model across multiple behavioral tasks, but do not explicitly address learning across different heterogeneous behavioral data. To address this gap, we introduce Heterogeneity-Aware Relative Policy Optimization (HARPO), an RL method that balances leaning across heterogeneous tasks and samples. This is achieved by modulating advantages to ensure that no single task or sample carries disproportionate influence during policy optimization. Using HARPO, we develop and release Omnisapiens-7B 2.0, a foundation model for social behavior processing. Relative to existing behavioral foundation models, Omnisapiens-7B 2.0 achieves the strongest performance across behavioral tasks, with gains of up to +16.85% and +9.37% on multitask and held-out settings respectively, while producing more explicit and robust reasoning traces. We also validate HARPO against recent RL methods, where it achieves the most consistently strong performance across behavioral tasks.

As large language models (LLMs) are increasingly used in human-AI interactions, their social reasoning capabilities in interpersonal contexts are critical. We introduce SCRIPTS, a 1k-dialogue dataset in English and Korean, sourced from movie scripts. The task involves evaluating models' social reasoning capability to infer the interpersonal relationships (e.g., friends, sisters, lovers) between speakers in each dialogue. Each dialogue is annotated with probabilistic relational labels (Highly Likely, Less Likely, Unlikely) by native (or equivalent) Korean and English speakers from Korea and the U.S. Evaluating nine models on our task, current proprietary LLMs achieve around 75-80% on the English dataset, whereas their performance on Korean drops to 58-69%. More strikingly, models select Unlikely relationships in 10-25% of their responses. Furthermore, we find that thinking models and chain-of-thought prompting, effective for general reasoning, provide minimal benefits for social reasoning and occasionally amplify social biases. Our findings reveal significant limitations in current LLMs' social reasoning capabilities, highlighting the need for efforts to develop socially-aware language models.

When an AI assistant remembers that Sarah is a single mother working two jobs, does it interpret her stress differently than if she were a wealthy executive? As personalized AI systems increasingly incorporate long-term user memory, understanding how this memory shapes emotional reasoning is critical. We investigate how user memory affects emotional intelligence in large language models (LLMs) by evaluating 15 models on human validated emotional intelligence tests. We find that identical scenarios paired with different user profiles produce systematically divergent emotional interpretations. Across validated user independent emotional scenarios and diverse user profiles, systematic biases emerged in several high-performing LLMs where advantaged profiles received more accurate emotional interpretations. Moreover, LLMs demonstrate significant disparities across demographic factors in emotion understanding and supportive recommendations tasks, indicating that personalization mechanisms can embed social hierarchies into models emotional reasoning. These results highlight a key challenge for memory enhanced AI: systems designed for personalization may inadvertently reinforce social inequalities.

Descriptions of how people use AI are becoming training data for the next generation of models. We ask whether what a model reads about its users changes how it treats people. Using contrastive synthetic-document finetuning, we train Qwen3-32B on four matched corpora built from the same 1,625 real-world usage scenarios. The corpora differ only in the predominant motive they attribute to users of AI chatbots: helping others (prosocial), exploiting others (antisocial), legitimate self-advancement, or task completion. Finetuning shifts the models' stated beliefs about users, how true those beliefs look along an internal truth direction, and their broader judgments of how safe and good the world is. These social priors carry into behavior. In trust games, antisocial models expect less reciprocity and send less money than prosocial models. Their distrust is specific and targeted at people, and users of AI chatbots in particular. After an exploitative record, they send almost nothing to a person but most of their endowment to a random device with the same record. In a common-pool resource simulation, a single antisocial agent leads every group of otherwise sustainable agents to exhaust the resource, after privately planning to mislead them. Antisocial training also raises dark-triad scores and lowers alignment ratings. Belief shifts appear when antisocial documents are 1% of training tokens, persist when descriptions of assistant behavior are suppressed, and are not reproduced by training on discourse about misaligned AI. Capping Assistant-Axis drift and steering emotion-related directions leave the gaps largely intact. What models learn about the people they serve shapes how they subsequently treat them and others.

Online recruitment platforms typically employ Person-Job Fit models in the core service that automatically match suitable job seekers with appropriate job positions. While existing works leverage historical or contextual information, they often disregard a crucial aspect: job seekers' social relationships in professional networks. This paper emphasizes the importance of incorporating professional networks into the Person-Job Fit model. Our innovative approach consists of two stages: (1) defining a Workplace Heterogeneous Information Network (WHIN) to capture heterogeneous knowledge, including professional connections and pre-training representations of various entities using a heterogeneous graph neural network; (2) designing a Contextual Social Attention Graph Neural Network (CSAGNN) that supplements users' missing information with professional connections' contextual information. We introduce a job-specific attention mechanism in CSAGNN to handle noisy professional networks, leveraging pre-trained entity representations from WHIN. We demonstrate the effectiveness of our approach through experimental evaluations conducted across three real-world recruitment datasets from LinkedIn, showing superior performance compared to baseline models.

