Daily Papers

We present LCM-Promo, an LLM-based uplift model for promotion allocation. LCM-Promo is a task-specific Large Commerce Model (LCM): a finetuned LLM trained on transactional commerce data to predict user intent and promotion response. It learns monotonic promotion-response curves from production logs by interpreting single-token outputs as conversion-threshold probabilities, while conditioning on session context such as day and delivery shift. In a production A/B test on churn reactivation, LCM-Promo increased conversion by 1% and reduced promotion cost by 6% relative to the Segment-EMA production baseline.

Marketing decisions reflect the interaction of latent consumer heterogeneity, time-varying internal states, and explicit interventions, a structure that current prediction- and language-oriented models do not capture in a unified manner. We propose a Three-in-One world-model architecture in which a Deep Boltzmann Machine (DBM) learns a frozen belief representation from demographics, time, and lagged actions and outcomes, with lightweight task-specific adapters attached on top. The same belief supports three tasks within a single framework: (i) energy-based consistency evaluation through the DBM's free energy, (ii) outcome prediction through adapters, and (iii) counterfactual inference by holding the belief fixed and varying only the action input given to the adapter. Using a controlled simulation in which the latent price sensitivity, promotion responsiveness, and base preference of each consumer are known, we show that the adapters match a strong MLP baseline on visit- and purchase-AUC while recovering heterogeneous treatment effects substantially better than S-, T-, X-, and DR-learner meta-learners and a Causal Forest baseline built on the same raw features, with the largest gap on a confounded price-promotion intervention. Complementing this, free-energy clamps systematically penalize counterfactual purchase trajectories that lack prior promotional exposure, and the penalty itself depends on the latent base preference in the expected direction. These results indicate that DBM beliefs disentangle latent traits in a form that survives counterfactual queries, providing an integrated world-model substrate for marketing intervention.

Direct Preference Optimization (DPO) is a simple and efficient framework that has attracted substantial attention. However, it often struggles to meet its primary objectives -- increasing the generation probability of chosen responses while reducing that of rejected responses -- due to the dominant influence of rejected responses on the loss function. This imbalance leads to suboptimal performance in promoting preferred responses. In this work, we systematically analyze the limitations of DPO and existing algorithms designed to achieve the objectives stated above. To address these limitations, we propose Bounded-DPO (BDPO), a novel method that bounds the influence of rejected responses while maintaining the original optimization structure of DPO. Through theoretical analysis and empirical evaluations, we demonstrate that BDPO achieves a balanced optimization of the chosen and rejected responses, outperforming existing algorithms.

The acceleration in the adoption of AI-based automated decision-making systems poses a challenge for evaluating the fairness of algorithmic decisions, especially in the absence of ground truth. When designing interventions, uplift modeling is used extensively to identify candidates that are likely to benefit from treatment. However, these models remain particularly susceptible to fairness evaluation due to the lack of ground truth on the outcome measure since a candidate cannot be in both treatment and control simultaneously. In this article, we propose a framework that overcomes the missing ground truth problem by generating surrogates to serve as a proxy for counterfactual labels of uplift modeling campaigns. We then leverage the surrogate ground truth to conduct a more comprehensive binary fairness evaluation. We show how to apply the approach in a comprehensive study from a real-world marketing campaign for promotional offers and demonstrate its enhancement for fairness evaluation.

Writing an ad text that attracts people and persuades them to click or act is essential for the success of search engine advertising. Therefore, ad creators must consider various aspects of advertising appeals (A^3) such as the price, product features, and quality. However, products and services exhibit unique effective A^3 for different industries. In this work, we focus on exploring the effective A^3 for different industries with the aim of assisting the ad creation process. To this end, we created a dataset of advertising appeals and used an existing model that detects various aspects for ad texts. Our experiments demonstrated that different industries have their own effective A^3 and that the identification of the A^3 contributes to the estimation of advertising performance.

