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Oct 13

Scaling User Modeling: Large-scale Online User Representations for Ads Personalization in Meta

Effective user representations are pivotal in personalized advertising. However, stringent constraints on training throughput, serving latency, and memory, often limit the complexity and input feature set of online ads ranking models. This challenge is magnified in extensive systems like Meta's, which encompass hundreds of models with diverse specifications, rendering the tailoring of user representation learning for each model impractical. To address these challenges, we present Scaling User Modeling (SUM), a framework widely deployed in Meta's ads ranking system, designed to facilitate efficient and scalable sharing of online user representation across hundreds of ads models. SUM leverages a few designated upstream user models to synthesize user embeddings from massive amounts of user features with advanced modeling techniques. These embeddings then serve as inputs to downstream online ads ranking models, promoting efficient representation sharing. To adapt to the dynamic nature of user features and ensure embedding freshness, we designed SUM Online Asynchronous Platform (SOAP), a latency free online serving system complemented with model freshness and embedding stabilization, which enables frequent user model updates and online inference of user embeddings upon each user request. We share our hands-on deployment experiences for the SUM framework and validate its superiority through comprehensive experiments. To date, SUM has been launched to hundreds of ads ranking models in Meta, processing hundreds of billions of user requests daily, yielding significant online metric gains and improved infrastructure efficiency.

  • 20 authors
·
Nov 15, 2023

OLIVE: Online Low-Rank Incremental Learning for Efficient Adaptive Exoskeletons

Wearable exoskeleton systems hold promise for restoring mobility in individuals with physical impairments, yet most existing controllers rely on static gait policies that cannot adapt to dynamic real-world environments or individual user characteristics. We present OLIVE (Online Low-rank Incremental Learning for Efficient Adaptive Exoskeletons), a parameter-efficient online adaptation framework that continuously personalizes exoskeleton control during deployment. OLIVE decomposes the adaptive component of the control policy into a low-rank residual form ΔW = A_t B_t^top with rank r ll min(d,k), reducing the online update cost from O(dk) to O(r(d+k)) while preserving the stability of a pretrained base controller W_0. Parameters are updated through a reward-shaped policy gradient driven purely by on-body sensor feedback, including EMG, IMU, and vibration signals, eliminating dependence on offline reference trajectories. A gating mechanism modulates the strength of personalization based on the contextual state, while a dynamic rank scheduler adapts the update dimensionality to terrain complexity. It allocates minimal capacity on simple flat terrain and expands to higher-rank updates on demanding uneven surfaces, enabling robust performance across flat walking, stair navigation, slopes, and uneven terrain. Experiments on the wearable platform demonstrate that OLIVE achieves improvements of 13, 22, and 15 percentage points in gait smoothness, effort reduction, and motion stability over the strongest baseline, respectively. It converges within approximately 1,800 walking steps with an end-to-end latency of 7.4 ms. Our code implementation is available at https://github.com/FastLM/OLIVE.

  • 5 authors
·
Aug 8

Contextualized Counterspeech: Strategies for Adaptation, Personalization, and Evaluation

AI-generated counterspeech offers a promising and scalable strategy to curb online toxicity through direct replies that promote civil discourse. However, current counterspeech is one-size-fits-all, lacking adaptation to the moderation context and the users involved. We propose and evaluate multiple strategies for generating tailored counterspeech that is adapted to the moderation context and personalized for the moderated user. We instruct an LLaMA2-13B model to generate counterspeech, experimenting with various configurations based on different contextual information and fine-tuning strategies. We identify the configurations that generate persuasive counterspeech through a combination of quantitative indicators and human evaluations collected via a pre-registered mixed-design crowdsourcing experiment. Results show that contextualized counterspeech can significantly outperform state-of-the-art generic counterspeech in adequacy and persuasiveness, without compromising other characteristics. Our findings also reveal a poor correlation between quantitative indicators and human evaluations, suggesting that these methods assess different aspects and highlighting the need for nuanced evaluation methodologies. The effectiveness of contextualized AI-generated counterspeech and the divergence between human and algorithmic evaluations underscore the importance of increased human-AI collaboration in content moderation.

  • 6 authors
·
Dec 10, 2024 2

PerSRV: Personalized Sticker Retrieval with Vision-Language Model

Instant Messaging is a popular means for daily communication, allowing users to send text and stickers. As the saying goes, "a picture is worth a thousand words", so developing an effective sticker retrieval technique is crucial for enhancing user experience. However, existing sticker retrieval methods rely on labeled data to interpret stickers, and general-purpose Vision-Language Models (VLMs) often struggle to capture the unique semantics of stickers. Additionally, relevant-based sticker retrieval methods lack personalization, creating a gap between diverse user expectations and retrieval results. To address these, we propose the Personalized Sticker Retrieval with Vision-Language Model framework, namely PerSRV, structured into offline calculations and online processing modules. The online retrieval part follows the paradigm of relevant recall and personalized ranking, supported by the offline pre-calculation parts, which are sticker semantic understanding, utility evaluation and personalization modules. Firstly, for sticker-level semantic understanding, we supervised fine-tuned LLaVA-1.5-7B to generate human-like sticker semantics, complemented by textual content extracted from figures and historical interaction queries. Secondly, we investigate three crowd-sourcing metrics for sticker utility evaluation. Thirdly, we cluster style centroids based on users' historical interactions to achieve personal preference modeling. Finally, we evaluate our proposed PerSRV method on a public sticker retrieval dataset from WeChat, containing 543,098 candidates and 12,568 interactions. Experimental results show that PerSRV significantly outperforms existing methods in multi-modal sticker retrieval. Additionally, our fine-tuned VLM delivers notable improvements in sticker semantic understandings.

  • 5 authors
·
Oct 29, 2024

POG: Personalized Outfit Generation for Fashion Recommendation at Alibaba iFashion

Increasing demand for fashion recommendation raises a lot of challenges for online shopping platforms and fashion communities. In particular, there exist two requirements for fashion outfit recommendation: the Compatibility of the generated fashion outfits, and the Personalization in the recommendation process. In this paper, we demonstrate these two requirements can be satisfied via building a bridge between outfit generation and recommendation. Through large data analysis, we observe that people have similar tastes in individual items and outfits. Therefore, we propose a Personalized Outfit Generation (POG) model, which connects user preferences regarding individual items and outfits with Transformer architecture. Extensive offline and online experiments provide strong quantitative evidence that our method outperforms alternative methods regarding both compatibility and personalization metrics. Furthermore, we deploy POG on a platform named Dida in Alibaba to generate personalized outfits for the users of the online application iFashion. This work represents a first step towards an industrial-scale fashion outfit generation and recommendation solution, which goes beyond generating outfits based on explicit queries, or merely recommending from existing outfit pools. As part of this work, we release a large-scale dataset consisting of 1.01 million outfits with rich context information, and 0.28 billion user click actions from 3.57 million users. To the best of our knowledge, this dataset is the largest, publicly available, fashion related dataset, and the first to provide user behaviors relating to both outfits and fashion items.

  • 10 authors
·
May 19, 2019

On the Conversational Persuasiveness of Large Language Models: A Randomized Controlled Trial

The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language models can generate content perceived as at least on par and often more persuasive than human-written messages. However, there is still limited knowledge about LLMs' persuasive capabilities in direct conversations with human counterparts and how personalization can improve their performance. In this pre-registered study, we analyze the effect of AI-driven persuasion in a controlled, harmless setting. We create a web-based platform where participants engage in short, multiple-round debates with a live opponent. Each participant is randomly assigned to one of four treatment conditions, corresponding to a two-by-two factorial design: (1) Games are either played between two humans or between a human and an LLM; (2) Personalization might or might not be enabled, granting one of the two players access to basic sociodemographic information about their opponent. We found that participants who debated GPT-4 with access to their personal information had 81.7% (p < 0.01; N=820 unique participants) higher odds of increased agreement with their opponents compared to participants who debated humans. Without personalization, GPT-4 still outperforms humans, but the effect is lower and statistically non-significant (p=0.31). Overall, our results suggest that concerns around personalization are meaningful and have important implications for the governance of social media and the design of new online environments.