Social media has become a popular means for people to consume news. Meanwhile, it also enables the wide dissemination of fake news, i.e., news with intentionally false information, which brings significant negative effects to the society. Thus, fake news detection is attracting increasing attention. However, fake news detection is a non-trivial task, which requires multi-source information such as news content, social context, and dynamic information. First, fake news is written to fool people, which makes it difficult to detect fake news simply based on news contents. In addition to news contents, we need to explore social contexts such as user engagements and social behaviors. For example, a credible user's comment that "this is a fake news" is a strong signal for detecting fake news. Second, dynamic information such as how fake news and true news propagate and how users' opinions toward news pieces are very important for extracting useful patterns for (early) fake news detection and intervention. Thus, comprehensive datasets which contain news content, social context, and dynamic information could facilitate fake news propagation, detection, and mitigation; while to the best of our knowledge, existing datasets only contains one or two aspects. Therefore, in this paper, to facilitate fake news related researches, we provide a fake news data repository FakeNewsNet, which contains two comprehensive datasets that includes news content, social context, and dynamic information. We present a comprehensive description of datasets collection, demonstrate an exploratory analysis of this data repository from different perspectives, and discuss the benefits of FakeNewsNet for potential applications on fake news study on social media.

Humans engage in lifelong social interactions through interacting with different people under different scenarios for different social goals. This requires social intelligence to gather information through a long time span and use it to navigate various social contexts effectively. Whether AI systems are also capable of this is understudied in the existing research. In this paper, we present a novel benchmark, LIFELONG-SOTOPIA, to perform a comprehensive evaluation of language agents by simulating multi-episode interactions. In each episode, the language agents role-play characters to achieve their respective social goals in randomly sampled social tasks. With LIFELONG-SOTOPIA, we find that goal achievement and believability of all of the language models that we test decline through the whole interaction. Although using an advanced memory method improves the agents' performance, the best agents still achieve a significantly lower goal completion rate than humans on scenarios requiring an explicit understanding of interaction history. These findings show that we can use LIFELONG-SOTOPIA to evaluate the social intelligence of language agents over lifelong social interactions.

We present a new challenge to examine whether large language models understand social norms. In contrast to existing datasets, our dataset requires a fundamental understanding of social norms to solve. Our dataset features the largest set of social norm skills, consisting of 402 skills and 12,383 questions covering a wide set of social norms ranging from opinions and arguments to culture and laws. We design our dataset according to the K-12 curriculum. This enables the direct comparison of the social understanding of large language models to humans, more specifically, elementary students. While prior work generates nearly random accuracy on our benchmark, recent large language models such as GPT3.5-Turbo and LLaMA2-Chat are able to improve the performance significantly, only slightly below human performance. We then propose a multi-agent framework based on large language models to improve the models' ability to understand social norms. This method further improves large language models to be on par with humans. Given the increasing adoption of large language models in real-world applications, our finding is particularly important and presents a unique direction for future improvements.

With the rise of the Internet, there is a growing need to build intelligent systems that are capable of efficiently dealing with early risk detection (ERD) problems on social media, such as early depression detection, early rumor detection or identification of sexual predators. These systems, nowadays mostly based on machine learning techniques, must be able to deal with data streams since users provide their data over time. In addition, these systems must be able to decide when the processed data is sufficient to actually classify users. Moreover, since ERD tasks involve risky decisions by which people's lives could be affected, such systems must also be able to justify their decisions. However, most standard and state-of-the-art supervised machine learning models are not well suited to deal with this scenario. This is due to the fact that they either act as black boxes or do not support incremental classification/learning. In this paper we introduce SS3, a novel supervised learning model for text classification that naturally supports these aspects. SS3 was designed to be used as a general framework to deal with ERD problems. We evaluated our model on the CLEF's eRisk2017 pilot task on early depression detection. Most of the 30 contributions submitted to this competition used state-of-the-art methods. Experimental results show that our classifier was able to outperform these models and standard classifiers, despite being less computationally expensive and having the ability to explain its rationale.

