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occupation_key
stringlengths
8
21
occupation_label
stringlengths
8
32
ai_exposure_class
stringclasses
2 values
world_count_change
stringclasses
2 values
direction_status
stringclasses
3 values
markets_visible
int64
7
24
markets_with_fewer_postings
int64
0
21
accounting_finance
Accounting & bookkeeping
AI-exposed
rose
published (robust)
22
7
admin_clerical
Administrative & clerical
AI-exposed
rose
not published
20
3
agriculture
Agriculture & landscaping
AI-resilient
rose
published (robust)
8
1
sales_b2b
B2B / field sales
AI-exposed
rose
published (robust)
21
10
personal_services
Cleaning, food & security
AI-resilient
rose
published (robust)
17
0
construction
Construction & building trades
AI-resilient
rose
published (robust)
12
1
customer_support
Customer support & call center
AI-exposed
rose
published (robust)
19
6
data_analytics
Data analysts & entry
AI-exposed
fell
published (robust)
21
8
transport_driver
Drivers & transport
AI-resilient
rose
published (robust)
16
1
electrical
Electricians
AI-resilient
rose
not published
14
3
legal_support
Legal support
AI-exposed
rose
not published
8
2
marketing_content
Marketing, content & translation
AI-exposed
fell
published (robust)
18
13
mechanic_maintenance
Mechanics & maintenance techs
AI-resilient
rose
published (sensitive)
18
4
healthcare_frontline
Nurses & care workers
AI-resilient
rose
published (robust)
14
1
healthcare_physicians
Physicians & doctors
AI-resilient
rose
published (robust)
11
1
plumbing
Plumbers & pipefitters
AI-resilient
rose
published (robust)
7
1
production_operator
Production & machine operators
AI-resilient
rose
published (robust)
12
2
real_estate_broker
Real-estate agents/brokers
AI-resilient
rose
not published
9
4
retail_sales
Retail & shop assistants
AI-resilient
rose
published (robust)
22
1
software_dev
Software developers
AI-exposed
fell
published (robust)
24
21
teaching
Teachers
AI-resilient
rose
published (robust)
17
2
warehouse_logistics
Warehouse & logistics
AI-resilient
rose
published (robust)
11
1
welding_metal
Welders & metalworkers
AI-resilient
rose
published (sensitive)
13
3

SHIFT Labour Demand Index 2024–2026 (Edition 1)

The occupation margin of the SHIFT Labour Demand Index. What happened to advertised demand for 23 kinds of work across 24 markets, between the twelve months to June 2024 (4,241,295 advertisements counted) and the twelve months to June 2026 (9,323,023 advertisements counted).

It is a count of what employers already advertised for — not a forecast, not a survey, and not a sentiment index. This public file reports the worldwide direction of the raw advertisement count for each kind of work — whether it rose or fell in absolute terms — not a change in share. The index's market-relative measure (the SHIFT Pull — how an occupation moved against its own national market) is the paid product and is not included in this file.

This public file is the occupation margin: the direction of change and how widely it held across markets. It does not include the underlying magnitudes or the per-market detail, which belong to the fuller SHIFT dataset.

What's in this dataset

A single table, shift_ldi_2026_e1_by_occupation.csv — one row per occupation (23 rows).

Column Meaning
occupation_key Stable machine key for the occupation.
occupation_label Human-readable occupation name.
ai_exposure_class Whether the occupation is broadly AI-exposed or AI-resilient.
world_count_change Direction of change in advertised demand across visible markets: rose or fell.
direction_status Confidence/publication status of that direction: published (robust), published (sensitive), or not published.
markets_visible How many of the 24 markets had enough data for the occupation to be visible.
markets_with_fewer_postings Of those visible markets, how many saw advertised demand fall.

Coverage

  • 23 occupations spanning AI-exposed and AI-resilient work (software, data, accounting, marketing, customer support, legal and admin alongside trades, healthcare, logistics, construction, retail and teaching).
  • 24 markets, 9 languages.
  • Two windows: the 12 months to June 2024 vs the 12 months to June 2026.

A quick read of Edition 1

Advertised demand rose for most kinds of work over the period, but it fell for several highly AI-exposed desk occupations — software developers, data analysts, and marketing / content / translation — and those declines were the most widespread across markets (software fell in 21 of 24 visible markets). The trades, healthcare and logistics were broadly resilient. The dataset lets you check this per occupation rather than taking a headline on trust.

How to cite

Covas, J. (2026). SHIFT Labour Demand Index 2024–2026 (Edition 1) [Data set]. SHIFT Research. https://doi.org/10.5281/zenodo.22346056

Links & provenance

Creator

José Covas — founder of SHIFT Research. Wikidata: Q141324073 · ORCID: 0009-0000-2298-0626

License

Released under Creative Commons Attribution 4.0 International (CC BY 4.0). You may share and adapt the data, including commercially, with attribution as above.

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