id int64 1 30 | department stringclasses 9
values | workflow stringlengths 16 36 | trigger stringlengths 15 41 | steps stringlengths 72 157 | example_apps stringlengths 20 64 | ai_step stringlengths 11 63 | best_fit_platform stringclasses 10
values | complexity stringclasses 3
values | main_benefit stringlengths 14 63 |
|---|---|---|---|---|---|---|---|---|---|
1 | Sales | Instant lead follow-up | New website form submission | Create or update contact in CRM > Send personalised reply email within minutes > Notify the owner in Slack or WhatsApp > Create a follow-up task for tomorrow | Website form, HubSpot or Pipedrive, Gmail, Slack | Draft the reply from the form answers | Zapier or Make | Low | Faster first response while the lead is still interested |
2 | Sales | Lead qualification and routing | New lead in CRM | Enrich company data > Score the lead against your ideal customer rules > Route hot leads to a salesperson and cold leads to a nurture sequence | CRM, enrichment API, email marketing tool | Summarise the lead and suggest a score with reasons | Make or n8n | Medium | Sales time goes to the best leads first |
3 | Sales | Meeting booked to CRM | Calendar booking confirmed | Create deal in CRM > Attach booking answers > Send prep email with agenda > Remind the attendee 24 hours before | Calendly, CRM, Gmail | Write a short pre-call brief from the lead's website | Zapier | Low | No manual data entry after every booking |
4 | Sales | Proposal follow-up sequence | Proposal sent and not signed after 3 days | Send polite follow-up > Wait 4 days > Send case study > Alert salesperson if still unsigned | PandaDoc or DocuSign, CRM, Gmail | Tailor the follow-up to the client's industry | Zapier or Make | Low | Fewer proposals forgotten in the pipeline |
5 | Marketing | Blog post to social posts | New blog post published | Pull title, summary and image > Generate posts for LinkedIn, Facebook and X > Queue drafts for approval > Publish on schedule | WordPress, Buffer, Google Sheets | Write platform-specific post variations | Make or n8n | Medium | Each article gets reused across channels |
6 | Marketing | Review request after a job | Job or order marked complete | Wait 1 day > Send review request by SMS or email > Send one reminder > Log responses | CRM or job management app, Twilio, Gmail | Personalise the message with the job details | Zapier | Low | Steady flow of fresh reviews on Google and other sites |
7 | Marketing | Review monitoring and replies | New review on Google Business Profile | Post review to team channel > Draft a reply > Owner approves > Publish reply | Google Business Profile, Slack | Draft a reply that matches the tone of the review | Make or n8n | Medium | Every review gets a timely, consistent reply |
8 | Marketing | Newsletter from recent content | Every month on a set date | Collect posts and updates from the month > Draft newsletter > Send test to owner > Schedule after approval | WordPress or Notion, Mailchimp or Brevo | Summarise each item into a short blurb | Make or n8n | Medium | Regular newsletter without starting from a blank page |
9 | Customer support | Support inbox triage | New email to support address | Classify request type and urgency > Tag and assign in helpdesk > Send acknowledgement with expected response time | Gmail or Outlook, Help Scout or Zendesk | Classify intent and urgency, extract order number | n8n or Make | Medium | Urgent issues reach the right person first |
10 | Customer support | FAQ chatbot with human handover | Website visitor opens chat | Answer from approved knowledge base > Collect contact details if unresolved > Create ticket and alert staff | Website chat widget, knowledge base, helpdesk | Retrieval-based answers from your own documents (RAG) | Custom or n8n | High | Common questions answered outside office hours |
11 | Customer support | Missed call text-back | Inbound call not answered | Send SMS with a booking link or a question about the enquiry > Log the missed call in CRM > Alert staff | Phone system or Twilio, CRM | Optional: AI replies to the text conversation and books a slot | Zapier or custom | Medium | Fewer callers lost to competitors who did answer |
12 | Customer support | Customer feedback survey | Ticket closed or order delivered | Send short survey > Store answers in a sheet > Alert manager on low scores | Typeform or Google Forms, Google Sheets, Slack | Group open-text answers into themes | Zapier | Low | Unhappy customers flagged before they churn |
13 | Operations | Appointment reminders | Appointment booked | Send confirmation > Reminder 24 hours before > Reminder 2 hours before with reschedule link | Booking system, Twilio or WhatsApp Business, Gmail | None needed | Zapier | Low | Fewer no-shows |
14 | Operations | New client onboarding | Contract signed | Create client folder > Send welcome email and intake form > Create project in task tool > Schedule kickoff call | DocuSign, Google Drive, Asana or ClickUp, Gmail | Summarise intake answers into a project brief | Make | Medium | Every client gets the same smooth start |
15 | Operations | Document data extraction | PDF or image uploaded to a folder | Extract key fields > Validate against rules > Write to spreadsheet or system > Flag exceptions for review | Google Drive or Dropbox, OCR or document AI, Google Sheets | Extract fields from unstructured documents | n8n or custom | High | Less retyping from forms, receipts and applications |
16 | Operations | Inventory low-stock alert | Stock level below threshold | Notify purchasing > Create draft purchase order > Update reorder tracker | Shopify or WooCommerce, Google Sheets, Slack | None needed | Zapier or Make | Low | Fewer stock-outs on best sellers |
17 | Operations | Daily KPI digest | Every morning at a set time | Pull yesterday's sales, leads and support numbers > Build a short summary > Send to owner by email or Slack | Stripe or Shopify, CRM, helpdesk, Slack | Write a plain-language summary and call out unusual changes | n8n or Make | Medium | Owner sees the numbers without opening five dashboards |
