Update app.py
Browse files
app.py
CHANGED
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"""
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B2B Content Strategy Planner (
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Deployed for Hugging Face Spaces.
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"""
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import re
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import time
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import random
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import pandas as pd
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from urllib.parse import urlparse, urljoin
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from collections import defaultdict, Counter
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import plotly.graph_objects as go
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import plotly.express as px
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from typing import List, Dict, Set, Tuple, Optional
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# ============================================================================
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# 1. CONFIGURATION
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'Connection': 'keep-alive'
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}
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TOPIC_PACKS = {
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"cloud": ["cloud", "saas", "paas", "iaas", "migration", "serverless", "aws", "azure", "gcp"],
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"devops": ["devops", "kubernetes", "docker", "ci-cd", "terraform", "ansible"],
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"data": ["analytics", "bi", "data-science", "etl", "big-data", "visualization", "tableau", "power-bi"],
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"security": ["cybersecurity", "zero-trust", "threat-intelligence", "
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"ai": ["ai", "machine-learning", "generative-ai", "llm", "nlp", "computer-vision"],
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"martech": ["martech", "crm", "seo", "content-marketing", "lead-gen", "hubspot", "salesforce"],
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"fintech": ["fintech", "payments", "banking", "blockchain", "crypto", "defi"],
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"healthtech": ["healthtech", "telemedicine", "ehr", "hipaa", "medtech"],
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"ecommerce": ["ecommerce", "shopify", "magento", "dtc", "omnichannel"],
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"web": ["web-dev", "frontend", "backend", "react", "node", "javascript"]
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}
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CATEGORY_HINTS = {
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"Product": ["product", "platform", "tool", "software"]
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}
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AI_MODELS = [
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# ============================================================================
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# 2. CRAWLER & UTILS
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return dict(cats)
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# ============================================================================
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# 3.
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# ============================================================================
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SCORING_CRITERIA = """
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### โน๏ธ Scoring
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1. **Topic Relevance (20
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2. **Stage Alignment (20
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3. **Idea Count (15
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4. **Structure
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5. **Specificity (10
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6. **Creativity (10
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7. **Actionability (10
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"""
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def
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f"Why {topic} Projects Fail: 5 Challenges You Must Address",
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f"Transforming Chaos to Order: Navigating {topic}",
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f"The Hidden Costs of Bad {topic} Management",
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f"{topic} in 2026: What Leaders Need to Know"
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]
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formats = ["Blog Post", "Checklist Guide", "E-book", "Video Explainer", "Webinar", "Case Study", "Infographic"]
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"""
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def generate_model_response(model_name, topic, stage):
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style = "data-driven" if "GPT" in model_name else "human-centric" if "Claude" in model_name else "action-oriented"
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#
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def score_model_output(num_ideas):
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#
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if 4 <= num_ideas <= 6:
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score_count = 15
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elif num_ideas == 3 or num_ideas == 7:
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score_count = 10
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else:
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score_count = 5
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# 2. Other Criteria (Randomized within logic)
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metrics = {
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"Topic Relevance": random.randint(16, 20),
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"Stage Alignment": random.randint(16, 20),
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"Idea Count":
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"Structure Quality": random.randint(12, 15),
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"Specificity": random.randint(7, 10),
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"Creativity": random.randint(7, 10),
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@@ -261,22 +308,21 @@ def ui_generate_multimodel(topic, stage):
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results = []
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# Run
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for model in AI_MODELS:
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resp_html, count =
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score, metrics = score_model_output(count)
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results.append({
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"model": model,
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"score": score,
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"metrics": metrics,
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"resp": resp_html
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"count": count
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})
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# Rank by Score
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results.sort(key=lambda x: x['score'], reverse=True)
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# 1.
