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| { | |
| "slug": "pharmacies", | |
| "display_name": "Pharmacies & Medical Stores", | |
| "voice": { | |
| "tone": "trustworthy_precise", | |
| "register": "neighbourhood_pharmacist", | |
| "code_mix": "hindi_english_natural", | |
| "vocab_allowed": [ | |
| "OTC", "schedule H", "schedule X", "generic", "branded", "molecule", | |
| "MRP", "expiry", "batch", "PCR retail", "pharmacist counsel" | |
| ], | |
| "vocab_taboo": [ | |
| "miracle cure", "guaranteed result", "100% safe", "doctor recommended (without disclosure)", | |
| "best price (without supporting data)" | |
| ], | |
| "salutation_examples": ["Hi {pharmacist_name}", "{pharmacy_name} team"], | |
| "tone_examples": [ | |
| "Quick check — your repeat-prescription customer count is up 18% this month", | |
| "Heads up: a generic alternative for {molecule} just got approved — likely 30% lower MRP" | |
| ] | |
| }, | |
| "offer_catalog": [ | |
| { "id": "phr_001", "title": "Flat 20% OFF on medicines", "value": "20%", "audience": "new_user", "type": "percentage_discount" }, | |
| { "id": "phr_002", "title": "Free Home Delivery > ₹499", "value": "free_delivery", "audience": "new_user", "type": "free_addon" }, | |
| { "id": "phr_003", "title": "Annual Health Card @ ₹399 (15% off all year)", "value": "399", "audience": "repeat_user", "type": "membership" }, | |
| { "id": "phr_004", "title": "Free BP & Sugar Check", "value": "0", "audience": "all", "type": "free_service" }, | |
| { "id": "phr_005", "title": "Senior Citizen 15% OFF (60+ age)", "value": "15%", "audience": "senior", "type": "percentage_discount" }, | |
| { "id": "phr_006", "title": "Diabetic Care Combo: Glucometer + 50 strips @ ₹999", "value": "999", "audience": "new_user", "type": "service_at_price" }, | |
| { "id": "phr_007", "title": "Free Pharmacist Consultation (10 min)", "value": "0", "audience": "all", "type": "free_service" }, | |
| { "id": "phr_008", "title": "Subscription refill reminder + delivery (chronic Rx)", "value": "0", "audience": "repeat_user", "type": "free_service" } | |
| ], | |
| "peer_stats": { | |
| "scope": "metro_neighbourhood_pharmacies_2026", | |
| "avg_rating": 4.6, | |
| "avg_review_count": 42, | |
| "avg_views_30d": 1400, | |
| "avg_calls_30d": 22, | |
| "avg_directions_30d": 58, | |
| "avg_ctr": 0.038, | |
| "avg_photos": 6, | |
| "avg_post_freq_days": 21, | |
| "delivery_share_pct": 0.35, | |
| "repeat_customer_pct": 0.62 | |
| }, | |
| "digest": [ | |
| { | |
| "id": "d_2026W17_generic_metformin", | |
| "kind": "supply", | |
| "title": "Generic metformin SR price drop after 4 new approvals", | |
| "source": "DGCI release Apr 2026", | |
| "summary": "Three major Indian players got SR-formulation approval; wholesale price down 22% effective next month. Branded retail likely flat for now (margin will absorb).", | |
| "actionable": "Audit your shelf — switching diabetic refills to generic now saves the patient ~₹120/month and improves your repeat-buy stickiness" | |
| }, | |
| { | |
| "id": "d_2026W17_schedule_h1_compliance", | |
| "kind": "compliance", | |
| "title": "FDA enforcement audit on Schedule H1 antibiotic dispensing — Q2", | |
| "source": "FDA India inspector circular Apr 2026", | |
| "summary": "Tighter Q2 audit cycle on H1 antibiotic dispensing — proper Rx capture, register entries, batch tracking. ₹50,000+ penalties for missing entries.", | |
| "actionable": "Audit your H1 register; ensure pharmacist signature + Rx photocopy on file for every dispense in last 90 days" | |
| }, | |
| { | |
| "id": "d_2026W17_summer_demand", | |
| "kind": "seasonal", | |
| "title": "Summer demand shift: ORS, sunscreen, anti-fungal up 40%; cold/cough down 60%", | |
| "source": "Multi-pharmacy aggregate Apr 2026", | |
| "summary": "Standard April-Jun pattern: ORS sachets, sunscreen, anti-fungal creams, deodorant peak; respiratory medication tapers off. Restock + shelf-rearrange.", | |
