Export 2026-09-14 at the repo root: 500 outlets, 81 sponsorship pairs, 68 brands; remove the stray dataset/ folder
7c8197f verified | license: cc-by-4.0 | |
| language: | |
| - en | |
| tags: | |
| - youtube | |
| - sponsorship | |
| - developer-tools | |
| - creators | |
| - tabular | |
| size_categories: | |
| - n<1K | |
| # Developer Creators and Their Sponsors | |
| Who reaches software developers, how far each one actually reaches, and which | |
| brands have sponsored them. 500 outlets on YouTube (158), GitHub (130), Dev.to (45), TikTok (32) and 8 more platforms, | |
| 81 sponsorship pairs and 68 distinct brands, exported from | |
| the public API of [devsponsors.com](https://devsponsors.com). | |
| Every row links back to the page it came from, so a figure can be checked | |
| against its source rather than taken on trust. | |
| ## Files | |
| | File | Rows | What it holds | | |
| | --- | --- | --- | | |
| | `creators.csv` | 500 | One outlet per row. | | |
| | `sponsorships.csv` | 81 | One creator and sponsor pair per row. | | |
| | `sponsors.csv` | 68 | One brand per row. | | |
| | `creators.json` | 500 | The same outlets as the API returns them, sponsors nested, plus the provenance notes. | | |
| Join `sponsorships.creator_slug` to `creators.slug`, and | |
| `sponsorships.sponsor_slug` to `sponsors.sponsor_slug`. | |
| ## creators.csv | |
| - `slug`: Stable id of the outlet on devsponsors.com. | |
| - `name`: Display name of the channel, account or newsletter. | |
| - `kind`: channel, creator, newsletter, podcast or similar. | |
| - `platform`: Primary platform: youtube, instagram, tiktok, x, newsletter and so on. | |
| - `handle`: Handle on that platform, without the leading @. | |
| - `profile_url`: The creator's own page on the platform. | |
| - `region`: Two-letter ISO country code, uppercase. Empty where unknown. | |
| - `region_confidence`: How the region was arrived at, for example declared. Empty where unknown. | |
| - `reach_per_post`: Mean measured views, plays or impressions per sampled post. | |
| - `reach_median`: Median of the same sampled posts. Budget against this one. | |
| - `reach_unit`: What reach counts: views, plays, impressions or opens. | |
| - `audience`: Followers or subscribers, as published by the platform. | |
| - `audience_label`: What the audience number is called on that platform. | |
| - `engagement_rate_pct`: Engagements as a percentage of reach, on the sampled posts. | |
| - `days_since_post`: Days between the most recent sampled post and the observation date. | |
| - `figures_observed_at`: When the figures on this row were read, ISO 8601 UTC. | |
| - `accepts_sponsorship`: yes or no as the outlet states publicly. Empty means nobody has checked. | |
| - `sponsor_status`: confirmed, runs_paid, likely, declines or unknown. | |
| - `sponsor_basis`: One sentence naming the evidence sponsor_status was graded on. | |
| - `sponsorship_page`: The outlet's own advertise or sponsor page, where it publishes one. | |
| - `lowest_price_usd`: Lowest price the creator publishes, in US dollars. Empty means no published price. | |
| - `estimate_usd_low`: Low end of OUR estimate for one placement. Not a price. See the note below. | |
| - `estimate_usd_high`: High end of the same estimate. Not a price. | |
| - `estimate_placement`: The placement the estimate is for, for example one integrated mid-roll. | |
| - `estimate_source_name`: Public benchmark the estimate multiplies. | |
| - `estimate_source_url`: Address of that benchmark. | |
| - `sponsors_count`: How many distinct sponsors this outlet has on record in sponsorships.csv. | |
| - `devsponsors_url`: Page for this outlet on devsponsors.com. | |
| ## sponsorships.csv | |
| - `creator_slug`: Joins to slug in creators.csv. | |
| - `creator_name`: Display name of the outlet that ran the sponsorship. | |
| - `creator_devsponsors_url`: Page for that outlet on devsponsors.com. | |