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table_html = """
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<table style="width:100%; border-collapse: collapse; margin-bottom: 20px; font-family:sans-serif; font-size:0.85em;">
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<tr style="background: #f8fafc; border-bottom: 2px solid #e2e8f0; text-align:center;">
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return table_html, cards_html
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# ============================================================================
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# 4. COMPETITOR
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# ============================================================================
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def get_tokens(urls: List[str]) -> Set[str]:
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html = '<div style="display:flex; flex-wrap:wrap; gap:10px; margin-top:15px;">'
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for item in sorted(list(items))[:40]:
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# Google Search Link
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link = f"https://www.google.com/search?q={item.replace(' ', '+')}"
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html += f"""
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<a href="{link}" target="_blank" style="text-decoration:none;">
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tot = len(stages) or 1
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user_vals = [(stages.count(s)/tot)*100 for s in cats]
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fig.add_trace(go.Scatterpolar(
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r=user_vals, theta=cats, fill='toself',
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name='Your Company', line_color='#3b82f6', opacity=0.7
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))
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colors = ['#ef4444', '#10b981', '#f59e0b', '#8b5cf6', '#ec4899']
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for i, c in enumerate(competitors):
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s = c['stats']
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fig.add_trace(go.Scatterpolar(
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r=[s['TOFU'], s['MOFU'], s['BOFU']],
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theta=cats, fill='none',
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name=c['domain'], line_color=colors[i % len(colors)],
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line_width=2
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))
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fig.update_layout(
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polar=dict(radialaxis=dict(visible=True, range=[0, 100])),
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title="Funnel Distribution",
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height=400,
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margin=dict(l=40, r=40, t=40, b=40),
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legend=dict(orientation="h", y=-0.1)
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)
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return fig
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def generate_radar_interpretation(user_urls, competitors):
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stages = [classify_stage(u) for u in user_urls]
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tot = len(stages) or 1
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u_tofu = (stages.count('TOFU')/tot)*100
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comp_tofu_avg = 0
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if competitors:
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comp_tofu_sum = sum([c['stats']['TOFU'] for c in competitors])
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comp_tofu_avg = comp_tofu_sum / len(competitors)
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diff = u_tofu - comp_tofu_avg
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if diff > 10:
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return "โ
**Awareness Leader:** Your content is heavily focused on TOFU compared to competitors. Consider adding more MOFU/BOFU to convert this traffic."
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elif diff < -10:
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return "โ ๏ธ **Awareness Gap:** Competitors have significantly more TOFU content. You may struggle to attract new leads compared to them."
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else:
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return "โ๏ธ **Balanced Strategy:** Your funnel allocation aligns closely with the market average."
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# ============================================================================
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# 5. UI EVENTS
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# ============================================================================
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cats = categorize_links(urls)
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state['urls'] = urls
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cat_opts = ["All"] + sorted(list(cats.keys()))
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return (urls, cats, log,
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gr.update(choices=cat_opts, value="All"),
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gr.update(choices=[], value=None),
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gr.update(choices=[], value=None))
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def ui_update_topics(category, cat_data):
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if not cat_data: return gr.update(choices=[])
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return current_comps, txt, ""
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def ui_run_full_comp_analysis(user_urls, competitors):
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if not user_urls: return None, "", ""
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radar = generate_radar(user_urls, competitors)
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interp = generate_radar_interpretation(user_urls, competitors)
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g_html, s_html = analyze_gaps_strengths(user_urls, competitors, None)
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return radar,
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def ui_analyze_gaps_wrapper(user_urls, competitors, topic):
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return analyze_gaps_strengths(user_urls, competitors, topic)[0]
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gr.Markdown("# ๐ B2B Content Strategy Master")
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with gr.Tabs():
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# TAB 1
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with gr.Tab("๐ Analytics"):
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with gr.Row():
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url_in = gr.Textbox(label="Your Website URL")
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analyze_btn = gr.Button("Analyze")
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plan_urls = gr.Textbox(label="Matched Pages", lines=5)
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# TAB 2
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with gr.Tab("โจ AI Ideas"):
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with gr.Row():
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idea_topic = gr.Dropdown(label="Topic", choices=[], allow_custom_value=True)
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idea_stage = gr.Dropdown(["TOFU", "MOFU", "BOFU"], label="Stage", value="TOFU")
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gen_btn = gr.Button("Generate Multi-Model Ideas", variant="primary")
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with gr.Accordion("โน๏ธ How Scoring Works (7-Point Model)", open=False):
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gr.Markdown(SCORING_CRITERIA)
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comp_table = gr.HTML(label="Model Ranking")
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idea_results = gr.HTML(label="Detailed Ideas")
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# TAB 3
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with gr.Tab("โ๏ธ Competitors"):
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with gr.Row():
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comp_url = gr.Textbox(label="Competitor URL")
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add_comp = gr.Button("Add Competitor")
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comp_list = gr.Markdown("No competitors added.")
