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| <div class="kicker mono"><span class="num">03D</span> <span>COLD EMAIL · US CLIENTS · COMPLIANT</span></div> |
| <h1>Cold email that <em>books calls.</em></h1> |
| <p class="sub">Not a sequence tool, not a spray list — <b>a two-sentence email to one specific person with one specific problem</b>, plus a cadence and the US compliance rules. Written for freelancers in Ghana, Nigeria and Kenya selling to US companies. Copy, adapt, send.</p> |
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| <h2>The anatomy, then the numbers.</h2> |
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| <div class="brow"><div class="bl"><b>Subject</b><small>specific + lowercase + no hype words</small></div><div class="bv">≤ 6 words</div></div> |
| <div class="brow"><div class="bl"><b>Line 1-2</b><small>their problem, in their vocabulary</small></div><div class="bv">≤ 25 words</div></div> |
| <div class="brow"><div class="bl"><b>Line 3</b><small>one proof artifact (link)</small></div><div class="bv">1 link max</div></div> |
| <div class="brow"><div class="bl"><b>CTA</b><small>micro-yes, not a meeting ask</small></div><div class="bv">one question</div></div> |
| <div class="brow"><div class="bl"><b>Cadence</b><small>value-add touches, not nagging</small></div><div class="bv">3 touches / 14 days</div></div> |
| <div class="brow good"><div class="bl"><b>CAN-SPAM floor</b><small>physical address + working opt-out · US law</small></div><div class="bv">required</div></div> |
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| <div class="note"><b>Template 1 (problem):</b> "Saw [specific trigger] — teams using [X] usually lose [time/money] to [specific leak]. We cut that by [proof number]. Worth 15 minutes this week?" <b>Template 2 (proof):</b> "Noticed [company] is hiring [role] — [observation showing you know their stack]. [Peer-type result] in 30 days for a similar team. Open to a look?" Replace every bracket or do not send. Personalization at scale is still personalization.</div> |
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| <h2>Compliance, cadence, and the Africa question.</h2> |
| <div class="prose"> |
| <p><b>CAN-SPAM applies to you</b> because your recipient is in the US: every cold email needs a physical mailing address and a working opt-out; honor opt-outs promptly. Use a proper sending domain (your own, warmed — not freemail) with SPF/DKIM configured. This is boring infrastructure that determines whether your email is inbox or spam folder — the Kit's email setup covers it.</p> |
| <p><b>The cadence:</b> touch 1 (the template above) → wait 4-5 days → touch 2 adds one asset (a relevant teardown, benchmark, one-paragraph diagnosis) → wait 7-8 days → touch 3 closes the loop ("not a fit — who owns this at your company?"). Three value-adds, zero "just bumping this". Track sends-reply-rate in a sheet; a 2-5% reply rate on warm-targeted cold is normal, and the numbers only improve with targeting quality.</p> |
| <p><b>"From Africa" handling:</b> do not lead with geography, do not apologize for it. Lead with their problem and your proof. When the call comes, timezone overlap is the only logistics item — offer two windows inside US business hours (your evening is their morning; make it easy). If trust friction appears later, the <b><a href="bias-proof-trust-stack.html">bias-proof stack</a></b> handles it: contracts, US-hour calendar, proof artifacts, clean USD invoicing (<b><a href="invoice-template.html">template</a></b>).</p> |
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| <h2>Scripts, invoice, contract — one pack.</h2> |
| <p>The Kit contains the full cold-email sequence (with follow-ups), the USD invoice, the contract, and the rate card. $19 founding through Dec 31. Refuse bad fits with our 14-day refund.</p> |
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| <span class="mono">Card · MoMo · 14-day refund</span> |
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| <h2>Questions.</h2> |
| <div class="q"><h3>Is cold email legal when sending from Africa to US prospects?</h3><p>Yes — the law follows the recipient. CAN-SPAM (US) requires a valid physical address, honest headers, and a working opt-out; honor it promptly. No purchased list scraping of personal data (that raises GDPR/local issues). Send relevant, targeted, compliant mail.</p></div> |
| <div class="q"><h3>What reply rate should I expect from cold email?</h3><p>2-5% reply rate is normal for well-targeted cold from freelancers; booked-call rate runs lower (1-2%). Targeting quality moves these numbers more than copy polish — 40 right people beats 400 random ones.</p></div> |
| <div class="q"><h3>Should I mention that I am in Ghana, Nigeria or Kenya in the first email?</h3><p>No. Lead with their problem and your proof — geography comes up naturally at scheduling (timezone offer) or on the call. Leading with location invites bias before you have earned attention with relevance.</p></div> |
| <div class="q"><h3>How many emails can I send per day without hurting deliverability?</h3><p>New domains: start low (20-30/day), warm up over 2-3 weeks, keep volume stable — spikes trigger filters. Separate cold volume from client/transactional mail. Configure SPF, DKIM, DMARC. Consistency beats volume.</p></div> |
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| <span>THE DOLLAR CLIENT KIT · COLD EMAIL · US CLIENTS · 3-TOUCH CADENCE</span> |
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