Customer service is how companies interface with their customers. It can contribute heavily towards the overall customer satisfaction. However, high-quality service can become expensive, creating an incentive to make it as cost efficient as possible and prompting most companies to utilize AI-powered assistants, or "chat bots". On the other hand, human-to-human interaction is still desired by customers, especially when it comes to complex scenarios such as disputes and sensitive topics like bill payment. This raises the bar for customer service agents. They need to accurately understand the customer's question or concern, identify a solution that is acceptable yet feasible (and within the company's policy), all while handling multiple conversations at once. In this work, we introduce "Ask Me Anything" (AMA) as an add-on feature to an agent-facing customer service interface. AMA allows agents to ask questions to a large language model (LLM) on demand, as they are handling customer conversations -- the LLM provides accurate responses in real-time, reducing the amount of context switching the agent needs. In our internal experiments, we find that agents using AMA versus a traditional search experience spend approximately 10% fewer seconds per conversation containing a search, translating to millions of dollars of savings annually. Agents that used the AMA feature provided positive feedback nearly 80% of the time, demonstrating its usefulness as an AI-assisted feature for customer care.

Time spent performing public engagement is severely undervalued by research institutions around the globe. In this article we present one possible system that could be implemented to provide researchers with career recognition for performing this vital work. The framework utilises the supervision system that is already in place at many research institutions, whereby senior researchers mentor their junior colleagues. This would encourage more researchers to engage with the public, as well as increasing the quality of this engagement.

Coding agents such as Claude Code and Codex close the software loop: a main agent manages the loop, subagents analyze and execute, tools do the work. We port this architecture to robot-policy improvement, where one difference dominates the design: robotic tools---trained policies, training pipelines, data collection---fail routinely, so a tool's quality must be measured, recorded at every call, and expired when the artifact behind it changes. AgenticRobotics is a backend-independent control plane in which an LLM controller drives disposable workers through durable train--evaluate--improve transactions: an immutable objective, controller-owned measurement, commit-keyed crash recovery, an evidence-graded skill library, and a tool registry with a standardized, recorded call surface. The title is an operational claim, not a selection claim: the operator can leave because promotion is evidence-gated, state is recoverable, and capability quality is derived from records---not because the loop picks better checkpoints than a human; on the one lineage we measured, it does not. The gates measurably buy false-promotion control (0.001 per run hardened versus 0.005--0.021 shipped), anytime-valid decisions under optional stopping, zero lost or duplicate effects under kill injection, and six of six artifact-tampering classes caught by a signed verifier.

The way people respond to messaging from public health organizations on social media can provide insight into public perceptions on critical health issues, especially during a global crisis such as COVID-19. It could be valuable for high-impact organizations such as the US Centers for Disease Control and Prevention (CDC) or the World Health Organization (WHO) to understand how these perceptions impact reception of messaging on health policy recommendations. We collect two datasets of public health messages and their responses from Twitter relating to COVID-19 and Vaccines, and introduce a predictive method which can be used to explore the potential reception of such messages. Specifically, we harness a generative model (GPT-2) to directly predict probable future responses and demonstrate how it can be used to optimize expected reception of important health guidance. Finally, we introduce a novel evaluation scheme with extensive statistical testing which allows us to conclude that our models capture the semantics and sentiment found in actual public health responses.

As the volume of peer-reviewed research surges, scholars increasingly rely on social platforms for discovery, while authors invest considerable effort in promoting their work to ensure visibility and citations. To streamline this process and reduce the reliance on human effort, we introduce Automatic Promotion (AutoPR), a novel task that transforms research papers into accurate, engaging, and timely public content. To enable rigorous evaluation, we release PRBench, a multimodal benchmark that links 512 peer-reviewed articles to high-quality promotional posts, assessing systems along three axes: Fidelity (accuracy and tone), Engagement (audience targeting and appeal), and Alignment (timing and channel optimization). We also introduce PRAgent, a multi-agent framework that automates AutoPR in three stages: content extraction with multimodal preparation, collaborative synthesis for polished outputs, and platform-specific adaptation to optimize norms, tone, and tagging for maximum reach. When compared to direct LLM pipelines on PRBench, PRAgent demonstrates substantial improvements, including a 604% increase in total watch time, a 438% rise in likes, and at least a 2.9x boost in overall engagement. Ablation studies show that platform modeling and targeted promotion contribute the most to these gains. Our results position AutoPR as a tractable, measurable research problem and provide a roadmap for scalable, impactful automated scholarly communication.