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run_full = gr.Button("๐ Run Full Market Analysis", variant="primary")
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with gr.Row():
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radar_plot = gr.Plot(label="Market Radar")
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radar_txt = gr.Markdown(label="Insight")
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gr.Markdown("---")
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with gr.Group():
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gen_btn.click(ui_generate_multimodel, [idea_topic, idea_stage], [comp_table, idea_results])
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add_comp.click(ui_add_comp, [comp_url, state_comps], [state_comps, comp_list, comp_url])
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run_full.click(ui_run_full_comp_analysis, [state_urls, state_comps], [radar_plot,
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gap_btn.click(ui_analyze_gaps_wrapper, [state_urls, state_comps, gap_search], [gap_html])
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str_btn.click(ui_analyze_strengths_wrapper, [state_urls, state_comps, str_search], [str_html])
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"""
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B2B Content Strategy Planner (GPT-4o-mini Integrated Edition)
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Deployed for Hugging Face Spaces.
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"""
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import re
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import time
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import random
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import os
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import json
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import pandas as pd
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from urllib.parse import urlparse, urljoin
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from collections import defaultdict, Counter
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import plotly.graph_objects as go
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import plotly.express as px
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from typing import List, Dict, Set, Tuple, Optional
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from openai import OpenAI
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# ============================================================================
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# 1. CONFIGURATION
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'Connection': 'keep-alive'
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}
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# Extensive Industry Packs (Preserved)
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TOPIC_PACKS = {
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"cloud": ["cloud", "saas", "paas", "iaas", "migration", "serverless", "aws", "azure", "gcp", "multicloud"],
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"devops": ["devops", "kubernetes", "docker", "ci-cd", "terraform", "ansible", "jenkins", "gitops"],
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"data": ["analytics", "bi", "data-science", "etl", "big-data", "visualization", "tableau", "power-bi", "warehouse"],
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"security": ["cybersecurity", "zero-trust", "threat-intelligence", "soc", "ciso", "ransomware", "compliance"],
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"ai": ["ai", "machine-learning", "generative-ai", "llm", "nlp", "computer-vision", "neural-networks"],
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"martech": ["martech", "crm", "seo", "content-marketing", "lead-gen", "hubspot", "salesforce", "abm"],
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"fintech": ["fintech", "payments", "banking", "blockchain", "crypto", "defi", "wealth-management"],
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"healthtech": ["healthtech", "telemedicine", "ehr", "hipaa", "medtech", "digital-health"],
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"ecommerce": ["ecommerce", "shopify", "magento", "dtc", "omnichannel", "retail-tech"],
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"web": ["web-dev", "frontend", "backend", "react", "node", "javascript", "full-stack"]
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}
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CATEGORY_HINTS = {
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"Product": ["product", "platform", "tool", "software"]
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}
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AI_MODELS = [
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"GPT-4o",
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"GPT-4 Turbo",
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"Claude 3.5 Sonnet",
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"Claude 3 Opus",
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"Gemini 1.5 Pro"
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]
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# ============================================================================
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# 2. CRAWLER & UTILS
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return dict(cats)
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# ============================================================================
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# 3. GPT-4o-mini INTEGRATION (Multi-Model Simulation)
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# ============================================================================
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SCORING_CRITERIA = """
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### โน๏ธ Scoring Criteria
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1. **Topic Relevance (20)**: Focus on core keywords.
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2. **Stage Alignment (20)**: Fit for TOFU/MOFU/BOFU.
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3. **Idea Count (15)**: Optimal range 4-6.
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4. **Structure (15)**: Title, Desc, Format, Topics, Diff.
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5. **Specificity (10)**: Metrics and tools.
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6. **Creativity (10)**: Unique hooks.
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7. **Actionability (10)**: Practical steps.
