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feat: the heatmap says what management was actually naming Running
A "Products +23" cell could not be checked, and for Apple it was not even about products: the theme patterns are sector-neutral by design, so they match the word "products" and never the iPhone. The row was scored on generic vocabulary while the company spent the call talking about Mac, iPad and Apple Intelligence. Two changes, one sourced and one derived. The issuer's own segment labels now join the theme they belong to. They come from the segments table, so each carries an accession; a label is only kept when the calls actually say it, which is what stops the XBRL spelling "Microsoft Three Six Five" from contributing "Three" as a product name. Geographic labels route to Geography by the geography patterns themselves rather than by a second list that could drift. Apple's Products row now reads 96 sentences where it read 52, and its score moves with it. Under the heatmap, each theme lists the names inside its own sentences: mentions, a per-10k rate, the quarter-on-quarter move, a sp…1bc4598