| - `sponsor_name`: Brand named in the creator's own disclosure sentence. | |
| - `sponsor_slug`: Joins to sponsor_slug in sponsors.csv. | |
| - `sponsor_devsponsors_url`: Page for that brand on devsponsors.com. | |
| - `platform_confirmed`: true when the platform also flagged the post as paid. false means only the disclosure sentence says so. | |
| - `source_url`: The page the disclosure was read from, so the pair can be checked at its source. Empty where the API returns none. | |
| ## sponsors.csv | |
| - `sponsor_name`: Brand name as written in the disclosures. | |
| - `sponsor_slug`: Stable id of the brand on devsponsors.com. | |
| - `sponsor_devsponsors_url`: Page for that brand on devsponsors.com. | |
| - `creators_count`: How many distinct outlets in this dataset have sponsored posts from the brand. | |
| ## How the figures are measured | |
| Audience and reach figures are read from the platforms, never estimated. The | |
| full method, including how each platform is sampled and how sponsorship status | |
| is graded, is at [devsponsors.com/method](https://devsponsors.com/method). | |
| The price columns are different in kind from the reach columns, and the | |
| distinction matters. In the API's own words: | |
| > reach_per_post: A measured view/play/impression count from the platform's API. Not a follower count. | |
| > reach_median: The median of the same sampled posts reach_per_post is the mean of. Where the two are far apart the mean is one viral post; budget against the median. | |
| > estimate_usd: estimate_usd_low/high is OUR arithmetic on the public benchmark named in estimate_source, for one placement. It is not a price, not a rate and not a quote from the creator, and it is null wherever we have no benchmark or no figure to multiply. lowest_price_usd, when it is not null, is a price the creator publishes and outranks it. | |
| > missing_rate: null means the outlet publishes no price. Do not infer one from audience size. | |
| > accepts_sponsorship: 'no' means the outlet publicly declines sponsorship. null means nobody has checked. | |
| > sponsor_status: confirmed | runs_paid | likely | declines | unknown. 'likely' is read off a bio, a link or a contact address and nobody has confirmed it; it is a lead, not a yes. 'unknown' is not a no. | |
| > sponsor_basis: The evidence sponsor_status was graded on, in one sentence. | |
| > sponsors: Every name is read from a disclosure sentence in the creator's own post, and source_url is the page that sentence was read from. platform_confirmed=false means the platform did not also flag that post as paid. | |
| So: `reach_per_post`, `reach_median`, `audience` and | |
| `engagement_rate_pct` are measurements. `estimate_usd_low` and | |
| `estimate_usd_high` are arithmetic on a public benchmark, not prices and not | |
| quotes from anyone. `lowest_price_usd` is the only column that holds a price, | |
| and only where the creator publishes one. | |
| ## Observation date and updates | |
| All figures in this release were read on 2026-09-04 (`2026-09-04T18:05:24.766Z`), which is also | |
| the value in every `figures_observed_at` cell. Regenerated after each data | |
| refresh. | |
| ## Licence and attribution | |
| CC BY 4.0, see `LICENSE`. Free to use with attribution and a link to | |
| https://devsponsors.com | |
| ## Citation | |
| ```bibtex | |
| @misc{devsponsors_creators_sponsors_2026, | |
| author = {DevMarketing}, | |
| title = {Developer Creators and Their Sponsors (devsponsors.com)}, | |
| year = {2026}, | |
| howpublished = {\url{https://devsponsors.com}}, | |
| note = {Figures observed 2026-09-04} | |
| } | |
| ``` | |
| ## Maintainer | |
| Maintained by DevMarketing, [devmarketing.co](https://devmarketing.co). | |
| Corrections and additions: open an issue, or use the contact page on | |
| [devsponsors.com](https://devsponsors.com). | |