  • 4 authors
·
Mar 21, 2024

Towards Unified Multi-Modal Personalization: Large Vision-Language Models for Generative Recommendation and Beyond

Developing a universal model that can effectively harness heterogeneous resources and respond to a wide range of personalized needs has been a longstanding community aspiration. Our daily choices, especially in domains like fashion and retail, are substantially shaped by multi-modal data, such as pictures and textual descriptions. These modalities not only offer intuitive guidance but also cater to personalized user preferences. However, the predominant personalization approaches mainly focus on the ID or text-based recommendation problem, failing to comprehend the information spanning various tasks or modalities. In this paper, our goal is to establish a Unified paradigm for Multi-modal Personalization systems (UniMP), which effectively leverages multi-modal data while eliminating the complexities associated with task- and modality-specific customization. We argue that the advancements in foundational generative modeling have provided the flexibility and effectiveness necessary to achieve the objective. In light of this, we develop a generic and extensible personalization generative framework, that can handle a wide range of personalized needs including item recommendation, product search, preference prediction, explanation generation, and further user-guided image generation. Our methodology enhances the capabilities of foundational language models for personalized tasks by seamlessly ingesting interleaved cross-modal user history information, ensuring a more precise and customized experience for users. To train and evaluate the proposed multi-modal personalized tasks, we also introduce a novel and comprehensive benchmark covering a variety of user requirements. Our experiments on the real-world benchmark showcase the model's potential, outperforming competitive methods specialized for each task.

  • 11 authors
·
Mar 15, 2024

UNICON: A unified framework for behavior-based consumer segmentation in e-commerce

Data-driven personalization is a key practice in fashion e-commerce, improving the way businesses serve their consumers needs with more relevant content. While hyper-personalization offers highly targeted experiences to each consumer, it requires a significant amount of private data to create an individualized journey. To alleviate this, group-based personalization provides a moderate level of personalization built on broader common preferences of a consumer segment, while still being able to personalize the results. We introduce UNICON, a unified deep learning consumer segmentation framework that leverages rich consumer behavior data to learn long-term latent representations and utilizes them to extract two pivotal types of segmentation catering various personalization use-cases: lookalike, expanding a predefined target seed segment with consumers of similar behavior, and data-driven, revealing non-obvious consumer segments with similar affinities. We demonstrate through extensive experimentation our framework effectiveness in fashion to identify lookalike Designer audience and data-driven style segments. Furthermore, we present experiments that showcase how segment information can be incorporated in a hybrid recommender system combining hyper and group-based personalization to exploit the advantages of both alternatives and provide improvements on consumer experience.

  • 8 authors
·
Sep 18, 2023

LLMs + Persona-Plug = Personalized LLMs

Personalization plays a critical role in numerous language tasks and applications, since users with the same requirements may prefer diverse outputs based on their individual interests. This has led to the development of various personalized approaches aimed at adapting large language models (LLMs) to generate customized outputs aligned with user preferences. Some of them involve fine-tuning a unique personalized LLM for each user, which is too expensive for widespread application. Alternative approaches introduce personalization information in a plug-and-play manner by retrieving the user's relevant historical texts as demonstrations. However, this retrieval-based strategy may break the continuity of the user history and fail to capture the user's overall styles and patterns, hence leading to sub-optimal performance. To address these challenges, we propose a novel personalized LLM model, . It constructs a user-specific embedding for each individual by modeling all her historical contexts through a lightweight plug-in user embedder module. By attaching this embedding to the task input, LLMs can better understand and capture user habits and preferences, thereby producing more personalized outputs without tuning their own parameters. Extensive experiments on various tasks in the language model personalization (LaMP) benchmark demonstrate that the proposed model significantly outperforms existing personalized LLM approaches.

  • 9 authors
·
Sep 18, 2024 3

Integrating Summarization and Retrieval for Enhanced Personalization via Large Language Models

Personalization, the ability to tailor a system to individual users, is an essential factor in user experience with natural language processing (NLP) systems. With the emergence of Large Language Models (LLMs), a key question is how to leverage these models to better personalize user experiences. To personalize a language model's output, a straightforward approach is to incorporate past user data into the language model prompt, but this approach can result in lengthy inputs exceeding limitations on input length and incurring latency and cost issues. Existing approaches tackle such challenges by selectively extracting relevant user data (i.e. selective retrieval) to construct a prompt for downstream tasks. However, retrieval-based methods are limited by potential information loss, lack of more profound user understanding, and cold-start challenges. To overcome these limitations, we propose a novel summary-augmented approach by extending retrieval-augmented personalization with task-aware user summaries generated by LLMs. The summaries can be generated and stored offline, enabling real-world systems with runtime constraints like voice assistants to leverage the power of LLMs. Experiments show our method with 75% less of retrieved user data is on-par or outperforms retrieval augmentation on most tasks in the LaMP personalization benchmark. We demonstrate that offline summarization via LLMs and runtime retrieval enables better performance for personalization on a range of tasks under practical constraints.

  • 8 authors
·
Oct 30, 2023

When Large Language Models Meet Personalization: Perspectives of Challenges and Opportunities

The advent of large language models marks a revolutionary breakthrough in artificial intelligence. With the unprecedented scale of training and model parameters, the capability of large language models has been dramatically improved, leading to human-like performances in understanding, language synthesizing, and common-sense reasoning, etc. Such a major leap-forward in general AI capacity will change the pattern of how personalization is conducted. For one thing, it will reform the way of interaction between humans and personalization systems. Instead of being a passive medium of information filtering, large language models present the foundation for active user engagement. On top of such a new foundation, user requests can be proactively explored, and user's required information can be delivered in a natural and explainable way. For another thing, it will also considerably expand the scope of personalization, making it grow from the sole function of collecting personalized information to the compound function of providing personalized services. By leveraging large language models as general-purpose interface, the personalization systems may compile user requests into plans, calls the functions of external tools to execute the plans, and integrate the tools' outputs to complete the end-to-end personalization tasks. Today, large language models are still being developed, whereas the application in personalization is largely unexplored. Therefore, we consider it to be the right time to review the challenges in personalization and the opportunities to address them with LLMs. In particular, we dedicate this perspective paper to the discussion of the following aspects: the development and challenges for the existing personalization system, the newly emerged capabilities of large language models, and the potential ways of making use of large language models for personalization.

  • 12 authors
·
Jul 30, 2023

Personalized Image Generation with Deep Generative Models: A Decade Survey

Recent advancements in generative models have significantly facilitated the development of personalized content creation. Given a small set of images with user-specific concept, personalized image generation allows to create images that incorporate the specified concept and adhere to provided text descriptions. Due to its wide applications in content creation, significant effort has been devoted to this field in recent years. Nonetheless, the technologies used for personalization have evolved alongside the development of generative models, with their distinct and interrelated components. In this survey, we present a comprehensive review of generalized personalized image generation across various generative models, including traditional GANs, contemporary text-to-image diffusion models, and emerging multi-model autoregressive models. We first define a unified framework that standardizes the personalization process across different generative models, encompassing three key components, i.e., inversion spaces, inversion methods, and personalization schemes. This unified framework offers a structured approach to dissecting and comparing personalization techniques across different generative architectures. Building upon this unified framework, we further provide an in-depth analysis of personalization techniques within each generative model, highlighting their unique contributions and innovations. Through comparative analysis, this survey elucidates the current landscape of personalized image generation, identifying commonalities and distinguishing features among existing methods. Finally, we discuss the open challenges in the field and propose potential directions for future research. We keep tracing related works at https://github.com/csyxwei/Awesome-Personalized-Image-Generation.

  • 7 authors
·
Feb 18, 2025

Personalized Image Generation with Reasoning and Reflection

Personalized image generation has remained narrowly focused on conditional synthesis from curated visual exemplars, rather than capturing who a user is. In practice, however, a user's personal context is much richer, comprising reviews, posts, images, captions, and metadata accumulated over time. A truly personalized generator should leverage this history to produce images aligned with the user's lifestyle and aesthetic preferences. To this end, we introduce the first unified benchmark for personalized image generation from user histories. The benchmark comprises two complementary tasks and a multi-axis evaluation protocol that assesses target fidelity, visual quality, user distinguishability, semantic alignment with the user's history, and task-specific utility. Grounded in real-world e-commerce and social media settings, the benchmark includes: (1) Personalized Scene Generation, which places a given object in a scene that reflects a user's preferences and lifestyle, motivated by personalized product presentation; and (2) Personalized Creative Generation, which generates a novel image on a specified topic that is faithful to a user's aesthetic and visual identity, motivated by social media content creation. We further propose PEARL, which couples a multimodal reasoner with a frozen image generator in an interleaved reason-reflect loop optimized with differential data reward. Across both tasks, PEARL outperforms strong baselines, achieving an average improvement of 15% across personalization metrics.

