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department
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workflow
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trigger
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steps
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example_apps
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ai_step
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best_fit_platform
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1
Sales
Instant lead follow-up
New website form submission
Create or update contact in CRM > Send personalised reply email within minutes > Notify the owner in Slack or WhatsApp > Create a follow-up task for tomorrow
Website form, HubSpot or Pipedrive, Gmail, Slack
Draft the reply from the form answers
Zapier or Make
Low
Faster first response while the lead is still interested
2
Sales
Lead qualification and routing
New lead in CRM
Enrich company data > Score the lead against your ideal customer rules > Route hot leads to a salesperson and cold leads to a nurture sequence
CRM, enrichment API, email marketing tool
Summarise the lead and suggest a score with reasons
Make or n8n
Medium
Sales time goes to the best leads first
3
Sales
Meeting booked to CRM
Calendar booking confirmed
Create deal in CRM > Attach booking answers > Send prep email with agenda > Remind the attendee 24 hours before
Calendly, CRM, Gmail
Write a short pre-call brief from the lead's website
Zapier
Low
No manual data entry after every booking
4
Sales
Proposal follow-up sequence
Proposal sent and not signed after 3 days
Send polite follow-up > Wait 4 days > Send case study > Alert salesperson if still unsigned
PandaDoc or DocuSign, CRM, Gmail
Tailor the follow-up to the client's industry
Zapier or Make
Low
Fewer proposals forgotten in the pipeline
5
Marketing
Blog post to social posts
New blog post published
Pull title, summary and image > Generate posts for LinkedIn, Facebook and X > Queue drafts for approval > Publish on schedule
WordPress, Buffer, Google Sheets
Write platform-specific post variations
Make or n8n
Medium
Each article gets reused across channels
6
Marketing
Review request after a job
Job or order marked complete
Wait 1 day > Send review request by SMS or email > Send one reminder > Log responses
CRM or job management app, Twilio, Gmail
Personalise the message with the job details
Zapier
Low
Steady flow of fresh reviews on Google and other sites
7
Marketing
Review monitoring and replies
New review on Google Business Profile
Post review to team channel > Draft a reply > Owner approves > Publish reply
Google Business Profile, Slack
Draft a reply that matches the tone of the review
Make or n8n
Medium
Every review gets a timely, consistent reply
8
Marketing
Newsletter from recent content
Every month on a set date
Collect posts and updates from the month > Draft newsletter > Send test to owner > Schedule after approval
WordPress or Notion, Mailchimp or Brevo
Summarise each item into a short blurb
Make or n8n
Medium
Regular newsletter without starting from a blank page
9
Customer support
Support inbox triage
New email to support address
Classify request type and urgency > Tag and assign in helpdesk > Send acknowledgement with expected response time
Gmail or Outlook, Help Scout or Zendesk
Classify intent and urgency, extract order number
n8n or Make
Medium
Urgent issues reach the right person first
10
Customer support
FAQ chatbot with human handover
Website visitor opens chat
Answer from approved knowledge base > Collect contact details if unresolved > Create ticket and alert staff
Website chat widget, knowledge base, helpdesk
Retrieval-based answers from your own documents (RAG)
Custom or n8n
High
Common questions answered outside office hours
11
Customer support
Missed call text-back
Inbound call not answered
Send SMS with a booking link or a question about the enquiry > Log the missed call in CRM > Alert staff
Phone system or Twilio, CRM
Optional: AI replies to the text conversation and books a slot
Zapier or custom
Medium
Fewer callers lost to competitors who did answer
12
Customer support
Customer feedback survey
Ticket closed or order delivered
Send short survey > Store answers in a sheet > Alert manager on low scores
Typeform or Google Forms, Google Sheets, Slack
Group open-text answers into themes
Zapier
Low
Unhappy customers flagged before they churn
13
Operations
Appointment reminders
Appointment booked
Send confirmation > Reminder 24 hours before > Reminder 2 hours before with reschedule link
Booking system, Twilio or WhatsApp Business, Gmail
None needed
Zapier
Low
Fewer no-shows
14
Operations
New client onboarding
Contract signed
Create client folder > Send welcome email and intake form > Create project in task tool > Schedule kickoff call
DocuSign, Google Drive, Asana or ClickUp, Gmail
Summarise intake answers into a project brief
Make
Medium
Every client gets the same smooth start
15
Operations
Document data extraction
PDF or image uploaded to a folder
Extract key fields > Validate against rules > Write to spreadsheet or system > Flag exceptions for review
Google Drive or Dropbox, OCR or document AI, Google Sheets
Extract fields from unstructured documents
n8n or custom
High
Less retyping from forms, receipts and applications
16
Operations
Inventory low-stock alert
Stock level below threshold
Notify purchasing > Create draft purchase order > Update reorder tracker
Shopify or WooCommerce, Google Sheets, Slack
None needed
Zapier or Make
Low
Fewer stock-outs on best sellers
17
Operations
Daily KPI digest
Every morning at a set time
Pull yesterday's sales, leads and support numbers > Build a short summary > Send to owner by email or Slack
Stripe or Shopify, CRM, helpdesk, Slack
Write a plain-language summary and call out unusual changes
n8n or Make
Medium
Owner sees the numbers without opening five dashboards
18
Operations
Meeting notes to tasks
Meeting recording or transcript ready
Summarise decisions > Extract action items with owners > Create tasks > Email summary to attendees
Zoom or Google Meet, transcription tool, Asana or ClickUp
Summarise and extract action items
Make or n8n
Medium
Action items do not get lost after meetings
19
Finance
Invoice creation from closed deal
Deal marked won in CRM
Create invoice in accounting software > Email invoice to client > Log in CRM
CRM, QuickBooks or Xero, Gmail
None needed
Zapier
Low
Invoices go out the same day the deal closes
20
Finance
Overdue invoice reminders
Invoice past due date
Send friendly reminder > Second reminder after 7 days > Alert owner after 14 days
QuickBooks or Xero, Gmail
Adjust tone based on client history
Zapier or Make
Low
Faster payment without awkward manual chasing
21
Finance
Expense receipt capture
Receipt forwarded to an email address
Extract vendor, date, amount and tax > Categorise > Create expense entry > Store receipt
Gmail, document AI, QuickBooks or Xero, Google Drive
Read and categorise receipts
Make or n8n
Medium
Bookkeeping stays current through the month
22
Finance
Payment received thank-you
Payment recorded
Send thank-you email > Update CRM status > Trigger next step such as onboarding or delivery
Stripe or PayPal, CRM, Gmail
None needed
Zapier
Low
Customers get instant confirmation
23
HR
Job applicant screening
New application received
Parse CV > Compare against role requirements > Send to hiring manager with a short summary > Send acknowledgement to candidate
Careers form or job board, Google Drive, Gmail
Summarise CV against requirements (human makes the decision)
n8n or custom
Medium
Hiring managers review a consistent summary for every applicant
24
HR
Employee onboarding checklist
New hire added to HR sheet
Create accounts request > Send welcome pack > Schedule first-week meetings > Assign training tasks
Google Workspace or Microsoft 365, Slack, task tool
None needed
Make
Medium
New staff are set up before day one
25
HR
Leave request approval
Leave request form submitted
Notify manager with approve or reject buttons > Update team calendar > Confirm to employee
Google Forms or Microsoft Forms, Slack or Teams, Google Calendar
None needed
Zapier or Make
Low
No lost leave requests in email threads
26
E-commerce
Abandoned cart recovery
Checkout started but not completed
Wait 1 hour > Send reminder > Send second reminder with FAQs or reviews > Stop when order placed
Shopify or WooCommerce, Klaviyo or Mailchimp
Personalise the message to the products left in the cart
Zapier or built-in store tools
Low
Recovers some sales that would otherwise be lost
27
E-commerce
Order status updates on WhatsApp
Order status changes
Send WhatsApp or SMS update with tracking link > Answer 'where is my order' questions automatically
Shopify or WooCommerce, WhatsApp Business API
Answer order questions from live order data
n8n or custom
Medium
Fewer 'where is my order' support messages
28
E-commerce
Product description drafts
New product added with basic specs
Generate description, bullet points and SEO title > Save as draft > Staff review and publish
Shopify or WooCommerce, Google Sheets
Write descriptions from product specs
Make or n8n
Medium
New products go live faster with consistent copy
29
Real estate
New listing alert to matching buyers
New property listed
Match against saved buyer criteria > Send personalised alert > Log interest in CRM
CRM, listing feed, Gmail or WhatsApp
Write a short listing summary for each buyer
Make or n8n
Medium
Buyers hear about matching homes first
30
Healthcare and clinics
Patient intake forms to records
Intake form submitted before appointment
Validate required fields > Save to practice system > Alert front desk about missing information
Secure form tool, practice management system
None by default; any AI use needs privacy and compliance review
Custom
High
Less paperwork at the front desk on the day