Natural disasters, such as floods, tornadoes, or wildfires, are increasingly pervasive as the Earth undergoes global warming. It is difficult to predict when and where an incident will occur, so timely emergency response is critical to saving the lives of those endangered by destructive events. Fortunately, technology can play a role in these situations. Social media posts can be used as a low-latency data source to understand the progression and aftermath of a disaster, yet parsing this data is tedious without automated methods. Prior work has mostly focused on text-based filtering, yet image and video-based filtering remains largely unexplored. In this work, we present the Incidents1M Dataset, a large-scale multi-label dataset which contains 977,088 images, with 43 incident and 49 place categories. We provide details of the dataset construction, statistics and potential biases; introduce and train a model for incident detection; and perform image-filtering experiments on millions of images on Flickr and Twitter. We also present some applications on incident analysis to encourage and enable future work in computer vision for humanitarian aid. Code, data, and models are available at http://incidentsdataset.csail.mit.edu.

Social media enables dynamic user engagement with trending topics, and recent research has explored the potential of large language models (LLMs) for response generation. While some studies investigate LLMs as agents for simulating user behavior on social media, their focus remains on practical viability and scalability rather than a deeper understanding of how well LLM aligns with human behavior. This paper analyzes LLMs' ability to simulate social media engagement through action guided response generation, where a model first predicts a user's most likely engagement action-retweet, quote, or rewrite-towards a trending post before generating a personalized response conditioned on the predicted action. We benchmark GPT-4o-mini, O1-mini, and DeepSeek-R1 in social media engagement simulation regarding a major societal event discussed on X. Our findings reveal that zero-shot LLMs underperform BERT in action prediction, while few-shot prompting initially degrades the prediction accuracy of LLMs with limited examples. However, in response generation, few-shot LLMs achieve stronger semantic alignment with ground truth posts.

Human communication involves a complex interplay of verbal and nonverbal signals, essential for conveying meaning and achieving interpersonal goals. To develop socially intelligent AI technologies, it is crucial to develop models that can both comprehend and generate dyadic behavioral dynamics. To this end, we introduce the Seamless Interaction Dataset, a large-scale collection of over 4,000 hours of face-to-face interaction footage from over 4,000 participants in diverse contexts. This dataset enables the development of AI technologies that understand dyadic embodied dynamics, unlocking breakthroughs in virtual agents, telepresence experiences, and multimodal content analysis tools. We also develop a suite of models that utilize the dataset to generate dyadic motion gestures and facial expressions aligned with human speech. These models can take as input both the speech and visual behavior of their interlocutors. We present a variant with speech from an LLM model and integrations with 2D and 3D rendering methods, bringing us closer to interactive virtual agents. Additionally, we describe controllable variants of our motion models that can adapt emotional responses and expressivity levels, as well as generating more semantically-relevant gestures. Finally, we discuss methods for assessing the quality of these dyadic motion models, which are demonstrating the potential for more intuitive and responsive human-AI interactions.

LLMs are known to exhibit sycophancy: agreeing with and flattering users, even at the cost of correctness. Prior work measures sycophancy only as direct agreement with users' explicitly stated beliefs that can be compared to a ground truth. This fails to capture broader forms of sycophancy such as affirming a user's self-image or other implicit beliefs. To address this gap, we introduce social sycophancy, characterizing sycophancy as excessive preservation of a user's face (their desired self-image), and present ELEPHANT, a benchmark for measuring social sycophancy in an LLM. Applying our benchmark to 11 models, we show that LLMs consistently exhibit high rates of social sycophancy: on average, they preserve user's face 45 percentage points more than humans in general advice queries and in queries describing clear user wrongdoing (from Reddit's r/AmITheAsshole). Furthermore, when prompted with perspectives from either side of a moral conflict, LLMs affirm both sides (depending on whichever side the user adopts) in 48% of cases--telling both the at-fault party and the wronged party that they are not wrong--rather than adhering to a consistent moral or value judgment. We further show that social sycophancy is rewarded in preference datasets, and that while existing mitigation strategies for sycophancy are limited in effectiveness, model-based steering shows promise for mitigating these behaviors. Our work provides theoretical grounding and an empirical benchmark for understanding and addressing sycophancy in the open-ended contexts that characterize the vast majority of LLM use cases.

