Daily Papers

In this paper, we present LiGNN, a deployed large-scale Graph Neural Networks (GNNs) Framework. We share our insight on developing and deployment of GNNs at large scale at LinkedIn. We present a set of algorithmic improvements to the quality of GNN representation learning including temporal graph architectures with long term losses, effective cold start solutions via graph densification, ID embeddings and multi-hop neighbor sampling. We explain how we built and sped up by 7x our large-scale training on LinkedIn graphs with adaptive sampling of neighbors, grouping and slicing of training data batches, specialized shared-memory queue and local gradient optimization. We summarize our deployment lessons and learnings gathered from A/B test experiments. The techniques presented in this work have contributed to an approximate relative improvements of 1% of Job application hearing back rate, 2% Ads CTR lift, 0.5% of Feed engaged daily active users, 0.2% session lift and 0.1% weekly active user lift from people recommendation. We believe that this work can provide practical solutions and insights for engineers who are interested in applying Graph neural networks at large scale.

While generative AI excels in content generation, it does not always increase user engagement. This can be attributed to two main factors. First, generative AI generates content without incorporating explicit or implicit feedback about user interactions. Even if the generated content seems to be more informative or well-written, it does not necessarily lead to an increase in user activities, such as clicks. Second, there is a concern with the quality of the content generative AI produces, which often lacks the distinctiveness and authenticity that human-created content possesses. These two factors can lead to content that fails to meet specific needs and preferences of users, ultimately reducing its potential to be engaging. This paper presents a generic framework of how to improve user engagement with generative AI by leveraging user feedback. Our solutions employ rejection sampling, a technique used in reinforcement learning, to boost engagement metrics. We leveraged the framework in the context of email notification subject lines generation for an online social network, and achieved significant engagement metric lift including +1% Session and +0.4% Weekly Active Users. We believe our work offers a universal framework that enhances user engagement with generative AI, particularly when standard generative AI reaches its limits in terms of enhancing content to be more captivating. To the best of our knowledge, this represents an early milestone in the industry's successful use of generative AI to enhance user engagement.

We build, deploy, and evaluate Paper Skygest, a custom personalized social feed for scientific content posted by a user's network on Bluesky and the AT Protocol. We leverage a new capability on emerging decentralized social media platforms: the ability for anyone to build and deploy feeds for other users, to use just as they would a native platform-built feed. To our knowledge, Paper Skygest is the first and largest such continuously deployed personalized social media feed by academics, with over 50,000 weekly uses by over 1,000 daily active users, all organically acquired. First, we quantitatively and qualitatively evaluate Paper Skygest usage, showing that it has sustained usage and satisfies users; we further show adoption of Paper Skygest increases a user's interactions with posts about research, and how interaction rates change as a function of post order. Second, we share our full code and describe our system architecture, to support other academics in building and deploying such feeds sustainably. Third, we overview the potential of custom feeds such as Paper Skygest for studying algorithm designs, building for user agency, and running recommender system experiments with organic users without partnering with a centralized platform.

In this study, we propose a novel graph-based approach to model, analyze and comprehend user interactions within a social media platform based on post-comment relationship. We construct a user interaction graph from social media data and analyze it to gain insights into community dynamics, user behavior, and content preferences. Our investigation reveals that while 56.05% of the active users are strongly connected within the community, only 0.8% of them significantly contribute to its dynamics. Moreover, we observe temporal variations in community activity, with certain periods experiencing heightened engagement. Additionally, our findings highlight a correlation between user activity and popularity showing that more active users are generally more popular. Alongside these, a preference for positive and informative content is also observed where 82.41% users preferred positive and informative content. Overall, our study provides a comprehensive framework for understanding and managing online communities, leveraging graph-based techniques to gain valuable insights into user behavior and community dynamics.

Within twelve days of launch, an AI-native social platform exhibits extreme attention concentration, hierarchical role separation, and one-way attention flow, consistent with the hypothesis that stratification in agent ecosystems can emerge rapidly rather than gradually. We analyse publicly observable traces from a 12-day window of Moltbook (28 January -- 8 February 2026), comprising 20,040 posts and 192,410 comments from 15,083 accounts across 759 submolts. We construct co-participation and directed-comment graphs and report reciprocity, community structure, and centrality, alongside descriptive content themes. Under a commenter--post-author tie definition, interaction is strongly asymmetric (reciprocity ~1%), and HITS centrality separates cleanly into hub and authority roles, consistent with broadcast-style attention rather than mutual exchange. Engagement is highly unequal: attention is far more concentrated than production (upvote Gini = 0.992 vs. posting Gini = 0.601), and early-arriving accounts accumulate substantially higher cumulative upvotes prior to exposure-time correction, suggesting rich-get-richer dynamics. Participation is brief and bursty (median observed lifespan 2.48 minutes; 54.8% of posts occur within six peak UTC hours). Embedding-based topic modelling identifies diverse thematic clusters, including technical discussion of memory and identity, onboarding messages, and formulaic token-minting content. These results provide an early structural baseline for large-scale agent--agent social interaction and suggest that familiar forms of hierarchy, amplification, and role differentiation can arise on compressed timescales in agent-facing platforms.

Detecting disclosures of individuals' employment status on social media can provide valuable information to match job seekers with suitable vacancies, offer social protection, or measure labor market flows. However, identifying such personal disclosures is a challenging task due to their rarity in a sea of social media content and the variety of linguistic forms used to describe them. Here, we examine three Active Learning (AL) strategies in real-world settings of extreme class imbalance, and identify five types of disclosures about individuals' employment status (e.g. job loss) in three languages using BERT-based classification models. Our findings show that, even under extreme imbalance settings, a small number of AL iterations is sufficient to obtain large and significant gains in precision, recall, and diversity of results compared to a supervised baseline with the same number of labels. We also find that no AL strategy consistently outperforms the rest. Qualitative analysis suggests that AL helps focus the attention mechanism of BERT on core terms and adjust the boundaries of semantic expansion, highlighting the importance of interpretable models to provide greater control and visibility into this dynamic learning process.

