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- Overall Layout & Composition
• Structure: The logo is a horizontal lockup consisting of the geometric "Lens" symbol on the left, followed by the "KROLL" wordmark directly to its right.
• Balance: The height of the symbol aligns proportionately with the height of the wordmark text, maintaining a clean, balanced, and corporate look.
- The Geometric "Lens" Symbol
The symbol is a minimalist, abstract representation of a lens focused on providing clarity.
• Shape: It is formed by two overlapping curved paths (arcs) that mirror each other, creating an eye-like or convex lens shape in the negative space.
• The Left Arc: A distinct, sharp vertical curve or crescent that hooks gently on the left side, filled in Apple Green.
• The Right Arc: A mirroring curve that frames the right side, rendered in Swamp / Dark Navy.
• Visual Effect: Where these lines curve toward each other, they intentionally design a focal point or aperture effect, symbolizing "bringing truth into focus."