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[1309.74 --> 1316.70] People tune into the WAN show for some inexplicable reason that goes beyond that, apparently. |
[1316.70 --> 1325.56] Because if it were as simple as taking the approximate format of the WAN show, which, quite frankly, doesn't have much of a format. |
[1326.26 --> 1329.04] It's probably the least formatted show there is. |
[1329.04 --> 1330.02] I mean, basically, okay. |
[1330.36 --> 1331.28] Here's the format. |
[1331.56 --> 1333.16] We have a list of topics. |
[1333.58 --> 1335.28] We're going to maybe talk about them. |
[1335.82 --> 1337.14] A lot of the time we don't. |
[1337.66 --> 1338.54] That's the format. |
[1338.58 --> 1338.78] No, no. |
[1338.78 --> 1342.96] I'm going to take you guys deep inside the bowels. |
[1344.94 --> 1345.42] Okay. |
[1346.20 --> 1347.70] What are you talking about? |
[1347.70 --> 1347.88] No, no. |
[1348.00 --> 1350.18] Bowels is not necessarily the rectum. |
[1351.22 --> 1352.72] That's not where I was going. |
[1352.86 --> 1355.12] Bowels of the Earth is not dirty. |
[1355.52 --> 1356.60] Can you get to the point? |
[1356.64 --> 1356.94] Okay. |
[1357.06 --> 1357.44] Come on. |
[1357.46 --> 1362.18] So I'm going to take you guys deep inside the bowels of the inner workings of Linus Media Group. |
[1362.18 --> 1374.14] And the inspiration for the WAN show was some other tech podcast that I had never actually watched, but I was vaguely aware of. |
[1374.76 --> 1379.86] I was like, okay, like this format, people seem to be watching it. |
[1380.28 --> 1382.40] Let's like kind of do that. |
[1382.46 --> 1384.32] But then I never actually watched it. |
[1384.32 --> 1390.14] And I just kind of like was like, okay, we'll just look at like we'll make it the forums problem. |
[1390.42 --> 1400.80] We'll just look at the tech news subsection of the forum and we'll incentivize people to post tech news there by calling out that they posted tech news there on this show. |
[1400.80 --> 1407.74] And we'll create a positive feedback loop where effectively our show will get written for us just by hosting a show. |
[1408.80 --> 1410.82] That was where the WAN show came from. |
[1410.92 --> 1412.82] I was like, we don't have time. |
[1412.82 --> 1413.16] Outsourcing. |
[1413.16 --> 1416.72] We don't have time to do seven video uploads per week. |
[1417.20 --> 1428.06] If we set aside an hour and a half on Fridays to host, to just sit there, then that content kind of makes itself. |
[1428.70 --> 1430.54] That's the inspiration for the WAN show. |
[1430.72 --> 1440.98] And that's why the vibe of the WAN show is that it's just like me and Luke or me and someone else or Luke and someone else or someone else and someone else. |
[1440.98 --> 1445.40] Goofing around on a Friday afternoon talking about tech. |
[1445.86 --> 1447.72] Because that's all it really was. |
[1447.76 --> 1449.40] We needed to fill an upload slot. |
[1449.80 --> 1454.88] And we had this great resource that was our community sitting there discussing the tech that they thought was most relevant. |
[1455.02 --> 1459.30] And we figured, hey, let's take those two things and let's put them together. |
[1459.30 --> 1459.86] Boom. |
[1459.92 --> 1460.82] The WAN show was born. |
[1461.58 --> 1462.56] It's like, I don't know. |
[1462.62 --> 1467.08] A lot of the time people, I think, think we have like some master plan. |
[1467.22 --> 1468.02] Master plan. |
[1468.36 --> 1470.48] And we're like out to take over the world. |
[1470.58 --> 1470.98] And you know what? |
[1471.00 --> 1472.68] A lot of the time we do have a master plan. |
[1472.74 --> 1474.32] And we actually are kind of smart. |