18 | Operations | Meeting notes to tasks | Meeting recording or transcript ready | Summarise decisions > Extract action items with owners > Create tasks > Email summary to attendees | Zoom or Google Meet, transcription tool, Asana or ClickUp | Summarise and extract action items | Make or n8n | Medium | Action items do not get lost after meetings |
19 | Finance | Invoice creation from closed deal | Deal marked won in CRM | Create invoice in accounting software > Email invoice to client > Log in CRM | CRM, QuickBooks or Xero, Gmail | None needed | Zapier | Low | Invoices go out the same day the deal closes |
20 | Finance | Overdue invoice reminders | Invoice past due date | Send friendly reminder > Second reminder after 7 days > Alert owner after 14 days | QuickBooks or Xero, Gmail | Adjust tone based on client history | Zapier or Make | Low | Faster payment without awkward manual chasing |
21 | Finance | Expense receipt capture | Receipt forwarded to an email address | Extract vendor, date, amount and tax > Categorise > Create expense entry > Store receipt | Gmail, document AI, QuickBooks or Xero, Google Drive | Read and categorise receipts | Make or n8n | Medium | Bookkeeping stays current through the month |
22 | Finance | Payment received thank-you | Payment recorded | Send thank-you email > Update CRM status > Trigger next step such as onboarding or delivery | Stripe or PayPal, CRM, Gmail | None needed | Zapier | Low | Customers get instant confirmation |
23 | HR | Job applicant screening | New application received | Parse CV > Compare against role requirements > Send to hiring manager with a short summary > Send acknowledgement to candidate | Careers form or job board, Google Drive, Gmail | Summarise CV against requirements (human makes the decision) | n8n or custom | Medium | Hiring managers review a consistent summary for every applicant |
24 | HR | Employee onboarding checklist | New hire added to HR sheet | Create accounts request > Send welcome pack > Schedule first-week meetings > Assign training tasks | Google Workspace or Microsoft 365, Slack, task tool | None needed | Make | Medium | New staff are set up before day one |
25 | HR | Leave request approval | Leave request form submitted | Notify manager with approve or reject buttons > Update team calendar > Confirm to employee | Google Forms or Microsoft Forms, Slack or Teams, Google Calendar | None needed | Zapier or Make | Low | No lost leave requests in email threads |
26 | E-commerce | Abandoned cart recovery | Checkout started but not completed | Wait 1 hour > Send reminder > Send second reminder with FAQs or reviews > Stop when order placed | Shopify or WooCommerce, Klaviyo or Mailchimp | Personalise the message to the products left in the cart | Zapier or built-in store tools | Low | Recovers some sales that would otherwise be lost |
27 | E-commerce | Order status updates on WhatsApp | Order status changes | Send WhatsApp or SMS update with tracking link > Answer 'where is my order' questions automatically | Shopify or WooCommerce, WhatsApp Business API | Answer order questions from live order data | n8n or custom | Medium | Fewer 'where is my order' support messages |
28 | E-commerce | Product description drafts | New product added with basic specs | Generate description, bullet points and SEO title > Save as draft > Staff review and publish | Shopify or WooCommerce, Google Sheets | Write descriptions from product specs | Make or n8n | Medium | New products go live faster with consistent copy |
29 | Real estate | New listing alert to matching buyers | New property listed | Match against saved buyer criteria > Send personalised alert > Log interest in CRM | CRM, listing feed, Gmail or WhatsApp | Write a short listing summary for each buyer | Make or n8n | Medium | Buyers hear about matching homes first |
30 | Healthcare and clinics | Patient intake forms to records | Intake form submitted before appointment | Validate required fields > Save to practice system > Alert front desk about missing information | Secure form tool, practice management system | None by default; any AI use needs privacy and compliance review | Custom | High | Less paperwork at the front desk on the day |
SMB Workflow Automation Templates
30 ready-to-build workflow templates for small and mid-sized businesses across sales, marketing, customer support, operations, finance, HR, e-commerce, real estate and clinics. Each template gives the trigger, the step-by-step flow, example apps, where an AI step adds value, the best-fit platform (Zapier, Make, n8n or custom code), complexity and the main benefit.
Curated by 313 Automations, an AI automation and software development agency in Lahore, Pakistan (founded 2018).
Not sure which platform to build on? Try the free Zapier vs Make vs n8n Tool Picker.
Columns
| Column | Description |
|---|---|
id |
Row number |
department |
Sales, Marketing, Customer support, Operations, Finance, HR, E-commerce, Real estate or Healthcare and clinics |
workflow |
Name of the automation |
trigger |
The event that starts it |
steps |
Steps in order, separated by > |
example_apps |
Typical apps involved (examples, not endorsements) |
ai_step |
Where an AI model adds value, or "None needed" |
best_fit_platform |
Suggested platform for a typical small business |
complexity |
Low, Medium or High build complexity |
main_benefit |
The main business benefit |
Intended use
- Picking first automations for a small business
- Scoping automation projects and estimating complexity
- Teaching no-code and AI automation
- Seed examples for workflow generation or classification experiments
Limitations
Templates are starting points, not finished builds. Platform fit and complexity are qualitative judgements for a typical small business and depend on your apps, data quality and volume. Workflows that touch personal, health, financial or hiring data need privacy, consent and human review before going live, and AI should support rather than replace decisions in those areas.
Related
Citation
313 Automations (2026). SMB Workflow Automation Templates. Hugging Face. https://huggingface.co/datasets/313Automations/smb-workflow-automation-templates
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