Finding evidence for human opinion and behavior at scale is a challenging task, often requiring an understanding of sophisticated thought patterns among vast online communities found on social media. For example, studying how gun ownership is related to the perception of Freedom, requires a retrieval system that can operate at scale over social media posts, while dealing with two key challenges: (1) identifying abstract concept instances, (2) which can be instantiated differently across different communities. To address these, we introduce ConceptCarve, an evidence retrieval framework that utilizes traditional retrievers and LLMs to dynamically characterize the search space during retrieval. Our experiments show that ConceptCarve surpasses traditional retrieval systems in finding evidence within a social media community. It also produces an interpretable representation of the evidence for that community, which we use to qualitatively analyze complex thought patterns that manifest differently across the communities.

Generative AI has made fluent prose cheap to produce, breaking the old promise to readers that good writing meant real thinking. How have readers responded, and what can this tell us about changing anti-AI attitudes? We analyzed 25 million comments from Hacker News and Reddit (2023-2026), combining LLM judgment on 7,500 sampled accusations of AI use, sentiment trajectories, speech-act coding of 300 confirmed accusations of AI use, and a matched-control test of accused versus non-accused parent comments. We found that the pejorative-label share of accusations rose more than tenfold on both platforms while a placebo vocabulary of pre-2022 inauthenticity terms (shill, astroturf) did not. This shift reflected a fast-growing trend of branding any suspicious or seemingly inauthentic prose as "AI slop". The slop frame now constitutes 94 percent of pejorative mentions, with the dominant comments shifting in tone from mockery toward gatekeeping and structural protest. The key surprise comes from a matched-control test which found that prose features that statistically distinguish AI from human text do not predict which human text gets accused as AI. The new accusations work as social gatekeeping of perceived authenticity without actually screening for AI. This research extends signaling theory by showing that substitute signals used socially can grow even when inaccurate if the underlying detection problem cannot be solved at the non-expert level. It shows that AI's effects on writing from the reader side are distinct from those on the production (writer) side. Detection technology cannot resolve this dynamic because the social function of accusations is increasingly to perform social gatekeeping and in-group signaling as opposed to identifying AI-generated writing.

Socially intelligent AI that can understand and interact seamlessly with humans in daily lives is increasingly important as AI becomes more closely integrated with peoples' daily activities. However, current works in artificial social reasoning all rely on language-only, or language-dominant approaches to benchmark and training models, resulting in systems that are improving in verbal communication but struggle with nonverbal social understanding. To address this limitation, we tap into a novel source of data rich in nonverbal and social interactions -- mime videos. Mimes refer to the art of expression through gesture and movement without spoken words, which presents unique challenges and opportunities in interpreting non-verbal social communication. We contribute a new dataset called MimeQA, obtained by sourcing 221 videos from YouTube, through rigorous annotation and verification, resulting in a benchmark with 101 videos and 806 question-answer pairs. Using MimeQA, we evaluate state-of-the-art video large language models (vLLMs) and find that their overall accuracy ranges from 15-30%. Our analysis reveals that vLLMs often fail to ground imagined objects and over-rely on the text prompt while ignoring subtle nonverbal interactions. Our data resources are released at https://github.com/MIT-MI/MimeQA to inspire future work in foundation models that embody true social intelligence capable of interpreting non-verbal human interactions.

As AI systems become increasingly integrated into human lives, endowing them with robust social intelligence has emerged as a critical frontier. A key aspect of this intelligence is discerning truth from deception, a ubiquitous element of human interaction that is conveyed through a complex interplay of verbal language and non-verbal visual cues. However, automatic deception detection in dynamic, multi-party conversations remains a significant challenge. The recent rise of powerful Multimodal Large Language Models (MLLMs), with their impressive abilities in visual and textual understanding, makes them natural candidates for this task. Consequently, their capabilities in this crucial domain are mostly unquantified. To address this gap, we introduce a new task, Multimodal Interactive Veracity Assessment (MIVA), and present a novel multimodal dataset derived from the social deduction game Werewolf. This dataset provides synchronized video, text, with verifiable ground-truth labels for every statement. We establish a comprehensive benchmark evaluating state-of-the-art MLLMs, revealing a significant performance gap: even powerful models like GPT-4o struggle to distinguish truth from falsehood reliably. Our analysis of failure modes indicates that these models fail to ground language in visual social cues effectively and may be overly conservative in their alignment, highlighting the urgent need for novel approaches to building more perceptive and trustworthy AI systems.

