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fdeeb34 | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 | {
"slug": "restaurants",
"display_name": "Restaurants & Cafes",
"voice": {
"tone": "warm_busy_practical",
"register": "fellow_operator",
"code_mix": "hindi_english_natural",
"vocab_allowed": [
"footfall", "covers", "AOV", "RPC", "table turnover", "reservations",
"GRO", "weekend brunch", "happy hour", "thali", "biryani", "tandoor"
],
"vocab_taboo": [
"best food in city", "guaranteed packed house", "miracle marketing",
"viral guarantee"
],
"salutation_examples": ["Hi {chef_or_owner_first_name}", "{restaurant_name} team"],
"tone_examples": [
"Quick one — IPL match nights have been 1.5x your weekday avg this season",
"Spotted: 'biryani delivery' searches in your sublocality up 28% this week"
]
},
"offer_catalog": [
{ "id": "res_001", "title": "Flat 30% OFF on total bill (limit ₹500)", "value": "30%", "audience": "new_user", "type": "percentage_discount" },
{ "id": "res_002", "title": "Buy 1 Pizza Get 1 Free (Tue-Thu)", "value": "BOGO", "audience": "new_user", "type": "bogo" },
{ "id": "res_003", "title": "Weekday Lunch Thali @ ₹149", "value": "149", "audience": "new_user", "type": "service_at_price" },
{ "id": "res_004", "title": "Free Starter on orders > ₹1,200", "value": "free_addon", "audience": "new_user", "type": "free_addon" },
{ "id": "res_005", "title": "Match-night Combo @ ₹399 (food + drink)", "value": "399", "audience": "new_user", "type": "service_at_price" },
{ "id": "res_006", "title": "Family Sunday Brunch @ ₹699/pax", "value": "699", "audience": "new_user", "type": "service_at_price" },
{ "id": "res_007", "title": "Free Delivery > ₹500", "value": "free_delivery", "audience": "new_user", "type": "free_addon" },
{ "id": "res_008", "title": "Birthday: Free Cake on parties of 6+", "value": "free_addon", "audience": "all", "type": "free_addon" }
],
"peer_stats": {
"scope": "metro_casual_dining_2026",
"avg_rating": 4.2,
"avg_review_count": 142,
"avg_views_30d": 4800,
"avg_calls_30d": 38,
"avg_directions_30d": 95,
"avg_ctr": 0.025,
"avg_photos": 22,
"avg_post_freq_days": 7,
"retention_30d_pct": 0.18
},
"digest": [
{
"id": "d_2026W17_ipl_window",
"kind": "seasonal",
"title": "IPL home-match Saturdays underperformed weeknight matches across metros",
"source": "magicpin order data, Apr 2026",
"summary": "Saturday IPL matches shift orders to home-watch parties; restaurant covers down 12% vs Saturday average. Weeknight matches drive +18% covers. Adjust promo days accordingly.",
"actionable": "Push match-night combos on Tue/Wed/Thu match dates only"
},
{
"id": "d_2026W17_packaged_food_gst",
"kind": "compliance",
"title": "GST council clarifies 5% rate for restaurant takeaway packaging from 2026-06-01",
"source": "GST Council circular 224/2026",
"summary": "Single-use plastic surcharge added to packaging cost for orders >₹500. Effective June 1. Cloud kitchens hit hardest.",
"actionable": "Audit your packaging cost; consider Eco-pack alternative if volume justifies"
},
{
"id": "d_2026W17_zomato_visibility",
"kind": "trend",
"title": "Zomato 'verified' badge correlates with +24% impressions in Tier-1 cities",
"source": "Zomato partner update, Apr 2026",
"summary": "Verification requires uploaded GST cert + 6 months continuous operation. Most eligible mid-size restaurants haven't applied; 5-day approval.",
"actionable": "Apply via partner dashboard if you've crossed 6 months"
},
{
"id": "d_2026W17_swiggy_iCare",
"kind": "tech",
"title": "Swiggy iCare: AI complaint summarizer launching Apr 2026",
"source": "Swiggy partner blog 2026-04-12",
"summary": "Auto-summarises customer complaints into themes (cold food / late / wrong order). Free for Pro merchants. Reveals pattern most operators miss.",
"actionable": "Enable in dashboard; review weekly themes Sunday evening"
},
{
"id": "d_2026W17_dish_trend",
"kind": "trend",
"title": "'Sugar-free dessert' searches +52% YoY across Indian metros",
"source": "Google Trends Apr 2026",
"summary": "Concentrated in 28-45 age band; correlated with rising diabetic awareness. Two new options on dessert menus seeing strong attach rate: keto cheesecake, almond-flour brownie.",
"actionable": "Add one sugar-free dessert; mark prominently on menu and GBP"
}
],
"patient_content_library": [
{
"id": "pc_ordering_smart",
"title": "Three things to look for before ordering food online",
"channel": "whatsapp",
"length_seconds": 60,
"body": "(1) Look at the latest review's date — if last review is 30+ days old, the kitchen may be off. (2) Filter for 4★+ reviews mentioning your specific dish. (3) Order at peak hours — fresh prep, not warmed-up morning batch. These three filter out 80% of bad-experience risk."
},
{
"id": "pc_thali_economics",
"title": "Why a ₹149 thali is the best lunch deal in town",
"channel": "whatsapp",
"length_seconds": 45,
"body": "A weekday thali for ₹149 covers your daily protein, two veggies, dal, rice, roti, and pickle/sweet. Buying these separately at any market in the neighbourhood: ₹240+. The only way restaurants make this work is high lunch volume — which means freshly-cooked, not standing in a chafer."
}
],
"seasonal_beats": [
{ "month_range": "Mar-Apr", "note": "IPL season — match-night promos on Tue/Wed/Thu; not weekends" },
{ "month_range": "Oct-Nov", "note": "Diwali corporate gifting + family-feast bookings" },
{ "month_range": "Dec", "note": "Christmas + New Year — set menu sales 3x baseline" },
{ "month_range": "Jul-Aug", "note": "monsoon delivery surge; rain-day discount window" },
{ "month_range": "Feb 14", "note": "Valentine's prix-fixe — book starting 2 weeks prior" }
],
"trend_signals": [
{ "query": "biryani near me", "delta_yoy": 0.18, "segment_age": "all", "skew": "balanced" },
{ "query": "weekday lunch thali", "delta_yoy": 0.34, "segment_age": "office_25-45", "skew": "balanced" },
{ "query": "sugar free dessert", "delta_yoy": 0.52, "segment_age": "28-45", "skew": "balanced" },
{ "query": "match night offer", "delta_yoy": 0.65, "segment_age": "20-40", "skew": "male" },
{ "query": "small party catering", "delta_yoy": 0.22, "segment_age": "30-50", "skew": "female" }
],
"regulatory_authorities": ["FSSAI", "Local Health Department", "GST Council"],
"professional_journals": ["FoodService India", "Hospitality Bizz"]
}
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