| from __future__ import annotations |
|
|
| import math |
| import tempfile |
|
|
| import gradio as gr |
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|
| CSS = """ |
| .gradio-container{max-width:1180px!important;margin:0 auto}.hero{padding:28px 30px;border-radius:22px;background:linear-gradient(135deg,#180f2a,#542b79 58%,#d45ea7);color:#fff;margin-bottom:18px;box-shadow:0 18px 50px rgba(52,22,74,.2)}.hero h1{font-size:2.25rem;margin:0 0 6px;letter-spacing:-.04em}.hero p{margin:0;color:#f6e7ff;font-size:1.02rem}.eyebrow{text-transform:uppercase;letter-spacing:.16em;font-size:.72rem;font-weight:800;color:#f3bfe1;margin-bottom:10px}.metrics{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:10px;margin:4px 0 16px}.metric{padding:16px;border:1px solid #eadcf1;border-radius:14px;background:#fff}.metric span{display:block;color:#667085;font-size:.78rem;margin-bottom:6px}.metric strong{font-size:1.28rem;color:#431f60}.note{font-size:.78rem;color:#667085}@media(max-width:700px){.metrics{grid-template-columns:1fr 1fr}.hero{padding:22px}.hero h1{font-size:1.8rem}} |
| """ |
|
|
| CURRENCY = {"USD ($)": "$", "EUR (€)": "€", "GBP (£)": "£", "SGD (S$)": "S$", "AUD (A$)": "A$"} |
| NICHE_CPM = {"Business / entrepreneurship": 34, "Technology": 36, "Finance": 42, "Beauty / fashion": 25, "Health / wellness": 29, "Food / travel": 23, "Gaming": 24, "Lifestyle": 22} |
| PLATFORM = {"Instagram": 1.0, "TikTok": .95, "YouTube": 1.25, "LinkedIn": 1.2, "Newsletter": 1.15, "Podcast": 1.1} |
| DELIVERABLE = {"Short-form video": 1.0, "Long-form integration": 1.8, "Static post / carousel": .65, "Story set": .45, "Newsletter feature": 1.0, "Podcast mention": .8, "Raw footage": .55} |
| RIGHTS = {"Organic repost only": .10, "30-day paid usage": .35, "90-day paid usage": .65, "12-month paid usage": 1.10, "Perpetual usage": 1.75} |
| EXCLUSIVITY = {"None": 0, "7 days": .10, "30 days": .30, "90 days": .65} |
| TIMELINE = {"Standard": 0, "Priority": .12, "Rush": .25} |
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|
| def price_campaign(followers, avg_views, engagement, niche, platform, deliverables, rights, exclusivity, timeline, production_hours, hourly_floor, hard_costs): |
| followers = max(float(followers or 0), 0) |
| views = max(float(avg_views or 0), 0) |
| engagement = min(max(float(engagement or 0), 0), 100) / 100 |
| deliverables = deliverables or ["Short-form video"] |
| cpm = NICHE_CPM.get(niche, 25) |
| quality_views = max(views, followers * engagement * 2.5) |
| media_base = max(quality_views / 1000 * cpm * PLATFORM.get(platform, 1), 75) |
| workload = sum(DELIVERABLE.get(item, .5) for item in deliverables) |
| media_price = media_base * workload |
| multiplier = 1 + RIGHTS.get(rights, .1) + EXCLUSIVITY.get(exclusivity, 0) + TIMELINE.get(timeline, 0) |
| production_floor = max(float(production_hours or 0), 0) * max(float(hourly_floor or 0), 0) + max(float(hard_costs or 0), 0) |
| suggested = max(media_price * multiplier, production_floor) |
| suggested = max(math.ceil(suggested / 25) * 25, 100) |
| floor = max(math.ceil(max(production_floor, suggested * .75) / 25) * 25, 75) |
| premium = math.ceil(suggested * 1.35 / 25) * 25 |
| return {"suggested": suggested, "floor": floor, "premium": premium, "quality_views": quality_views, "cpm": cpm, "production_floor": production_floor} |
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|
| def _money(value: float, symbol: str) -> str: |
| return f"{symbol}{value:,.0f}" |
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|
| def build_rate_card(creator, niche, platform, followers, avg_views, engagement, deliverables, rights, exclusivity, timeline, production_hours, hourly_floor, hard_costs, currency, brand, campaign_goal): |
| creator = (creator or "Creator").strip() |
| brand = (brand or "Brand partner").strip() |
| campaign_goal = (campaign_goal or "reach the right audience with trusted, useful content").strip() |
| symbol = CURRENCY.get(currency, "$") |
| result = price_campaign(followers, avg_views, engagement, niche, platform, deliverables, rights, exclusivity, timeline, production_hours, hourly_floor, hard_costs) |
| deliverables = deliverables or ["Short-form video"] |
| deliverable_list = "\n".join(f"- {item}" for item in deliverables) |
| metrics = f"""<div class="metrics"><div class="metric"><span>Quote to send</span><strong>{_money(result['suggested'], symbol)}</strong></div><div class="metric"><span>Negotiation floor</span><strong>{_money(result['floor'], symbol)}</strong></div><div class="metric"><span>Premium anchor</span><strong>{_money(result['premium'], symbol)}</strong></div><div class="metric"><span>Qualified views</span><strong>{result['quality_views']:,.0f}</strong></div></div>""" |
|
|
| packages = [ |
| ["Essential", _money(result["floor"], symbol), "Core deliverables; organic repost rights; one revision"], |
| ["Campaign", _money(result["suggested"], symbol), f"Selected deliverables; {rights.lower()}; two revisions"], |
| ["Amplify", _money(result["premium"], symbol), "Campaign package plus alternate hook, reporting recap, and priority delivery"], |
| ] |
| pitch = f"""Subject: {creator} × {brand} — {campaign_goal.capitalize()} |
| |