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"""
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def call_openai_api(system_prompt, user_prompt):
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"""Real call to GPT-4o-mini"""
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api_key = os.environ.get("OPENAI_API_KEY")
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if not api_key:
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return None # Fallback to mock if no key
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client = OpenAI(api_key=api_key)
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try:
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response = client.chat.completions.create(
|
| 222 |
+
model="gpt-4o-mini",
|
| 223 |
+
messages=[
|
| 224 |
+
{"role": "system", "content": system_prompt},
|
| 225 |
+
{"role": "user", "content": user_prompt}
|
| 226 |
+
],
|
| 227 |
+
response_format={ "type": "json_object" }
|
| 228 |
+
)
|
| 229 |
+
return json.loads(response.choices[0].message.content)
|
| 230 |
+
except Exception as e:
|
| 231 |
+
print(f"OpenAI Error: {e}")
|
| 232 |
+
return None
|
| 233 |
+
|
| 234 |
+
def generate_model_response_real(model_name, topic, stage):
|
| 235 |
+
"""
|
| 236 |
+
Uses GPT-4o-mini to SIMULATE the other models.
|
| 237 |
+
This provides distinct writing styles using a single API key.
|
| 238 |
"""
|
|
|
|
|
|
|
|
|
|
| 239 |
|
| 240 |
+
# Define Personas for the Simulation
|
| 241 |
+
personas = {
|
| 242 |
+
"GPT-4o": "You are a data-driven strategist. Focus on metrics, ROI, and comprehensive guides.",
|
| 243 |
+
"GPT-4 Turbo": "You are a technical expert. Focus on implementation details, architecture, and how-to guides.",
|
| 244 |
+
"Claude 3.5 Sonnet": "You are a creative storyteller. Focus on narrative, brand voice, and human-centric angles.",
|
| 245 |
+
"Claude 3 Opus": "You are a visionary thought leader. Focus on future trends, high-level strategy, and executive insights.",
|
| 246 |
+
"Gemini 1.5 Pro": "You are an actionable coach. Focus on checklists, templates, and step-by-step execution."
|
| 247 |
+
}
|
| 248 |
|
| 249 |
+
system_prompt = f"""
|
| 250 |
+
{personas.get(model_name, "You are a content strategist.")}
|
| 251 |
+
Generate exactly 5 content ideas for the topic '{topic}' at the '{stage}' funnel stage.
|
| 252 |
+
Output MUST be a JSON object with a key 'ideas' containing a list of objects.
|
| 253 |
+
Each object must have: 'title', 'description', 'content_type', 'key_topics', 'differentiation'.
|
| 254 |
+
Ensure the tone matches your persona.
|
| 255 |
+
"""
|
| 256 |
+
|
| 257 |
+
user_prompt = f"Generate 5 ideas for {topic} ({stage})."
|
| 258 |
|
| 259 |
+
# Try API Call
|
| 260 |
+
data = call_openai_api(system_prompt, user_prompt)
|
| 261 |
+
|
| 262 |
+
# Fallback if API fails or no key
|
| 263 |
+
if not data:
|
| 264 |
+
return generate_model_response_mock(model_name, topic, stage), 5
|
| 265 |
+
|
| 266 |
+
# Format HTML from JSON
|
| 267 |
+
html = ""
|
| 268 |
+
for i, idea in enumerate(data.get('ideas', [])):
|
| 269 |
+
html += f"""
|
| 270 |
+
<div style="margin-bottom: 20px; padding: 15px; border-left: 3px solid #e5e7eb;">
|
| 271 |
+
<div style="font-weight: 600; font-size: 1.05em; color: #1f2937;">{i+1}. Title: "{idea['title']}"</div>
|
| 272 |
+
<div style="margin-top: 5px; font-size: 0.95em;"><b>Description:</b> {idea['description']}</div>
|
| 273 |
+
<div style="margin-top: 5px; font-size: 0.95em;"><b>Content Type:</b> <span style="background:#f3f4f6; padding:2px 6px; border-radius:4px; font-size:0.9em;">{idea['content_type']}</span></div>
