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Yo, that means that you are trying to become the best black hat SEO person on the internet. And if you know my channel, or if you don't know my channel, this is your first time visiting, then know that I cover topics that nobody else covers on YouTube. | |
Real information. I'm not leading you to any affiliate link or anything like that. This is real information because I feel like it needs to be shared. | |
So today what I'm going to show you is how to do specific keyword research around a topic. | |
And no, this isn't about building out your topic list or anything like that. If you haven't checked out some of my other videos, please watch the one around doing keyword research to rank a domain rating zero website. | |
That will really help you to get the foundation for what we're talking about here in terms of just picking a top level and parent keyword. Okay, so the first thing that we need to talk about is why you wouldn't want to use an AI writer to do this. | |
Okay, so what an AI writer does, let's say you say like, this is my keyword. And please give me topics. Okay, what it does is it looks at all the page one, h twos and recreates those. Okay, so if it's recreating all those page one H2s that appear on Google, and yes, maybe it uses some NLP. Okay, if it's doing this, wha... | |
Somebody else is going to just give you a bunch of gibberish, and I mean, do you really want to do that? No, you don't want to do that. And so it's the same thing when it comes to Google. | |
So don't use an AI writer to create your H2s. And why are we talking about H2s? And we're not talking about topics, really. | |
We're still talking about keyword research, okay? So what we want to do is, like, I've picked a topic, like an article that we're still talking about keyword research okay so what we want to do is like I've picked a topic like an article that we want to write about this is the top level parent keyword okay this is how ... | |
So we're building authority around how to make a Spotify playlist. This is our parent topic, okay? Well, here's what you can do. | |
Before you start doing this, install this plugin, Keyword Surfer, I'm not gonna link it, just Google it. | |
Google Keyword Surfer Chrome extension. It's actually totally free, which is really cool. You don't need Surfer SEO. | |
I'm not endorsing Surfer SEO yet. I mean, there's some things that maybe we'll go over in future videos. But anyway, I'm trying to go quickly here. | |
And what I can tell you is that you will get the free search volume of what you're about to see as I walk through this. | |
So install this plugin first. And it's actually very, very useful. Again, 100% free, which is cool. Okay. So a lot of people when they're doing keyword research, they stick within SEMrush or they do Ahrefs. Don't do that all the time. It actually eliminates some opportunities for you to think of new things to do. | |
So let's say, like we said, how to make a Spotify playlist, okay? What you wanna do is actually look to the right as how to make a Spotify playlist. | |
It'll tell you the estimated search volume. Why is this important? Well, the estimated search volume gives you some idea that the search isn't fake, that the things that we're gonna look at and the autocomplete of Google isn't fake. | |
It just kinda makes you realize that, I don't know, like Google isn't tricking you in what it's putting in terms of the autocomplete of Google isn't fake. It just kind of makes you realize that, I don't know, like Google isn't tricking you in what it's putting in terms of the autocomplete. | |
It definitely helps quite a bit. And the more search volume that something gets, the more that you'll want to basically include that as part of your article or potentially even write a different article. | |
That's where your content strategy comes into play and you're gonna have to decide what that looks like. I'm not really going over content strategy today, Okay. But I'm going over this keyword search or this keyword research method, which is this. Just create a space after your search term. Okay. And it will come up wi... | |
So how to make a Spotify playlist public. Okay, that's got 1,300 searches. So you have this opportunity. | |
Do I write a different article about it or do I just include it? So here's what you'll want to do. You can include it. You can say, hey, H2, how to make it public. | |
Remember, don't over-optimize. This is 1,200 in volume. Okay, and that's good. Okay. Now we're going to go back and we're going to say how to make it private. Okay. 260 in search volume. | |
So I'm just doing this pretty quickly, right? So here's what we found. Let me create a little space here. Okay. How to make it private. 260 volume. Okay. So why are you doing this? Well, number one, remember, you're trying to make a very authoritative article. And so in order to make an authoritative article, one that'... | |
OK, so why are we not considering this like again, like the topic outline? Well, it is sort of the topic outline, but you need to really decide whether you include it, which you probably should no matter what, as a topic or write a new article about it. | |
The more that you do this, you're going to ask yourself, well, am I going to actually show up for this term with my how to make a Spotify playlist? | |
I mean, yes. Google oftentimes takes a lot of snippets from other articles and throws them up to answer questions. | |
and throws them up to answer questions. And it will try to take those featured snippets from the articles that have the most amount of authority to the actual article itself, not the authority of the site. | |