Uplift modeling, vital in online marketing, seeks to accurately measure the impact of various strategies, such as coupons or discounts, on different users by predicting the Individual Treatment Effect (ITE). In an e-commerce setting, user behavior follows a defined sequential chain, including impression, click, and conversion. Marketing strategies exert varied uplift effects at each stage within this chain, impacting metrics like click-through and conversion rate. Despite its utility, existing research has neglected to consider the inter-task across all stages impacts within a specific treatment and has insufficiently utilized the treatment information, potentially introducing substantial bias into subsequent marketing decisions. We identify these two issues as the chain-bias problem and the treatment-unadaptive problem. This paper introduces the Entire Chain UPlift method with context-enhanced learning (ECUP), devised to tackle these issues. ECUP consists of two primary components: 1) the Entire Chain-Enhanced Network, which utilizes user behavior patterns to estimate ITE throughout the entire chain space, models the various impacts of treatments on each task, and integrates task prior information to enhance context awareness across all stages, capturing the impact of treatment on different tasks, and 2) the Treatment-Enhanced Network, which facilitates fine-grained treatment modeling through bit-level feature interactions, thereby enabling adaptive feature adjustment. Extensive experiments on public and industrial datasets validate ECUPs effectiveness. Moreover, ECUP has been deployed on the Meituan food delivery platform, serving millions of daily active users, with the related dataset released for future research.

Wu et al. (2026) showed that most frontier large language models (LLMs) recommend a sponsored, roughly twice-as-expensive flight when their system prompt contains a soft sponsorship cue. We reproduce their evaluation on ten open-weight chat models plus the two of their twenty-three models that are still reachable today (gpt-3.5-turbo, gpt-4o). All reported rates in this paper are produced under the same judge the original paper used (gpt-4o); we additionally store every label under an open-weight (gpt-oss-120b) and a smaller proprietary (gpt-4o-mini) judge for an ablation. Three findings emerge. First, a prose description of an LLM evaluation pipeline is not, on its own, sufficient for accurate reproduction: we surfaced three silent implementation failures that each shifted a reported rate by tens of percentage points. Second, the central claims do generalise - the gpt-3.5-turbo logistic-regression intercept of alpha = 0.81 is within four points of the original alpha = 0.86, and 200 of 200 trials on gpt-3.5-turbo and gpt-4o promote a payday lender to a financially distressed user. Third, a thirty-token user prompt that asks the assistant for a neutral comparison table first cuts sponsored recommendation from 46.9% to 1.0% averaged across our ten open-source models, and from 53.0% to 0% averaged across the two OpenAI models. AI literacy and price-comparison portals are likely market-level mitigations; the harmful-product cell is bounded by neither. Raw data, labels and analysis scripts are at https://github.com/akmaier/Paper-LLM-Ads .

Automatic LLM benchmarks, such as AlpacaEval 2.0, Arena-Hard-Auto, and MT-Bench, have become popular for evaluating language models due to their cost-effectiveness and scalability compared to human evaluation. Achieving high win rates on these benchmarks can significantly boost the promotional impact of newly released language models. This promotional benefit may motivate tricks, such as manipulating model output length or style to game win rates, even though several mechanisms have been developed to control length and disentangle style to reduce gameability. Nonetheless, we show that even a "null model" that always outputs a constant response (irrelevant to input instructions) can cheat automatic benchmarks and achieve top-ranked win rates: an 86.5% LC win rate on AlpacaEval 2.0; an 83.0 score on Arena-Hard-Auto; and a 9.55 score on MT-Bench. Moreover, the crafted cheating outputs are transferable because we assume that the instructions of these benchmarks (e.g., 805 samples of AlpacaEval 2.0) are private and cannot be accessed. While our experiments are primarily proof-of-concept, an adversary could use LLMs to generate more imperceptible cheating responses, unethically benefiting from high win rates and promotional impact. Our findings call for the development of anti-cheating mechanisms for reliable automatic benchmarks. The code is available at https://github.com/sail-sg/Cheating-LLM-Benchmarks.