|
| 274 |
+
<div style="margin-top: 5px; font-size: 0.95em;"><b>Key Topics:</b> {idea['key_topics']}</div>
|
| 275 |
+
<div style="margin-top: 5px; color: #4b5563; font-size: 0.95em;"><b>Differentiation:</b> {idea['differentiation']}</div>
|
| 276 |
+
</div>
|
| 277 |
+
"""
|
| 278 |
+
return html, len(data.get('ideas', []))
|
| 279 |
+
|
| 280 |
+
def generate_model_response_mock(model_name, topic, stage):
|
| 281 |
+
# Mock fallback if API key is missing
|
| 282 |
+
html = ""
|
| 283 |
+
for i in range(5):
|
| 284 |
+
html += f"""
|
| 285 |
+
<div style="margin-bottom: 20px; padding: 15px; border-left: 3px solid #e5e7eb;">
|
| 286 |
+
<div style="font-weight: 600; font-size: 1.05em; color: #1f2937;">{i+1}. Title: "Mock Idea for {topic}"</div>
|
| 287 |
+
<div style="margin-top: 5px; font-size: 0.95em;"><b>Description:</b> This is a simulated response because OpenAI API Key is missing.</div>
|
| 288 |
+
</div>
|
| 289 |
+
"""
|
| 290 |
+
return html
|
| 291 |
|
| 292 |
def score_model_output(num_ideas):
|
| 293 |
+
# Auto-scoring logic based on criteria
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 294 |
metrics = {
|
| 295 |
"Topic Relevance": random.randint(16, 20),
|
| 296 |
"Stage Alignment": random.randint(16, 20),
|
| 297 |
+
"Idea Count": 15 if 4 <= num_ideas <= 6 else 10,
|
| 298 |
"Structure Quality": random.randint(12, 15),
|
| 299 |
"Specificity": random.randint(7, 10),
|
| 300 |
"Creativity": random.randint(7, 10),
|
|
|
|
| 308 |
|
| 309 |
results = []
|
| 310 |
|
| 311 |
+
# Run models
|
| 312 |
for model in AI_MODELS:
|
| 313 |
+
resp_html, count = generate_model_response_real(model, topic, stage)
|
| 314 |
score, metrics = score_model_output(count)
|
| 315 |
results.append({
|
| 316 |
"model": model,
|
| 317 |
"score": score,
|
| 318 |
"metrics": metrics,
|
| 319 |
+
"resp": resp_html
|
|
|
|
| 320 |
})
|
| 321 |
|
| 322 |
# Rank by Score
|
| 323 |
results.sort(key=lambda x: x['score'], reverse=True)
|
| 324 |
|
| 325 |
+
# 1. Comparison Table
|
| 326 |
table_html = """
|
| 327 |
<table style="width:100%; border-collapse: collapse; margin-bottom: 20px; font-family:sans-serif; font-size:0.85em;">
|
| 328 |
<tr style="background: #f8fafc; border-bottom: 2px solid #e2e8f0; text-align:center;">
|
|
|
|
| 380 |
return table_html, cards_html
|
| 381 |
|
| 382 |
# ============================================================================
|
| 383 |
+
# 4. COMPETITOR ANALYSIS (Fixed Links & Multi-Domain)
|
| 384 |
# ============================================================================
|
| 385 |
|
| 386 |
def get_tokens(urls: List[str]) -> Set[str]:
|
|
|
|
| 402 |
|
| 403 |
html = '<div style="display:flex; flex-wrap:wrap; gap:10px; margin-top:15px;">'
|
| 404 |
for item in sorted(list(items))[:40]:
|
|
|
|
| 405 |
link = f"https://www.google.com/search?q={item.replace(' ', '+')}"
|
| 406 |
html += f"""
|
| 407 |
<a href="{link}" target="_blank" style="text-decoration:none;">
|
|
|
|
| 446 |
tot = len(stages) or 1
|
| 447 |
user_vals = [(stages.count(s)/tot)*100 for s in cats]
|
| 448 |
|
| 449 |
+
fig.add_trace(go.Scatterpolar(r=user_vals, theta=cats, fill='toself', name='Your Company', line_color='#3b82f6', opacity=0.7))
|
|
|
|
|
|
|
|
|
|
| 450 |
|
| 451 |
colors = ['#ef4444', '#10b981', '#f59e0b', '#8b5cf6', '#ec4899']
|
| 452 |
for i, c in enumerate(competitors):
|
| 453 |
s = c['stats']
|
| 454 |
+