  • 13 authors
·
Sep 29 2

Re-Centering Humans in LLM Personalization

Despite growing interest, most evaluations of large language models' (LLMs') personalization abilities have relied on synthetic data. It remains unclear how well current personalization systems work for real users. In this paper, we study the gap in LLM personalization performance when using synthetic versus human data. We collect human conversations (550 conversations) and judgments across three stages of personalization: extracting user attributes from conversations (5,949 judgments), pairing relevant attributes with new prompts (11,919), and incorporating relevant attributes into a personalized response (1,101). Incorporating human data reveals system limitations at each stage. Models struggle to extract attributes from human conversations, disagree with human judgments on relevant attributes, and generate personalized responses that humans judge no better than generic responses (though that LLM judges widely rate as better). We introduce two lightweight training-based interventions that shift automated personalization evaluation closer to human data in our first two stages. However, in our third stage we find that learned reward models achieve only modest correlation with human ratings, suggesting that human-aligned personalization quality judgments are difficult to model directly. Our collected data provides a foundation for studying how models should extract, select, and incorporate user information in ways that humans find useful.

  • 3 authors
·
Jun 3 2

Unified Personalized Understanding, Generating and Editing

Unified large multimodal models (LMMs) have achieved remarkable progress in general-purpose multimodal understanding and generation. However, they still operate under a ``one-size-fits-all'' paradigm and struggle to model user-specific concepts (e.g., generate a photo of <maeve>) in a consistent and controllable manner. Existing personalization methods typically rely on external retrieval, which is inefficient and poorly integrated into unified multimodal pipelines. Recent personalized unified models introduce learnable soft prompts to encode concept information, yet they either couple understanding and generation or depend on complex multi-stage training, leading to cross-task interference and ultimately to fuzzy or misaligned personalized knowledge. We present OmniPersona, an end-to-end personalization framework for unified LMMs that, for the first time, integrates personalized understanding, generation, and image editing within a single architecture. OmniPersona introduces structurally decoupled concept tokens, allocating dedicated subspaces for different tasks to minimize interference, and incorporates an explicit knowledge replay mechanism that propagates personalized attribute knowledge across tasks, enabling consistent personalized behavior. To systematically evaluate unified personalization, we propose \texttt{OmniPBench}, extending the public UnifyBench concept set with personalized editing tasks and cross-task evaluation protocols integrating understanding, generation, and editing. Experimental results demonstrate that OmniPersona delivers competitive and robust performance across diverse personalization tasks. We hope OmniPersona will serve as a strong baseline and spur further research on controllable, unified personalization.

  • 12 authors
·
Jan 11

Personalized Image Generation with Large Multimodal Models

Personalized content filtering, such as recommender systems, has become a critical infrastructure to alleviate information overload. However, these systems merely filter existing content and are constrained by its limited diversity, making it difficult to meet users' varied content needs. To address this limitation, personalized content generation has emerged as a promising direction with broad applications. Nevertheless, most existing research focuses on personalized text generation, with relatively little attention given to personalized image generation. The limited work in personalized image generation faces challenges in accurately capturing users' visual preferences and needs from noisy user-interacted images and complex multimodal instructions. Worse still, there is a lack of supervised data for training personalized image generation models. To overcome the challenges, we propose a Personalized Image Generation Framework named Pigeon, which adopts exceptional large multimodal models with three dedicated modules to capture users' visual preferences and needs from noisy user history and multimodal instructions. To alleviate the data scarcity, we introduce a two-stage preference alignment scheme, comprising masked preference reconstruction and pairwise preference alignment, to align Pigeon with the personalized image generation task. We apply Pigeon to personalized sticker and movie poster generation, where extensive quantitative results and human evaluation highlight its superiority over various generative baselines.

  • 7 authors
·
Oct 18, 2024

PersonaMem-v3: Toward Omni-Platform Personal Intelligence for Holistic User Understanding, Recommendation, and Agentic Tasks

Personal intelligence is becoming a central frontier for user-facing AI agents. To be helpful in everyday life, agents must understand users across the digital contexts where their preferences, intents, habits, social relationships, and needs unfold over time. Today's systems can personalize within individual apps or tasks, but personal intelligence as a whole remains under-measured: how agents build cross-context user understanding, support steerable recommendation systems, act proactively across platforms, and avoid over-personalization. We introduce PersonaMem-v3, a real-world-grounded benchmark and evaluation harness for omni-platform personal intelligence. PersonaMem-v3 is seeded from more than one million anonymized real-world engagement histories, most of which are implicit signals, and uses them to construct time-indexed user digital worlds across social media, chatbot, calendar, and AI-companion with preference evolvement over time. The benchmark brings personalization, LLM-powered recommendation, proactiveness, agentic tool use, and geo-temporal reasoning into one framework, anchored in psychology, social-linguistics, and user-behavior theories. It evaluates whether AI agents can infer holistic user understanding from cross-platform evidence, personalize responses, rerank recommendations on social media, follow user steering through natural language, and hold back when personalization would be inappropriate, repetitive, outdated, or unnecessary. PersonaMem-v3 points toward LLM-powered personal intelligent agents that work with existing scalable recommendation infrastructure while making personalization more interactive, agentic, and aligned with how real users experience their digital lives.

  • 14 authors
·
Jul 15

FSPO: Few-Shot Preference Optimization of Synthetic Preference Data in LLMs Elicits Effective Personalization to Real Users

Effective personalization of LLMs is critical for a broad range of user-interfacing applications such as virtual assistants and content curation. Inspired by the strong in-context learning capabilities of LLMs, we propose Few-Shot Preference Optimization (FSPO), which reframes reward modeling as a meta-learning problem. Under this framework, an LLM learns to quickly adapt to a user via a few labeled preferences from that user, constructing a personalized reward function for them. Additionally, since real-world preference data is scarce and challenging to collect at scale, we propose careful design choices to construct synthetic preference datasets for personalization, generating over 1M synthetic personalized preferences using publicly available LLMs. In particular, to successfully transfer from synthetic data to real users, we find it crucial for the data to exhibit both high diversity and coherent, self-consistent structure. We evaluate FSPO on personalized open-ended generation for up to 1,500 synthetic users across across three domains: movie reviews, pedagogical adaptation based on educational background, and general question answering, along with a controlled human study. Overall, FSPO achieves an 87% Alpaca Eval winrate on average in generating responses that are personalized to synthetic users and a 72% winrate with real human users in open-ended question answering.

  • 8 authors
·
Feb 26, 2025 2

HLLM-Creator: Hierarchical LLM-based Personalized Creative Generation

AI-generated content technologies are widely used in content creation. However, current AIGC systems rely heavily on creators' inspiration, rarely generating truly user-personalized content. In real-world applications such as online advertising, a single product may have multiple selling points, with different users focusing on different features. This underscores the significant value of personalized, user-centric creative generation. Effective personalized content generation faces two main challenges: (1) accurately modeling user interests and integrating them into the content generation process while adhering to factual constraints, and (2) ensuring high efficiency and scalability to handle the massive user base in industrial scenarios. Additionally, the scarcity of personalized creative data in practice complicates model training, making data construction another key hurdle. We propose HLLM-Creator, a hierarchical LLM framework for efficient user interest modeling and personalized content generation. During inference, a combination of user clustering and a user-ad-matching-prediction based pruning strategy is employed to significantly enhance generation efficiency and reduce computational overhead, making the approach suitable for large-scale deployment. Moreover, we design a data construction pipeline based on chain-of-thought reasoning, which generates high-quality, user-specific creative titles and ensures factual consistency despite limited personalized data. This pipeline serves as a critical foundation for the effectiveness of our model. Extensive experiments on personalized title generation for Douyin Search Ads show the effectiveness of HLLM-Creator. Online A/B test shows a 0.476% increase on Adss, paving the way for more effective and efficient personalized generation in industrial scenarios. Codes for academic dataset are available at https://github.com/bytedance/HLLM.

