| # Product |
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| ## Register |
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| product |
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| ## Users |
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| Developers, prompt engineers, and analysts who just got a disappointing LLM |
| output and want to know what exactly went wrong and how to fix the prompt. |
| They arrive mid-task with two blobs of text on the clipboard. Secondary but |
| critical user: Devadit demoing to his EXL mentor on a projector for ten |
| minutes — the interface must read from across a room and never require |
| explanation. |
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| ## Product Purpose |
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| Rubriq scores a pasted prompt/output pair against evaluation parameters from |
| published research, quotes the evidence for every finding, and generates |
| paste-ready repair prompts adapted to the model that produced the output. |
| Everything runs locally — the honesty about what local scoring can and |
| cannot judge is a core feature, not fine print. Success: a user pastes a |
| pair, understands the verdict profile in seconds, and leaves with a repair |
| prompt on their clipboard. |
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| ## Brand Personality |
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| Forensic, precise, calm. A pathology report, not a dashboard: verdicts in |
| green ink on white paper, evidence under glass. The interface asserts what |
| it can prove, flags what it cannot, and never decorates. Quoted text is |
| sacred — always verbatim, always visually distinct. |
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| ## Anti-references |
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| - SaaS-cream analytics dashboards: hero metrics, gradient accents, KPI tiles. |
| - Hacker/terminal aesthetics: all-mono, neon-on-black. (Considered and |
| rejected by the owner — too costume-y for a tool claiming rigor.) |
| - AI-chat products: bubbles, sparkle icons, "magic" language. Rubriq is the |
| skeptic that checks AI, so it must not look like AI marketing. |
| - Grading-app gamification: confetti, letter grades, celebratory motion. |
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| ## Design Principles |
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| 1. **The profile is the star, never the average.** Per-parameter verdicts |
| lead; the overall score is a small summary, not a hero number (HELM's |
| reporting philosophy, which the engine itself follows). |
| 2. **Every claim shows its receipt.** Findings quote the output; parameters |
| cite their research source; repair prompts name the diagnosed failure. |
| If the UI states something, the evidence is one glance away. |
| 3. **Honesty is a first-class surface.** Proxy badges, judge-mode carve-outs, |
| and skipped checks render as designed elements, not disclaimers in gray 7px. |
| 4. **Disappear into the task.** Paste, evaluate, read, copy. No onboarding |
| tour, no settings hunt; advanced options fold away until wanted. |
| 5. **Motion states, never decorates.** Report arrival, score fill, copy |
| confirmation — feedback only, 150-250ms, reduced-motion respected. |
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| ## Accessibility & Inclusion |
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| WCAG 2.1 AA. Body text ≥4.5:1; score semantics never carried by color alone |
| (icons + labels accompany pass/warn/fail). Full keyboard operability for the |
| evaluate flow and copy actions. `prefers-reduced-motion` honored everywhere. |
| Projector legibility: minimum 14px effective text in the report pane. |
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