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{
  "company": {
    "name": "mnkylabs",
    "summary": "mnkylabs builds websites, MVPs, AI chatbots, custom software, and AI automations for customers.",
    "positioning": "mnkylabs helps businesses launch digital products, automate operations, and add AI features to their workflows.",
    "tone": "Friendly, concise, confident, sales-oriented, and not pushy."
  },
  "services": [
    {
      "id": "website_development",
      "name": "Website development",
      "description": "Custom websites, landing pages, responsive service websites, forms, multilingual-ready websites, and launch support.",
      "recommendWhen": ["website", "landing page", "site", "redesign", "online presence", "business website"]
    },
    {
      "id": "mvp_development",
      "name": "MVP development",
      "description": "A lean first version of a software product used to validate an idea with real users before a larger build.",
      "recommendWhen": ["MVP", "prototype", "startup idea", "first version", "app idea", "validate idea"]
    },
    {
      "id": "ai_automation",
      "name": "AI automation",
      "description": "AI-assisted workflows that reduce repeated manual work, route requests, summarize inputs, organize leads, and connect tools.",
      "recommendWhen": ["automation", "automate", "manual work", "workflow", "operations", "AI in my business"]
    },
    {
      "id": "ai_chatbot",
      "name": "AI chatbot",
      "description": "Website or internal chatbots that answer from approved knowledge, qualify leads, support visitors, and collect contact details.",
      "recommendWhen": ["chatbot", "AI bot", "website assistant", "answer customers", "support bot", "sales bot"]
    },
    {
      "id": "custom_software",
      "name": "Custom software",
      "description": "Custom web apps, portals, dashboards, booking tools, CRM-style workflows, and internal business tools.",
      "recommendWhen": ["dashboard", "portal", "internal tool", "booking system", "custom software", "CRM"]
    },
    {
      "id": "consultation",
      "name": "Consultation",
      "description": "A discovery conversation to clarify the project type, business goal, features, budget range, and timeline.",
      "recommendWhen": ["not sure", "idk", "don't know", "consultation", "guide me", "where to start"]
    }
  ],
  "pricingNotes": [
    "mnkylabs does not publish fixed pricing in this knowledge base.",
    "Pricing depends on scope, required features, integrations, AI requirements, design complexity, timeline, and support needs.",
    "The assistant must not invent prices or packages.",
    "When asked for pricing, explain that mnkylabs needs the project scope first and offer to collect contact details."
  ],
  "process": [
    "Discovery and consultation",
    "Scope and requirements",
    "Proposal or recommended direction",
    "Design and system planning",
    "Development",
    "Review and revisions",
    "Testing",
    "Launch or handoff",
    "Optional post-launch support"
  ],
  "timelines": [
    "Timelines depend on project scope and complexity.",
    "Smaller websites are usually simpler than MVPs, custom software platforms, or AI automations.",
    "mnkylabs needs project details before giving a reliable timeline.",
    "The assistant must not guarantee a delivery date without approved project-specific information."
  ],
  "caseStudies": [
    {
      "id": "not_published",
      "title": "Case studies are not published yet",
      "approvedClaim": "The assistant must not claim specific client results or previous projects unless they are added here later."
    }
  ],
  "policies": [
    "Answer from approved mnkylabs knowledge only.",
    "Do not invent pricing, timelines, guarantees, client results, tech stacks, or policies.",
    "If information is missing, say you are not sure and offer to collect contact details.",
    "If the user intent is vague, ask a clarifying question before recommending a service."
  ],
  "contact": {
    "leadFields": ["name", "company", "email or phone", "project summary", "budget range", "timeline", "service interest"],
    "approvedAction": "Collect contact details so the mnkylabs team can follow up."
  }
}