  • 6 authors
·
Aug 25, 2025

MMPB: It's Time for Multi-Modal Personalization

Visual personalization is essential in user-facing AI systems such as smart homes and healthcare, where aligning model behavior with user-centric concepts is critical. However, recent large Vision-Language Models (VLMs), despite their broad applicability, remain underexplored in their ability to adapt to individual users. In this paper, we introduce MMPB, the first extensive benchmark for evaluating VLMs on personalization. MMPB comprises 10k image-query pairs and includes 111 personalizable concepts across four categories: humans, animals, objects, and characters, with the human category enriched with preference-grounded queries. We structure personalization into three main task types, each highlighting a different key property of VLMs. Using 23 widely used VLMs including both open- and closed-source models, we evaluate personalization performance via a three-stage protocol: concept injection, multi-turn dialogue, and personalized querying. Our findings indicate that most VLMs (including some closed-source models) struggle with personalization, particularly in maintaining consistency over dialogue, handling user preferences, and adapting to visual cues. Our analysis reveals that the challenges in VLM personalization (such as refusal behaviors and long-context forgetting) highlight substantial room for improvement. By identifying these limitations and offering a scalable benchmark, MMPB offers valuable insights and a solid foundation for future research toward truly personalized multi-modal AI. Project Page: aidaslab.github.io/MMPB

snu-aidas AIDAS Lab
·
Sep 26, 2025 2

Reasoning Meets Personalization: Unleashing the Potential of Large Reasoning Model for Personalized Generation

Personalization is a critical task in modern intelligent systems, with applications spanning diverse domains, including interactions with large language models (LLMs). Recent advances in reasoning capabilities have significantly enhanced LLMs, enabling unprecedented performance in tasks such as mathematics and coding. However, their potential for personalization tasks remains underexplored. In this paper, we present the first systematic evaluation of large reasoning models (LRMs) for personalization tasks. Surprisingly, despite generating more tokens, LRMs do not consistently outperform general-purpose LLMs, especially in retrieval-intensive scenarios where their advantages diminish. Our analysis identifies three key limitations: divergent thinking, misalignment of response formats, and ineffective use of retrieved information. To address these challenges, we propose Reinforced Reasoning for Personalization (\model), a novel framework that incorporates a hierarchical reasoning thought template to guide LRMs in generating structured outputs. Additionally, we introduce a reasoning process intervention method to enforce adherence to designed reasoning patterns, enhancing alignment. We also propose a cross-referencing mechanism to ensure consistency. Extensive experiments demonstrate that our approach significantly outperforms existing techniques.

  • 6 authors
·
May 23, 2025

PersonaMem-v2: Towards Personalized Intelligence via Learning Implicit User Personas and Agentic Memory

Personalization is one of the next milestones in advancing AI capability and alignment. We introduce PersonaMem-v2, the state-of-the-art dataset for LLM personalization that simulates 1,000 realistic user-chatbot interactions on 300+ scenarios, 20,000+ user preferences, and 128k-token context windows, where most user preferences are implicitly revealed to reflect real-world interactions. Using this data, we investigate how reinforcement fine-tuning enables a model to improve its long-context reasoning capabilities for user understanding and personalization. We also develop a framework for training an agentic memory system, which maintains a single, human-readable memory that grows with each user over time. In our experiments, frontier LLMs still struggle with implicit personalization, achieving only 37-48% accuracy. While they support long context windows, reasoning remains the bottleneck for implicit personalization tasks. Using reinforcement fine-tuning, we successfully train Qwen3-4B to outperforms GPT-5, reaching 53% accuracy in implicit personalization. Moreover, our agentic memory framework achieves state-of-the-art 55% accuracy while using 16x fewer input tokens, relying on a 2k-token memory instead of full 32k conversation histories. These results underscore the impact of our dataset and demonstrate agentic memory as a scalable path toward real-world personalized intelligence.

  • 16 authors
·
Dec 7, 2025

Big-data-driven and AI-based framework to enable personalization in wireless networks

Current communication networks use design methodologies that prevent the realization of maximum network efficiency. In the first place, while users' perception of satisfactory service diverges widely, current networks are designed to be a "universal fit," where they are generally over-engineered to deliver services appealing to all types of users. Also, current networks lack user-level data cognitive intelligence that would enable fast personalized network decisions and actions through automation. Thus, in this article, we propose the utilization of AI, big data analytics, and real-time non-intrusive user feedback in order to enable the personalization of wireless networks. Based on each user's actual QoS requirements and context, a multi-objective formulation enables the network to micro-manage and optimize the provided QoS and user satisfaction levels simultaneously. Moreover, in order to enable user feedback tracking and measurement, we propose a user satisfaction model based on the zone of tolerance concept. Furthermore, we propose a big-data-driven and AI-based personalization framework to integrate personalization into wireless networks. Finally, we implement a personalized network prototype to demonstrate the proposed personalization concept and its potential benefits through a case study. The case study shows how personalization can be realized to enable the efficient optimization of network resources such that certain requirement levels of user satisfaction and revenue in the form of saved resources are achieved.

  • 3 authors
·
Jun 7, 2023

PersonaFeedback: A Large-scale Human-annotated Benchmark For Personalization

With the rapid improvement in the general capabilities of LLMs, LLM personalization, i.e., how to build LLM systems that can generate personalized responses or services that are tailored to distinct user personas, has become an increasingly important research and engineering problem. However, unlike many new challenging benchmarks being released for evaluating the general/reasoning capabilities, the lack of high-quality benchmarks for evaluating LLM personalization greatly hinders progress in this field. To address this, we introduce PersonaFeedback, a new benchmark that directly evaluates LLMs' ability to provide personalized responses given pre-defined user personas and queries. Unlike existing benchmarks that require models to infer implicit user personas from historical interactions, PersonaFeedback decouples persona inference from personalization, focusing on evaluating the model's ability to generate responses tailored to explicit personas. PersonaFeedback consists of 8298 human-annotated test cases, which are categorized into easy, medium, and hard tiers based on the contextual complexity of the user personas and the difficulty in distinguishing subtle differences between two personalized responses. We conduct comprehensive evaluations across a wide range of models. The empirical results reveal that even state-of-the-art LLMs that can solve complex real-world reasoning tasks could fall short on the hard tier of PersonaFeedback where even human evaluators may find the distinctions challenging. Furthermore, we conduct an in-depth analysis of failure modes across various types of systems, demonstrating that the current retrieval-augmented framework should not be seen as a de facto solution for personalization tasks. All benchmark data, annotation protocols, and the evaluation pipeline will be publicly available to facilitate future research on LLM personalization.

  • 6 authors
·
Jun 15, 2025 2

Building Human Values into Recommender Systems: An Interdisciplinary Synthesis

Recommender systems are the algorithms which select, filter, and personalize content across many of the worlds largest platforms and apps. As such, their positive and negative effects on individuals and on societies have been extensively theorized and studied. Our overarching question is how to ensure that recommender systems enact the values of the individuals and societies that they serve. Addressing this question in a principled fashion requires technical knowledge of recommender design and operation, and also critically depends on insights from diverse fields including social science, ethics, economics, psychology, policy and law. This paper is a multidisciplinary effort to synthesize theory and practice from different perspectives, with the goal of providing a shared language, articulating current design approaches, and identifying open problems. It is not a comprehensive survey of this large space, but a set of highlights identified by our diverse author cohort. We collect a set of values that seem most relevant to recommender systems operating across different domains, then examine them from the perspectives of current industry practice, measurement, product design, and policy approaches. Important open problems include multi-stakeholder processes for defining values and resolving trade-offs, better values-driven measurements, recommender controls that people use, non-behavioral algorithmic feedback, optimization for long-term outcomes, causal inference of recommender effects, academic-industry research collaborations, and interdisciplinary policy-making.

  • 21 authors
·
Jul 19, 2022

Perpetuating Misogyny with Generative AI: How Model Personalization Normalizes Gendered Harm

Open-source text-to-image (TTI) pipelines have become dominant in the landscape of AI-generated visual content, driven by technological advances that enable users to personalize models through adapters tailored to specific tasks. While personalization methods such as LoRA offer unprecedented creative opportunities, they also facilitate harmful practices, including the generation of non-consensual deepfakes and the amplification of misogynistic or hypersexualized content. This study presents an exploratory sociotechnical analysis of CivitAI, the most active platform for sharing and developing open-source TTI models. Drawing on a dataset of more than 40 million user-generated images and over 230,000 models, we find a disproportionate rise in not-safe-for-work (NSFW) content and a significant number of models intended to mimic real individuals. We also observe a strong influence of internet subcultures on the tools and practices shaping model personalizations and resulting visual media. In response to these findings, we contextualize the emergence of exploitative visual media through feminist and constructivist perspectives on technology, emphasizing how design choices and community dynamics shape platform outcomes. Building on this analysis, we propose interventions aimed at mitigating downstream harm, including improved content moderation, rethinking tool design, and establishing clearer platform policies to promote accountability and consent.