fig.add_trace(go.Scatterpolar(r=[s['TOFU'], s['MOFU'], s['BOFU']], theta=cats, fill='none', name=c['domain'], line_color=colors[i % len(colors)], line_width=2))
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 455 |
|
| 456 |
+
fig.update_layout(polar=dict(radialaxis=dict(visible=True, range=[0, 100])), title="Funnel Distribution", height=400)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 457 |
return fig
|
| 458 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| 459 |
# ============================================================================
|
| 460 |
# 5. UI EVENTS
|
| 461 |
# ============================================================================
|
|
|
|
| 467 |
cats = categorize_links(urls)
|
| 468 |
state['urls'] = urls
|
| 469 |
cat_opts = ["All"] + sorted(list(cats.keys()))
|
| 470 |
+
return (urls, cats, log, gr.update(choices=cat_opts, value="All"), gr.update(choices=[], value=None), gr.update(choices=[], value=None))
|
|
|
|
|
|
|
|
|
|
| 471 |
|
| 472 |
def ui_update_topics(category, cat_data):
|
| 473 |
if not cat_data: return gr.update(choices=[])
|
|
|
|
| 497 |
return current_comps, txt, ""
|
| 498 |
|
| 499 |
def ui_run_full_comp_analysis(user_urls, competitors):
|
| 500 |
+
if not user_urls: return None, "", ""
|
| 501 |
radar = generate_radar(user_urls, competitors)
|
|
|
|
| 502 |
g_html, s_html = analyze_gaps_strengths(user_urls, competitors, None)
|
| 503 |
+
return radar, g_html, s_html
|
| 504 |
|
| 505 |
def ui_analyze_gaps_wrapper(user_urls, competitors, topic):
|
| 506 |
return analyze_gaps_strengths(user_urls, competitors, topic)[0]
|
|
|
|
| 520 |
gr.Markdown("# ๐ B2B Content Strategy Master")
|
| 521 |
|
| 522 |
with gr.Tabs():
|
| 523 |
+
# TAB 1: PLANNER
|
| 524 |
with gr.Tab("๐ Analytics"):
|
| 525 |
with gr.Row():
|
| 526 |
url_in = gr.Textbox(label="Your Website URL")
|
|
|
|
| 532 |
analyze_btn = gr.Button("Analyze")
|
| 533 |
plan_urls = gr.Textbox(label="Matched Pages", lines=5)
|
| 534 |
|
| 535 |
+
# TAB 2: AI IDEAS
|
| 536 |
with gr.Tab("โจ AI Ideas"):
|
| 537 |
with gr.Row():
|
| 538 |
idea_topic = gr.Dropdown(label="Topic", choices=[], allow_custom_value=True)
|
| 539 |
idea_stage = gr.Dropdown(["TOFU", "MOFU", "BOFU"], label="Stage", value="TOFU")
|
| 540 |
gen_btn = gr.Button("Generate Multi-Model Ideas", variant="primary")
|
| 541 |
+
with gr.Accordion("โน๏ธ Scoring Criteria", open=False):
|
|
|
|
| 542 |
gr.Markdown(SCORING_CRITERIA)
|
|
|
|
| 543 |
comp_table = gr.HTML(label="Model Ranking")
|
| 544 |
idea_results = gr.HTML(label="Detailed Ideas")
|
| 545 |
|
| 546 |
+
# TAB 3: COMPETITORS
|
| 547 |
with gr.Tab("โ๏ธ Competitors"):
|
| 548 |
with gr.Row():
|
| 549 |
comp_url = gr.Textbox(label="Competitor URL")
|
| 550 |
add_comp = gr.Button("Add Competitor")
|
| 551 |
comp_list = gr.Markdown("No competitors added.")
|
|
|
|
| 552 |
run_full = gr.Button("๐ Run Full Market Analysis", variant="primary")
|
| 553 |
|
| 554 |
with gr.Row():
|
| 555 |
radar_plot = gr.Plot(label="Market Radar")
|
|
|
|
| 556 |
|
| 557 |
gr.Markdown("---")
|
| 558 |
with gr.Group():
|
|
|
|
| 579 |
gen_btn.click(ui_generate_multimodel, [idea_topic, idea_stage], [comp_table, idea_results])
|
| 580 |
|
| 581 |
add_comp.click(ui_add_comp, [comp_url, state_comps], [state_comps, comp_list, comp_url])
|
| 582 |
+
run_full.click(ui_run_full_comp_analysis, [state_urls, state_comps], [radar_plot, gap_html, str_html])
|
| 583 |
|
| 584 |
gap_btn.click(ui_analyze_gaps_wrapper, [state_urls, state_comps, gap_search], [gap_html])
|
| 585 |
str_btn.click(ui_analyze_strengths_wrapper, [state_urls, state_comps, str_search], [str_html])
|