[1474.86 --> 1475.86] But sometimes. |
[1475.86 --> 1482.00] The master plan is usually about 30% plan and 170% execution. |
[1482.18 --> 1482.62] That's right. |
[1482.70 --> 1482.82] Yeah. |
[1482.92 --> 1485.42] Just we have this vague idea. |
[1485.82 --> 1491.88] It's like on a whiteboard that someone knocked over and then kind of rubbed across the carpet. |
[1492.10 --> 1492.54] So you can't read it. |
[1492.54 --> 1494.34] It's like, okay, here's step one and step two. |
[1494.48 --> 1496.06] Step three, four, five, six. |
[1496.40 --> 1496.84] TBD. |
[1496.98 --> 1497.92] We're just going to do it. |
[1498.00 --> 1498.62] Let's just go. |
[1498.72 --> 1500.98] A lot of the time there isn't even a profit plan. |
[1500.98 --> 1506.16] Like WAN show these days is actually one of our easiest spots to sell to sponsors. |
[1506.30 --> 1507.04] Is that still correct? |
[1507.68 --> 1508.04] I don't know. |
[1508.12 --> 1509.06] I don't do that anymore. |
[1509.38 --> 1510.74] Does anyone do that anymore? |
[1510.88 --> 1511.28] I don't think. |
[1511.30 --> 1512.18] Are we still making money? |
[1512.18 --> 1512.48] It just does itself. |
[1513.74 --> 1514.18] Okay. |
[1514.32 --> 1514.76] Well, anyway. |
[1515.94 --> 1517.46] We'll take that meeting offline. |
[1520.08 --> 1528.00] Anyway, for at least some time, the WAN show was one of the – we had no idea how we were going to make money on the WAN show. |
[1528.00 --> 1529.64] We were just like, you know what? |
[1529.64 --> 1531.68] But Twit TV is a thing. |
[1532.30 --> 1534.04] All they do is podcasts. |
[1534.60 --> 1536.34] There must be a business model here. |
[1536.68 --> 1541.84] So let's just create a podcast with all those other factors that I told you guys. |
[1542.48 --> 1547.18] And, like, surely someone will want to get involved at some point. |
[1547.50 --> 1548.62] Maybe someone will watch it. |
[1548.64 --> 1551.42] And if they do, then maybe sponsors will care. |
[1551.68 --> 1553.74] That was the master plan. |
[1554.16 --> 1555.84] Anyway, getting back to your point. |
[1556.10 --> 1557.26] I don't remember what my point was. |
[1557.26 --> 1561.06] Well, you were talking about regionalizing our ideas and stuff. |
[1561.24 --> 1561.50] Right, right. |
[1561.52 --> 1564.10] It's about the people who are in the video, you know, usually. |
[1564.82 --> 1571.08] It's not necessarily about the format of the show or what's on the screen outside of the people who are in it. |
[1571.08 --> 1577.96] The idea of creating a video reviewing the iPhone 7 is not good. |
[1578.64 --> 1581.18] I mean, it's a good idea, but it's not a unique idea. |
[1581.18 --> 1592.18] It's not going to, like – it's not going to make it so that the French version of the WAN show or the Indian version of Linus Tech Tips or whatever the case may be, it's not going to make that successful. |
[1592.18 --> 1605.24] If you want to have a podcast and you want to have a tech review YouTube channel or Dailymotion channel or whatever, they're French, do it. |
[1605.78 --> 1610.42] You shouldn't be licensing our brand to do it. |
[1610.48 --> 1611.92] That's not going to make you successful. |
[1612.02 --> 1612.62] You should be building your own. |
[1612.62 --> 1617.84] So this was actually a great conversation that I had back when I was doing the house painting thing. |
[1618.02 --> 1618.14] Okay. |
[1618.54 --> 1629.78] So the guy who runs Student Works Painting in Western Canada bought rights to the name from the guy who runs it in Eastern Canada. |
[1630.20 --> 1635.38] And those two companies have zero affiliation financially. |
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