  • 2 authors
·
May 7, 2025

A Comprehensive Survey of Evaluation Techniques for Recommendation Systems

The effectiveness of recommendation systems is pivotal to user engagement and satisfaction in online platforms. As these recommendation systems increasingly influence user choices, their evaluation transcends mere technical performance and becomes central to business success. This paper addresses the multifaceted nature of recommendations system evaluation by introducing a comprehensive suite of metrics, each tailored to capture a distinct aspect of system performance. We discuss * Similarity Metrics: to quantify the precision of content-based filtering mechanisms and assess the accuracy of collaborative filtering techniques. * Candidate Generation Metrics: to evaluate how effectively the system identifies a broad yet relevant range of items. * Predictive Metrics: to assess the accuracy of forecasted user preferences. * Ranking Metrics: to evaluate the effectiveness of the order in which recommendations are presented. * Business Metrics: to align the performance of the recommendation system with economic objectives. Our approach emphasizes the contextual application of these metrics and their interdependencies. In this paper, we identify the strengths and limitations of current evaluation practices and highlight the nuanced trade-offs that emerge when optimizing recommendation systems across different metrics. The paper concludes by proposing a framework for selecting and interpreting these metrics to not only improve system performance but also to advance business goals. This work is to aid researchers and practitioners in critically assessing recommendation systems and fosters the development of more nuanced, effective, and economically viable personalization strategies. Our code is available at GitHub - https://github.com/aryan-jadon/Evaluation-Metrics-for-Recommendation-Systems.

  • 2 authors
·
Dec 26, 2023

Personalizing Text-to-Image Generation to Individual Taste

Modern text-to-image (T2I) models generate high-fidelity visuals but remain indifferent to individual user preferences. While existing reward models optimize for "average" human appeal, they fail to capture the inherent subjectivity of aesthetic judgment. In this work, we introduce a novel dataset and predictive framework, called PAMELA, designed to model personalized image evaluations. Our dataset comprises 70,000 ratings across 5,000 diverse images generated by state-of-the-art models (Flux 2 and Nano Banana). Each image is evaluated by 15 unique users, providing a rich distribution of subjective preferences across domains such as art, design, fashion, and cinematic photography. Leveraging this data, we propose a personalized reward model trained jointly on our high-quality annotations and existing aesthetic assessment subsets. We demonstrate that our model predicts individual liking with higher accuracy than the majority of current state-of-the-art methods predict population-level preferences. Using our personalized predictor, we demonstrate how simple prompt optimization methods can be used to steer generations towards individual user preferences. Our results highlight the importance of data quality and personalization to handle the subjectivity of user preferences. We release our dataset and model to facilitate standardized research in personalized T2I alignment and subjective visual quality assessment.

bethgelab Bethgelab
·
Apr 7 2

Evaluating the Hidden Costs of Personalization in Large Language Models

While Large language models (LLMs) incorporate user personalization signals to improve usability and helpfulness, they increasingly shift from providing balanced, informative responses toward optimizing for user satisfaction when conditioned on personal context such as conversation history, inferred preferences, and user profiles. Specifically, we identify three emerging risks: (1) irrelevant personalization, where models reference personal information in unnecessary contexts; (2) preference narrowing, where models reinforce informational echo chambers; and (3) sycophantic bias, where models agree excessively with user opinions. As a result, models may reference personal information in contexts where it is unnecessary, inadvertently collapse response diversity, or agree excessively with user opinions. Despite the growing use of personalization in AI assistants, there has been limited systematic evaluation of its potential side effects. To bridge this gap, we propose PRISK, a dynamic evaluation framework with automated data generation and tailored metrics that uncovers systematic limitations in current LLM personalization and how personalized information shapes its responses. Our empirical analysis across 13 LLMs demonstrates the presence of user profiles and retrieved memories consistently exacerbates biases, resulting in an average drop of 45.9% in irrelevant personalization, 41.7% in preference narrowing and 61.7% in sycophantic bias.

Fints: Efficient Inference-Time Personalization for LLMs with Fine-Grained Instance-Tailored Steering

The rapid evolution of large language models (LLMs) has intensified the demand for effective personalization techniques that can adapt model behavior to individual user preferences. Despite the non-parametric methods utilizing the in-context learning ability of LLMs, recent parametric adaptation methods, including personalized parameter-efficient fine-tuning and reward modeling emerge. However, these methods face limitations in handling dynamic user patterns and high data sparsity scenarios, due to low adaptability and data efficiency. To address these challenges, we propose a fine-grained and instance-tailored steering framework that dynamically generates sample-level interference vectors from user data and injects them into the model's forward pass for personalized adaptation. Our approach introduces two key technical innovations: a fine-grained steering component that captures nuanced signals by hooking activations from attention and MLP layers, and an input-aware aggregation module that synthesizes these signals into contextually relevant enhancements. The method demonstrates high flexibility and data efficiency, excelling in fast-changing distribution and high data sparsity scenarios. In addition, the proposed method is orthogonal to existing methods and operates as a plug-in component compatible with different personalization techniques. Extensive experiments across diverse scenarios--including short-to-long text generation, and web function calling--validate the effectiveness and compatibility of our approach. Results show that our method significantly enhances personalization performance in fast-shifting environments while maintaining robustness across varying interaction modes and context lengths. Implementation is available at https://github.com/KounianhuaDu/Fints.

  • 9 authors
·
Oct 30, 2025

Finetuning-Free Personalization of Text to Image Generation via Hypernetworks

Personalizing text-to-image diffusion models has traditionally relied on subject-specific fine-tuning approaches such as DreamBooth~ruiz2023dreambooth, which are computationally expensive and slow at inference. Recent adapter- and encoder-based methods attempt to reduce this overhead but still depend on additional fine-tuning or large backbone models for satisfactory results. In this work, we revisit an orthogonal direction: fine-tuning-free personalization via Hypernetworks that predict LoRA-adapted weights directly from subject images. Prior hypernetwork-based approaches, however, suffer from costly data generation or unstable attempts to mimic base model optimization trajectories. We address these limitations with an end-to-end training objective, stabilized by a simple output regularization, yielding reliable and effective hypernetworks. Our method removes the need for per-subject optimization at test time while preserving both subject fidelity and prompt alignment. To further enhance compositional generalization at inference time, we introduce Hybrid-Model Classifier-Free Guidance (HM-CFG), which combines the compositional strengths of the base diffusion model with the subject fidelity of personalized models during sampling. Extensive experiments on CelebA-HQ, AFHQ-v2, and DreamBench demonstrate that our approach achieves strong personalization performance and highlights the promise of hypernetworks as a scalable and effective direction for open-category personalization.

  • 4 authors
·
Nov 4, 2025

ULMRec: User-centric Large Language Model for Sequential Recommendation

Recent advances in Large Language Models (LLMs) have demonstrated promising performance in sequential recommendation tasks, leveraging their superior language understanding capabilities. However, existing LLM-based recommendation approaches predominantly focus on modeling item-level co-occurrence patterns while failing to adequately capture user-level personalized preferences. This is problematic since even users who display similar behavioral patterns (e.g., clicking or purchasing similar items) may have fundamentally different underlying interests. To alleviate this problem, in this paper, we propose ULMRec, a framework that effectively integrates user personalized preferences into LLMs for sequential recommendation. Considering there has the semantic gap between item IDs and LLMs, we replace item IDs with their corresponding titles in user historical behaviors, enabling the model to capture the item semantics. For integrating the user personalized preference, we design two key components: (1) user indexing: a personalized user indexing mechanism that leverages vector quantization on user reviews and user IDs to generate meaningful and unique user representations, and (2) alignment tuning: an alignment-based tuning stage that employs comprehensive preference alignment tasks to enhance the model's capability in capturing personalized information. Through this design, ULMRec achieves deep integration of language semantics with user personalized preferences, facilitating effective adaptation to recommendation. Extensive experiments on two public datasets demonstrate that ULMRec significantly outperforms existing methods, validating the effectiveness of our approach.