SMB Workflow Automation Templates

30 ready-to-build workflow templates for small and mid-sized businesses across sales, marketing, customer support, operations, finance, HR, e-commerce, real estate and clinics. Each template gives the trigger, the step-by-step flow, example apps, where an AI step adds value, the best-fit platform (Zapier, Make, n8n or custom code), complexity and the main benefit.

Curated by 313 Automations, an AI automation and software development agency in Lahore, Pakistan (founded 2018).

Not sure which platform to build on? Try the free Zapier vs Make vs n8n Tool Picker.

Columns

Column Description
id Row number
department Sales, Marketing, Customer support, Operations, Finance, HR, E-commerce, Real estate or Healthcare and clinics
workflow Name of the automation
trigger The event that starts it
steps Steps in order, separated by >
example_apps Typical apps involved (examples, not endorsements)
ai_step Where an AI model adds value, or "None needed"
best_fit_platform Suggested platform for a typical small business
complexity Low, Medium or High build complexity
main_benefit The main business benefit

Intended use

  • Picking first automations for a small business
  • Scoping automation projects and estimating complexity
  • Teaching no-code and AI automation
  • Seed examples for workflow generation or classification experiments

Limitations

Templates are starting points, not finished builds. Platform fit and complexity are qualitative judgements for a typical small business and depend on your apps, data quality and volume. Workflows that touch personal, health, financial or hiring data need privacy, consent and human review before going live, and AI should support rather than replace decisions in those areas.

Related

Citation

313 Automations (2026). SMB Workflow Automation Templates. Hugging Face. https://huggingface.co/datasets/313Automations/smb-workflow-automation-templates
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