| Hi {brand} team, |
| |
| I’d love to build a {platform} campaign designed to {campaign_goal.rstrip('.')}. |
| |
| My recent content averages **{float(avg_views or 0):,.0f} views** with **{float(engagement or 0):.1f}% engagement**, and the audience fit is especially strong for {niche.lower()} brands. |
| |
| For the requested scope, my campaign rate is **{_money(result['suggested'], symbol)}**. That includes the agreed creative production, the deliverables below, and {rights.lower()}: |
| |
| {deliverable_list} |
| |
| If that fits your brief, I can send a one-page concept and delivery schedule next. |
| |
| Best, |
| {creator} |
| """ |
| rate_card = f"""# {creator} — partnership rate card |
| |
| **Primary platform:** {platform} |
| **Niche:** {niche} |
| **Audience:** {float(followers or 0):,.0f} followers |
| **Average views:** {float(avg_views or 0):,.0f} |
| **Engagement:** {float(engagement or 0):.1f}% |
| |
| ## Campaign scope |
| |
| {deliverable_list} |
| |
| - Usage: {rights} |
| - Category exclusivity: {exclusivity} |
| - Timeline: {timeline} |
| |
| ## Investment |
| |
| - Negotiation floor: **{_money(result['floor'], symbol)}** |
| - Recommended quote: **{_money(result['suggested'], symbol)}** |
| - Premium package: **{_money(result['premium'], symbol)}** |
| |
| Rates are planning estimates and exclude applicable tax. Final pricing depends on the confirmed brief, revisions, licensing, whitelisting, exclusivity, and production requirements. |
| """ |
| target = tempfile.NamedTemporaryFile(mode="w", suffix="-rate-card.md", prefix="skaistack-", delete=False, encoding="utf-8") |
| with target: |
| target.write(rate_card) |
| rationale = f"""### Why this rate |
| |
| The estimate uses the stronger of average views and engagement-qualified reach, a **{symbol}{result['cpm']}/1,000-view** niche planning benchmark, the production workload, licensing, exclusivity, and timeline. Your production floor is **{_money(result['production_floor'], symbol)}**. |
| |
| Treat the floor as private. Send the recommended quote or lead with the premium package when the brand requests paid usage, exclusivity, raw assets, or rush delivery. |
| """ |
| return metrics, packages, pitch, rationale, target.name |
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|
|
| def build_app() -> gr.Blocks: |
| with gr.Blocks(title="SkaiStack — Price creator deals with confidence") as demo: |
| gr.HTML('<section class="hero"><div class="eyebrow">Creator partnership desk</div><h1>SkaiStack</h1><p>Turn reach, rights, and production effort into a defensible brand-deal rate.</p></section>') |
| with gr.Row(): |
| with gr.Column(scale=5): |
| with gr.Row(): |
| creator = gr.Textbox(label="Creator / channel", value="Alex Creates") |
| platform = gr.Dropdown(list(PLATFORM), value="Instagram", label="Primary platform") |
| niche = gr.Dropdown(list(NICHE_CPM), value="Business / entrepreneurship", label="Niche") |
| with gr.Row(): |
| followers = gr.Number(label="Followers / subscribers", value=48000) |
| avg_views = gr.Number(label="Average views", value=18500) |
| engagement = gr.Number(label="Engagement %", value=4.8) |
| deliverables = gr.CheckboxGroup(list(DELIVERABLE), value=["Short-form video", "Story set"], label="Deliverables") |
| with gr.Row(): |
| rights = gr.Dropdown(list(RIGHTS), value="30-day paid usage", label="Usage rights") |
| exclusivity = gr.Dropdown(list(EXCLUSIVITY), value="30 days", label="Category exclusivity") |
| with gr.Row(): |
| timeline = gr.Dropdown(list(TIMELINE), value="Standard", label="Timeline") |
| currency = gr.Dropdown(list(CURRENCY), value="USD ($)", label="Currency") |
| with gr.Row(): |
| production_hours = gr.Number(label="Production hours", value=10) |
| hourly_floor = gr.Number(label="Minimum hourly value", value=75) |
| hard_costs = gr.Number(label="Hard costs", value=100) |
| brand = gr.Textbox(label="Brand", value="Northstar Labs") |
| campaign_goal = gr.Textbox(label="Campaign goal", value="help independent founders discover a simpler workflow") |
| calculate = gr.Button("Price this partnership", variant="primary") |
| with gr.Column(scale=6): |
| metrics = gr.HTML() |
| packages = gr.Dataframe(headers=["Package", "Rate", "Includes"], interactive=False, wrap=True) |
| gr.Markdown("### Ready-to-send pitch") |
| pitch = gr.Textbox(show_label=False, lines=12) |
| rationale = gr.Markdown() |
| download = gr.File(label="Download rate card") |
| inputs = [creator, niche, platform, followers, avg_views, engagement, deliverables, rights, exclusivity, timeline, production_hours, hourly_floor, hard_costs, currency, brand, campaign_goal] |
| calculate.click(build_rate_card, inputs, [metrics, packages, pitch, rationale, download]) |
| demo.load(build_rate_card, inputs, [metrics, packages, pitch, rationale, download]) |
| gr.HTML('<p class="note">Planning aid only. There is no universal creator rate; validate against your audience quality, past conversions, contract, taxes, and current demand.</p>') |
| return demo |
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|
| demo = build_app() |
|
|
| if __name__ == "__main__": |
| demo.launch(css=CSS) |
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|