  • 4 authors
·
Dec 7, 2024

Personalized Reasoning: Just-In-Time Personalization and Why LLMs Fail At It

Current large language model (LLM) development treats task-solving and preference alignment as separate challenges, optimizing first for objective correctness, then for alignment to aggregated human preferences. This paradigm fails in human-facing applications where solving a problem correctly is insufficient if the response mismatches the user's needs. This challenge intensifies in just-in-time scenarios where no prior user interaction history exists due to cold-start conditions or privacy constraints. LLMs need to identify what they don't know about user preferences, strategically elicit preference values through questioning, then adapt their reasoning processes and responses accordingly -- a complicated chain of cognitive processes which we term personalized reasoning. We introduce PREFDISCO, an evaluation methodology that transforms static benchmarks into interactive personalization tasks using psychologically-grounded personas with sparse preferences. Our framework creates scenarios where identical questions require different reasoning chains depending on user context, as optimal explanation approaches vary by individual expertise and preferences while maintaining factual accuracy. Evaluation of 21 frontier models across 10 tasks reveals 29.0% of naive personalization attempts produce worse preference alignment than generic responses, yet generic responses also fail to serve individual user needs effectively. These findings suggest personalized reasoning requires dedicated development rather than emerging naturally. PREFDISCO establishes personalized reasoning as a measurable research frontier and reveals fundamental limitations in current LLMs' interactive capabilities, providing a foundation for developing systems that can adapt to individual users in education, healthcare, and technical domains where personalization is critical.

Path-based Deep Network for Candidate Item Matching in Recommenders

The large-scale recommender system mainly consists of two stages: matching and ranking. The matching stage (also known as the retrieval step) identifies a small fraction of relevant items from billion-scale item corpus in low latency and computational cost. Item-to-item collaborative filter (item-based CF) and embedding-based retrieval (EBR) have been long used in the industrial matching stage owing to its efficiency. However, item-based CF is hard to meet personalization, while EBR has difficulty in satisfying diversity. In this paper, we propose a novel matching architecture, Path-based Deep Network (named PDN), which can incorporate both personalization and diversity to enhance matching performance. Specifically, PDN is comprised of two modules: Trigger Net and Similarity Net. PDN utilizes Trigger Net to capture the user's interest in each of his/her interacted item, and Similarity Net to evaluate the similarity between each interacted item and the target item based on these items' profile and CF information. The final relevance between the user and the target item is calculated by explicitly considering user's diverse interests, \ie aggregating the relevance weights of the related two-hop paths (one hop of a path corresponds to user-item interaction and the other to item-item relevance). Furthermore, we describe the architecture design of a matching system with the proposed PDN in a leading real-world E-Commerce service (Mobile Taobao App). Based on offline evaluations and online A/B test, we show that PDN outperforms the existing solutions for the same task. The online results also demonstrate that PDN can retrieve more personalized and more diverse relevant items to significantly improve user engagement. Currently, PDN system has been successfully deployed at Mobile Taobao App and handling major online traffic.

  • 8 authors
·
May 17, 2021

BESPOKE: Benchmark for Search-Augmented Large Language Model Personalization via Diagnostic Feedback

Search-augmented large language models (LLMs) have advanced information-seeking tasks by integrating retrieval into generation, reducing users' cognitive burden compared to traditional search systems. Yet they remain insufficient for fully addressing diverse user needs, which requires recognizing how the same query can reflect different intents across users and delivering information in preferred forms. While recent systems such as ChatGPT and Gemini attempt personalization by leveraging user histories, systematic evaluation of such personalization is under-explored. To address this gap, we propose BESPOKE, the realistic benchmark for evaluating personalization in search-augmented LLMs. BESPOKE is designed to be both realistic, by collecting authentic chat and search histories directly from humans, and diagnostic, by pairing responses with fine-grained preference scores and feedback. The benchmark is constructed through long-term, deeply engaged human annotation, where human annotators contributed their own histories, authored queries with detailed information needs, and evaluated responses with scores and diagnostic feedback. Leveraging BESPOKE, we conduct systematic analyses that reveal key requirements for effective personalization in information-seeking tasks, providing a foundation for fine-grained evaluation of personalized search-augmented LLMs. Our code and data are available at https://augustinlib.github.io/BESPOKE/.

DynASyn: Multi-Subject Personalization Enabling Dynamic Action Synthesis

Recent advances in text-to-image diffusion models spurred research on personalization, i.e., a customized image synthesis, of subjects within reference images. Although existing personalization methods are able to alter the subjects' positions or to personalize multiple subjects simultaneously, they often struggle to modify the behaviors of subjects or their dynamic interactions. The difficulty is attributable to overfitting to reference images, which worsens if only a single reference image is available. We propose DynASyn, an effective multi-subject personalization from a single reference image addressing these challenges. DynASyn preserves the subject identity in the personalization process by aligning concept-based priors with subject appearances and actions. This is achieved by regularizing the attention maps between the subject token and images through concept-based priors. In addition, we propose concept-based prompt-and-image augmentation for an enhanced trade-off between identity preservation and action diversity. We adopt an SDE-based editing guided by augmented prompts to generate diverse appearances and actions while maintaining identity consistency in the augmented images. Experiments show that DynASyn is capable of synthesizing highly realistic images of subjects with novel contexts and dynamic interactions with the surroundings, and outperforms baseline methods in both quantitative and qualitative aspects.

  • 3 authors
·
Mar 22, 2025

Knowledge-Augmented Large Language Models for Personalized Contextual Query Suggestion

Large Language Models (LLMs) excel at tackling various natural language tasks. However, due to the significant costs involved in re-training or fine-tuning them, they remain largely static and difficult to personalize. Nevertheless, a variety of applications could benefit from generations that are tailored to users' preferences, goals, and knowledge. Among them is web search, where knowing what a user is trying to accomplish, what they care about, and what they know can lead to improved search experiences. In this work, we propose a novel and general approach that augments an LLM with relevant context from users' interaction histories with a search engine in order to personalize its outputs. Specifically, we construct an entity-centric knowledge store for each user based on their search and browsing activities on the web, which is then leveraged to provide contextually relevant LLM prompt augmentations. This knowledge store is light-weight, since it only produces user-specific aggregate projections of interests and knowledge onto public knowledge graphs, and leverages existing search log infrastructure, thereby mitigating the privacy, compliance, and scalability concerns associated with building deep user profiles for personalization. We then validate our approach on the task of contextual query suggestion, which requires understanding not only the user's current search context but also what they historically know and care about. Through a number of experiments based on human evaluation, we show that our approach is significantly better than several other LLM-powered baselines, generating query suggestions that are contextually more relevant, personalized, and useful.

  • 5 authors
·
Nov 9, 2023

Synthetic Data Generation with Large Language Models for Personalized Community Question Answering

Personalization in Information Retrieval (IR) is a topic studied by the research community since a long time. However, there is still a lack of datasets to conduct large-scale evaluations of personalized IR; this is mainly due to the fact that collecting and curating high-quality user-related information requires significant costs and time investment. Furthermore, the creation of datasets for Personalized IR (PIR) tasks is affected by both privacy concerns and the need for accurate user-related data, which are often not publicly available. Recently, researchers have started to explore the use of Large Language Models (LLMs) to generate synthetic datasets, which is a possible solution to generate data for low-resource tasks. In this paper, we investigate the potential of Large Language Models (LLMs) for generating synthetic documents to train an IR system for a Personalized Community Question Answering task. To study the effectiveness of IR models fine-tuned on LLM-generated data, we introduce a new dataset, named Sy-SE-PQA. We build Sy-SE-PQA based on an existing dataset, SE-PQA, which consists of questions and answers posted on the popular StackExchange communities. Starting from questions in SE-PQA, we generate synthetic answers using different prompt techniques and LLMs. Our findings suggest that LLMs have high potential in generating data tailored to users' needs. The synthetic data can replace human-written training data, even if the generated data may contain incorrect information.

