Spaces:
Running
Running
| { | |
| "slug": "gyms", | |
| "display_name": "Gyms & Fitness", | |
| "voice": { | |
| "tone": "energetic_disciplined", | |
| "register": "coach_to_member", | |
| "code_mix": "english_primary_some_hindi", | |
| "vocab_allowed": [ | |
| "footfall", "membership churn", "PT sessions", "PR (personal record)", | |
| "1RM", "EMOM", "AMRAP", "split", "cut", "bulk", "BMR", "VO2max", | |
| "functional", "HIIT", "CrossFit", "yoga", "pilates" | |
| ], | |
| "vocab_taboo": [ | |
| "guaranteed weight loss", "shred in 7 days", "miracle transformation", | |
| "fastest results" | |
| ], | |
| "salutation_examples": ["Hi {first_name}", "{gym_name} team", "Coach"], | |
| "tone_examples": [ | |
| "Quick check — your weekday 7-9pm slot has been at 90%+ capacity all month", | |
| "Footfall pattern: April drop-off is normal; bookings recover by 2nd week May" | |
| ] | |
| }, | |
| "offer_catalog": [ | |
| { "id": "gym_001", "title": "3 FREE Trial Classes", "value": "0", "audience": "new_user", "type": "free_trial" }, | |
| { "id": "gym_002", "title": "First Month @ ₹499", "value": "499", "audience": "new_user", "type": "service_at_price" }, | |
| { "id": "gym_003", "title": "Personal Training Demo @ ₹199", "value": "199", "audience": "new_user", "type": "service_at_price" }, | |
| { "id": "gym_004", "title": "Annual Membership @ ₹14,999 (save ₹6,000)", "value": "14999", "audience": "new_user", "type": "service_at_price" }, | |
| { "id": "gym_005", "title": "Couple/Family Plan @ ₹999/month", "value": "999", "audience": "new_user", "type": "service_at_price" }, | |
| { "id": "gym_006", "title": "Free Body Composition Analysis", "value": "0", "audience": "all", "type": "free_service" }, | |
| { "id": "gym_007", "title": "Refer-a-friend: 1 month free for both", "value": "free_addon", "audience": "repeat_user", "type": "free_addon" }, | |
| { "id": "gym_008", "title": "Yoga + Strength Combo @ ₹1,499/month", "value": "1499", "audience": "new_user", "type": "service_at_price" } | |
| ], | |
| "peer_stats": { | |
| "scope": "metro_neighbourhood_gyms_2026", | |
| "avg_rating": 4.5, | |
| "avg_review_count": 56, | |
| "avg_views_30d": 1100, | |
| "avg_calls_30d": 18, | |
| "avg_directions_30d": 42, | |
| "avg_ctr": 0.045, | |
| "avg_photos": 16, | |
| "avg_post_freq_days": 12, | |
| "monthly_churn_pct": 0.08, | |
| "trial_to_paid_pct": 0.32 | |
| }, | |
| "digest": [ | |
| { | |
| "id": "d_2026W17_resolution_window", | |
| "kind": "seasonal", | |
| "title": "Post-Jan resolution window closing — last 2 weeks of high trial-walk-ins", | |
| "source": "magicpin gym data, Apr 2026", | |
| "summary": "Gym trial walk-ins spike Jan 1-15, taper through Mar; April-June hits the lowest acquisition window of the year. Most gyms over-spend on ads now; underspend in October pre-holiday window.", | |
| "actionable": "Pause acquisition spend in May; double down Sept-Oct" | |
| }, | |
| { | |
| "id": "d_2026W17_pt_demand", | |
| "kind": "trend", | |
| "title": "Personal Training inquiries +38% YoY in 30-50 corporate cohort", | |
| "source": "Multi-gym aggregate Apr 2026", | |
| "summary": "Driven by health-check-up findings (rising HbA1c, BP, cholesterol). Demand is for 2x/week PT, not full-program. ₹3,000-5,000/month sweet spot.", | |
| "actionable": "Package a '2x/week PT @ ₹3,499' option separate from full membership" | |
| }, | |
| { | |
| "id": "d_2026W17_yoga_studio_competition", | |
| "kind": "compete", | |
| "title": "Boutique yoga/pilates studios opening fast in metro neighbourhoods", | |
| "source": "Industry watch Apr 2026", | |
| "summary": "Reformer pilates studios at ₹6,000-8,000/month membership are pulling 30-45 women from traditional gyms. Don't compete on price; compete on coach quality + community.", | |