As a primary means of information acquisition, information retrieval (IR) systems, such as search engines, have integrated themselves into our daily lives. These systems also serve as components of dialogue, question-answering, and recommender systems. The trajectory of IR has evolved dynamically from its origins in term-based methods to its integration with advanced neural models. While the neural models excel at capturing complex contextual signals and semantic nuances, thereby reshaping the IR landscape, they still face challenges such as data scarcity, interpretability, and the generation of contextually plausible yet potentially inaccurate responses. This evolution requires a combination of both traditional methods (such as term-based sparse retrieval methods with rapid response) and modern neural architectures (such as language models with powerful language understanding capacity). Meanwhile, the emergence of large language models (LLMs), typified by ChatGPT and GPT-4, has revolutionized natural language processing due to their remarkable language understanding, generation, generalization, and reasoning abilities. Consequently, recent research has sought to leverage LLMs to improve IR systems. Given the rapid evolution of this research trajectory, it is necessary to consolidate existing methodologies and provide nuanced insights through a comprehensive overview. In this survey, we delve into the confluence of LLMs and IR systems, including crucial aspects such as query rewriters, retrievers, rerankers, and readers. Additionally, we explore promising directions within this expanding field.

Powered by advanced Artificial Intelligence (AI) techniques, conversational AI systems, such as ChatGPT and digital assistants like Siri, have been widely deployed in daily life. However, such systems may still produce content containing biases and stereotypes, causing potential social problems. Due to the data-driven, black-box nature of modern AI techniques, comprehensively identifying and measuring biases in conversational systems remains a challenging task. Particularly, it is hard to generate inputs that can comprehensively trigger potential bias due to the lack of data containing both social groups as well as biased properties. In addition, modern conversational systems can produce diverse responses (e.g., chatting and explanation), which makes existing bias detection methods simply based on the sentiment and the toxicity hardly being adopted. In this paper, we propose BiasAsker, an automated framework to identify and measure social bias in conversational AI systems. To obtain social groups and biased properties, we construct a comprehensive social bias dataset, containing a total of 841 groups and 8,110 biased properties. Given the dataset, BiasAsker automatically generates questions and adopts a novel method based on existence measurement to identify two types of biases (i.e., absolute bias and related bias) in conversational systems. Extensive experiments on 8 commercial systems and 2 famous research models, such as ChatGPT and GPT-3, show that 32.83% of the questions generated by BiasAsker can trigger biased behaviors in these widely deployed conversational systems. All the code, data, and experimental results have been released to facilitate future research.

Recent advancements in natural language processing, especially the emergence of Large Language Models (LLMs), have opened exciting possibilities for constructing computational simulations designed to replicate human behavior accurately. However, LLMs are complex statistical learners without straightforward deductive rules, making them prone to unexpected behaviors. In this study, we highlight the limitations of LLMs in simulating human interactions, particularly focusing on LLMs' ability to simulate political debates. Our findings indicate a tendency for LLM agents to conform to the model's inherent social biases despite being directed to debate from certain political perspectives. This tendency results in behavioral patterns that seem to deviate from well-established social dynamics among humans. We reinforce these observations using an automatic self-fine-tuning method, which enables us to manipulate the biases within the LLM and demonstrate that agents subsequently align with the altered biases. These results underscore the need for further research to develop methods that help agents overcome these biases, a critical step toward creating more realistic simulations.

Large language models (LLMs) are increasingly deployed in socially grounded applications, where success requires interpreting context, inferring others' mental states, and reasoning about unreliable information. Yet existing benchmarks rarely evaluate these demands jointly in complex, evolving settings. We introduce SocialMaze, a benchmark that organizes six tasks across social deduction games, daily-life interactions, and digital community platforms along three descriptive design axes: deep reasoning, dynamic interaction, and information uncertainty. These axes characterize intended sources of task difficulty rather than latent, factor-analytic dimensions of model capability. Automated checks and human validation support data quality. Evaluations of twelve proprietary and open-weight LLMs show substantial variation in the use of evolving interaction histories; stronger chain-of-thought reasoners perform better on tasks requiring deeper inference, while uncertainty consistently degrades performance. Reasoning workflows help weaker short-chain-of-thought backbones but saturate on stronger reasoners. Finally, targeted fine-tuning on curated reasoning traces substantially improves structured social-reasoning tasks, whereas transfer to language-aggregation tasks remains statistically inconclusive. The project homepage is available at https://xzx34.github.io/socialmaze/.

Chit-chat models are known to have several problems: they lack specificity, do not display a consistent personality and are often not very captivating. In this work we present the task of making chit-chat more engaging by conditioning on profile information. We collect data and train models to (i) condition on their given profile information; and (ii) information about the person they are talking to, resulting in improved dialogues, as measured by next utterance prediction. Since (ii) is initially unknown our model is trained to engage its partner with personal topics, and we show the resulting dialogue can be used to predict profile information about the interlocutors.