File size: 1,216 Bytes
020705e
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
{
  "demographics": {
    "ageRange": "25-40",
    "gender": "mixed, slightly more female",
    "location": "Lagos mainland office districts (Ikeja, Yaba, Maryland)",
    "incomeLevel": "middle",
    "educationLevel": "mostly tertiary-educated professionals",
    "employmentStatus": "full-time office employees"
  },
  "psychographics": {
    "values": ["convenience", "health", "value for money", "reliability", "time"],
    "lifestyle": "Busy weekday routine, limited time for meal prep, health-conscious but budget-aware.",
    "painPoints": ["No time to cook during the week", "Street food feels unhealthy", "Restaurant delivery is slow and expensive"],
    "motivations": ["Wants to eat healthy without the effort", "Values getting lunch on time so they don't lose their break", "Prefers a trustworthy, consistent vendor over trying something new every day"]
  },
  "buyerPersona": "Meet Amaka, a 29-year-old marketing executive in Ikeja. She's at her desk by 8am and rarely leaves for lunch. She used to grab suya from a roadside vendor but started worrying about hygiene and wants something that fits her fitness goals. She'd happily pay a bit more for a lunch she trusts, as long as it shows up on time."
}