dataset/categories/pharmacies.json

{
  "slug": "pharmacies",
  "display_name": "Pharmacies & Medical Stores",
  "voice": {
    "tone": "trustworthy_precise",
    "register": "neighbourhood_pharmacist",
    "code_mix": "hindi_english_natural",
    "vocab_allowed": [
      "OTC", "schedule H", "schedule X", "generic", "branded", "molecule",
      "MRP", "expiry", "batch", "PCR retail", "pharmacist counsel"
    ],
    "vocab_taboo": [
      "miracle cure", "guaranteed result", "100% safe", "doctor recommended (without disclosure)",
      "best price (without supporting data)"
    ],
    "salutation_examples": ["Hi {pharmacist_name}", "{pharmacy_name} team"],
    "tone_examples": [
      "Quick check — your repeat-prescription customer count is up 18% this month",
      "Heads up: a generic alternative for {molecule} just got approved — likely 30% lower MRP"
    ]
  },
  "offer_catalog": [
    { "id": "phr_001", "title": "Flat 20% OFF on medicines", "value": "20%", "audience": "new_user", "type": "percentage_discount" },
    { "id": "phr_002", "title": "Free Home Delivery > ₹499", "value": "free_delivery", "audience": "new_user", "type": "free_addon" },
    { "id": "phr_003", "title": "Annual Health Card @ ₹399 (15% off all year)", "value": "399", "audience": "repeat_user", "type": "membership" },
    { "id": "phr_004", "title": "Free BP & Sugar Check", "value": "0", "audience": "all", "type": "free_service" },
    { "id": "phr_005", "title": "Senior Citizen 15% OFF (60+ age)", "value": "15%", "audience": "senior", "type": "percentage_discount" },
    { "id": "phr_006", "title": "Diabetic Care Combo: Glucometer + 50 strips @ ₹999", "value": "999", "audience": "new_user", "type": "service_at_price" },
    { "id": "phr_007", "title": "Free Pharmacist Consultation (10 min)", "value": "0", "audience": "all", "type": "free_service" },
    { "id": "phr_008", "title": "Subscription refill reminder + delivery (chronic Rx)", "value": "0", "audience": "repeat_user", "type": "free_service" }
  ],
  "peer_stats": {
    "scope": "metro_neighbourhood_pharmacies_2026",
    "avg_rating": 4.6,
    "avg_review_count": 42,
    "avg_views_30d": 1400,
    "avg_calls_30d": 22,
    "avg_directions_30d": 58,
    "avg_ctr": 0.038,
    "avg_photos": 6,
    "avg_post_freq_days": 21,
    "delivery_share_pct": 0.35,
    "repeat_customer_pct": 0.62
  },
  "digest": [
    {
      "id": "d_2026W17_generic_metformin",
      "kind": "supply",
      "title": "Generic metformin SR price drop after 4 new approvals",
      "source": "DGCI release Apr 2026",
      "summary": "Three major Indian players got SR-formulation approval; wholesale price down 22% effective next month. Branded retail likely flat for now (margin will absorb).",
      "actionable": "Audit your shelf — switching diabetic refills to generic now saves the patient ~₹120/month and improves your repeat-buy stickiness"
    },
    {
      "id": "d_2026W17_schedule_h1_compliance",
      "kind": "compliance",
      "title": "FDA enforcement audit on Schedule H1 antibiotic dispensing — Q2",
      "source": "FDA India inspector circular Apr 2026",
      "summary": "Tighter Q2 audit cycle on H1 antibiotic dispensing — proper Rx capture, register entries, batch tracking. ₹50,000+ penalties for missing entries.",
      "actionable": "Audit your H1 register; ensure pharmacist signature + Rx photocopy on file for every dispense in last 90 days"
    },
    {
      "id": "d_2026W17_summer_demand",
      "kind": "seasonal",
      "title": "Summer demand shift: ORS, sunscreen, anti-fungal up 40%; cold/cough down 60%",
      "source": "Multi-pharmacy aggregate Apr 2026",
      "summary": "Standard April-Jun pattern: ORS sachets, sunscreen, anti-fungal creams, deodorant peak; respiratory medication tapers off. Restock + shelf-rearrange.",