  • 4 authors
·
Oct 29, 2024

Retrieval Augmented Generation with Collaborative Filtering for Personalized Text Generation

Recently, the personalization of Large Language Models (LLMs) to generate content that aligns with individual user preferences has garnered widespread attention. Personalized Retrieval-Augmented Generation (RAG), which retrieves relevant documents from the user's history to reflect their preferences and enhance LLM generation, is one commonly used approach for personalization. However, existing personalized RAG methods do not consider that the histories of similar users can also assist in personalized generation for the current user, meaning that collaborative information between users can also benefit personalized generation. Inspired by the application of collaborative filtering in recommender systems, we propose a method called CFRAG, which adapts Collaborative Filtering to RAG for personalized text generation. However, this presents two challenges: (1)~how to incorporate collaborative information without explicit user similarity labels? (2)~how to retrieve documents that support personalized LLM generation? For Challenge 1, we use contrastive learning to train user embeddings to retrieve similar users and introduce collaborative information. For Challenge 2, we design a personalized retriever and reranker to retrieve the top-k documents from these users' histories. We take into account the user's preference during retrieval and reranking. Then we leverage feedback from the LLM to fine-tune the personalized retriever and reranker, enabling them to retrieve documents that meet the personalized generation needs of the LLM. Experimental results on the Language Model Personalization (LaMP) benchmark validate the effectiveness of CFRAG. Further analysis confirms the importance of incorporating collaborative information.

  • 7 authors
·
Apr 8, 2025

Personalized Deep Research: A User-Centric Framework, Dataset, and Hybrid Evaluation for Knowledge Discovery

Deep Research agents driven by LLMs have automated the scholarly discovery pipeline, from planning and query formulation to iterative web exploration. Yet they remain constrained by a static, ``one-size-fits-all'' retrieval paradigm. Current systems fail to adaptively adjust the depth and breadth of exploration based on the user's existing expertise or latent interests, frequently resulting in reports that are either redundant for experts or overly dense for novices. To address this, we introduce Personalized Deep Research (PDR), a framework that integrates dynamic user context into the core retrieval-reasoning loop. Rather than treating personalization as a post-hoc formatting step, PDR unifies user profile modeling with iterative query development, dual-stage (private/public) retrieval, and context-aware synthesis. This allows the system to autonomously align research sub-goals with user intent and optimize the stopping criteria for evidence collection. To facilitate benchmarking, we release the PDR Dataset, covering four realistic user tasks, and propose a hybrid evaluation framework combining lexical metrics with LLM-based judgments to assess factual accuracy and personalization alignment. Experimental results against commercial baselines demonstrate that PDR significantly improves retrieval utility and report relevance, effectively bridging the gap between generic information retrieval and personalized knowledge acquisition. The resource is available to the public at https://github.com/Applied-Machine-Learning-Lab/SIGIR2026_PDR.

  • 9 authors
·
May 10

PhotoVerse: Tuning-Free Image Customization with Text-to-Image Diffusion Models

Personalized text-to-image generation has emerged as a powerful and sought-after tool, empowering users to create customized images based on their specific concepts and prompts. However, existing approaches to personalization encounter multiple challenges, including long tuning times, large storage requirements, the necessity for multiple input images per identity, and limitations in preserving identity and editability. To address these obstacles, we present PhotoVerse, an innovative methodology that incorporates a dual-branch conditioning mechanism in both text and image domains, providing effective control over the image generation process. Furthermore, we introduce facial identity loss as a novel component to enhance the preservation of identity during training. Remarkably, our proposed PhotoVerse eliminates the need for test time tuning and relies solely on a single facial photo of the target identity, significantly reducing the resource cost associated with image generation. After a single training phase, our approach enables generating high-quality images within only a few seconds. Moreover, our method can produce diverse images that encompass various scenes and styles. The extensive evaluation demonstrates the superior performance of our approach, which achieves the dual objectives of preserving identity and facilitating editability. Project page: https://photoverse2d.github.io/

  • 11 authors
·
Sep 11, 2023 6

Lifelong Personalized Low-Rank Adaptation of Large Language Models for Recommendation

We primarily focus on the field of large language models (LLMs) for recommendation, which has been actively explored recently and poses a significant challenge in effectively enhancing recommender systems with logical reasoning abilities and open-world knowledge. Current mainstream efforts mainly center around injecting personalized information from recommendation models into LLMs by customizing input templates or aligning representations between semantic and recommendation spaces at the prediction layer. However, they face three significant limitations: (1) LoRA is mostly used as a core component in existing works, but personalization is not well established in LoRA parameters as the LoRA matrix shared by every user may not cater to different users' characteristics, leading to suboptimal performance. (2) Although lifelong personalized behavior sequences are ideal for personalization, their use raises effectiveness and efficiency issues since LLMs require escalating training and inference time to extend text lengths. (3) Existing approaches aren't scalable for large datasets due to training efficiency constraints. Thus, LLMs only see a small fraction of the datasets (e.g., less than 10%) instead of the whole datasets, limiting their exposure to the full training space. To address these problems, we propose RecLoRA. This model incorporates a Personalized LoRA module that maintains independent LoRAs for different users and a Long-Short Modality Retriever that retrieves different history lengths for different modalities, significantly improving performance while adding minimal time cost. Furthermore, we design a Few2Many Learning Strategy, using a conventional recommendation model as a lens to magnify small training spaces to full spaces. Extensive experiments on public datasets demonstrate the efficacy of our RecLoRA compared to existing baseline models.

  • 9 authors
·
Aug 7, 2024

A Contextual-Bandit Approach to Personalized News Article Recommendation

Personalized web services strive to adapt their services (advertisements, news articles, etc) to individual users by making use of both content and user information. Despite a few recent advances, this problem remains challenging for at least two reasons. First, web service is featured with dynamically changing pools of content, rendering traditional collaborative filtering methods inapplicable. Second, the scale of most web services of practical interest calls for solutions that are both fast in learning and computation. In this work, we model personalized recommendation of news articles as a contextual bandit problem, a principled approach in which a learning algorithm sequentially selects articles to serve users based on contextual information about the users and articles, while simultaneously adapting its article-selection strategy based on user-click feedback to maximize total user clicks. The contributions of this work are three-fold. First, we propose a new, general contextual bandit algorithm that is computationally efficient and well motivated from learning theory. Second, we argue that any bandit algorithm can be reliably evaluated offline using previously recorded random traffic. Finally, using this offline evaluation method, we successfully applied our new algorithm to a Yahoo! Front Page Today Module dataset containing over 33 million events. Results showed a 12.5% click lift compared to a standard context-free bandit algorithm, and the advantage becomes even greater when data gets more scarce.

  • 4 authors
·
Feb 29, 2012

JeDi: Joint-Image Diffusion Models for Finetuning-Free Personalized Text-to-Image Generation

Personalized text-to-image generation models enable users to create images that depict their individual possessions in diverse scenes, finding applications in various domains. To achieve the personalization capability, existing methods rely on finetuning a text-to-image foundation model on a user's custom dataset, which can be non-trivial for general users, resource-intensive, and time-consuming. Despite attempts to develop finetuning-free methods, their generation quality is much lower compared to their finetuning counterparts. In this paper, we propose Joint-Image Diffusion (\jedi), an effective technique for learning a finetuning-free personalization model. Our key idea is to learn the joint distribution of multiple related text-image pairs that share a common subject. To facilitate learning, we propose a scalable synthetic dataset generation technique. Once trained, our model enables fast and easy personalization at test time by simply using reference images as input during the sampling process. Our approach does not require any expensive optimization process or additional modules and can faithfully preserve the identity represented by any number of reference images. Experimental results show that our model achieves state-of-the-art generation quality, both quantitatively and qualitatively, significantly outperforming both the prior finetuning-based and finetuning-free personalization baselines.

  • 7 authors
·
Jul 8, 2024 1

SocialPersona: Benchmarking Personalized Profiling and Response with Multimodal Social-Media Context

Personalized language-model assistants are often evaluated through a memory lens: can a model recall preferences users have explicitly stated in dialogue? More comprehensive personalization demands a harder capability -- inferring what users care about from the multimodal traces they naturally leave behind. We introduce SocialPersona, a benchmark for evaluating whether multimodal large language models (MLLMs) can recover revealed preferences from longitudinal social-media timelines and use them in dialogue. Built from longitudinal timelines of 171 everyday, non-promotional social-media users, SocialPersona contains text, images, timestamps, and 2,597 human-verified preference tags across seven interest domains, separating stable interests from recent interests. It supports two tasks: constructing structured user profiles from multimodal context and generating responses aligned with inferred profiles. Experiments with proprietary and open-weight MLLMs show that models can identify broad interest domains, yet their performance drops on fine-grained and recent interests and degrades further when inferred profiles must be used to personalize dialogue. Together with evidence that text and images provide complementary preference signals, these results indicate that robust cross-modal, long-horizon user modeling remains a key challenge, and that SocialPersona can help measure and advance progress toward assistants that infer and act on revealed preferences.

