Daily Papers

The answers to many economic questions depend on the slope and curvature of demand. Estimating demand for differentiated products entails a trade-off between flexibility and scalability. Existing nonparametric approaches face a curse of dimensionality in the number of products. I develop a scalable nonparametric approach using market-level data that overcomes this curse through economically motivated restrictions embedded in many standard models. Simulations and an application to the U.S. beer market demonstrate flexibility in demand slope and curvature, with consequential differences in counterfactual price responses. Estimation in the application takes seconds, versus several hours for a random coefficient nested logit model.

We introduce SeaS, a unified industrial generative model for automatically creating diverse anomalies, authentic normal products, and precise anomaly masks. While extensive research exists, most efforts either focus on specific tasks, i.e., anomalies or normal products only, or require separate models for each anomaly type. Consequently, prior methods either offer limited generative capability or depend on a vast array of anomaly-specific models. We demonstrate that U-Net's differentiated learning ability captures the distinct visual traits of slightly-varied normal products and diverse anomalies, enabling us to construct a unified model for all tasks. Specifically, we first introduce an Unbalanced Abnormal (UA) Text Prompt, comprising one normal token and multiple anomaly tokens. More importantly, our Decoupled Anomaly Alignment (DA) loss decouples anomaly attributes and binds them to distinct anomaly tokens of UA, enabling SeaS to create unseen anomalies by recombining these attributes. Furthermore, our Normal-image Alignment (NA) loss aligns the normal token to normal patterns, making generated normal products globally consistent and locally varied. Finally, SeaS produces accurate anomaly masks by fusing discriminative U-Net features with high-resolution VAE features. SeaS sets a new benchmark for industrial generation, significantly enhancing downstream applications, with average improvements of +8.66% pixel-level AP for synthesis-based AD approaches, +1.10% image-level AP for unsupervised AD methods, and +12.79% IoU for supervised segmentation models. Code is available at https://github.com/HUST-SLOW/SeaS{https://github.com/HUST-SLOW/SeaS}.

Writing an ad text that attracts people and persuades them to click or act is essential for the success of search engine advertising. Therefore, ad creators must consider various aspects of advertising appeals (A^3) such as the price, product features, and quality. However, products and services exhibit unique effective A^3 for different industries. In this work, we focus on exploring the effective A^3 for different industries with the aim of assisting the ad creation process. To this end, we created a dataset of advertising appeals and used an existing model that detects various aspects for ad texts. Our experiments demonstrated that different industries have their own effective A^3 and that the identification of the A^3 contributes to the estimation of advertising performance.

The multitude of makeup products available can make it challenging to find the ideal match for desired attributes. An intelligent approach for product discovery is required to enhance the makeup shopping experience to make it more convenient and satisfying. However, enabling accurate and efficient product discovery requires extracting detailed attributes like color and finish type. Our work introduces an automated pipeline that utilizes multiple customized machine learning models to extract essential material attributes from makeup product images. Our pipeline is versatile and capable of handling various makeup products. To showcase the efficacy of our pipeline, we conduct extensive experiments on eyeshadow products (both single and multi-shade ones), a challenging makeup product known for its diverse range of shapes, colors, and finish types. Furthermore, we demonstrate the applicability of our approach by successfully extending it to other makeup categories like lipstick and foundation, showcasing its adaptability and effectiveness across different beauty products. Additionally, we conduct ablation experiments to demonstrate the superiority of our machine learning pipeline over human labeling methods in terms of reliability. Our proposed method showcases its effectiveness in cross-category product discovery, specifically in recommending makeup products that perfectly match a specified outfit. Lastly, we also demonstrate the application of these material attributes in enabling virtual-try-on experiences which makes makeup shopping experience significantly more engaging.

In the marketing field, understanding consumer heterogeneity, which is the internal or psychological difference among consumers that cannot be captured by behavioral logs, has long been a critical challenge. However, a number of consumers today usually post their evaluation on the specific product on the online platform, which can be the valuable source of such unobservable differences among consumers. Several previous studies have shown the validity of the analysis on text modality, but on the other hand, such analyses may not necessarily demonstrate sufficient predictive accuracy for text alone, as they may not include information readily available from cross-sectional data, such as consumer profile data. In addition, recent advances in machine learning techniques, such as large-scale language models (LLMs) and multimodal learning have made it possible to deal with the various kind of dataset simultaneously, including textual data and the traditional cross-sectional data, and the joint representations can be effectively obtained from multiple modalities. Therefore, this study constructs a product evaluation model that takes into account consumer heterogeneity by multimodal learning of online product reviews and consumer profile information. We also compare multiple models using different modalities or hyper-parameters to demonstrate the robustness of multimodal learning in marketing analysis.