| "actionable": "Add one yoga or pilates class to your weekly schedule if you don't have one" | |
| }, | |
| { | |
| "id": "d_2026W17_creatine_safety_bulletin", | |
| "kind": "research", | |
| "title": "ICMR creatine supplementation safety bulletin — adolescent guidance", | |
| "source": "ICMR, Apr 2026", | |
| "summary": "Creatine monohydrate at 3-5g/day deemed safe for healthy adults; cautioned against under-18 use without medical supervision. Reinforces what most coaches already practice.", | |
| "actionable": "Update your store / counter recommendations; flag under-18 customers" | |
| }, | |
| { | |
| "id": "d_2026W17_class_schedule_optimization", | |
| "kind": "tech", | |
| "title": "Schedule density study — peak slots underutilized in mornings", | |
| "source": "magicpin internal Apr 2026", | |
| "summary": "Across 200+ partner gyms, 6-8am weekday slots run at 60% capacity vs 90%+ for 6-9pm. Adding a 7am class typically doesn't cannibalize evenings.", | |
| "actionable": "Consider one new 7am class — yoga or HIIT pulls best in that slot" | |
| } | |
| ], | |
| "patient_content_library": [ | |
| { | |
| "id": "pc_first_30_days", | |
| "title": "First 30 days at the gym — what actually changes", | |
| "channel": "whatsapp", | |
| "length_seconds": 60, | |
| "body": "Week 1-2: nervous-system adaptation, lifts feel easier (not muscle gain — coordination). Week 3-4: small visible changes, sleep improves. Real strength/aesthetic changes start at week 8-12. Most people quit at week 3 expecting visible change. Trust the process." | |
| }, | |
| { | |
| "id": "pc_pt_or_solo", | |
| "title": "PT or solo? A 5-question test", | |
| "channel": "whatsapp", | |
| "length_seconds": 45, | |
| "body": "Solo if: you've trained before, you can read program structure, you don't get injured easily. PT if: you're new, recovering from injury, training for a specific event, or have inconsistent form. Hybrid (PT 1-2x/month + solo): the smartest middle path for most members." | |
| }, | |
| { | |
| "id": "pc_protein_basics", | |
| "title": "How much protein do you actually need?", | |
| "channel": "whatsapp", | |
| "length_seconds": 50, | |
| "body": "Sedentary adults: 0.8g/kg body weight. Active adults: 1.2-1.6g/kg. Strength training: 1.6-2.2g/kg. For a 70kg active person, that's 84-112g/day — roughly 4 fistful-portions of protein. Indian-veg diets often fall short; supplement with paneer, dal, tofu before adding powders." | |
| } | |
| ], | |
| "seasonal_beats": [ | |
| { "month_range": "Jan", "note": "resolution surge — trial walk-ins 4x baseline; convert window" }, | |
| { "month_range": "Apr-Jun", "note": "lowest acquisition window — focus on retention, not acquisition" }, | |
| { "month_range": "Aug-Oct", "note": "wedding-prep + festival window — repeat clients return to shape up" }, | |
| { "month_range": "Nov-Dec", "note": "holiday slowdown — class density drops 25%; right time to renovate or pilot new programs" } | |
| ], | |
| "trend_signals": [ | |
| { "query": "gym near me", "delta_yoy": 0.05, "segment_age": "all", "skew": "balanced" }, | |
| { "query": "personal trainer cost", "delta_yoy": 0.38, "segment_age": "30-50", "skew": "balanced" }, | |
| { "query": "yoga classes near me", "delta_yoy": 0.42, "segment_age": "25-55", "skew": "female" }, | |
| { "query": "weight loss program", "delta_yoy": 0.28, "segment_age": "30-50", "skew": "female" } | |
| ], | |
| "regulatory_authorities": ["FSSAI (for supplement sales)", "Local Municipal Corp (premises)"], | |
| "professional_journals": ["Indian Journal of Sports Medicine"] | |
| } | |