      "actionable": "Move ORS + sunscreen to counter visibility; cold/cough to back shelf"
    },
    {
      "id": "d_2026W17_chronic_subscription",
      "kind": "tech",
      "title": "Chronic-Rx subscription retention 3.2x higher than walk-in",
      "source": "magicpin pharmacy data Apr 2026",
      "summary": "Pharmacies with WhatsApp-based refill reminder + auto-delivery for chronic patients see 88% 12-month retention vs 27% for walk-in-only chronic customers.",
      "actionable": "Set up the WhatsApp reminder — covers diabetic, hypertensive, thyroid Rx"
    },
    {
      "id": "d_2026W17_atorvastatin_recall",
      "kind": "alert",
      "title": "Voluntary recall: Specific atorvastatin batches by manufacturer X",
      "source": "CDSCO alert Apr 2026",
      "summary": "Two batches (numbers in alert) flagged for sub-potency. Customers should be informed; replacement available via distributor return chain. No safety risk for patients beyond suboptimal LDL control.",
      "actionable": "Pull the batches; WhatsApp affected customers from your repeat-Rx list"
    }
  ],
  "patient_content_library": [
    {
      "id": "pc_generic_branded",
      "title": "Generic vs branded medicines — what's actually different?",
      "channel": "whatsapp",
      "length_seconds": 60,
      "body": "The active molecule is identical and regulator-tested. Difference is in the binders, fillers, and brand markup. Generic is typically 40-60% cheaper. Two cases where brand may help: (1) very narrow-therapeutic-index drugs (some thyroid, blood thinners) where bioequivalence varies, (2) extended-release formulations. Otherwise, generic is the rational choice."
    },
    {
      "id": "pc_storage",
      "title": "Where to NOT store your medicines",
      "channel": "whatsapp",
      "length_seconds": 45,
      "body": "Three places: (1) bathroom — humidity wrecks tablet integrity. (2) car glove box — temperature swings degrade most molecules in a month. (3) refrigerator door — temperature varies too much; use the main shelf if cold storage is needed. The kitchen at room temperature, away from sunlight, is best."
    },
    {
      "id": "pc_summer_basics",
      "title": "Summer first-aid: what every Indian household should have",
      "channel": "whatsapp",
      "length_seconds": 50,
      "body": "Five items: ORS sachets (heat-stroke is sudden), broad-spectrum sunscreen SPF 50+ (apply 30 min before sun), anti-fungal cream (sweat triggers infections), Vaseline (chafing relief), and a thermometer. Skip energy drinks marketed as 'summer drinks' — sugar load is counterproductive when dehydrated."
    }
  ],
  "seasonal_beats": [
    { "month_range": "Apr-Jun", "note": "summer surge — ORS, sunscreen, anti-fungal, deodorant" },
    { "month_range": "Jul-Aug", "note": "monsoon — anti-bacterial, anti-fungal, immunity supplements peak" },
    { "month_range": "Oct-Nov", "note": "festival sweets → blood sugar spike — diabetic monitoring needs surge" },
    { "month_range": "Dec-Jan", "note": "respiratory peak — cough/cold/anti-allergic 2x baseline" }
  ],
  "trend_signals": [
    { "query": "medicine home delivery", "delta_yoy": 0.42, "segment_age": "all", "skew": "balanced" },
    { "query": "generic medicine", "delta_yoy": 0.34, "segment_age": "30-65", "skew": "balanced" },
    { "query": "diabetes care kit", "delta_yoy": 0.28, "segment_age": "40-65", "skew": "balanced" },
    { "query": "blood pressure monitor", "delta_yoy": 0.18, "segment_age": "45-70", "skew": "balanced" }
  ],
  "regulatory_authorities": ["CDSCO", "State FDA", "Drug Controller General of India (DCGI)"],
  "professional_journals": ["Pharmabiz", "ChemistryView India", "IPA Bulletin"]
}