Effective user representations are pivotal in personalized advertising. However, stringent constraints on training throughput, serving latency, and memory, often limit the complexity and input feature set of online ads ranking models. This challenge is magnified in extensive systems like Meta's, which encompass hundreds of models with diverse specifications, rendering the tailoring of user representation learning for each model impractical. To address these challenges, we present Scaling User Modeling (SUM), a framework widely deployed in Meta's ads ranking system, designed to facilitate efficient and scalable sharing of online user representation across hundreds of ads models. SUM leverages a few designated upstream user models to synthesize user embeddings from massive amounts of user features with advanced modeling techniques. These embeddings then serve as inputs to downstream online ads ranking models, promoting efficient representation sharing. To adapt to the dynamic nature of user features and ensure embedding freshness, we designed SUM Online Asynchronous Platform (SOAP), a latency free online serving system complemented with model freshness and embedding stabilization, which enables frequent user model updates and online inference of user embeddings upon each user request. We share our hands-on deployment experiences for the SUM framework and validate its superiority through comprehensive experiments. To date, SUM has been launched to hundreds of ads ranking models in Meta, processing hundreds of billions of user requests daily, yielding significant online metric gains and improved infrastructure efficiency.

Working adults spend nearly one third of their daily time at their jobs. In this paper, we study job-related social media discourse from a community of users. We use both crowdsourcing and local expertise to train a classifier to detect job-related messages on Twitter. Additionally, we analyze the linguistic differences in a job-related corpus of tweets between individual users vs. commercial accounts. The volumes of job-related tweets from individual users indicate that people use Twitter with distinct monthly, daily, and hourly patterns. We further show that the moods associated with jobs, positive and negative, have unique diurnal rhythms.

Recent years have witnessed an interesting phenomenon in which users come together to interrogate potentially harmful algorithmic behaviors they encounter in their everyday lives. Researchers have started to develop theoretical and empirical understandings of these user driven audits, with a hope to harness the power of users in detecting harmful machine behaviors. However, little is known about user participation and their division of labor in these audits, which are essential to support these collective efforts in the future. Through collecting and analyzing 17,984 tweets from four recent cases of user driven audits, we shed light on patterns of user participation and engagement, especially with the top contributors in each case. We also identified the various roles user generated content played in these audits, including hypothesizing, data collection, amplification, contextualization, and escalation. We discuss implications for designing tools to support user driven audits and users who labor to raise awareness of algorithm bias.

Scientific paper recommendation is typically evaluated as static ranking over a fixed candidate set, yet real scientific reading unfolds as a daily, longitudinal process in which interests shift and feedback accumulates. We introduce PaperFlow, a framework that organizes it into three coupled stages: Profiling, which constructs and maintains a structured, inspectable scholarly profile from heterogeneous cold-start evidence; Recommending, which ranks each date-specific paper stream through multi-signal aggregation under a fixed display budget; and Adapting, which updates user state from semantically distinct feedback signals and models interest drift across days. We further define a longitudinal user-day benchmark that fixes users, dates, candidate pools, visible inputs, and hidden simulated relevance labels under a shared temporal information boundary. The benchmark contains 24 simulated research users, 50 daily paper streams, 1,200 user-day episodes, 20,727 unique papers, and 497,448 episode-paper records. We additionally specify a blind human-evaluation protocol to validate alignment between automatic metrics and expert judgments. Experiments against five scientific recommendation baselines show that PaperFlow achieves the strongest oracle-based ranking, the highest behavioral alignment with simulated reading selections, and the best blind human-evaluation score.

Over the past decade, tremendous progress has been made in Recommender Systems (RecSys) for well-known tasks such as next-item and next-basket prediction. On the other hand, the recently proposed next-period recommendation (NPR) task is not covered as much. Current works about NPR are mostly based around distinct problem formulations, methods, and proprietary datasets, making solutions difficult to reproduce. In this article, we aim to fill the gap in RecSys methods evaluation on the NPR task using publicly available datasets and (1) introduce the TTRS, a large-scale financial transactions dataset suitable for RecSys methods evaluation; (2) benchmark popular RecSys approaches on several datasets for the NPR task. When performing our analysis, we found a strong repetitive consumption pattern in several real-world datasets. With this setup, our results suggest that the repetitive nature of data is still hard to generalize for the evaluated RecSys methods, and novel item prediction performance is still questionable.

Periodic human activities with implicit workflows are common in manufacturing, sports, and daily life. While short-term periodic activities -- characterized by simple structures and high-contrast patterns -- have been widely studied, long-term periodic workflows with low-contrast patterns remain largely underexplored. To bridge this gap, we introduce the first benchmark comprising 580 multimodal human activity sequences featuring long-term periodic workflows. The benchmark supports three evaluation tasks aligned with real-world applications: unsupervised periodic workflow detection, task completion tracking, and procedural anomaly detection. We also propose a lightweight, training-free baseline for modeling diverse periodic workflow patterns. Experiments show that: (i) our benchmark presents significant challenges to both unsupervised periodic detection methods and zero-shot approaches based on powerful large language models (LLMs); (ii) our baseline outperforms competing methods by a substantial margin in all evaluation tasks; and (iii) in real-world applications, our baseline demonstrates deployment advantages on par with traditional supervised workflow detection approaches, eliminating the need for annotation and retraining. Our project page is https://sites.google.com/view/periodicworkflow.