| "actionable": "Move ORS + sunscreen to counter visibility; cold/cough to back shelf" | |
| }, | |
| { | |
| "id": "d_2026W17_chronic_subscription", | |
| "kind": "tech", | |
| "title": "Chronic-Rx subscription retention 3.2x higher than walk-in", | |
| "source": "magicpin pharmacy data Apr 2026", | |
| "summary": "Pharmacies with WhatsApp-based refill reminder + auto-delivery for chronic patients see 88% 12-month retention vs 27% for walk-in-only chronic customers.", | |
| "actionable": "Set up the WhatsApp reminder — covers diabetic, hypertensive, thyroid Rx" | |
| }, | |
| { | |
| "id": "d_2026W17_atorvastatin_recall", | |
| "kind": "alert", | |
| "title": "Voluntary recall: Specific atorvastatin batches by manufacturer X", | |
| "source": "CDSCO alert Apr 2026", | |
| "summary": "Two batches (numbers in alert) flagged for sub-potency. Customers should be informed; replacement available via distributor return chain. No safety risk for patients beyond suboptimal LDL control.", | |
| "actionable": "Pull the batches; WhatsApp affected customers from your repeat-Rx list" | |
| } | |
| ], | |
| "patient_content_library": [ | |
| { | |
| "id": "pc_generic_branded", | |
| "title": "Generic vs branded medicines — what's actually different?", | |
| "channel": "whatsapp", | |
| "length_seconds": 60, | |
| "body": "The active molecule is identical and regulator-tested. Difference is in the binders, fillers, and brand markup. Generic is typically 40-60% cheaper. Two cases where brand may help: (1) very narrow-therapeutic-index drugs (some thyroid, blood thinners) where bioequivalence varies, (2) extended-release formulations. Otherwise, generic is the rational choice." | |
| }, | |
| { | |
| "id": "pc_storage", | |
| "title": "Where to NOT store your medicines", | |
| "channel": "whatsapp", | |
| "length_seconds": 45, | |
| "body": "Three places: (1) bathroom — humidity wrecks tablet integrity. (2) car glove box — temperature swings degrade most molecules in a month. (3) refrigerator door — temperature varies too much; use the main shelf if cold storage is needed. The kitchen at room temperature, away from sunlight, is best." | |
| }, | |
| { | |
| "id": "pc_summer_basics", | |
| "title": "Summer first-aid: what every Indian household should have", | |
| "channel": "whatsapp", | |
| "length_seconds": 50, | |
| "body": "Five items: ORS sachets (heat-stroke is sudden), broad-spectrum sunscreen SPF 50+ (apply 30 min before sun), anti-fungal cream (sweat triggers infections), Vaseline (chafing relief), and a thermometer. Skip energy drinks marketed as 'summer drinks' — sugar load is counterproductive when dehydrated." | |
| } | |
| ], | |
| "seasonal_beats": [ | |
| { "month_range": "Apr-Jun", "note": "summer surge — ORS, sunscreen, anti-fungal, deodorant" }, | |
| { "month_range": "Jul-Aug", "note": "monsoon — anti-bacterial, anti-fungal, immunity supplements peak" }, | |
| { "month_range": "Oct-Nov", "note": "festival sweets → blood sugar spike — diabetic monitoring needs surge" }, | |
| { "month_range": "Dec-Jan", "note": "respiratory peak — cough/cold/anti-allergic 2x baseline" } | |
| ], | |
| "trend_signals": [ | |
| { "query": "medicine home delivery", "delta_yoy": 0.42, "segment_age": "all", "skew": "balanced" }, | |
| { "query": "generic medicine", "delta_yoy": 0.34, "segment_age": "30-65", "skew": "balanced" }, | |
| { "query": "diabetes care kit", "delta_yoy": 0.28, "segment_age": "40-65", "skew": "balanced" }, | |
| { "query": "blood pressure monitor", "delta_yoy": 0.18, "segment_age": "45-70", "skew": "balanced" } | |
| ], | |
| "regulatory_authorities": ["CDSCO", "State FDA", "Drug Controller General of India (DCGI)"], | |
| "professional_journals": ["Pharmabiz", "ChemistryView India", "IPA Bulletin"] | |
| } | |