That's a separate thing that we'll talk about, the authority of the actual article, okay? So let's see, I'm gonna keep going. | |
I'm gonna find one more. Let's see, how to make a Spotify playlist collaborative. Okay, so here's a great example. So this is one where essentially no article more. Let's see how to make a Spotify playlist collaborative. Okay, so here's a great example. So this is one where essentially no article other than Spotify is ... | |
Don't cover all of these. Then you're just stuffing your article with a bunch of keywords. That's not good. | |
Just cover the ones that have the most search volume. And that's kind of what Google is deciding if you think about it as like a hierarchy, right, of like importance number one to 10. | |
It's Google's keeping track of those kind of subtopics and how much search volume they're getting as a way of ensuring that they're answering the question for people. | |
It's just machine learning, that's how machine learning is working. Like humans are just driving it. | |
It's not like Google's driving it. But if you try to do too much all at once, it will definitely set off some triggers. | |
It'll be like, okay, this is just a super long article that's not trying to answer questions that people have. | |
It's just a super long article trying to stuff keywords. You understand? Okay, so don't try to just get all of them. | |
If you've got, I don't know, one that's, let's see, offline sync. Okay, see, this has zero in search volume. | |
So I wouldn't really do it. I wouldn't add that to the article. And that's just because it has the risk of kind of overstuffing it and over-optimizing it. | |
And that's like, that's gonna hit the helpful content update. Okay, so here's definitely what not to do. Let's cover this again. Don't include every single extension of the parent keyword, okay? Don't include every single extension of the parent keyword. | |
Okay, don't do that. Don't over optimize the article with the additional keyword research we did. | |
Okay, and then number three, don't copy the topics or keywords verbatim. | |
Okay, so what does that mean? So don't do things like this. How to make a Spotify playlist public. | |
How to make a Spotify playlist private. | |
Like this is a no go and this is a no go, don't do this. And the reason why is because, well, of course, I just said don't over optimize this and don't keyword stuff this and this just seems like it's keyword stuffing so this is why it's a little bit different than creating a topic outline because your topic outline is... | |
But then you're gonna wanna do like a couple of subsections, like, I don't know, like making it public, making it private, or like options for making it public, options for making it private. | |
And these might even be H3s. So don't think that this is all about me telling you that it needs to be H2s, okay? | |
So let me clarify that. These could be H3s. You need to think through your content and your content strategy if you're going to do this, but just make sure that you include these areas of discussion. Call it that because too many people have used topics. Okay, so that's my video for today. This is keyword research. Ple... | |
If you're watching up until this point, remember I have a couple of things to offer. I can build a neat site for you. | |
If you can just watch my video if you want. You don't need to pay for anything. You can watch my channel if you want. | |
You can just do it yourself. You can do all of these things yourself. But if you're very confused, I can definitely do this all for you. | |
Although, understand, SEO is very expensive. If you have a brand, if you have a, I don't know, an e-com shop and you really want to invest in this channel, I would say the channel being organic search, you're going to need a $15,000 investment. | |
And the reason why is because, I mean, getting some PR for your brand, which is going to help in terms of organic search growth. | |
That alone is $3,000 to $5,000, and that's using just the cheap resources that I will cover in future videos, or maybe it already is in this channel and you just need to go explore. | |
And also too, using a real editorial team. So I just kind of mentioned how we really need to understand how to surface information on the internet that's not existent already. And so a real editorial team that's based in the US, sorry to say that for all those who are listening in, is probably the best thing to do in t... | |
So I will have some traffic guarantees. You can reach out to me. My contact information is on the channel page. Remember, totally unscripted, uncut here. | |
And then the last thing is I can just do the editorial work for you. So that's the keyword research, the things that we're talking about in this video. | |
I generally think around 50 articles published using these methods will get you traction. | |
And I think that it's really not about the word count, it's about the strategy, the strategy of your specific domain that you already have the strategy of how you execute that content the strategy which is your content strategy itself and just all things kind of combined generally i think this is a pretty low price if ... | |
I hope you enjoyed this video for today. If you're here, you're a black hat SEO, period. | |
You want to know how to get traction on Google, and it's really hard, and I understand that it's very hard. | |
If you leave a comment, the comments have been growing, and I do appreciate that. I appreciate all the support. | |
I will try to answer every single comment with real insights that I have. All right. Thanks, everyone, and have a good day. |
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