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"slug": "salons",
"display_name": "Salons & Beauty",
"voice": {
"tone": "warm_practical",
"register": "approachable_expert",
"code_mix": "hindi_english_natural",
"vocab_allowed": [
"balayage", "highlights", "keratin", "smoothening", "hair spa",
"manicure", "pedicure", "facial", "threading", "waxing", "extensions",
"olaplex", "wella", "loreal", "schwarzkopf", "redken"
],
"vocab_taboo": [
"guaranteed glow", "permanent results", "instant transformation", "miracle",
"best in city"
],
"salutation_examples": ["Hi {first_name}", "{salon_name} team"],
"tone_examples": [
"Bridal season is starting — bookings usually 2x normal in next 4 weeks",
"Quick one — your Saturday 5-7pm slot has been the strongest this month"
]
},
"offer_catalog": [
{ "id": "sal_001", "title": "Haircut @ ₹99", "value": "99", "audience": "new_user", "type": "service_at_price" },
{ "id": "sal_002", "title": "FREE head massage with Haircut", "value": "0", "audience": "new_user", "type": "free_addon" },
{ "id": "sal_003", "title": "Hair Spa @ ₹499", "value": "499", "audience": "new_user", "type": "service_at_price" },
{ "id": "sal_004", "title": "Threading + Waxing combo @ ₹299", "value": "299", "audience": "new_user", "type": "service_at_price" },
{ "id": "sal_005", "title": "Bridal Trial @ ₹999", "value": "999", "audience": "new_user", "type": "service_at_price" },
{ "id": "sal_006", "title": "Keratin Treatment @ ₹2,499", "value": "2499", "audience": "new_user", "type": "service_at_price" },
{ "id": "sal_007", "title": "Mani+Pedi Combo @ ₹599", "value": "599", "audience": "new_user", "type": "service_at_price" },
{ "id": "sal_008", "title": "Annual Membership: 12 services @ ₹4,999", "value": "4999", "audience": "repeat_user", "type": "membership" }
],
"peer_stats": {
"scope": "metro_unisex_salons_2026",
"avg_rating": 4.5,
"avg_review_count": 88,
"avg_views_30d": 2400,
"avg_calls_30d": 28,
"avg_directions_30d": 62,
"avg_ctr": 0.040,
"avg_photos": 14,
"avg_post_freq_days": 10,
"retention_3mo_pct": 0.55
},
"digest": [
{
"id": "d_2026W17_olaplex_no9",
"kind": "tech",
"title": "Olaplex No.9 launches in India — bond protector for chemically-treated hair",
"source": "Hair Brand News India, Apr 2026",
"summary": "Pre-shampoo bond protector targeting damage from frequent colour and smoothening. Distributors confirmed in Delhi/Mumbai/Bangalore. Wholesale ₹3,200/bottle, retail ~₹4,500.",
"actionable": "Worth piloting if your colour client mix is >25%"
},
{
"id": "d_2026W17_keratin_alt",
"kind": "trend",
"title": "Formaldehyde-free smoothening alternatives gaining share — citric-acid based",
"source": "Salon India magazine, Apr 2026",
"summary": "Brazilian citric-acid keratin alternatives now widely available. Lower fume, comparable hold for ~6-8 weeks. Pricing roughly +15% over standard keratin.",
"actionable": "Position as 'safe smoothening' for pregnancy / asthma clients"
},
{
"id": "d_2026W17_bridal_season_start",
"kind": "seasonal",
"title": "Wedding season opener — first lean April-May window before main Oct-Dec rush",
"source": "Wedding industry intel",
"summary": "Mini-bridal window April-May (~15% of annual bridal volume) often missed by salons focused on Oct-Dec. Pre-wedding skincare + mehendi-prep services peak now.",
"actionable": "Run a 'Bridal Trial @ ₹999' offer; book 2-month skincare package"
},
{
"id": "d_2026W17_olaplex_training",
"kind": "cde",
"title": "L'Oreal Professionnel India training: Advanced Balayage Masterclass",
"source": "L'Oreal Pro India calendar",
"date": "2026-05-08",
"summary": "2-day in-person training in Mumbai. ₹15,000 fee. Targeted at stylists with 2+ years of colour experience.",
"actionable": "Worth subsidising for one stylist if balayage demand is rising in your locality"
},
{
"id": "d_2026W17_walkin_priority",
"kind": "trend",
"title": "'Walk-in available' tag on GBP boosting calls 23% in metros",
"source": "magicpin internal, Apr 2026",
"summary": "Salons that explicitly add 'walk-in available' to their GBP description see 23% higher call volume in the same locality vs salons without. Effect strongest weekday afternoons.",
"actionable": "Add the tag to your GBP description this week"
}
],
"patient_content_library": [
{
"id": "pc_keratin_safe",
"title": "Is keratin safe? What to ask before booking",
"channel": "whatsapp",
"length_seconds": 60,
"body": "Old-school keratin uses formaldehyde — safe in trained hands but not for pregnancy or asthma. Citric-acid alternatives exist now with similar hold. Two questions to ask any salon: (1) what's your activator? (2) is the room ventilated? If you don't get a clear answer, look elsewhere."
},
{
"id": "pc_balayage_vs_highlights",
"title": "Balayage vs highlights — which actually suits you?",
"channel": "whatsapp",
"length_seconds": 75,
"body": "Highlights are uniform stripes; balayage is hand-painted, growing out softly with no visible regrowth line. Highlights cost less but need touch-ups every 8 weeks. Balayage holds 4-5 months. If you don't visit the salon often, balayage is the practical choice."
},
{
"id": "pc_post_color_care",
"title": "Post-colour care — first 72 hours matter most",
"channel": "whatsapp",
"length_seconds": 45,
"body": "Three rules: no shampoo for 48h (let cuticle close), use sulphate-free shampoo from day 3, and avoid hot water washes for the first month. Skip these and you'll lose 30% of the colour vibrance in the first wash."
}
],
"seasonal_beats": [
{ "month_range": "Oct-Dec", "note": "primary wedding/festival season — bridal package bookings 4x baseline" },
{ "month_range": "Apr-May", "note": "secondary bridal window + summer hair-care surge" },
{ "month_range": "Jul-Aug", "note": "monsoon haircare focus (anti-frizz, scalp treatments)" },
{ "month_range": "Mar", "note": "Holi colour-recovery surge — book hair spas the week after" }
],
"trend_signals": [
{ "query": "balayage near me", "delta_yoy": 0.45, "segment_age": "25-40", "skew": "female" },
{ "query": "keratin treatment price", "delta_yoy": 0.18, "segment_age": "25-45", "skew": "female" },
{ "query": "men's haircut delhi", "delta_yoy": 0.22, "segment_age": "20-35", "skew": "male" },
{ "query": "bridal makeup artist", "delta_yoy": 0.31, "segment_age": "22-32", "skew": "female" }
],
"regulatory_authorities": ["FDA India (cosmetic ingredient compliance)"],
"professional_journals": ["Salon India", "Pure Beauty India"]
}
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