  • 6 authors
·
Jun 24

PersonaVLM: Long-Term Personalized Multimodal LLMs

Multimodal Large Language Models (MLLMs) serve as daily assistants for millions. However, their ability to generate responses aligned with individual preferences remains limited. Prior approaches enable only static, single-turn personalization through input augmentation or output alignment, and thus fail to capture users' evolving preferences and personality over time (see Fig.1). In this paper, we introduce PersonaVLM, an innovative personalized multimodal agent framework designed for long-term personalization. It transforms a general-purpose MLLM into a personalized assistant by integrating three key capabilities: (a) Remembering: It proactively extracts and summarizes chronological multimodal memories from interactions, consolidating them into a personalized database. (b) Reasoning: It conducts multi-turn reasoning by retrieving and integrating relevant memories from the database. (c) Response Alignment: It infers the user's evolving personality throughout long-term interactions to ensure outputs remain aligned with their unique characteristics. For evaluation, we establish Persona-MME, a comprehensive benchmark comprising over 2,000 curated interaction cases, designed to assess long-term MLLM personalization across seven key aspects and 14 fine-grained tasks. Extensive experiments validate our method's effectiveness, improving the baseline by 22.4% (Persona-MME) and 9.8% (PERSONAMEM) under a 128k context, while outperforming GPT-4o by 5.2% and 2.0%, respectively. Project page: https://PersonaVLM.github.io.

Selection, Not Salience: The Shape and Limits of Personalization in Social Highlighting

Does personalizing what a reader sees pay off, and where does it stop? Using a social web highlighter and a co-readership identity control (the same document highlighted by many users, which holds document and topic fixed and asks whether a person's own history predicts their marks better than another reader's does), we map the shape and limits of personalization across reading altitudes. At the document altitude we give the clean, leakage-free, identity-controlled measurement that prior next-document evaluations could only upper-bound: a person's history identifies which documents in a co-reading neighborhood are theirs, with an own-versus-other gap of +0.169 against community negatives and +0.119 against topic-matched hard negatives (both highly significant); a content-based arm suggests the signal is not purely title-driven but is largely thematic. This is comparable to the span-level selection signal (+0.14) from our prior work: the selection signal is of comparable magnitude across altitudes (+0.12 to +0.17), most of it stable topic preference. At the sentence altitude, a two-stage personalized auto-highlight (an impersonal model proposes candidates, a personal model re-ranks them) does not improve on its impersonal baseline: two off-the-shelf zero-shot LLMs, including a frontier model, predict highlight locations worse than a lead baseline, and personal re-ranking is beaten by the salience order even on the highest-recall candidate pool, so the null is not merely a Stage-1 ceiling artifact. Measurable personalization appears primarily at the selection layer: modest (~+0.13), topic-dominated, with no reliable gain at the salience layer. We also surface a control-in-negatives bias that inflated our document gap to a spurious +0.227 until audited. Going beyond the shared salience layer may be better approached by aggregating individuals than by personalizing them harder.

  • 2 authors
·
Jun 8 1

ZIPP:Zero-shot Image Personalization from Personas

Text-to-image diffusion models are increasingly deployed in open-ended creative contexts, yet their outputs remain impersonal, optimized for aggregate aesthetics rather than individual taste. Human preferences are pluralistic: one user favoring muted, nostalgic portraits may prefer vibrant street photography, while another gravitates toward dreamy film aesthetics. Existing methods require dense interaction histories or per-user fine-tuning, failing in cold-start settings and collapsing context-dependent preferences into a static representation. We introduce zero-shot image personalization from personas (ZIPP), which conditions image generation on natural-language personas (concise descriptors of a user's identity and aesthetic sensibilities) without any user-specific data or weight updates. ZIPP uses an LLM to rewrite prompts from the perspective of a given persona, steering diffusion models toward personalized outputs. To mine personas at scale, we train an inductive Graph Attention Network over a 22M-user Reddit interaction graph with dual contrastive objectives aligning graph structure with visual behavior, then verbalize learned representations into natural-language personas via an MLLM. We introduce ZIPBench, the first zero-shot personalization benchmark with 1.5K users, graph-mined personas, and 40K generated images. Across four benchmarks and 14 LLMs spanning five model families, persona conditioning yields consistent gains (13-20%), with frontier models benefiting most. In the few-shot setting, ZIPP matches or exceeds fine-tuned baselines trained on 100+ examples per user. ZIPP achieves the lowest preference distributional divergence (CMMD 0.16 vs. 0.55), and IPF-normalized demographic evaluation shows it substantially reduces subpopulation bias present in existing methods. Human evaluation confirms a 79% win rate over generic generation and 58-65% over all fine-tuned baselines.

  • 5 authors
·
Jun 6

One Chatbot Per Person: Creating Personalized Chatbots based on Implicit User Profiles

Personalized chatbots focus on endowing chatbots with a consistent personality to behave like real users, give more informative responses, and further act as personal assistants. Existing personalized approaches tried to incorporate several text descriptions as explicit user profiles. However, the acquisition of such explicit profiles is expensive and time-consuming, thus being impractical for large-scale real-world applications. Moreover, the restricted predefined profile neglects the language behavior of a real user and cannot be automatically updated together with the change of user interests. In this paper, we propose to learn implicit user profiles automatically from large-scale user dialogue history for building personalized chatbots. Specifically, leveraging the benefits of Transformer on language understanding, we train a personalized language model to construct a general user profile from the user's historical responses. To highlight the relevant historical responses to the input post, we further establish a key-value memory network of historical post-response pairs, and build a dynamic post-aware user profile. The dynamic profile mainly describes what and how the user has responded to similar posts in history. To explicitly utilize users' frequently used words, we design a personalized decoder to fuse two decoding strategies, including generating a word from the generic vocabulary and copying one word from the user's personalized vocabulary. Experiments on two real-world datasets show the significant improvement of our model compared with existing methods. Our code is available at https://github.com/zhengyima/DHAP

  • 5 authors
·
Aug 20, 2021

Preference Discerning with LLM-Enhanced Generative Retrieval

Sequential recommendation systems aim to provide personalized recommendations for users based on their interaction history. To achieve this, they often incorporate auxiliary information, such as textual descriptions of items and auxiliary tasks, like predicting user preferences and intent. Despite numerous efforts to enhance these models, they still suffer from limited personalization. To address this issue, we propose a new paradigm, which we term preference discerning. In preference dscerning, we explicitly condition a generative sequential recommendation system on user preferences within its context. To this end, we generate user preferences using Large Language Models (LLMs) based on user reviews and item-specific data. To evaluate preference discerning capabilities of sequential recommendation systems, we introduce a novel benchmark that provides a holistic evaluation across various scenarios, including preference steering and sentiment following. We assess current state-of-the-art methods using our benchmark and show that they struggle to accurately discern user preferences. Therefore, we propose a new method named Mender (Multimodal Preference discerner), which improves upon existing methods and achieves state-of-the-art performance on our benchmark. Our results show that Mender can be effectively guided by human preferences even though they have not been observed during training, paving the way toward more personalized sequential recommendation systems. We will open-source the code and benchmarks upon publication.

  • 15 authors
·
Dec 11, 2024

Multi-subject Open-set Personalization in Video Generation

Video personalization methods allow us to synthesize videos with specific concepts such as people, pets, and places. However, existing methods often focus on limited domains, require time-consuming optimization per subject, or support only a single subject. We present Video Alchemist - a video model with built-in multi-subject, open-set personalization capabilities for both foreground objects and background, eliminating the need for time-consuming test-time optimization. Our model is built on a new Diffusion Transformer module that fuses each conditional reference image and its corresponding subject-level text prompt with cross-attention layers. Developing such a large model presents two main challenges: dataset and evaluation. First, as paired datasets of reference images and videos are extremely hard to collect, we sample selected video frames as reference images and synthesize a clip of the target video. However, while models can easily denoise training videos given reference frames, they fail to generalize to new contexts. To mitigate this issue, we design a new automatic data construction pipeline with extensive image augmentations. Second, evaluating open-set video personalization is a challenge in itself. To address this, we introduce a personalization benchmark that focuses on accurate subject fidelity and supports diverse personalization scenarios. Finally, our extensive experiments show that our method significantly outperforms existing personalization methods in both quantitative and qualitative evaluations.

  • 10 authors
·
Jan 10, 2025 2