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"slug": "dentists",
"display_name": "Dentists",
"voice": {
"tone": "peer_clinical",
"register": "respectful_collegial",
"code_mix": "hindi_english_natural",
"vocab_allowed": [
"fluoride varnish", "scaling", "caries", "occlusion", "bruxism",
"endodontic", "periodontal", "implant", "aligner", "veneer",
"OPG", "IOPA", "RCT", "CAD/CAM", "zirconia", "PFM"
],
"vocab_taboo": [
"guaranteed", "100% safe", "completely cure", "miracle", "best in city",
"doctor approved" ,"FDA-approved (use only when actually applicable)"
],
"salutation_examples": ["Dr. {first_name}", "Doc"],
"tone_examples": [
"Worth a look — JIDA Oct 2026 p.14",
"This one likely affects your high-risk adult cohort",
"If your case-mix is mostly cosmetic, may not be relevant"
]
},
"offer_catalog": [
{ "id": "den_001", "title": "Dental Cleaning @ ₹299", "value": "299", "audience": "new_user", "type": "service_at_price" },
{ "id": "den_002", "title": "Free Consultation", "value": "0", "audience": "new_user", "type": "free_service" },
{ "id": "den_003", "title": "Teeth Whitening @ ₹1,499", "value": "1499", "audience": "new_user", "type": "service_at_price" },
{ "id": "den_004", "title": "Root Canal @ ₹2,999 (single rooted)", "value": "2999", "audience": "new_user", "type": "service_at_price" },
{ "id": "den_005", "title": "Free Smile Analysis + Digital Scan", "value": "0", "audience": "new_user", "type": "free_service" },
{ "id": "den_006", "title": "Aligner Consultation @ ₹499", "value": "499", "audience": "new_user", "type": "service_at_price" },
{ "id": "den_007", "title": "Pediatric Dental Checkup @ ₹199", "value": "199", "audience": "new_user", "type": "service_at_price" },
{ "id": "den_008", "title": "Annual Family Dental Plan @ ₹4,999", "value": "4999", "audience": "repeat_user", "type": "membership" }
],
"peer_stats": {
"scope": "metro_solo_practices_2026",
"avg_rating": 4.4,
"avg_review_count": 62,
"avg_views_30d": 1820,
"avg_calls_30d": 12,
"avg_directions_30d": 38,
"avg_ctr": 0.030,
"avg_photos": 9,
"avg_post_freq_days": 14,
"retention_6mo_pct": 0.42
},
"digest": [
{
"id": "d_2026W17_jida_fluoride",
"kind": "research",
"title": "3-month fluoride varnish recall outperforms 6-month for high-risk adult caries",
"source": "JIDA Oct 2026, p.14",
"trial_n": 2100,
"patient_segment": "high_risk_adults",
"summary": "Multi-center Indian trial shows 38% lower caries recurrence with 3-month vs 6-month recall in adults with active decay history. No effect in low-risk patients.",
"actionable": "Reassess recall interval for adults flagged high-risk in your charting"
},
{
"id": "d_2026W17_dci_radiograph",
"kind": "compliance",
"title": "DCI revised radiograph dose limits effective 2026-12-15",
"source": "Dental Council of India circular 2026-11-04",
"summary": "Maximum dose per IOPA exposure drops from 1.5 mSv to 1.0 mSv. E-speed film passes at the new limit; D-speed does not. Digital RVG sensors unaffected.",
"actionable": "Audit your X-ray setup before Dec 15; document E-speed or RVG in your SOPs"
},
{
"id": "d_2026W17_ida_webinar",
"kind": "cde",
"title": "IDA Delhi: Digital impressions — 2026 state of the art",
"source": "IDA Delhi chapter calendar",
"date": "2026-05-02T19:00:00+05:30",
"credits": 2,
"summary": "Speaker: Dr. R. Mehta. Covers Primescan 2, Trios 5, and CAD/CAM workflow ROI for solo practices.",
"actionable": "Free for IDA members; ₹500 for non-members"
},
{
"id": "d_2026W17_aligner_trend",
"kind": "trend",
"title": "Clear aligner consultations searches +62% YoY in metros",
"source": "Practo + Google Trends, Apr 2026",
"summary": "'Clear aligners near me' query growth concentrated in 28-45 age band; female-skewed. Pricing pressure as DIY aligner brands hit the market.",
"actionable": "Position your supervised-aligner offer against DIY in your GBP description"
},
{
"id": "d_2026W17_e_max_press",
"kind": "tech",
"title": "Dentsply launches IPS e.max Press for zirconia crowns in India at ₹3,200/unit (Delhi labs)",
"source": "Dentsply India launch note 2026-04-18",
"summary": "Better aesthetic, similar fracture resistance to standard zirconia. Two Delhi labs (Dental Direkt, Siam Dental) confirmed stocking. Shared-lease scanner deals available.",
"actionable": "Worth comparing if crown work is >15% of monthly revenue"
}
],
"patient_content_library": [
{
"id": "pc_oral_heart",
"title": "3 things your teeth tell you about your heart",
"channel": "whatsapp",
"length_seconds": 90,
"body": "Periodontal disease shares inflammation pathways with cardiovascular disease. Bleeding gums, persistent bad breath, and loose teeth in middle age are early signals. A 2024 meta-analysis of 18 studies found periodontal patients had 22% higher CVD events. The simplest action: scaling every 6 months reduces both gum and inflammation markers."
},
{
"id": "pc_kid_brushing",
"title": "Why your child resists brushing — and what to try this week",
"channel": "whatsapp",
"length_seconds": 60,
"body": "Most resistance under age 7 is sensory, not behavioural. Try: (1) a softer brush than you think necessary, (2) brushing in front of a mirror so they see what's happening, (3) two minutes of music as the timer. If resistance persists past 4 weeks, it's worth a pediatric dental consult."
},
{
"id": "pc_aligner_vs_braces",
"title": "Aligners or braces? What I tell my patients in their 30s",
"channel": "whatsapp",
"length_seconds": 75,
"body": "Aligners work for ~70% of cases — mild-to-moderate crowding, spacing, and minor rotations. Braces still win for severe rotations, deep bites, and skeletal corrections. The tell: if you can't keep aligners on for 22 hours/day, braces are the safer choice."
}
],
"seasonal_beats": [
{ "month_range": "Nov-Feb", "note": "exam-stress bruxism spike — ortho consults rise 30% in 18-24 cohort" },
{ "month_range": "Oct-Dec", "note": "wedding whitening peak — bookings 2x baseline; ladies' segment dominant" },
{ "month_range": "Jan", "note": "new-year resolution surge — annual check-up bookings +40%" },
{ "month_range": "Apr-Jun", "note": "school holiday window — pediatric appointments +50%" }
],
"trend_signals": [
{ "query": "clear aligners delhi", "delta_yoy": 0.62, "segment_age": "28-45", "skew": "female" },
{ "query": "teeth whitening price", "delta_yoy": 0.41, "segment_age": "all", "skew": "balanced" },
{ "query": "dental implants near me", "delta_yoy": 0.18, "segment_age": "45-65", "skew": "male" },
{ "query": "kids first dental visit", "delta_yoy": 0.27, "segment_age": "parents_25-40", "skew": "female" }
],
"regulatory_authorities": ["Dental Council of India (DCI)", "Indian Dental Association (IDA)"],
"professional_journals": ["JIDA", "Indian Journal of Dental Research", "Dental Tribune India"]
}
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