We introduce FraudBench, an evaluation of large language models' (LLMs) propensities to recommend, assist, or directly take actions that would constitute fraud under U.S. law. Our evaluation contains a novel dataset of 159 scenarios based on real-world U.S. court cases and validated by legal experts. We present each scenario to LLMs via three tasks at varying levels of autonomy: advising users, drafting messages for users to send, and acting directly on behalf of users (477 tasks total). In each scenario, FraudBench re-enacts the facts of a court case to give LLMs an opportunity, but no explicit instruction, to either misrepresent or conceal a material fact in a high-stakes commercial setting--e.g., whether to describe company-funded product testing as "independent" to customers (misrepresentation) or whether to hide unfavorable regulatory investigations from clients (concealment). We evaluate 20 LLMs across 25 experimental conditions (totaling >300,000 generations) and include a preregistered human baseline (n_{annotations} = 2{,}957, n_{humans} = 996). We score a response as fraudulent when it engages in, assists with, or recommends misrepresentation or concealment. Key findings include: (1) across LLMs, fraud rates ranged from near 0% to over 40%; (2) LLM fraud rates increased with autonomy, with overall rates of 3.0% when advising, 14.7% when drafting, and 21.4% when acting directly, without applying pressure; (3) LLMs sometimes engaged in fraud despite recognizing legal risks; (4) LLMs more often engaged in fraud by concealment than by misrepresentation; and (5) prompt-based interventions substantially affected fraud rates, with a prompt to obey the law reducing fraud rates, while prompts to maximize profits and act agentically increased fraud rates.

The developments in the field of generative AI has brought a lot of opportunities for companies, for instance to improve efficiency in customer service and automating tasks. PostNL, the biggest parcel and E-commerce corporation of the Netherlands wants to use generative AI to enhance the communication around track and trace of parcels. During the internship a Minimal Viable Product (MVP) is created to showcase the value of using generative AI technologies, to enhance parcel tracking, analyzing the parcel's journey and being able to communicate about it in an easy to understand manner. The primary goal was to develop an in-house LLM-based system, reducing dependency on external platforms and establishing the feasibility of a dedicated generative AI team within the company. This multi-agent LLM based system aimed to construct parcel journey stories and identify logistical disruptions with heightened efficiency and accuracy. The research involved deploying a sophisticated AI-driven communication system, employing Retrieval-Augmented Generation (RAG) for enhanced response precision, and optimizing large language models (LLMs) tailored to domain specific tasks. The MVP successfully implemented a multi-agent open-source LLM system, called SuperTracy. SuperTracy is capable of autonomously managing a broad spectrum of user inquiries and improving internal knowledge handling. Results and evaluation demonstrated technological innovation and feasibility, notably in communication about the track and trace of a parcel, which exceeded initial expectations. These advancements highlight the potential of AI-driven solutions in logistics, suggesting many opportunities for further refinement and broader implementation within PostNL operational framework.

This article details the advances made to a system that uses artificial intelligence to identify alarming student responses. This system is built into our assessment platform to assess whether a student's response indicates they are a threat to themselves or others. Such responses may include details concerning threats of violence, severe depression, suicide risks, and descriptions of abuse. Driven by advances in natural language processing, the latest model is a fine-tuned language model trained on a large corpus consisting of student responses and supplementary texts. We demonstrate that the use of a language model delivers a substantial improvement in accuracy over the previous iterations of this system.

We present a mechanism that for a network of participants allows one participant of the network (Alice) to request some data from another participant (Bob) and either receive a response from Bob within a known-in-advance, bounded time b, or receive a proof that at least one edge on the way to Bob was broken within b, or receive a streaming payment proportional to time passed beyond b during which neither was received. This mechanism allows for building downstream applications that require provable responses from other participants, such as decentralized storage solutions, decentralized AI agents, and more.